Micro Business Idea

8/2/2019 Micro Business Idea

1/19

MICROBUSINESS

PROPOSAL

In 5 hoursDelivered

PRESENTED BY

Mr. Aon ManiarMr. Nilesh Mishra

Mr. Ravindra Lattoo

Ms. Paromita sharma

Ms. Neha Sharma

Mr. Sanjit Vaghel


2/19

CONTENTS

Executive SummaryCompany Summary

ServicesMarket Analysis SummaryStrategy and Implementation Summary

Strategic AlliancesFinancial PlanControls


3/19

EXECUTIVE SUMMARY

About us:We are Ahmedabad based online company delivering books to various kindof readers making an intellectual impact in their lives.

Mission of our Company:Delivering all kind of the books to the Customers enriching their lives,broadening their intellectual horizons and foster a culture of reading in

communities, nation and the world. Vision of our company:

To be Indias no 1 online deliverable portal in book stream by 2020. Objective of our company:

Delivering Academic books to students of Ahmedabad of variouseducational streams enhancing their knowledge, grades, career and life.

Values of our company: Respect Swiftness Learning for individual Honesty


4/19

COMPANY SUMMARY

Company Ownership:

Partnership firm between Mr. Aon MohammedManiar, Ms.Paromita Sharma, Mr. Nilesh

Mishra,Ms.Neha Sharma,Mr. Sanjit Vaghel andMr. Ravindra Lattoo.

Seed Capital:Self-finance.


5/19

Services

Service Description

Services are concerned with deliverables. Our Main Deliverables inAhmedabad are second hand books and books on rent basis.

We buy and collect Second hand books on the basis of frequency i.e.weekly, fortnightly and monthly depending on our convenience and thelot we receive from the students who want to sell their books and otheracademic stuffs and deliver books on the basis of the membership statusthat our consumers possess.

Apart from books, we also provide Summer Internship project reports,various kind of mid-term Project reports, Journals of various subjects,previous year college internal and external papers with solutions, Classnotes of various subjects, Toppers note of tips and suggestions onexam.


6/19

Services

Service Description Membership status

Bronze:- 500 points( 6 months validity)

Silver:- 1000 points(9 months validity)

Gold:-2500 points(1 year validity)

Platinum:- 5000 points( 2 years validity)

Diamond:-10,000 points( Life time validity)

Books on rent plan:

Books in high demand: Rs.5/day

Books in demand: Rs.2/day

Books not much in demand: Rs1/day.

(Demand for the book is calculated on survey basis from batch tobatch in various colleges which would help us to determine theamount/variety of books in stock we need to maintain)


7/19

Future Growth Areas

After capturing and serving thestudents market for academicbooks in Ahmedabad,Gujarat andPan-India, we would like to step incirculating library arena inAhmedabad and thereafter Pan-

India where we would buy and sellbooks across various categories.

We would definitely provide thisservice in English language butregional languages would be alsotaken into consider depending on

the requirement and order placed. After captivating these two arenas,

we would like to buy best-sellingbooks directly from leadingpublishing houses such as Rupa,Penguin, Harpercollins, Tata-

MacgrawHill and Random-HouseIndia.

CategoriesArts, Photography and Design

Biographies & Autobiographies

Business, Investing and Management

Children and Teens

Coffee Table

Comics & Graphic Novels

Computers & Internet

Cooking, Food & Wine

Crafts & Hobbies

Educational and Professional

Entrance Exams Preparation

Families and Relationships

Health and Fitness

History and Politics

Home & Garden

Humor

Literature & Fiction

Music, Films and Entertainment

Outdoors & Nature

Philosophy


8/19

MARKET ANALYSIS SUMMARYPOLITICAL Affiliation with political

associatons such as ABVP and

NSUI for a larger customer base. Affliation with college leaders for

smooth operational processes.

Affiliation with deans, seniorprofessors, peons and librariansfor smooth operationalprocesses.

Formal processes of Business`registration

ECONOMIC Petrol Rise can fluctuate

operational costs Rise in price of delivery van can

fluctuate operational costs Purchasing power of

Students(pocket-moneyconstraints,priorities)

SOCIAL

Changing needs of Knowledgeand education system.

Impact of regionalism constraintto some extent in the expansionphase for pan-india

TECHNOLOGY

Website maintainence Protection from website hackers. Safe Net-payment options.


9/19

PORTERS FIVE FORCES MODEL Supplier Power: Our Stock depends on the amount of the varied

supply that students has to offer and bargaining power of thestudents need to be taken into consideration.

