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A
SUMMER TRAINING REPORT
ON
BARODA DAIRY
BARODA DISTRICT CO-OPERATIVEMILK PRODUCERS UNION LIMITED
Submitted to
SIGMA INSTITUTE OF MANAGEMENT STUDIES
(MBA)
Affiliated to
GUJARAT TECHNOLOGICAL UNIVERSITY
:
Submitted By:
MUKTI JADAV
MBA (2nd sem)
July :2011
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PREFACE
As MBA (Master of Business Administration) students our aim should not be
only to learn theoretical concepts in the classroom, but it becomes more important as
how we apply those concepts in practices.
At present the world is running very fast. We are coming across many modern
theories and implementation of machineries, to start new business. We must have the
knowledge of theories and practical, through it, the student can able know about how to
apply their mind in the real business world.
This program of industrial summer training is to create awareness about the
industrial environment amongst the students. Such training also plays vital role in MBA
programme.
The importance of training and project preparation has been widely accepted in
the education institutions. Thus knowing the importance of such practical training, our
college is providing six weeks training programme.
In one statement Experience is the best teacher
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ACKNOWLEDGEMENT
The work presented here is not a single effort as each and every personassociated with this project has contributed in the successful accomplishment of this
piece of work and is being thanked for their efforts.
I am thankful to the Director Dr.Y.B.JOSHI SIGMA INSTITUTE OF
MANAGEMENT STUDIES,, for giving me such an opportunity to have a practical
exposure and collect first hand data by myself.
I owe my heartiest thanks to Baroda District Co-Operative milk producers Union
LTD, for giving me an opportunity to be a part of the Baroda Dairy and I am also thankful to
the officers as under for allowing me to do research in their prestigious organization and
providing necessary information for the research project.
Mr. Narendra M Patel (Chairman)
Mr. K.M Joshi (General Manager P&A)
Mr. Alok Desai (Training Officer)
Moreover, I am thankful to Mr. Rahul Desai, our Project guide (mentor) for
assisting me in every way to prepare this report. he shared with me his valuable
knowledge and guided me from time to time in order to improve my project.
I would like to thank all those people who were a part of this report in some way
or other for providing me all possible help and cooperating with me.
Without their cooperation I would not have been able to get their valuable
responses and thus would not have been able to complete the project.
Mukti Jadav
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EXECUTIVE SUMMARY
The report consists of the details on Baroda District Co-operative Milk Producers
Union Ltd. It is a co-operative society. The main aim of it is the welfare of the society by
providing quality milk to its consumers at an affordable price.
It has various functional departments such as the Production, Human Resource,
Finance, Marketing, Purchase and Stores, Quality Assurance, Dispatch and Logistics. A
detail study of all these departments have been made so as to get a clear view of the
working of each of them.
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INDEX
SR NO. PERTICULARS PAGE NO.
1. GENERAL INFORMATION
2. PRODUCTION DEPARTMENT
3. FINANCE DEPARTMENT
4. MARKETING DEPARTMENT
5. HUMAN RESOURCE DEPARTMENT
6. PURCHASE DEPARTMENT
7. QUALITY ASSURANCE
8. DISPATCH & LOGISTIC DEPARTMENT
9. OVERVIEW OF THE PROJECT
10. BIBLIOGRAPHY
11. CONCLUSION
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PART-I
General Information
Introduction:
The dairy sector in the India has shown remarkable development in the past
decade and India has now become one of the largest producers of milk and value-
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added milk products in the world. The dairy sector has developed through co-operatives
in many parts of the State. During 1997-98, the State had 60 milk processing plants with
an aggregate processing capacity of 5.8 million litres per day. In addition to these
processing plants, 123 Government and 33 co-operatives milk chilling centres operate
in the State.
Indian dairy industry:
Dairy is a place where handling of milk and milk products is done and technology
refers to the application of scientific knowledge for practical purposes. Dairy technology
has been defined as that branch of dairy science, which deals with the processing of
milk and the manufacture of milk products on an industrial scale.
