EED 502: UNIT 3.1.1

A MULTI MEDIA TOUR

Tour StopsTour Stops

• What is Multimedia• Multimedia Hardware• Multimedia Software• Hypermedia• Copyright

What is MultimediaWhat is Multimedia

• Multimedia is a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video

• Interactive• Key feature of multimedia• User determines what content is delivered,

when it is delivered and how

• Non-linear

What is MultimediaWhat is Multimedia

• 2 or more media• Computer multimedia– Multi-sensory experience – real world– Multi-sensory memory imprints– Different learning styles benefit

• Hypertext - links• Hypermedia - hypermedia ware

Multimedia Strengths

• Engrossing – deep involvement• Multi-sensory• Creates knowledge connections• Individualized• Teacher and student creation

Multimedia Attraction

• User control• No longer only lectures and/or printed materials• Any sequence of the material, any time, anywhere, any

modality• Individualization

• Address different learning styles and needs• User decides how material is presented:

visual, audio, textual• Adjusting level of difficulty• Provides feedback, levels of difficulty, evaluates skills,

nonlinear presentations

Multimedia Deliveries

• Compact disc Inexpensive, easy mass produce and distribute

• Kiosk– Computer system to access info, perform

transactions or play games– Convenience, reduces personnel costs, but

expensive maintenance• Online

Web pages, product advertisement, demos

Multimedia Hardware

Five Types– System unit–Multimedia accessories–Read/write storage–Communication options–Other input devices–Output devises

Multimedia Hardware

System Components– CPU– RAM– Color display– Pointing Device

Accessories– CD ROM– Digital Audio– Audio speakers– Video overlay– Digital video

Multimedia Hardware

• Read/Write Storage– Hard disk– Small Computer System Interface

• Communication option– Modems– Networks– Internet Connections

• Other input device– Scanner– Digital cameras– Video cameras

Data Display Devices

Data Display Devices include:• Projection Systems• Document Cameras• Monitors• Speakers

Hypertext and Hypermedia

• Based on cognitive theories of how people structure knowledge and how they learn

• Links to navigate• Non-sequential navigation

Hypertext and Hypermedia

• It is an information database or medium that links verbal and nonverbal information on the web.

• Hypertext links called hyperlinks create a complex virtual web of connections for users.

• Hypermedia combines the words hypertext and multimedia.

Hypertext

• Hypertext is a system of storing images, text, and other computer files that allows direct links to related text, images, sound, and other data.

•Hypertext is the main basis of operation for the web.

Hypermedia

• Hypermedia is an updated extension of text in hypertext.

• It is the marriage between hypertext and multimedia.

• Hypermedia documents contain links to other pieces of text, sound, images, movies, and other

Hypertext vs. Hypermedia

• Like regular text, hypertext can be edited, stored, searched or read. Unlike regular text, it can also contain connections to other documents.

• Hypermedia documents are like hypertext, except that they also contain links to other forms of media like movies, sound and images

Copyright

• Protects original expression• Eligible when creation is fixed in a tangible

form• Length of copyright varies• Cannot sue unless registered

Copyright

• Copyright owners have the right to reproduce, prepare derivative works, distribute, perform, display, transfer ownership, rent or lend their creations.

Fairuse

• Educators may use copyrighted materials within their own classrooms without express permission from the copyright owner.

• There are limits…• “No real definition of the concept has ever

emerged.”

Fairuse

Standards:• The purpose and character of the use• The nature of the copyrighted work• The amount and substantiality of the portion

used in relation to the work as a whole• The effect of the use upon the potential

market for or value of the work

• Founded in 2001 by Prof Lawrence Lessig at the University of Stanford

• Designed to push back against increased enclosure of ‘intellectual commons’

• Six ‘general’, regionalised licences for easy sharing of rights in content

Creative Commons –

Creative Commons –

Conditions for using Creative Commons License• Attribution Author must be acknowledged on all copies and adaptations

of the work, including a link to the original version of the work• Non-commercial The work can only be used for non-commercial purposes• No DerivativesThe work can only be distributed in its original form; no

adaptations or translations can be made • Sharealike The work can be modified and adapted, but the entire

resulting work (including new material added by the adaptor) must be distributed under the same sharealike licence

(Note: All four conditions need not apply every time. One two, three or all four can be imposed by owners of the work. At the minimum all will impose the attribution condition.)

EED 502: UNIT 3.1.1

END of TOUR