Music Video Purposes AnalysisIsis Garstang

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceTwo Door Cinema Club - Undercover Martynhttps://www.youtube.com/watch?v=aAJNm0ApPjk

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional This is their way of getting people to hear their music, go to their gigs and also buy their band merch. By doing this people will listen to their music and they might want to see them in concert so then they will buy their merch, by doing this they get promoted more and the more they get promoted the more money they will get. Looking at their YouT210,416ube site they have 210, 416 subscribers and the last lot of videos they posted was a week ago which means they use YouTube more than any other

media site. This video has 1,682,052 views on YouTube. 210,416210,416

This shows what record labels they are signed too

This is a link to eBay for their band merchhttp://www.ebay.co.uk/bhp/two-door-cinema-club-t-shirt

https://www.facebook.com/twodoorcinemaclubThis is a link to their Facebook page

https://twitter.com/TDCinemaClubThis is a link to their Twitter page

https://www.youtube.com/user/twodoorcinemaclubThis is a link to their official YouTube site

Extension of income This helps them build an audience because there music will be played on the radio, sometimes bands make films about their concerts or when their on tour. Also they have the social media for people to listen to their music and buy their band merch by using all these things more people become more aware

This is a link to eBay for their band merchhttp://www.ebay.co.uk/bhp/two-door-cinema-club-t-shirt

https://www.facebook.com/twodoorcinemaclubThis is a link to their Facebook page

Music Video Purposes AnalysisIsis Garstang

of their music and buy doing this they get more money.

https://twitter.com/TDCinemaClubThis is a link to their Twitter page

https://www.youtube.com/watch?v=Ag1ag4giXfoThis is a link where they are playing live at radio 1’s big weekend and by doing this people at the concert that might not of heard of them will hear their music and go home and listen to it and more people will became aware of their music.

Extension of outlets This is their way of getting people to see their band because with putting everything on social media sites and if people see their music videos which might make them want to see them live. With them being very active with updating the social media websites people can see their tour dates or if they have a new album about their audience gets bigger and they will get more money.

https://twitter.com/TDCinemaClubThis is a link to their Twitter page the last time they updated was September 27th 2014.

https://www.facebook.com/twodoorcinemaclubThis is a link to their Facebook page and the last time they updated was 11TH July 2014.

Music Video Purposes AnalysisIsis Garstang

Synergy For this everybody wins because with the band will get more fans and then they will get more money by selling band merch, gig tickets, albums and the more they sell the more popular they will become but also get more money. Looking at their social media websites they don’t use their social media websites very often lost time they used Facebook was 11TH July 2014 and there twitter was September 27th 2014. They have 1,976,782 likes on Facebook and 387k followers but they are only following 193 which show’s they only follow certain people.

https://twitter.com/TDCinemaClubThis is a link to their Twitter page

https://www.facebook.com/twodoorcinemaclubThis is a link to their Facebook page

Music Video Purposes AnalysisIsis Garstang

Producers strategiesTheir strategies are to get the band more popular, by getting band merch, sorting out gigs, clothes design and album covers and by doing this they will get more money and the more money they get will mean they can get more merch and improve things.

http://twodoorcinemaclub.com/photos

This is a link to a website that has videos, pictures, tour dates and information on the band and what their up too also it tells you the latest album that has been realised.