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Millennials and TollingSummit on AET, Managed Lanes & Interoperability | July 25, 2016
Annie Gillespie, PE ∙ Director of Engineering(GA) State Road and Tollway Authority
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Who are Millennials?
Source: 3Pew Research Center
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MILLENNIALS 77%
GENERATION X 92%
BABY BOOMERS 90%
Commute to work or school via car
Source: 2Ohio University
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15% 15% 12% 10%
36% 41% 45% 49%41% 46% 41%
30%22% 25%
18%10%
29% 26%22%
20%
35%36%
35%34%
42%40%
41%
41%44% 42%
32%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Millen
nial
Gen
X
Baby
Boo
mer
Silent/G
reatest
Millen
nial
Gen
X
Baby
Boo
mer
Silent/G
reatest
Millen
nial
Gen
X
Baby
Boo
mer
Silent/G
reatest
Millen
nial
Gen
X
Baby
Boo
mer
Silent/G
reatest
Riding Transit Driving Walking Riding a Bike
Strongly Agree Somewhat Agree
“I like..”
Travel Preferences
Source: 4National Association of Realtors/Portland State University
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Use multiple modes of transportation
Few times per week or moreOnce a week/
few times a month
69% 21% 9%Once a month or less
3Average # of modes used per trip
Source: 1American Public Transit Association
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How do they compare to other generations?
• 2.5X MORE LIKELY to be an early adopter of TECHNOLOGY
• 37% say they are willing to purchase a product or service to support a cause they believe in. Even if it means paying a bit more
Source: 6Millennial Marketing
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More reliable transportation systems 61%
More real‐time updates to avoid waiting 55%
WI‐FI or 3G/4G wherever they travel 55%
More user‐friendly and intuitive travel experiences 44%
What do they want?
Source: 2Ohio University
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More reliable transportation systems
More real‐time updates to avoid waiting
WI‐FI or 3G/4G wherever they travel
More user‐friendly and intuitive travel experiences
What do they want?
Page 9I‐85 Express Lanes Southbound 6‐10 AM (April)
Speed (mph)Volume (vph)
Provide reliability
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Provide reliabilityReliability: difference in travel time between thetop 5% worst trafficdays and the average traffic days(in minutes)
I‐85 Express Lanes Southbound 6‐10 AMExpressGeneral Purpose
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I‐85 Express
2016
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I‐85 Express
I‐75 South Metro
Northwest CorridorI‐85 Express North
2018
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I‐85 Express
I‐75 South Metro
Northwest CorridorI‐85 Express NorthRevive 285
GA 400 ExpressI‐285 East Wall
I‐285 West Wall
Under Construction by
2026
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• Track• Share• Market
Expand reliability
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I-75N TO I-575 VIAEXPRESS 55 MPHLOCAL 45 MPH
Provide real‐time information
55 MPH
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•More functions• Travel time/speed notifications
• Incident alerts•More connectivity
• Updates from the road• Option in other apps
Expand real‐time information
(Foto: http://www.iorma.com/wp‐content/uploads/2014/10/Millennials‐Social‐Media‐31.jpg)
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Provide user‐friendly experiences
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Expand user‐friendly experiences
•Become a key part of regional mobility
• Focus on the service
•Universal transportation account
• Commuter bus ‐> bike share• Express lane ‐> parking
(Foto: Getty Images)
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Annie Gillespie, PE Director of Engineering
(GA) State Road and Tollway [email protected]
Georgiatolls.com | Peachpass.com | GRTA.org | XpressGa.com
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Sources1"Millennials & Mobility: Understanding the Millennial Mindset." (n.d.): n. pag. Http://www.apta.com/resources/reportsandpublications/Documents/APTA‐Millennials‐and‐Mobility.pdf. American Public Transportation Association, Oct. 2013. Web. 11 July 2016. 2"Millennials, Cars and the Future of Transportation." Ohio University, 24 Mar. 2016. Web. 11 July 2016. http://onlinemasters.ohio.edu/millennials‐cars‐and‐the‐future‐of‐transportation. 3Pew Research Center, September, 2015, “The Whys and Hows of Generations Research ” www.pewresearch.org. Web. 11 July 2016.4"Community & Transportation Preferences Survey: U.S. Metro Areas, 2015." (n.d.): n. pag. NAR 2015 Community Preference Survey. National Association of Realtors/Portland State University, 28 July 2015. Web. 11 July 2016. <http://www.realtor.org/reports/nar‐2015‐community‐preference‐survey>. 5Pew Research Center, February 2010, “Millennials: A Generation Next” http://www.pewsocialtrends.org/files/2010/10/millennials‐confident‐connected‐open‐to‐change.pdf. Web. 20 July 2016.6Millennial Marketing, April 2016, “The Millennial Mindset: Quantifying the Impact on Consumer Spend and Brand Preference Across Generations” http://www.millennialmarketing.com/research/. Web. 20 July 2016.
