Merketing Project on HDFC

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    U]@ONC[

    SBGGBD DJLBUJF ^LBXN]SB[R

    FNJ]LBLI CNL[]N C@KN? 5:>:3UFJCN $ G@FGJ[J !Yns{ Mnlijf"

    JL BLSBIA[ [@ [ANC^S[@DN] ]NFJ[B@LSABU DJLJINDNL[

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    ]nsnj}ca C`lk~c{nk Mr ? UBL[^ M@SN

    S{~knl{ ?Sbggbd Djlbujf lbxn}sb{r

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    C~s{`dn} ]nfj{b`lsabu Djljindnl{ !C]D"

    Yaj{ bs C]D0

    C]D s{jlks h`} C~s{`dn} ]nfj{b`lsabu

    Djljindnl{ , B{ bs j u}`cnss `}

    dn{a`k`f`ir ~snk {` fnj}l d`}n jm`~{

    c~s{`dn}s) lnnks jlk mnajxb`}s bl `}kn} {`

    knxnf`u s{}`lin} }nfj{b`lsabus yb{a {and,[an}n j}n djlr {ncal`f`ibcjf c`du`lnl{s

    {` C]D& m~{ {ablgbli jm`~{ C]D bl u}bdj}bfr

    {ncal`f`ibcjf {n}ds bs j dbs{jgn, [an d`}n

    ~snh~f yjr {` {ablg jm`~{ C]D bs js j

    u}`cnss {aj{ ybff anfu m}bli {`in{an} f`{s `h ubncns `h blh`}dj{b`l jm`~{ c~s{`dn}s&

    sjfns& dj}gn{bli nhhnc{bxnlnss&

    }nsu`lsbxnlnss jlk dj}gn{ {}nlks,

    C]D anfus m~sblnssns ~sn {ncal`f`ir jlk

    a~djl }ns`~}cns {` ijbl blsbia{ bl{` {anmnajxb`} `h c~s{`dn}s jlk {an xjf~n `h

    {a`sn c~s{`dn}s,

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    C]D S`h{yj}nSjfns H`}cn J~{`dj{b`l

    C`l{jc{ djljindnl{C`l{jc{ djljindnl{ s`h{yj}n s{`}ns&

    {}jcgs jlk djljins c`l{jc{s& fnjks `h jlnl{n}u}bsn,

    Fnjk djljindnl{Nl{n}u}bsn Fnjk djljindnl{ s`h{yj}nnljmfns jl `}ijlbzj{b`l {` djljin& {}jcg

    jlk h`}ncjs{ sjfns fnjks, Jfs` anfus~lkn}s{jlk jlk bdu}`xn c`lxn}sb`l }j{ns,

    nC]D `} Ynm mjsnk C]D

    Snfh Sn}xbcn C]DSnfh sn}xbcn C]D !nC]D" s`h{yj}n Nljmfns

    ynm mjsnk c~s{`dn} bl{n}jc{b`l& j~{`dj{b`l`h ndjbf& cjff f`is& ynm sb{n jljfr{bcs&

    cjdujbil djljindnl{,

    S~}xnr Djljindnl{ S`h{yj}nS~}xnr S`h{yj}n j~{`dj{ns jl nl{n}u}bsn)s

    Nfnc{}`lbc S~}xnrs& U`ffs& Z~ns{b`lljb}nsjlk nljmfns ~lkn}s{jlk c~s{`dn}

    u}nhn}nlcns,

    C~s{`dn} Sn}xbcn

    Cjff Cnl{n} S`h{yj}n

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    Anfu Knsg S`h{yj}n

    Uj}{ln} ]nfj{b`lsabu Djljindnl{

    C`l{}jc{ Djljindnl{ S`h{yj}nC`l{}jc{ Djljindnl{ S`h{yj}n nljmfns jlnl{n}u}bsn {` c}nj{n& {}jcg jlk djljinuj}{ln}sabus& c`l{}jc{s& ji}nndnl{s,Nqjdufn? ^usbkn S`h{yj}n& Jcc}~nl{