NATIONAL DAIRY DEVELOPMENT BOARD
National Dairy Development Board (NDDB) was founded to replace...
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Exploitation with empowerment,
Tradition with modernity,
Stagnation with growth,
An instrument for the development of Indias rural transforming dairying into an
instrument for the development of Indias rural people.
Prior to NDDB, the milk market was vastly governed by local private dairy and
these dairies were neither producing milk nor they were animal breeders and hence law
of demand and supply was unheard by those whose intentions were purely to make
more money from both the sides that is from producers of milk (farmers) and
consumers at large. Establishment of NDDB broke that spell and traders were side lined
in due course.
About the
Company
The Baroda District Cooperative Milk Producers' Union Ltd.
Baroda Dairy is a prestigious popular co-operative organization of farmers of
Vadodara District, providing good quality milk to the people of Sayaji Nagari since Last
52 Years. Baroda Dairy is a one of the leading dairies in INDIA having turnover of
Rs.4000 Million(2008-09) and has a 1300 member milk cooperative societies(2008-09),
800 Milk centers for distribution and sales of Milk, 500 Retailers for sales of milk
products and 1300 dedicated employees. The mission is to help farmers of the district to
grow & improve life style of rural people.
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Introduction:
Baroda District lies in the centre of Gujarat, a state of Western India, well-known
for co-operative dairying. Baroda District co-operative Milk Producers union Ltd. Is the
full name of Baroda dairy. As the name suggests that it is a co-operative union. The
company is engaged in the production of milk, flavored milk, butter and ghee, butter
milk. The company also produces a wide variety of ice-cream, shrikhand, and many
sweets through Sugam unit, a subsidiary of Baroda dairy.
The plant is situated in Makarpura area, in the center of the city. The plants of
Baroda dairy are fully equipped with latest technology and modern facilities. Baroda
dairy always work for welfare of society.
Objective:
The Milk Union was established on 24th December 1957 with a view to relieve the
milk producers by the private milk venders and to give proper remuneration to them and
to supply good milk to the citizens of Baroda City.
Foundation of Dairy
With the view to relieve the milk producer from the exploitation by the private
vendors, and to give a remunerative price for their milk and to supply good quality of
milk to the citizen of Baroda city, the milk union was established on 24th December,
1957.
The milk union got guidance and help in all respect from the Neighboring milk
union of "Amul" especially from the Founder Chairman of "Amul", Shri T.K. Patel and
then the general manager, Dr.V.Kurien who supported and guided the Baroda Milk
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Union. This union has strong leadership of Shri Maganbhai Patel, Founder Chairman
and Shri Jashvantlal Shah, Deputy Minister in the then state of Bombay. Under their
dynamic leadership the foundation stone of this union was laid.
First six milk co-operative societies became founder members of this union from
where the milk was brought for distribution, but, in the absence of adequate facilities for
chilling and pasteurization it was thought best to postpone the rural milk collection. In
turn, pasteurized hygienic milk from Amul Milk Union was brought for distribution to the
consumers of the Baroda city.
The foundation stone of 50,000 LPD Dairy Plant was laid on 24thAugust 1962, by
Shri T.K. Patel, the Doyen of the Co-operative Dairy Movement in Gujarat. In the year
1963-64 milk distribution through 21 Distribution centres were started in an organized
way.
In the year 1964-65, the union started its milk procurement from 120 milk co-
operative societies. The dairy plant commissioned on25th April, 1965, was inaugurated
by Shri Morarjibhai Desai, the then Finance Minister, and Government of India. Under
the milk distribution system, pasteurized milk in the bottles was supplied to the city
consumers. The bottling plant was set by UNICEF in collaboration with CARE to supplythe reconstitutes milk to school children on matching contribution basis.
