Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceAphex Twin – Come To Daddyhttp://youtu.be/h-9UvrLyj3k

Declan Tyldesley

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional In Promotional terms of this sound track and music video is quite complicated because they was not given a record label to go along with. But they did have NME helping them out along the way and this company is based on production and journalism so they was able to promote this song to get more people listening to it so they can enjoy the song or dislike the song. So Aphex Twin had a standard company behind them that will be able to back them up if the music video isn’t a great success. The image we get off this type of band is a strong pulse of aggressive electronic beat so this band is quite clearly an electronic, drum and base band. So we will expect this band to make dance music. Near enough all of their promotional services are based on creative media, with the production company NME (New Musical Express). The company NME also pushed this song up to 36 on the UK Charts in October 2011.

The picture on the right is relevant to my information on the left because the second picture show’s their website and like I said it is a production and journalism company so they review different music videos film’s extra, so it is fairly obvious that this company attracts a wide and broader target audience, therefore promoting both the band and sound track. Link;http://www.nme.com/http://www.nme.com/list/150-best-tracks-of-the-past-15-years/248648/article/248743The link above is NME’s music video review on Aphex Twin “Come To Daddy” number 42.

Music Video Purposes Analysis

Extension of income

The main extension of income for this sound track is the music video; the main distinctive aim of this music video is to build an audience for the band Aphex Twin. Although the music video also builds an audience there was many different options for Aphex Twin so they have decided to set up a Facebook and Twitter account to build a broader audience and they successfully did so when they hit 70, 600 follower’s on twitter and 754, 185 likes on their Facebook page to prove that they have built a good supporting audience, but they do not use Facebook because they have decided to just stick to twitter so they can become more efficient on this page, by posting tweets every so often.

The picture on the right shows a screenshot on Aphex Twin’s Facebook account. This is relevant because it shows their amount of likes they have on their page and how often they publish stuff on their page to build a broader and wider target audience.Link to their Facebook page;https://www.facebook.com/aphextwinafxThis picture is also relevant to my information because it shows another one of their social media pages which is on twitter and this social media website is the one they use more efficiently. Link to their twitter page;https://twitter.com/aphextwin

Extension of outlets

In an extension of outlet this is all mainly to do with distribution and what they are able to produce after the music video has been made. For example a concert, which they could make good money off if they have a large audience that will be willing to watch them. Maybe because they was so interested in their music video. Another extension of outlet that is mainly used is when the band or artist brings out a DVD or CD so they can make even more money. Again but first of all they will need to build a broad target audience. And they could also use YouTube to make a little bit of money based on the amount of views that they get. And their music video got a successful amount of; 1, 160,

The picture on the right shows an Aphex Twin page on Song kick and this website shows me their recent tours and future tours. Sadly this band is not having a concert this year but they did have one in October 2012 which a lot of people turned up to watch. Link to the page;http://www.songkick.com/artists/251546-aphex-twinThe link below show’s all of the Aphex Twin CD’s which they possibly made money off as an extension of outlet. Link;https://www.google.co.uk/webhp?tab=ww&ei=EXrbVKijN4_haPyhgIgK&ved=0CAkQ1S4#q=aphex+twin+cd&tbm=shop

Music Video Purposes Analysis

348.Also in their extension of outlet they would have tried their hardest to aim it at their target audience so they may use some stereotypes when making their CD cover for example.

Synergy This band used one production company to back them up when the music video “Come to Daddy” was made and they made a good choice because the song was successful when Chris Cunningham (Director) came to make this music video, and he benefited from this band in an amazing way because the song got into the UK charts in 2011. But he couldn’t have done it without the help of the production and journalism company NME (New Musical Express).

http://en.wikipedia.org/wiki/Chris_CunninghamThe link above is relevant to my information because it is Chris Cunningham’s Wikipedia page and it gives quite a lot of information about his production and directory work with the band Aphex Twin but mainly helping them create their first hit “Come to Daddy”. Also Chris Cunningham has been working in music production for over 15 years because he stared in 200 and since then he has been producing and making short films and music videos such as “Come to Daddy”.

Producers strategies

In my opinion the producers strategies was to make the music video and soundtrack as successful as possible so they can release the CD to make more money because if the music video was successful which it was they will build a much wider and broader audience so the production companies can make more money. Also the producers of the music video also decided to use another extension of outlet in making a clothing line for Aphex Twin so they can make more money off their wide target audience which they successfully achieved.

The production company NME supplied a number of producers and a director to create the music video “Come to Daddy”. Overall all of the producers came to a good decision on making the music video as successful as possible by making it like a short horror story about little children abusing people in a short apartment block. Due to the amount of success they made a CD for the soundtrack “Come to Daddy”.But in my opinion the clothing line for Aphex twin was the best decision they ever made because they made a good amount of money off it. Unfortunately I was unable to find out who the producers of the clothing line was but they did a good job. Link to their clothing line;http://aphextwin.sandbag.uk.com/Store/DisplayFeatured.htmlThe link below is Aphex Twin’s Facebook status that leaves a link to their clothing line, they are doing this to try promote their clothing line so they can make a lot of money;https://www.facebook.com/aphextwinafx/posts/10153756161955500