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this is a package of logo designs for a purfume body wash and lotion
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Promiscuous Products Brand Guide Mission Statement The Promiscuous products staff members work to create woman’s skin care and scent merchandise. The products are aimed to appeal to women in their 20’s and 30’s who want to feel and smell sexy and beautiful. The brand is flirty and fun, which plays off of women’s desire to stay young and trendy. Messages and ideas the brand personifies are seen in correlation with the opposite term, that works to further emphasize the main characteristics of the product. The main style of Promiscuous products is the fashion trend known as trashy glam. This style does not only portray women as beautiful but sexy along with the bad and dirty connotations that go along with the term sexy. Type Promiscuous products use Northwood High font as their main typestyle. Along with this font Helvetica and its variations are also allowed for secondary features, however for the main logo is always to be used in Northwood High font. Colors Promiscuous products use black and white and shades of grey as their logo images and logo names. The bottles and containers themselves may be various colors that appeal to women. Pinks, purples, and light blues are desired colors of use. Product Names Promiscuous products will always have the title Promiscuous within the name. The title will incorporate Promiscuous along with a descriptive word of what the item is. Sub titles will incorporate some version of opposites and encourage the woman to go ahead… and be the opposite of what the item would normally characterize.
being bad never felt so good
PROMISCUOUS BODY WASHgo ah e ad . . . b e me s s y
smell
a s
sexy
a s you
t ruly
a re.
sex
y
ahead
being bad never felt so good
PROMISCUOUS LOTIONgo ahead.. . be rough
beauty
Startson
theSki
n
surfa
cesilky
smell
a s
sexy
a s you
t ruly
a re.
sex
y
ahead
being bad never smelled so good
PERMISCOUS PERFUMEgo ahead.. . get dirty
being bad never felt so good
PROMISCUOUS BODY WASHgo ah e ad . . . b e me s s y
smell
a s
sexy
a s you
t ruly
a re.
sex
y
ahead
being bad never felt so good
PROMISCUOUS LOTIONgo ahead.. . be rough
beauty
Starts
on the
Skin
surfa
cesilky
smell
a s
sexy
a s you
t ruly
a re.
sexy
ahead
being bad never smelled so good
PROMISCUOUS PERFUMEgo ahead.. . get dirty
smell
a s
sexy
a s you
t ruly
a re.
sex
y
ahead
being bad never smelled so good
PROMISCUOUS PERFUMEgo ahead.. . get dirty
smell
a s
sexy
a s you
t ruly
a re.
sex
y
ahead
being bad never smelled so good
PROMISCUOUS PERFUMEgo ahead.. . get dirty
smell
a s
sexy
a s you
t ruly
a re.
sex
y
ahead
being bad never smelled so good
PROMISCUOUS PERFUMEgo ahead.. . get dirty