Vision and Mission:
Baroda Dairy is a Co-operative society and it is not just a profit making unit but to
serve the better worth to society. The main mission of the Baroda dairy is to assure and
safeguard the interest of the both nominal consumer of milk in city area and supplier of
rural areas. And for this the Baroda Dairy deals according to provide BEST QUALITY
product at REASONALBE PRICE to their customers
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COMPANY PROFILE:
UNIT NAME: Baroda District Co-operative Milk Producers Union Ltd.
FORM OF ORGANIZATION: Co-operative Sector
YEAR OF ESTABLISHMENT: 24th December, 1957
REGISTERED OFFICE: Baroda dairy,
Makarpura Road,
Opp/ ONGC Regional office,
BARODA
SIZE OF THE UNIT: Large Scale Industry
REGESTERED OFFICE NO.: Rg. No. D 4/57
TOTAL UNITS: Baroda Dairy Baroda
Sugam Unit baroda
Cattle Feed Category Itola
Milk Chilling Centre Bodeli
Veterinary Sub Unit SavliVeterinary Sub Unit Dabhoi
1.
MAN POWER: Permanent: 1378
Temporary: 475
Current Expansions:
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The dairy has started manufacturing bottled mineral water. Water from the river
Narmada will be used for manufacturing mineral water, which will be marketed in bottles
and pouches. A 12-km pipeline has been laid to pump water from the Narmada. The
dairy has already got 90% subsidy from the Centre for the project. The project name is
NARMADA NEER.
Future Expansions:
Baroda Dairy, run by Baroda District Milk Cooperative Union, is all set to venture
into manufacturing of tomato ketchup. The dairy has decided to take up a green field
project for setting up a tomato ketchup manufacturing facility in central Gujarat. The
dairy also plans to market the product at a later stage.
Baroda dairy is currently giving final touches to the project report. According to
top officials of the dairy, the proposed plant will come up in the Bodeli area. Around Rs
7-8 crore would be required to set up the new unit, for which the dairy has already
acquired land. "Bodeli is an ideal location for such a plant as its surrounding area such a
Chhota Udaipur, Pavijetpur and Sankeda grow tomatoes on a large scale. Tomatoes
will be procured from these areas, according to the dairy officials.
Baroda Dairy is also going to introduce Idli-Dhosa centre after the success of
Pizza. As per the latest news given in the local news paper dated 8th June, 2010 that
Baroda Dairy has increased its turnover with Rs.62 crores. And also with the
expenditure of Rs.20 crores, the Dairy will launch a new plant with the capacity of 7
LAKH LITRES.
Present Products Mix:
Baroda Dairy is a unique place processing several products from the basic raw-
material i.e. Milk, These products are as under and are immensely popular in and
around city of Baroda.
Milk
Butter Milk(Chhash)
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Curd
Flavoured Milk
Butter
Cheese Paneer
Ghee
Rajwadi Kadhi
Thickshake
Dry Sweets
Ice-cream
Pizza
Shrikhand
Environment Policy:
We are committed to protect and preserve natural Environment for social welfare
and co-existence. Baroda Dairy, A leading co-operative organization is engaged in
manufacturing and marketing of milk and milk products in India and abroad.
FOLLOWING ARE THE PRINCIPLES OF ENVIRONMENTAL POLICY
Control our plant operations to prevent pollution.
To conserve natural resources and energy.
Comply with applicable environmental legislation and regulations.
Applying greening of the earth within our premises.
Continually improve our environmental performance.
To minimize generation of waste and follow appropriate methods for its
disposal
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Create awareness among employees on environmental issues and
environmental management system.
Keep our work environment clean and safe.
This Environmental policy will be communicated to all employees, contractors
and suppliers of Baroda Dairy.
Quality Policy:
Baroda Dairy firmly believes to provide Milk and Milk products of quality to give
total consumer satisfaction. In order to achieve this objective, Baroda Dairy has
implemented Quality and Food safety Management Systems since May 2000. The dairy
is certified for ISO 9001:2000 and HACCP by SAI Global, which is a wholly owned
subsidiary of Standards Australia International Ltd.
