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Gwynne RoseboroughManager, Multimedia and Internal Communications
Communication Services | Strategic Support | Student ServicesLunch ‘n Learn, November 7, 2017
Multimedia: privacy and copyright
WHAT’S MULTIMEDIA
Multimedia is a variety of media used for communication purposes.
Kinds of media include graphics, photographs, video, as well as audio and music recordings.
Note: Pre-existing copyright protected works, such as artwork and performances, are also referenced herein.
BIG QUESTION
When is it acceptable to capture and publish images and other works?P h o t o g r a p h b y S F U S t u d e n t S e r v ic e s , C o m m u n ic a t io n s ( G R )
100% confident you know?Scenario – Is it acceptable to capture and publish images of these students who posed for portraits?
Answer – Can’t know just by looking at them. Must know details (5Ws + how) or permission status. How you capture and store images is important to you, your colleagues, and the next person in your job.
P hotographs by SFU Student Services, Com m unications (G R )
Ta da! GET CONFIDENTCheck out new website: www.sfu.ca/students/photo-video-permissions
Website designwww.sfu.ca/students/photo-video-permissions
Site layout ➤
Landing page ➤
Content format ➤
Organized by activity
Designed for people responsible for supervising, organizing, or taking
images on SFU campuses.
Quick reference section of best practices for capturing and publishing
images of people and pre-existing works, and
quick links to look up permission requirements.
• Consent/permission requirement• Reason
• Kinds of consent
• Options to publish
• References and forms (sources)
REASSURANCE
Professional staff available to us:
Alexandra Wieland SFU Information and Privacy Officer
[email protected], [email protected]
Donald TaylorSFU University Copyright Officer
PRIVACY
FOIPOP/FIPPA – Applies to images of identifiable people too.
1) Collection2) Accuracy3) Correction4) Protection and storage5) Use6) Disclosure7) Retention and disposal
Bottom line: “The University, its employees, service providers and volunteers share a legal obligation to protect personal information in the custody or under the control of SFU. All must comply with the Act's privacy rules and regulations whenever third party personal information is entrusted to the University’s care.” (Source: www.sfu.ca/archives/foipop)
Acts and policies - Apply to protected work(s) of creators, artists, writers, as well as the owners of protected works.
COPYRIGHT
Bottom line: ”Copyright protection exists as soon as a work is created in a fixed form. A fact or idea is not subject to copyright protection, but the expression of the fact or idea is protected.” (Source: www.sfu.ca/help/academic-integrity/copyright)
• Canada’s Copyright Act
• SFU’s copyright policy
• SFU’s FAQ
CONFIDENCE BUILDER
Apply 5Ws+how Framework Check
Answer the following to determine if permission is required:
WHO – Identifiable person in image, or not?WHAT – Original work, or not? (e.g., image, music)
WHERE – Private or public location? (e.g., Is there
a reasonable expectation of privacy?)
WHEN – Age of subject? (e.g., child vs adult)
WHY – Purpose? (e.g., private or public event)
HOW – Distribution? (e.g., publishing in any manner like print or electronic (3rd party), storage on device.)
Original works? Unsure?
SFU 50th anniversary – Student Services picnic, 2015Bocci Bravehearts (L–R): Brittany, Connie, Harpreet, Katarina
!"#$#%&'(")*+),-. ),$/012$),1&345167)8#99/245'$4#26):;<=
Identifiable? Unsure?
P h o t o g r a p h b y S F U S t u d e n t S e r v ic e s , C o m m u n ic a t io n s ( G R )
When in doubt...
Refer to websitewww.sfu.ca/students/photo-video-permissions
Ways to seek permission
• Model release form• Email notification (organizer)• Photography signage• Announcement at event• On-camera consent• Written permission/confirmation
TYPES OF CONSENT
The following examples show how to:
a) apply the 5Ws+How frameworkto understand when it’s necessary to get consentbefore capturing and publishing images, and
b) work around a problem to move forward with your project if you do not have the necessary consent.
