Gotham Wines

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Gotham Wines. Wines with Flavor from South Australia. The wines. Gotham Regional Vineyard Series and OLD Vines Series Wine Men Of Gotham SXS: Success Stalking Horse. Gotham. Regional Vineyard Series-- $14.99 RRP. Gotham. Old Vine Series:: $25-30 RRP - PowerPoint PPT Presentation

Text of Gotham Wines

  • GOTHAM WINESWines with Flavor from South Australia

  • THE WINES Gotham Regional Vineyard Series and OLD Vines SeriesWine Men Of GothamSXS: SuccessStalking Horse

  • GOTHAMRegional Vineyard Series-- $14.99 RRP

  • GOTHAMOld Vine Series:: $25-30 RRPLimited Edition wines from 90-127yr old Vineyards in Barossa Valley. Rated 90-94pts Wine Advocate.

  • ENTER THE GOTHIC MYSTERYThe night is black as pitch, rain drops patter against your window and you can hear the clip clop of the headless horseman pacing in the dark alley below. The fire is crackling and you sink into your chair with a well-worn copy of The Legend of Sleepy Hollow. You want a deep, brooding wine to match the mood. Complex and spell binging, Gotham is an enigma; a literary concept for a discerning pallet.

  • WHY GOTHAM?Our first wine, a 2004 Langhorne Creek Shirazblack as night, dark and brooding.

  • WHERE DOES THE NAME COME FROM?A Literary Concept, referencing Washington Irvings New York to 14th century English Nursery Rhymes

    Above all serious wine in the bottle, that doesnt take itself to seriously.

  • NOT YOUR TYPICAL AUSSIE WINESteering away from the critters, Gotham is a concept which does not play up the Australian category. We focus on regional expressions of Shiraz and Cabernet, which most definitely have fruit forward characters to be enjoyed by new world wine consumers, yet the wines maintain balanced and well integrated structural elements.

  • KEY MESSAGESRegional Vineyard Series featuring McLaren Vale, Langhorne Creek and Barossa Valley.Langhorne Creek is clay soil producing a savory wine; McLaren Vale is dark and mineral rich, producing chocolate characters in the wine; Barossa Valley is sandy sometimes loamy soil producing great acidity and bright lush fruit driven wine.100% Varietals: Shiraz and Cabernet SauvignonHand-made, low sulfite wine.Sustainable water conservations farming practises.

  • SELLING STRATEGYGotham = Value. Focus on great quality for the price point.Education. Show two Shirazes side by side, highlight difference in climate and soil.Niche accounts who like labels and the stories behind them. Killer Halloween wine!

  • TARGET CONSUMERLoves bold full bodied wines with streak of eleganceThinks of themself as having a dark/ wild sideModerate wine consumer with a small rotating cellar, but they may hold on to a bottle for a year or twoRegular wine drinkers who pride themselves on finding valueTrend leaders who find cult wines and share the secret with their friends

  • DISTRIBUTION OBJECTIVESRegional restaurant chainsSteak Houses and white table cloth diningNeighborhood bistros, casual dining, comfort food, pubsRegional grocery chainsIndependent Wine stores who can build a culture around the wines: ie wine club list and in store tastings

  • COMPETITIVE BENCHMARKSDArenburg Razors EdgeYalumba Y SeriesLayer Cake

  • GOTHAM US MEDIA HIGHLIGHTSLisa Perrotti-Brown MWwholeheartedly recommended true valueFifteen Gotham wines featured!HIGHLIGHTSGotham Old Vine Mataro 94pts ($25)Gotham Old Vine Shiraz 93pts ($25)Gotham Salmagundi Red Blend 92pts ($29)Gotham Langhorne Creek Shiraz 90pts ($15)Gotham Langhorne Creek Cabernet 90pts ($15)

    WINE ADVOCATE

  • WINE MEN OF GOTHAM

  • WINE MEN = ENTRY LEVEL GOTHAMWith packaging designed for off premise, the Wine Men are and eye-catching entry level series in the Gotham Range.We actually blended 15% Gotham McLaren Vale Shiraz in to the Wine Men Shiraz to create family flavorsIntroduced to USA between October - December 2010Depletions: 7,280 in 10 states in 8 months.RRP: $10

  • WISE ENOUGH TO PLAY THE FOOL!The Wine Men have a reputation that precedes them, playful and unpredictable; these merry pranksters are wise enough to play to fool and come out on top. They may be WANTED all over town but you aint no fool, so pick up this bottle for its cool character and impress your friends with a serious wine at exceptional value. Let the wine men take you for a ride and youll be in good company. Cheers to the wisdom of the wine drinker!

  • KEY MESSAGESExceptional VALUE!Sunshine in a bottle; fruit driven wines with balance and integrity.Popular and unusual varieties (Shiraz/ Chardonnay Semillion)The only $10 Australian Wines Whole-heartedly recommended by Wine Advocate

  • SELLING STRATEGYVALUE. Focus on great quality for the price point & WA reviewsOff-beat, fun label yet serious wine in the bottle. Target label loving customers!Looks great as case stack and we have eye-catching POSKiller Halloween wine!

