MOORE THAN SEODIY-Consulting Worksheet:Developing Buyer Personas

Developing Buyer Personas

Demographic Information

Position seniority and job title?

Describe a day in this persona’s life?

Emotional Pain Points Solutions That Help Values

What are their goals?

Copyright 2014 moorethanseo.com DIY-Consulting Worksheet: Developing Buyer Personas

Persona master segment:

MOORE THAN SEO

Where do they hang out? Where do they go for info?

Desired experience when seeking out your products or services?

What are the most common objections?

Relevant Interests Other Traits for Layering Detail

Notes:

Copyright 2014 moorethanseo.com DIY-Consulting Worksheet: Developing Buyer Personas