CONSENT & WORKAROUNDS
WHOWHATWHEREWHENWHYHOW
ExampleIndoor private event
!"#$!%&&'($)*+,%-$.'/)0+'$1*($2345
670809&*,7$:($!"# $!8%;'<8$!'&=>)'-?$@0+ + %<>)*8>0<-$ABCD
Workaround – Release form
WHOWHATWHEREWHENWHYHOW
Example
!"#$#%&'(")*+),-.),$/012$),1&345167)8#99/245'$4#26):;<=
Workaround – clear signage
Photograph by SFU Student Services, Com m unications (G R )
!"#$%&%'()*+',-'./*'*&01+%*+'&2134&%'-'*%&'.-'&'.*&!"#$%&'()&*+$,)-./&0)1&$'.2$-)/0*22*31$&3$42)$.15$/)().2)$-'3&36/.-'2$37$*&2$.&'()&)25&67'.&*8*49'71+&12&4*)7-:&-//&1'.*3&!"#&)*9-3'4*+'%&%.1(/)&%**;&9*347%%71+&2314&!"#&<'./*'70%:&13&)73*0'/=&2314&'.*&-'./*'*%:&'1&1>'-7+&01+%*+'&213&74-?*%&12&-'./*'*%&'1&>*&0-9'(3*)&-+)&7+0/()*)&7+&-//&1'.*3&931@*0'%:&@(%'&-%&A7'.&-+=&1'.*3&7+)7B7)(-/5
C.1'1?3-9.&>=&!"# &!'()*+'&!*3B70*%:&D144(+70-'71+%&EFGH
Example
Workaround – AthletesThis poster showcases student athletes trained as peer learning coaches by the Student Learning Commons, and were undertaking a recognized co-curricular activity.Apart from their student-athlete waiver form, each student-athlete who participated in the photography session for this poster signed a model release form.
P hotographs by SFU Student Services, Com m unications (G R )
WHOWHATWHEREWHENWHYHOW
Example
!"#$#%&'(")*+),-. ),$/012$),1&345167)8#99/245'$4#26):;<=
Workaround – Lanyard or stickerUse coloured lanyards, stickers or badges to indicate that a parent’s consent has already been obtained.
Photograph by SFU Student Services, Com m unications (G R )
WHOWHATWHEREWHENWHYHOW
Example
!""#$"%&'("#)*+#),+(-"+#"./0121('*23
4-*(*5+1/-#%6#!78 #!(,9"2(#!"+:';"&<#=*> > ,2';1('*2&#?@AB
Workaround – crop imageP h o t o g r a p h b y G A R o s e b o r o u g h
Photograph by SFU Student Services, Com m unications (G R )
Another indoor example
Identifiable faces in front row. !"#$%&'()(*+,-'%./%012 %0)3456)%05+7895:;%<(==3689,)8(6:%>?@A
Workaround – Blur faces or step back
B lake F ly, SFU O rientation 20162 0 1 6 P h o t o g r a p h b y S F U C r e a t iv e S t u d io
!"#$%&'(")%*+#",'-
Example - consider 5Ws
Best practice - Assume university property is private property, even though the public may access grounds, walkways, hallways, etc., and then post/notify when you are capturing images for a work-related project.
. / 0 %1 , + + 2 %/ # 3 %4 5 67 8 9 & " : %; < # $ # ) + 5 = < %> 2 %. / 0 %? + , 5 $ (@ , %. $ & * (#
Indoor/outdoor examples - consider 5WsPhotograph by S FU S tudent S ervices, Com m unications (G R)
!"#!"$%!"&'&!"&(!")"#!