  • TARGET CONSUMEREntry level wine drinker with an eye for fun labelsNew World pallet, adventurous in their wine selectionsBargain hunting regular wine drinkers looking for a good value Monday-Thursday wine

  • DISTRIBUTION OBJECTIVESNational and regional restaurant chainsNational hotel accountsNeighborhood bistros, casual dining, comfort food, pubsNational and regional grocery chainsNational drug chainsLiquor storesClub stores

  • EYE CATCHING POS

  • COMPETITIVE BENCHMARKSBanrock StationJacobs CreekWolfblassRazors Edge

  • SXS: SUCCESS

  • SXS:: STEPS TO SUCCESSStep One: Follow your instinct Step Two: Listen to your friends Step Three: Celebrate milestones no matter how small Step Four: Toast to you achievements with good wine!

    Whether youre climbing the corporate ladder, following instructions to assemble your new furniture, life is easier taken Step by Step. Take a breath, look how far youve come, close your eyes and imagine the road ahead. You know success is not just a journey, you can make it an adventure!

  • KEY MESSAGESExtreme Value. Focus on great quality for the price pointSunshine in a bottle; fruit driven wines with balance.Popular and unusual varieties (Shiraz/ Chardonnay Semillion)Named Top 5 Best Value Australian Brands, Wine and Spirits Magazine June 2011Shiraz 90pts, Chardonnay Semillion 87points

  • SELLING STRATEGYExtreme Value. Focus on great quality for the price pointFlavors have broad appeal; good fruit and balance attractive to everyday wine drinker and entry level drinker.Elegant bottle, unique angled label, looks great on a bar or case stacked.Flavours great on their own or to pair with food.

  • TARGET CONSUMEREntry level wine drinker who enjoys bright fruit and easy drinking wine.Bargain hunting regular wine drinkers looking for a good value Monday-Thursday wine they can buy by the case.Consumers who follow ratings and look for great QPR as endorsed by the wine writers.

  • DISTRIBUTION OBJECTIVESNational and regional restaurant chainsNational hotel accountsNeighborhood bistros, casual dining, comfort food, pubsNational and regional grocery chainsNational drug chainsLiquor storesClub stores

  • COMPETITIVE BENCHMARKSPenfolds: Koonunga HillDArenburg: Stump JumpShoofly

  • SXS US MEDIA HIGHLIGHTSWine and Spirits Magazine on SXSExtreme Value BEST BUY

    SXS Shiraz (90pts) SXS Chardonnay Semillion (87pts)

    SXS Shiraz was listed inTOP 100 BEST BUYS of 2010

    SXS Named in Top 5 Best Value Australian Brands June 2011

  • STALKING HORSEMedal Winning Single Estate Shiraz

    RRP: $19.99

  • VAGABONDS, PIONEERS AND RESTLESS WANDERS UNITE.You are always on a mission searching and seeking out the best life has to offer. No second guessing, just open eyes, a curious spirit and a good dash of the extraordinary. You are a traveller but you can always ground yourself to appreciate the moment. Stalking Horse single vineyard Shiraz series is a quest for the perfect Shiraz, as expressed by the extraordinary soils and climate of Southern Australia.

  • KEY MESSAGESSingle Vineyard ShirazWinery to Watch Wine Spectator July 15, 2011Consistent acclaim, medal winner, 90pt/
  • SELLING STRATEGYWinery to Watch Wine Spectator July 2011Beautiful label. Target label lovers and horse lovers (Country Clubs, Regional Accounts etc)Focus on quality to price ratio. 90pts < $20Emphasize fruit driven but balanced- flavor has broad appeal for new world pallet.

  • TARGET CONSUMERModerate wine drinker who appreciates bold flavor and new world style of fruit driven wines with balance.Has a small to medium rotating wine collection enjoys drink now, but also may cellar bottles for a year or two.Adventurous wine drinker, who sees wine as a core part of their self-image.Entry level wine drinker looking for media approved wine at bargain price (90pt/
  • DISTRIBUTION OBJECTIVESSteak HousesRegional restaurant chainsNeighborhood bistros, casual dining, tapas/small plates, wine barsRegional grocery chainsIndependent Wine shops who can build culture around a brand (tastings, wine clubs etc)

  • COMPETITIVE BENCHMARKSDArenbergYalumbaLayer CakeFetish

  • WHOS TEAM GOTHAM?A family owned and operated company since 2004.Husband and Wife Team run the business in Australia. Daughter Kate Directs US Market DevelopmentIn May 2011, vintner Bill Foley made a non-controlling investment in their company

  • AUSSIE WINE REGIONS

  • QUESTIONS?Questions?