The implemented systems emphasize on ensuring and maintaining quality and
Food safety at all stage of procurement, Production, Packaging, Storage and
Distribution of Milk and Milk Products.
Both the Quality and Food safety Management Systems are audited every six
months by SAI Global to ensure the continuity and adequacy. The product quality and
safety is ensured at every stage of operation and does not merely relay on final product
testing. There is a system in place to identify and assess the risk at every stage of
product manufacturing, packaging storage and distribution. Appropriate control
measures are implemented at the identified stage to eliminate the possible cause of
risk. This ensures the quality and food safety at every stage.
A high level of plant and personnel hygiene and housekeeping is maintained to
avoid any cross contamination. The housekeeping audits are conducted periodically
and employees are motivated to participate in good Housekeeping Competitions.
The dairy develops and maintains lawn and trees on open land within the
premises. Baroda Dairy now, looks forward to implement ISO-14001:1996
Environmental management System with the objective to prevent pollution and protect
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environment through proper Management and control of its activities, products and
services.
Achievements:
Achievement of holding ISO 9002 HACCP 9000 certificate.
National Productivity Award for the best Productivity.
Jamnalal Bajaj Award in 1994-1995.
Award forgood housekeeping at state level.
Baroda Dairy was second achieving the award in Horticulture.
Received International recognition ISO 14001 Certificate for the
maintenance of Natural Environment.
Received second Prize forminimum accidents among drugs
pharmaceuticals food and dairy Industry.
About the FunctionalDepartments
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Production
Department
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ORGANIZATIONAL STRUCTURE OF PRODUCTION DEPARTMENT
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INTRODUCTION
Production Department is most important part in any organization, firm,
company or co-operative sectors. Production can be made for the middle users or for
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the end-users (direct consumers). Production do the main work of converting raw
material into semi-finished or finished goods, it depends on what kind of production the
organization is doing.
In the context of BARODA DAIRY, people have endless demand for milk and
milk products. BARODA DAIRY undertakes the procurement of milk and its production
likewise satisfying the needs and demand of people. It estimates the demand and
accordingly production is done for which arrangement of Raw material, finance and
provision for selling is made by BARODA DAIRY.
The Production Department is interrelated with the Personnel, Finance, and
Marketing Department. During the year the average weight of milk received from the co-
operative milk societies was 3,34,588 kg. The maximum quantity of milk received in one
day was 4,44,008 kg during the year.
Major Products of Baroda Dairy:
Following are the some milk products that the Baroda Dairy products and sale in
different areas of Baroda district.
Flavoured milk pouch 33149 pouches per day
Flavoured milk bottles 31114 bottles per day
Goras chhas 14,39,04 pouch of 500ml per day
Jira Chhas 14,16,552 pouch of 200ml per day
Masti Dahi 2,80,711 pouches of 200ml per day
Rajwadi Kadhi 21,863 pouches of 500ml per month
Activities of Production Department:
There are mainly five (5) activities done by the Production Department. They are
as follows:
1. Raw Material Receiving Dock
2. Pasteurization
3. Standardization
Amul Gold 22,98,259 litres per day
Amul Shakti 71,24,528 litres per day
Amul Cow 6,14,867 litres per dayTotal 1,00,37,654 litres per day
Daily Average 3,34,588 litres per day
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4. Homogenization
5. Pouch packing Section
Baroda Dairy has set up a modern plant for the production process. It has established
its plant in a modern high tech style which functions nearly 80% automatically.
Finance Department
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INTRODUCTION
Finance is the most crucial part in any organization. Finance is required in each
& every stage of the business. Business is nothing but a process of making money
through money.