Example – Even though a location may beconsidered public space, where photography signageis not required, it could be considered “creepy” not to ask for permission. (Photo: Unknown student in Convocation Mall)
*+,-,./01+2342567 25-89:;-25:/<=>:?@2A,BB8;=>0-=,;?2CD'E
Terry Fox Day 2015
Drones are not normally permitted on campus. Consult University Communications.!"#$#%&'(")*+),-. ),$/012$),1&345167)8#99/245'$4#26):;<=
!"#$%#&'($'#"&')%*+()%,'(-'.)&/")0'($'(#1(,%#&.2'&"'&3%'4.(#'$+56%1&'"-'&3%'(4.7%8
9.(#&(#7:';#&(&2%,'<=4"+)>?'=)&($&:'@"%'=A%).7%B"1.&("#:'C&+,%#&'C%)A(1%$'D".),)""4?'ED!'FGHI8
!"#$%&'()#()*+,$&-.#.*"'&-+,$+/01�"2+,$.#-2"$'"#3."45$#-'#$(+$.)$6(+&1'78
Workaround – Indoor objects
Consent is not required if artwork is incidental to the main subject of the image or permanently fixed in a public space.
Photograph by SFU Student Services, Com m unications (G R )
!"#$#%&'(")*+),-. ),$/012$),1&345167)8#99/245'$4#26):;<=
!"#$#%&'(")*+),-. ),$/012$),1&345167)8#99/245'$4#26):--=
Newsworthy content may not be reused for any other purpose. (e.g., non-news related promotion, or marketing and sales).
Photograph by Burnaby Now Newspaper, Gung Haggis Fat Choy event, SFU Convocation Mall
ReasonAll original and published music is copyright protected. It is illegal to use an original song, or any other creative work in its "fixed form.” (http://w w w .lib .sfu .ca/help/academ ic-integrity/copyright/protect)
Kinds of consentObtain permission and pay a licensing fee that is legal and binding.
!""#$%&'()*#+,-"&.(+#/&0/1'23#%,4&'314-/4-"5&41&6#"-1+7+*#"-+,18+9&-4/:
A budget is required to pay for ongoing music licensing fees if music is needed.
Prom otional video of Vancouver prepared for C AC U SS C onference by SFU Student Services, C om m unications (G R). Im ages and clips courtesy of Tourism Vancouver. M usic by freeplay.com
Embed credits at end of video and in YouTube/Vimeo description box.
Give credit where credit is due, even if it’s in tiny letters.
Cameras rolling at an athletic event, or other event where copyright protected music is playing, should not capture or record music.
!"#$#%&'(")*+),-. ),$/012$),1&345167)8#99/245'$4#26):;<=
!"#$%&'(")*&+,"("-.%&/"*"0"&1"#2&3450%*4&3%(678%9
If you create an original piece of music you are protected by Canada’s copyright act.
The copyright symbol © is not required, but can be a good idea to includeas it is a reminder to others to not copy your original work.
/-*9%*4&"*0&:%$%"9%&-;&<-5(&=(7>7*"$&?-(.&@-(A(http://www.lib.sfu.ca/system/files/26749/Use-of-existing-photograph.pdf)
BC-4->("DC&E#&3@F &3450%*4&3%(678%92&/-AA5*78"47-*9&G!:H
SFU Student Society is a separate entity operating on University property and is therefore not within the FOIPOP or copyright purview of SFU.
!"#$#%&'(")*+),-. ),$/012$),1&345167)8#99/245'$4#26):;<=
CONFIDENCE CHECK
Walk through the 5Ws+How, and you’ll have your answer!
WHY Purpose? Repurposing? (e.g., type of event, or different purpose than originally captured)
WHO Identifiable student, employee? WHAT Original/Pre-existing? (e.g., image, artwork, music)
WHERE Private/public property? (e.g. expectation of privacy)
WHEN Age of subject? Archived photo(s)? HOW Distribution/ safeguarding/
personal device / 3rd party sharing?
When is it acceptable to capture and publish images/works?
NOW YOU KNOW
www.sfu.ca/students/photo-video-permissions
• Find answers to your questions on the website aboutmultimedia copyright and privacy.
• Use the 5W+H framework in a pinch to determine when it’sokay to capture and publish an image or pre-existing work.
• Obtain permission on a model release form, or by anothermethod, if an image is to be used for a purpose other thanit was originally captured and published with permission.
Remember, always keep individuals’ rights ahead of your own needs.
