Embed Size (px)
DESCRIPTION
This SlideShare will discuss briefly what Buyer Personas are, what they look like and how to make them. But most importantly it will teach you a few lessons on how you can make the most of your buyer personas and really make them shine!
Citation preview
What is a Buyer Persona?
Buyer Personas are semi-fictional characters thatrepresent your ideal buyer.
They are based on real data, but are not realpeopleThey are based off demographics, behaviorpatterns, motivations and goals of your idealbuyerThey are a marketing tool you use to writecontent for your audience.
To Start: Create Your Personas
When you think of the person that needs your productor service the most, who comes to mind?
Who are they?
Are they are new bride?
Are they the CMO, CFO or CEO?
Are they a small business owner?
Are they a stay-at-home parent?
Who?
Buyer personas are not yourtarget market, but an individualperson that lives within yourtarget market.
Hi!
Some Questions to Ask
What is a day in their life like?
What are their challenges?
What are their responsibilities?
Where do they spend their time?
Where do they get information from?
What does their family look like?
Example
Type up yourpersona, assigna picture tothem, and printthem out forreference!
Buyer Personas come in all forms and layouts too!
How to SHINE
Do the followingand you willmake your buyerpersonas shine!
Know Your Value Proposition
You must know your company's value propositionfirst before truly knowing your buyer personas.
Your value proposition is what your company provides thatno other can.
Your buyer personas will be the people who appreciate yourvalue proposition the most!
Use Real Data
Your buyerpersonas shouldbe rooted in SEOand analyticaldata. not based off
what youthink is right.
What keywordsare your personas
searching for?
Are they searchingfrom a mobile
device or a PC?
What time ofthe day are theyon the internet?
Conduct Surveys and Interviews
Conduct surveys and interviews with current customers whorepresent your ideal customers.
Use the information you gather to create your buyer personas.
Never Stop Improving
Your buyerpersonas should beupdated whenever
necessary.
Don't be afraid tochange your
personas into whothey should be! Without continual growth and progress,
such words as improvement, achievement,and success have no meaning.- Benjamin Franklin
Use Them!
All of your marketing contentshould stem from your personas.
Your content should be written forthem.
BLOGGINGSOCIAL MEDIAEMAIL MARKETINGWEB CONTENTOFFERSWEB DESIGNKEYWORDS
Conclusion
You can haveas many buyer
personas asyou need, but
therecommendednumber is 2-5.
It's important touse real data
wheneverpossible when
creatingpersonas. If real
dataisn't available,use educatedinformation.
Always keepyour personasin mind whencreating new
content. Writewith your
buyer's needsand wants in
mind!
An Internet Marketing and WebsiteProgramming Agency
ebizresults.com 920-651-1376
Web Design & Development | Inbound & Internet Marketing | Application Programming