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The finance department of a business takes responsibility for organizing the
financial and accounting affairs including the preparation and presentation of
appropriate accounts, and the provision of financial information for managers
The primary purpose of the Finance Department is to monitor and report on the
financial position of the Baroda Dairy and to provide an excellent level of service to their
public customers and customers in other City Departments.
It can be acquired through various sources. After the acquisition of finance, the
work of utilization of finance is to be decided. The finance department has to deal with
not only the procurement of finance but also with the proper utilization of it. Finance is
the basic requirement for purchase of assets, production of goods, marketing, selling,
etc. The finance department takes the decision regarding financial matters. Thus, we
can say that finance dept. is one of the most important dept.
Source of Finance in Baroda Dairy
Baroda dairy does not raise finance for short term as all the requirement for
short-term finance are fulfilled by the internal sources (i.e. reserves & surplus). Mostly,
finance is raised from long-term sources of finance. All the requirement of finance is
fulfilled either by issuing equity shares or by taking loan from National Dairy
Development Board. The repayment of loan is done in equal installments, the amount
is pre-decided. Generally, 6% interest is charged on the amount of loan.
The Main Areas Covered By Financial Department in Dairy
Book keeping procedures.
Creating a balance sheet & profit and loss account.
Providing information to management.
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Management of wages & salary.
Raising Funds.
Cost allocation.
Capital Structure in Baroda Dairy
Capital structure of an organization refers to procurement of capital. capital
structure including all the financial. Thus capital structures of an organization show how
or through which sources raised.
Baroda dairy is a co-operative society and its shares are out listed in stock
exchange. However the shares are purchased by the milk societies who can easily
become its members. These societies are not paid dividend but get prices difference.
Baroda Dairy Is A Co-Operative Organization. It Does Not Issue Right Or Any
Other Public Issue. Therefore There Is No Question Of Any Bonus.
BARODA DAIRY does not have any other source of raising fund from its
profits. For any undertaking it is financial by NDDB or self financing.
Marketing
Department
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ORGANIZATIONAL STRUCTURE OF MARKETING DEPARTMENT
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INTRODUCTION
It is clearly said that Marketing Department is the Front Face of any
organization or firm. This is said because marketing is the only means from where
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the consumers can know about the upcoming products of the firm or organization. This
indirectly gives result in increased sales of products.
Marketing - in other sense, means promoting the product publically and to bring
revenue through sales. Marketing Department does the function of creating demand in
people and generates sales from it, which completely depends on marketing
department.
Baroda dairy is having a full-fledged marketing dept. where all the functions
related to marketing are performed. As a part of marketing strategy Baroda Dairy has
increased its Morning milk centers
Target Market of Baroda Dairy
The whole city of Baroda is the target market for Baroda dairy. Also the town of
Baroda city is the target market for the Baroda dairy. Baroda dairys milk and its
products are very popular among people of Baroda which made BARODA DAIRY a
MARKET LEADER
Market Share
Baroda dairy has 80% market share. It is market leader. It is due to the qualityand variety of milk & milk products which are sold at reasonable price.
Advertisement
Baroda dairy does not have to advertise on a large scale for its products because
most of the people are aware of the products produced by the dairy. In fact, the
products are of daily used and they are so popular that there is little need for
advertisement.
Pricing Policy
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Price may be defined as the value of product expressed in the monetary terms
which a consumer pay or expected to pay in exchange and anticipation of the expected
or offered utility. Therefore, we can say price is a link between the consumer and
organisation. As the main objective of Baroda dairy is not profit maximisation, so it sets
reasonable price for its products. It considers the interest both the parties. i.e. the
suppliers of milk and the consumers currently, all over India the price of milk is fixed by
the NDDB (National Dairy Development Board)
Export
The products produced at Baroda dairy are not exported to other countries. The
products of SUGAM unit are Exports to countries like..
