MOORE THAN SEODIY-Consulting Worksheet:Developing Buyer Personas
Developing Buyer Personas
Demographic Information
Position seniority and job title?
Describe a day in this persona’s life?
Emotional Pain Points Solutions That Help Values
What are their goals?
Copyright 2014 moorethanseo.com DIY-Consulting Worksheet: Developing Buyer Personas
Persona master segment:
MOORE THAN SEO
Where do they hang out? Where do they go for info?
Desired experience when seeking out your products or services?
What are the most common objections?
Relevant Interests Other Traits for Layering Detail
Notes:
Copyright 2014 moorethanseo.com DIY-Consulting Worksheet: Developing Buyer Personas
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