7
MR/MCCS BRAND STYLE GUIDE Questions? Contact Mary Pugliese | [email protected]

MR/MCCS BRAND STYLE GUIDE - Home - MCCS 29 Palms€¦ · The typeface Modern can be used in combination with Gotham or on it’s own; only if used in a headline capacity. It is NOT

Embed Size (px)

Citation preview

MR/MCCS BRAND STYLE GUIDE

Questions? Contact Mary Pugliese | [email protected]

PANTONE® is a registered trademark of Pantone, Inc.

As a rule all MR/MCCS branded materials use the official Marine Corps branding color palette.

COLORS

The typeface Modern can be used in combination with Gotham or on it’s own; only if used in a headline capacity. It is NOT recommended for body copy.

MODERN REGULARABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

MODERN BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

The typefaces chosen for the MR/MCCS brand —Gotham and Modern — have a strong, no-nonsensequality that supports MR and MCCS’s brand.Available in a variety of weights and styles, this typefaces offers the flexibility needed in order to communicate with audiences in a variety of media.

Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham ThinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

TYPOGRAPHY

POWERPOINT TEMPLATE

The PowerPoint template comes in 2 versions —MCCS and MR. Both use utilize the Marine Corps branding col-or pallet. Do not modify. The fonts used should always be Arial and spaced “normal” and NOT “loose.”

MR MISSION STATEMENT

The MR Mission Statement uses a combination of the Gothic Book and Gothic Bold fonts in all caps. The “.” has been purposely left off.It is written in PMS 187 Red or “knocked-out” to white. It’s your choice to add the EGA centered underneath.

For systems that don’t have the Gothic font such as Outlook orPowerPoint it is recommended to use Calibri as shown in the2nd example which is recommended for signature lines.

INVESTING IN MARINES FOR DUTY, HOME & SELF

Investing in MARINES for DUTY, HOME & SELF

EMAIL SIGNATURE BLOCKS

Use identical Email Signature Blocks for Outlook for both SEND and REPLY emails. You have the choice of using them with or without MR/MCCS logos. You also have the choice of including a mailing address. If adding logo downloaded from Marketing Network, insert picture from file and size accordingly to the examples below. Use Calibri font.

DO NOT use colored backgrounds or extra imagery such as flowers, birds etc...

11 Pt. Calibri Regular R:128 G:128 B:128

12 Pt. Calibri Bold R:0 G:43 B:92

12 Pt. Calibri Regular and BoldR:128 G:128 B:128 (gray)R:192 G:0 B:0 (red)