USA
SINGEAPORE
JAPAN
AUSTRALIA
KUWAIT
BATLERIN
DUBAI
ABUDHABI
Warehousing & Transportation
Warehousing:-
Baroda dairy does not have any warehouse but it has cold storage. Mostly, all
the products are perishable in nature so there is a facility of cold storage and it is within
the dairy premises.
Transportation:-
There is use of private vehicles i.e. tempo & trucks which are hired to transport
milk. The transportation cost is low as it is within Baroda district.
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Human Resource
Department
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INTRODUCTION
There is a well versed Quote saying that Employees are the assets of any
organization Which depicts that they are most important tool of organization. Thus to
maintain them for the organization, Personnel department (Human Resource
Department) is kept for the well being of employees.
The function of Human Resource Department can be seen in each and every
department of any organization. Thus it can be easily said that The Human Resource
Department is the heart of any organization. The function of Human Resource
Management is to manage the people working in the organization. It mainly focused on
the intrapersonal relationship and interpersonal relationship of employees.
Human Resource Management in simple words means planning, organizing,
directing and controlling of procurement, recruitment, selection, training and
development, compensation, integration, maintenance, appraisal, allocation and
separation of Human Resources
Thus, Human Resource Management refers to set of programme, functions and
activities designed and carried out in order to MAXIMIZE the employees as well as
organizational efficiency and effectiveness.
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Human Resource Management at Baroda Dairy
Baroda Dairy is one of the leading Dairy It shares collaborative and friendly
relationship with preferred partners, employees, consumers and other workers involved
to it. It maintains a transparency in handling the above relations and stick to its
standards.
The HRM function or Personnel department function in Baroda Dairy is indeed
vast. All major activities since working of a worker from the time of his/her selection in
to an organization until he/she resigns or get retired or leave job for any reason comes
under the preview of HRM.
The HR planning in Dairy is very smooth and transparent. It made Baroda Dairy
a HUGE BIG Family of approximately 1400 employees. In Baroda Dairy major attention
is given on the welfare and Safety of employees. They are also given different kind of
incentives to increase their production effectiveness.
Dairy also focuses on developing human value and potential through various
bearing and development activities and provide favorable atmosphere. All these
functions are performed by HR in Baroda Dairy.
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ORGANOGRAM OF PERSONNEL DEPARTMENT
Human Resource Is Divided Into Different Parts
GENERAL MANAGER (P&A)
MANAGER
(PERSONNEL)
MANAGER
TIME KEEPING
MANAGER
(ADMIN)
SUPERINTENDE
NT
OFFICER OFFICER SR. OFFICEROFFICER
JR. OFFICER JR. OFFICER JR. OFFICER
SR. EXECUTIVE SR. EXECUTIVESR.EXECUTIVE
JR. ASSISTANT JR. ASSISTENT
TIME KEEPER
JR.ASSISTANT
(ADMIN)
MANAGING DIRECTOR
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The HR in Baroda Dairy in mainly divided into four sections:
Personnel Department
Recruitment, selection, training, industrial relations, negotiation with Union
etc.
Administration Department
Its handles canteen, security, welfare facilities, safety, Any theft or loss,
Absenteeism , events, AGM meeting organizing, licensing work, hygiene of
various dept, etc.
Time Keeping Department
It handles salary & wages, records of employees, provides benefit of
statutory, ESS, Form fill up, punching System, provident fund, ESI etc.
Telephone Department & Computer Department
Maintains the connection of each department and provides facility of CUG
to each employee to remain in contact while doing work. So that if any query
or problem occur they can contact each other easily. Computer system
handles the whole MIS in Baroda Dairy.
Trade Union in Dairy
Trade unions are the voluntary collective group of employees or employers
formed to promote and convey their interest through collective actions to the
organization.
At Baroda dairy, there are two unions. One for the workers & another for officers which
are working for the following:-
1. BARODA DAIRY TRADE UNION:- ( FOR OFFICER)
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2. RASTRIYA MAJDOOR UNION:- ( FOR WORKERS)
To get adequate bonus
Strive for better working condition.
