Milestones 1990 HSL established by four partners. 1993 HP & HSL partner on Omniback II product line and the HP OpenView family of products. 1997 World Economic Forum honors HSL as

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www.hermeswww.hermes--softlab.comsoftlab.com

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HERMES SoftLab (HSL)HERMES SoftLab (HSL)

!! European-based company specialized in software & e-business solutions • telecom• e-Banking• data & storage management• network & systems management• Web services

! Value-added engineering for leading high-tech vendors

!! Highly qualified international staff – 550 employees

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Campuses & Client base Campuses & Client base

Worldwide network of sales & software campusesWorldwide network of sales & software campuses

Stuttgart, Vienna, Stuttgart, Vienna, Budapest, SarajevoBudapest, Sarajevo

Mt. View, CAMt. View, CA

International blueInternational blue--chip vendor & client basechip vendor & client baseHewlettHewlett--PackardPackardEricssonEricssonAgilent TechnologiesAgilent TechnologiesSixtSixt

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MilestonesMilestones

1990 HSL established by four partners.

19931993 HP & HSL partner on Omniback II product line and the HP OpenView family of products..

1997 World Economic Forum honors HSL as top performingCEE Global Growth Company.

HSL awarded ISO 9001/TickIT Certification from British Standards Institute.

1998 Winner of the European Marshall Award sponsored by Citibank and the Wall Street Journal Europe.

Finalist of the European Quality Award confered by the European Foundation for Quality Management�

1999 HERMES SoftLab becomes a joint stock company.

2000 HSL acquires ZASLON, a pioneer in e-Banking solutions.

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Services & productsServices & products

StorageStorage

Network & System ManagementNetwork & System Management

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Web Services & eWeb Services & e--Services TechnologyServices Technology

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MM--TicketingTicketing

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! HSL is a provider of innovative software services and products to mobile operators.

! HSL is committed to helping mobile operators achieve competitive and technical advantages.

! Experts in the field of embedded systems in the telecommunication industry.

Telecommunication Solutions Telecommunication Solutions

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! Focused on the mobile providers market

! Early developers of mobile data service provisioning for European mobile operator with SSM platform

! Productize technologies developed for mobile operators

! Complement HSL offer with consulting and implementation services

Strategic areasStrategic areas

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! Ericsson – Sweden

! Agilent Technologies GmbH

! Hewlett Packard Consulting (HPC)

! Mobitel – leading Slovenian mobile operator

! Westel 900 – Hungarian mobile operator

! Ericsson - Austria

Telecom Key clientsTelecom Key clients

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Mobile phone generationsMobile phone generations

Data ServicesData ServicesNetwork TechnologyNetwork Technology

4G4G 3G3G 2010201020022002

Efficiency/cost/scalability gains, rather Efficiency/cost/scalability gains, rather than major capability changesthan major capability changes

Broad range of mobile services in Broad range of mobile services in consumer devices, highconsumer devices, high--speed speed data (128 Kbps), mobile data (128 Kbps), mobile multimediamultimedia

““Always onAlways on”” apps.,apps.,

packet data (50 Kbps),packet data (50 Kbps),

increased deviceincreased device

diversity,diversity,

limitedlimited

multimulti--

mediamedia

2000200019801980

AnalogAnalogAnalogAnalog

2.5G2.5G 2G2G 1G1G

IP / VOIP to handset, IP IP / VOIP to handset, IP core networks. IPV6core networks. IPV6

SS7, CDMA2000, EDGE,SS7, CDMA2000, EDGE,

Wideband CDMA, IP Wideband CDMA, IP network core.network core. IPvIPv.4.4

IP packet data, GPRS, IP packet data, GPRS, 3GPP2, A.S0013GPP2, A.S001

Voice, slow Voice, slow data (9.6 Kbps), data (9.6 Kbps), WAP...WAP...

TDMA,TDMA,

CDMA,CDMA,

GSMGSM

Source: Gartner Research

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First-generation (1G): Analog and data transmission via modems

Second-generation (2G): the current generation - mobile networks with digital circuit-switched connections for voice and data, only low-speed data

2.5-generation (2.5G): technologies such as GPRS support packet-switched medium-speed data, providing a much-improved application platform with reduced latency, asynchronous applications and the potential for “always on”applications with data charged on a per-packet basis rather than on a connection-time basis.