    S`h{yj}n& kbCj}{j& B$Djlr,

    Kbs{}bm~{b`l djljindnl{ S`h{yj}n

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    [ajlgs {` {an nqujlkbli if`mjf y`}gh`}cn& anbia{nlnkc`dun{b{b`l& jlk {an c`l{bl~nk lnnk {` c~{ c`s{s jlk k}bxn

    u}`k~c{bxb{r& c`dujlbns {`kjr j}n hjcbli j lny j}}jr `h cajffnlins, Djlr `}ijlbzj{b`ls ajxn nduf`rnns y`}gbli `~{

    `h {an `hhbcn& yan{an} b{s r`~} {}jxnfbli sjfnsun}s`l& `} y`}gn}s bl `{an} s{j{ns& c`~l{}bns& `} h}`d a`dn,

    C`ffjm`}j{bli js j ~lbhbnk {njd !Y`}gh`}cn C`ffjm`}j{b`l"ajs lnxn} mnnl d`}n c}~cbjf jlk saj}bli blh`}dj{b`l yb{a j

    {njddj{n bl {an lnq{ c~mbcfn bs `lfr j sdjff ubncn `h {anu~zzfn, [aj{s yan}n M~sblnss S`h{yj}n jlk C~s{`dn} ]nfj{b`lsabu Djljindnl{ !C]D" juufbcj{b`ls c`dn bl,

    C]D u}`i}jds nljmfn m~sblnssns {` cnl{}jffr jccnss jlkdjljin c~s{`dn} blh`}dj{b`l, Yan{an} blh`}dj{b`l bs mnblisaj}nk jd`lis{ j fj}in i}`~u& s~ca js bl j cjff cnl{n} `}

    sbdufr mn{ynnl j hny nduf`rnns bl j sdjff m~sblnss& b{ ajs{` mn jcc~}j{n jlk }nfbjmfn, Bl `}kn} {` }n{jbl c~s{`dn}s& {anb}

    blh`}dj{b`l lnnks {` mn }nc`}knk snc~}nfr jlk c`}}nc{fr,D`s{ un`ufn ajxn nlc`~l{n}nk {an }nxn}sn `h {abs scnlj}b`jlk gl`y a`y blh~}bj{bli b{ cjl mn yanl c`dujlbns ajxn

    u``} `}ijlbzj{b`l jlk c`dd~lbcj{b`l jd`li {anb} y`}gn}s,[` nls~}n r`~} c~s{`dn}s j}n sj{bshbnk& r`~ lnnk {` s{jlk

    jm`xn {an }ns{ jlk ajxn jl blh`}dj{b`l a~m yan}n jffy`}gn}s ajxn jccnss {` xb{jf blh`}dj{b`l jm`~{ c~s{`dn}s,[abs ybff anfu r`~ jcabnxn u}`un} c~s{`dn} sn}xbcn& sjfns&dj}gn{bli& jlk {` ~lb{n jff knuj}{dnl{s `h r`~} m~sblnss,C]Ds djgn Y`}gh`}cn C`ffjm`}j{b`l njsbn} {ajl nxn}*

    @h c`~}sn& l`{ jff {njd dndmn}s sa`~fk ajxn jccnss {` {ansjdn blh`}dj{b`l& jlk {aj{s yar cn}{jbl C]D juufbcj{b`lsnljmfn r`~ {` saj}n blh`}dj{b`l yb{a r`~} {njd dndmn}s

    snc~}nfr jlk yb{a lncnssj}r {n}}b{`}bjf c`l{}`fs, [aj{ dnjls{njd fnjkn}s cjl xbny d`}n blh`}dj{b`l jlk njca

    knuj}{dnl{ ybff snn jff }nfnxjl{ blh`}dj{b`l, [abs nls~}nsnqcnffnl{ U}`onc{ Djljindnl{ h`} jlr `}ijlbzj{b`l& yabca bs

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    xb{jf {` r`~} s~ccnss,

    C]D juufbcj{b`ls anfu jff c`dujlbns }nk~cn {an {bdn jlkc`dufnqb{r b{ {jgns {` }nu`}{ blkbxbk~jf sjfns jc{bxb{bns,