To secure better pay scale for employees in keeping with the prevailingstandards of living in the country.
To work for welfare and development of workers educational facilities and group
benefit scheme for them.
Recruitment
Recruitment is a process of searching for prospective employees & stimulating
them to apply for the job in the org. Recruitment of an employee is done on the bases of
Human Resource Planning carried by Baroda dairy Mgt. At Baroda dairy recruitment isdone through both sources i.e. internal as well as external sources.
Internal Recruitment:
Recruiting employees internally like promotion, transfers, etc.
External Recruitment:
Recruiting employees form job portals, employment exchange, campus interview,
advertisements. Dairy uses External source of recruitment mostly.
Selection
Selection procedure includes the selecting Right candidate, at Right time, for
right job. It is as follows:
Application form
Bio-data analysis
Short-listing.
Interviews
References/security screening
Ability tests
Aptitude, intelligence and personality
Work experience/short term contracts
Medical checkups.
Placement/Appointment.
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Purchase and
Stores Department
INTRODUCTION
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Inventory Management System
In Baroda dairy, the store department uses the FIFO method. I.e. First In First
Out method of inventory management.
Purchase Procedure
Baroda Dairys main raw material is milk. The purchase department has only to
pick up just 10% of other raw material. The purchase procedure is as under :
1. First of all respective department heads find out their need and get it approve
by the managing director.
2. Then they contact the stores department.
3. After this they send an indent to the purchase department.
4. The purchase department then asks for quotation from the suppliers.
5. After the quotations are received will then be selected.
6. The least cost giving suppler will then be selected.
7. Then take the approval and give the authority to the supplier who gets the
quotation passed.
8. Then just let the finance department will make the payment the supplier after
the delivery of goods.
Types of Stores
Cold Stores
The cold stores are use for storing milk, chhas, flavored milk, dahi etc. and many other
products.
General Store 1
In this general store, the veterinary products, medicines, transportation instrument,
buckets, flavors for milk and shrikhand are stored here.
General Store 2
Here plastic of milk bags is store; tins of ghee, milk powder, fodder for cattles etc. are
stored.
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Quality Assurance
Department
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ORGANIZATIONAL STRUCTURE OF QUALITY CONTROL
DEPARTMENT
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INTRODUCTION
Activities Carried By People in Quality Control Lab
Superintendent
The superintendent observes all the activities in the lab, packing and giving the
guidance.
Junior Officer
Here the officer looks after all Agmarks related to ghee and butter in the lab.
Senior Officer
Here the senior chemist looks after ISO 14000 and ISO 9000-20000 certificates.
Chemist
The chemist looks after all the society milk, pasteurized milk and other milk
products.
Sampler
The sampler takes the samples from the milk received from different co-operative
societies.
Micro Biologist (Milk Plant)
The microbiologist cleans up all the tools and machines, which are used for milk,
butter and buttermilk.
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Dispatch and
LogisticsDepartment
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INTRODUCTION
Dispatch and Logistics
All activities carried out under the supervision and order General Manager of
Marketing head i.e. order of milk and milk products are dispatched as per the order of
customers and retailer and all records of dispatch are kept in dispatch register and
computer.
In dispatch department the work is divided in 3 shifts
1. Morning
2. Afternoon
3. Evening
Sources of Mode of Transportation
There are trucks, tempos, insulated vans, three wheeler tempos are used to deliver the
milk and the milk products in all the three shifts.
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Overview of the
Project
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Background of the study
Many large organizations have marked their presence in the dairy industry and
trying to grab as much market share as possible in the industry. Baroda Dairy is also
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one of the cooperative organization which is engage in producing the milk and milk
products. It sells its milk and milk products under the brand name of AMUL which has
the highest market share in Asia. This as a result has maintained national and
international for quality and consumers likeliness. These high standard milk and milk
products manufactured economically using modern technology are made available
timely to consumers.