Third-generation (3G): to be deployed in 2002 and offer higher data rates(realistically around 100 Kbps to 300 Kbps), sufficient for more data-intensive and multimedia applications; core of a 3G network likely to be IP-based.

Fourth-generation (4G): still an ill-defined concept; likely to involve efficiency improvements and ubiquitous use of IP for voice and data.

Development of mobile networksDevelopment of mobile networks


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Industry trendsIndustry trends

TechnologyTechnology Business NeedsBusiness Needs

Social TrendsSocial TrendsEconomicsEconomics

Fashion: the Fashion: the ““always onalways on””generation, entertainment,generation, entertainment,electronics as a lifestyle electronics as a lifestyle accessory.accessory.

What Is Driving the Mobile PhenomenonWhat Is Driving the Mobile Phenomenon

Airtime cost, device Airtime cost, device costs (e.g., $35 phonecosts (e.g., $35 phonechip sets by 2005,chip sets by 2005,disposable phones)disposable phones)

WAP,WAP, iModeiMode, J2ME, , J2ME, Bluetooth, locationBluetooth, location--sensing, 2.5G, 3G sensing, 2.5G, 3G networksnetworks

Anywhere, anytime Anywhere, anytime commerce, cost commerce, cost reduction/self service, reduction/self service, bridge supply chain gapsbridge supply chain gaps


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1998 Initiated development of SW solutions for the telecom industry.

1999 52 engineers, 3 key clients & over 10 projects

2000 95 engineers, 6 key clients & over 15 projects

2001 Development of SW infrastructure and services to provide mobile operators m-commerce, mobile Internet and multimedia capabilities in an environment where mobile devices are ubiquitous.

HSL MilestonesHSL Milestones

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Telecom expertiseTelecom expertise

! Specialized in areas:

"Mobile Internet

"Speech technology

"Monitoring and controlling applications

"Value-added services

"Mobile services provided by Smart Service Mediator (SSM) platform

! R&D in 3rd generation mobile technologies

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An open, extensible platform for mobile data services solutions.

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Smart Service Mediator (SSM)Smart Service Mediator (SSM)

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SSM SSM PlatformPlatform

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SSMSSMSERVICESSERVICES

SSMChannelManagement

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HSL Voice Portal

Voice user interface enables:" SMS messages to Voice" “Listening access” to messages & Web-based

info and services" Available anytime, anywhere

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Mobitel case studyMobitel case studySSM platformSSM platform

SSM platform provides mobile users instant access to mobile commerce and wireless Internet transactions,

enables billing processes for SMS, WAP, Internet and Voice based services.

Mobilecustomers

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Service providers

SMS

Mobile operator

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•MOBI-I•Filling pre-paid account over the internet

•MOBI-EON•System for pre-paid users paying via credit card

•MOBI-II•Invoice list on the internet

•MOBI-SMS•Providing informationfor Mobitel SMS info service

•MOBI-Imenik•Phone directory on SMS

•MOBI-Beleznica•Mail service for mobiles

•MOBI-Igre•Games over SMS

•MOBI-SAT•Implement different Value Added Services

•MOBI-C3•Customer call center

•MOBI-IPG•Phone help system for call center

•MOBI-VRT•Virtual Telephone

•MOBI-FRS•Application for financial commercial operation in Mobitel

•MOBI-VT•Speech Technology (IVR; Text < > Speech)

•MOBI-MaCS•Monitoring and Controlling applications

•MOBI-CA•Certificate Authority

•MOBI-Info•Content providing system

•MOBI-WAP•WAP PORTAL

•MOBI-Research•Various research prototypes, feasibility studies, proposals, external reference specifications, investigations

•MOBI-Framework•SSM – Mobile Middleware

Mobitel case study Mobitel case study ValueValue--added servicesadded services

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Voice & Internet browsing for event viewing, ticket reservations and purchasing.

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e-Sixt Case Study

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Amadeus Global Distribution System

Sixt Rent-a-Car transformed into online car rental, leasing & tourist service

Sixt legacy system

Documents

Milestones 1990 HSL established by four partners. 1993 HP & HSL partner on Omniback II product line and the HP OpenView family of products. 1997 World Economic Forum honors HSL as