Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Disclosure Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Disclosure is an English electronic music duo, consisting of brothers Guy and Howard Lawrence. There record label is with Moshi Moshi who are also joined with Florence and the Machine and Kate Nash, Transparent Records which is an independent record label and many more such as Make Mine, Greco-Roman, PMR, Island, Cherrytree, and Interscope. In 2013 Dance, House and Electro music became a huge buzz and Disclosure was one of the main duos to catch everyone’s attention even though disclosure have been a well known from 2010. They have created no.1 songs with amazing artists such as Sam Smith, Eliza Doolittle, Jessie Ware and Aluna George.

They have toured worldwide, released 3 CDS and worked with someone of the most talented artists in the music industry, performed twice at Glastonbury Festival 2013 and was nominated for a Grammy Award for Best Dance Album.

This is Guy and Howard with Sam Smith.

CD Covers.

Music Video Purposes Analysis

Extension of income

Disclosures do many chat shows such as FUSE TV and MTV to talk about the different festivals they are at or to tell their fans about their new upcoming tracks and albums.

They also have their own website which includes their own blog, music, photos, videos, merchandise, prints and many other things for the fans to look at. It also has links to their official YouTube, Facebook, Twitter, Vevo, Instagram and Sound cloud. Nowadays social media is such a big thing and it’s the best way to get your fans they have 454k followers on twitter and update their Twitter regularly, they tweet and retweet fans tweets, post festivals and stages that they will be performing on this year and also upload photos of the band and what their up to which is linked to the Instagram page ‘@disclosure’. They don’t just post pictures of them performing but what they are up to on a day to day basis such as a cup of coffee or their dog.

Here is one of the boys interviews on FUSE TV.https://www.youtube.com/watch?v=_K617mJfVxI

Official Disclosure website.http://disclosureofficial.com/

Extension of outlets

There is so much you could do for an extension of outlets and everything you could think of Disclosure will have. Whether it’s a face book and twitter account, videos on YouTube and Vimeo, Retail CD or DVDS and even a sound cloud account where not only do you hear their music soundtracks but her live performances.

These are examples of Disclosures CD’s.

A link to their sound cloudhttps://soundcloud.com/disclosuremusic

Music Video Purposes Analysis

A link to their Twitter accounthttps://twitter.com/disclosure

Synergy Disclosure has music everywhere on the Internet, TV, Radio and one main one that they use is ITunes. Anyone with an Apple device knows they have to buy and download their music off ITunes and it’s not free. On iTunes Disclosure has thousands of different versions of their albums and music whether it’s live or an official song off their CD.

This is an example of just some of the music you can buy of Disclosures on ITunes:

Producers strategies

When house music became huge in 2012 Disclosure was one of the main names that everyone wanted to hear and listen to. They were first played on the Radio in 2012 and it took off from there, creating songs with some of the biggest names in the music industry such as Sam Smith, Aluna George, Jessie Ware and Annie Mac people were mad over the music Disclosure made.

From this they were nominated for Best Dance/Electronica Album at the 2014 Grammy Awards after just a few years in the industry.

Discloure with Annie Mac and at the Grammys 2014