The dairy is manufacturing different types of milk and milk products. The profiles of
these products are as under:
Milk
GHEE
Ghee
Sr. No. Brand Name Fat SNF
Price
(500 ml)
Price
(5 ltr)
Price
(200ml)
1 Amul Gold 6.00 9.00 Rs 14.00 Rs 140
2 Amul Shakti 4.50 8.50 Rs 13.00 Rs 130
3 Amul Cows Milk 3.50 8.50 Rs 12.00 Rs 05
4 Amul Slim & Trim 1.50 9.00 Rs 10.50
Sr. No. Type of Ghee Brand Name Quantity Price
1 Ghee of Mix Milk Surbhi 500 ml Rs 130/-
2 Ghee of Mix Milk Surbhi 15 liters Rs. 3900/-
3 Ghee of Cows milk Surbhi 200 ml Rs 55/-4 Ghee of Cows milk Surbhi 500 ml Rs 134/-
5 Ghee of Cows milk Surbhi 15 liters Rs 4050/-
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Butter
Sr. No. Type Quantity
1 Table Butter 100 gm
2 White Butter 500 gm
Flavored Milk
Sr. No. Packing Quantity Price
1 Bottle 200 ml Rs 12.00
2 Pouch 200 ml Rs 07.00
Butter Milk
Sr. No. Type Quantity Price
1 Goras (Simple Chaas) 500 gm Rs 05.50
2 Goras (Simple Chaas) 5 liters Rs 55.00
3 Jira Chaas 200 gm Rs 03.00
4 Masala Chaas 200 gm Rs 03.00
Rajwadi Kadhi
Sr. No. Packing Quantity Price
1 Pouch 500 ml Rs 07.00
Curd
Sr. No. Packing Quantity Price
1 Pouch 200 ml Rs 07.00
LASSI
DRY SWEETS (MITHAEE)
ICE-CREAM
THICKSHAKE
PIZZA
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PANEER
SRIKHAND And
CHEESE is the other products, which are also manufacture by the Baroda Dairy.
The above mention products are immensely popular among the consumers of
baroda city and become the brand among them. Thus the dairy has increased its sales
of its products in order to meet the demands of the consumers. The quality of these
products is far superior to that of the other local manufacturers of the similar types of
products.
It is very important for the dairy to satisfy the needs of the consumers who have
join the dairy with some expectations in terms of price, quality and quantity. As dairy is
engage in manufacturing many products along with the milk, it is very essential to give
regular attention on them also. This is very important to know about consumer
preference and brand awareness towards these products. So I am going to study the
consumer preference and brand recallability towards Baroda Dairys products.
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Bibliography
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WEBSITES:
www.google.com
www.ask.com
www.wikipedia.com
http://www.google.com/http://www.ask.com/http://www.wikipedia.com/http://www.google.com/http://www.ask.com/http://www.wikipedia.com/8/6/2019 Mukti Report
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www.barodadairy.org
www.money.com
Annual report of Baroda Dairy
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CONCLUSION
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CONCLUSION
Baroda dairy is a successful manufacturing unit having been establishing
on 24th September, 1957. It has almost past 52 years of its smooth operational working.
Baroda dairy is well established in collection of milk and milk products.
Baroda dairys milk and milk products including Sugam units products are best
selling the market. As for as the retailer are concerned about they get their registered
stock from dairy. In some cases they find problem in getting less stock. The quality
aspects of dairys product is good. Dairy maintains all quality standards and norms. But
then also according to retailers survey, they face problem of spoilage of milk after 4 to 5
hours retailers mostly show that they get other business because of keeping products of
baroda dairy. So it is an indirect benefit to the retailers moreover the popular brand ofbaroda dairys Shakti milk and it has higher market share in baroda city.
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At least I would like to conclude by mentioning that my experience at baroda
dairy was best. I would like to end my project report by greeting all my best wishes to
baroda dairy for completing 52 years of social services.