Buyer Power: Students would prefer to buy the books at our site

because we would offer the books at price less than market pricewith free home delivery (but time-period of delivery varies as per themembership status)

Competitive rivalry: Distant http://www.kitaabghar.com (Urdu language based E-book library) Threat of Substitution: Free e-book sites and e-libraries.

Threat of new entrants: Less

MARKET ANALYSISSUMMARY
http://www.kitaabghar.com/http://www.kitaabghar.com/


10/19

Market needs and Trends

Market needs: With increasing requirement of education to meet the industry demands,

most of the college are trying/have done to match up their curriculum toindustry standards, the need to study a subject from various sources is ofprior importance to students and at the same time it becomes expensive fora student. Realizing this constraint as an opportunity we have come up with

this unique business idea.

Focus on 5 types of needs: Stated needs: Students wants books/stuffs at reasonable and affordable

price. Real needs: Students want books/stuff where the quality of the book is good

and readable and the membership enrollment is free and membership

status points are also value for money proposition. Unstated needs: Students expect good service from us in terms of time of

delivery and in terms of stock availability as per order demanded) Delight needs: Swiftness in work and giving him the order before the actual

time of delivery. Secret needs: Students after associating with us would want his friends to

see him as savvy bookman consumer.


11/19

Market needs and Trends

Market Trends:

We are the Trendsetters in this

business. Competitors will follow us inshort run and long term but since thepie (no of students studying in

colleges is very big), it wont impactour business to much extent.


12/19

Positioning and Key competitors

Positioning Statement:

WWW.BOOKMAN.COM

In 5 hoursDelivered

Swiftness: Efforts concentrated for Minimum deliveryperiod that we can offer to consumer.

Accountability: Respecting the customers and suppliersand Reliable for the delivery of orders in time.

Quality: Quality of the books/academic stuff are fairly

decent. Key Competitors: No key competitors but distant

competitor as discussed in Porters 5 forces.
http://www.bookman.com/http://www.bookman.com/http://www.bookman.com/http://www.bookman.com/


13/19

Strategy and ImplementationSummary

Target market Strategy: Target Market:

All possible colleges of Ahmedabad of B.com, B.sc, B.C.A, B.E.,BBA, B.A, M.com, M.Sc, MBA,MCA,ME, PhD and other variouseducational streams in Ahmedabad.

Strategy: Approaching colleges on one and one. Developing rapport with students, deans, senior professors,

student leaders and peons. Marketing by Print media(leaflets,student magazines, college

notice boards, yellow pages) Marketing by E-mail campaigns. Knowing customer needs and demands by survey methodology. Fostering knowledge communities by rendering our services


14/19

Sales, Pricing and PromotionStrategy

Sales Strategy:A.I.D.A. Strategy

Pricing Strategy: 30% less than marketrate.

Promotion Strategy:7Ps of Service

marketing i.e, Product, Place, Price,Promotion,People,Process and Physicalevidence.


15/19

Strategic Alliances

Creation and Maintainence of website to reputedjava-based company of Ahmedabad.

Giving contract to pay-pal system for online

payments. Tieing up with reputed financial institutionsduring financial crisis.

Tieing up with companies expert in E-mail

campaigns. Tieing up with companies expert in mobile

marketing.


16/19

Financial Plan

Break Even Analysis:

The profit is based on the numbers of books soldand M.R.P. of these books.

There is a cluster of different education streamswhich requires books of low range to high range.

Our break even point will depend purely on the

market penetration. Aiming to cross our break even point with in 1.5

years from inception.


17/19

CONTROLS

Implementations Programs: Maintenance and Smooth functioning of Delivery

vans.

Inventory check in consideration with the ordersdemanded by consumers.

Consistent seeking of customer feedbackregarding delivery and implementing properly.

Safety controls for better website functioning. Safety controls for Character assassination of

company.


18/19

Contingency Plan

In case of liquidity crunch, tieing up with financialinstitutions and expanding the business into circulatinglibrary arena and at the same time working upon the

students arena and making it right. Focus on Cost-cutting areas such as recruitment of Part-

timers in jobs or recruitment of third-party pay-rollemployable people at work.

Creating a community of students who is ready to workon voluntary basis.

Recruiting best students from colleges for SummerInternships in our company.


19/19

HOPING YOU TO BECOME A LOYAL

CUSTOMER OF WWW.BOOKMAN.COM

Documents

Micro Business Idea