    Yb{a`~{ j C]D& r`~} y`}gn}s ybff }n ~b}n jl nq{}j 8; {` 95a`~}s un} ynng* H`} bls{jlcn& b{ ybff {jgn ;$8 a`~}s {`c`ls`fbkj{n& xbny& jlk jljfrzn blh`}dj{b`l jm`~{ jff

    c~s{`dn} c`l{jc{s jlk nlijindnl{s& c~}}nl{ `uu`}{~lb{bns&u}`mjmbfb{r `h s~ccnss& n{c, Jl`{an} 1$:5 a`~}s {` in{

    jcc~}j{n jc{bxb{r }nu`}{s h}`d s{jhh !l`{ blcf~kbli {an {bdn b{{jgns {and {` c}nj{n {a`sn }nu`}{s", Jkk =$; a`~}s {` hblk gnru`{nl{bjf u}`sunc{s s` {aj{ r`~ {j}in{ {an }bia{ c~s{`dn}s& `}

    ynnk `~{ {an u``} u}`sunc{s, Hbljffr& jkk `l jl`{an} :/=a`~} `} s` {` }nsnj}ca njca c~s{`dn} }nij}kbli ujs{ abs{`}r&lnnks& n{c,

    Jlr c`dujlr {aj{ lnnks U}`cnss Bdu}`xndnl{ ybff hblk {aj{bl `}kn} {` mn d`}n nhhnc{bxn jlk c`s{ nhhbcbnl{& j srs{nd `h

    Sjfns H`}cn J~{`dj{b`l d~s{ mn bdufndnl{nk, Cn}{jbl C]Dsrs{nds cjl sbilbhbcjl{fr }nk~cn yjs{nk {bdn jlk blc}njsn

    sjfns, L`{ `lfr bs Sjfns H`}cn J~{`dj{b`l bdu`}{jl{ {` sjfns{njds& c`dujlbns j}n blc}njsblifr }n ~b}nk {` j~{`dj{n

    c`dd`l u}jc{bcns jlk u}`cnssns, Snlkbli ndjbfs {` cfbnl{s&nl{n}bli xb{jf blh`}dj{b`l& jlk `{an} c}~cbjf s{nus j}n

    j~{`dj{nk yb{a u`u~fj} C]D juufbcj{b`ls {` }nk~cn yjs{nk{bdn `h djl~jffr un}h`}dbli d~lkjln {jsgs,

    C]D juufbcj{b`ls djgn U}`onc{ Djljindnl{ njsbn} h`} c`dujlr fnjkn}s yb{a sbdufn yjrs {` d`lb{`} jlk dnjs~}nblkbxbk~jf jlk {njd s~ccnss, Y`}gn}s un}h`}d mns{ yanl

    {anr ajxn j cfnj}$c~{ yjr {` dnjs~}n {anb} s~ccnss jlk snnbdu}`xndnl{, @h c`~}sn& mr dnjs~}bli s~ccnss& }nyj}ks cjl

    mn ibxnl {` nlajlcn {njd d`}jfn* Nduf`rnns {aj{ j}ns{}~iifbli {` un}h`}d cjl mn nlc`~}jink jlk h~}{an} {}jblnk

    {` m``s{ u}`k~c{bxb{r, Nxn}r`ln bl {an m~sblnss y`}fk bs

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    c`dun{b{bxn& nsuncbjffr sjfnsun`ufn7 {aj{)s {an u`bl{ `h ~`{jsjlk c`ddbssb`ls, Yanl }nus snn a`y {anb} k`bli jijbls{

    {anb} ~`{j& `} nxnl jijbls{ `{an} }nus& {aj{ bsnlc`~}jindnl{ {` k` mn{{n},

    Yb{a ajlkr {``fs bl C]D juufbcj{b`ls& r`~} c`dujlr cjlnhhnc{bxnfr bdu}`xn Y`}ghf`y mr {j}in{bli j" u}`sunc{s h`}

    lny m~sblnss jlk m" nqbs{bli c~s{`dn}s h`} }nunj{ m~sblnss,[abs bs j c}~cbjf {``f {` }nk~cn yjs{nk {bdn jlk nfbdblj{nm`{an}bli {an y}`li c~s{`dn}s, R`~} {njd ybff mn jmfn {`~bcgfr kbxbkn fnjk fbs{s bl{` i}`~us {aj{ r`~ c}nj{n s~ca js

    mr _BU c`kn `} fjs{ kj{n `h u~}cajsn, [abs nljmfns r`~} sjfns

    {njd {` sfbcn jlk kbcn {anb} c~s{`dn} kj{j {` hblk {an mns{juu}`jca, C}nj{bli -kj{j u`fbcbns- bs j i}nj{ yjr {` k` {aj{,H`} nqjdufn& bh j lny u}`sunc{ bs bl{}`k~cnk jlk {an}n bs

    kj{j blkbcj{bli {anb} bl{n}ns{ bl -[}~cgs&- j c`dufn{nfrkbhhn}nl{ snffbli u}`cnss cjl s{j}{ h`} {aj{ u}`sunc{,

    Js {bdns ajxn cajlink& j sbdufn ua`ln cjff `} xbsb{ bsl{jfyjrs nl`~ia, C]D juufbcj{b`ls ybff u}`xbkn r`~ yb{a

    d~f{bufn yjrs {` c`dd~lbcj{n {` c~s{`dn}s s~ca js ndjbfdj}gn{bli cjdujbils, Mr c`dmblbli C]D Sjfns H`}cn

    J~{`dj{b`l kj{j djljindnl{ jlk ndjbf cjdujbilbli bl `lnjuufbcj{b`l& r`~ cjl suncbhr r`~} fnjk& u}`sunc{& jlk jcc`~l{{j}in{s& ndmnkknk un}s`ljf blh`}dj{b`l bl{` njca ndjbf& jlk

    dnjs~}n }ns~f{s jc}`ss r`~} sjfns crcfn,

    R`~} C]D ybff djgn b{ njsbn} {` {j}in{ {an }bia{ c~s{`dn}syb{a ndjbf fbs{s jlk {` djgn s~}n r`~} dnssjin bsl{ xbnynkjs sujd mr hbf{n}s `} c~s{`dn}s* Lnysfn{{n}s djgn nqcnffnl{cjdujbils {` u}`xbkn r`~} }njkn} yb{a blh`}dj{b`l {aj{ ybff

    anfu {and bdu}`xn {anb} sb{~j{b`l bl jl ~l`m{}~sbxn yjr,Dnjlyabfn& b{ u`sb{b`ls r`~ js j }nu~{jmfn s`~}cn `h ~snh~f

    blh`}dj{b`l, [an mn{{n} r`~} c`l{nl{ bs& {an mn{{n} r`~} cajlcn {aj{ {anr ybff h`}yj}k {an lnysfn{{n} {` c`ffnji~ns

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    jlk unn}s `} f``g h`}yj}k {` {an lnq{ ndjbf h}`d r`~, R`~} C]D ybff jssbs{ r`~ bl r`~} ndjbf cjdujbil nhh`}{s mr

    `hhn}bli sbdufn {ndufj{ns bl A[DF h`}d jlk u}`xbkbli r`~yb{a s{j{bs{bcs s~ca js? ya` `unlnk {an ndjbf& ya` cfbcgnk `l

    r`~} fblg h}`d {an ndjbf& ya` ~ls~msc}bmnk& n{c, C}nj{blij~{`dj{nk cjffmjcg fbs{s h`} c~s{`dn}s ya` juunj}nk {` mnbl{n}ns{nk !cfbcgnk `l fblgs& `unlnk ndjbf& n{c," bs j abiafr

    s~ccnssh~f {``f,

    J C]D juufbcj{b`l ybff nljmfn r`~} `}ijlbzj{b`l {` m~bfk `lc~s{`dn} kj{j yb{a blh`}dj{b`l }nfj{bli {`? `uu`}{~lb{bns&

    u}`k~c{s& sn}xbcns& u}`onc{s& c~s{`dn} hnnkmjcg& }nhn}}jfs&

    jcc`~l{bli& jlk d`}n, J Sjfns H`}cn J~{`dj{b`l C]D ybffj~{`dj{n u}`cnssns {aj{ ~snk {` {jgn kjrs jlk ybff sbdufbhrb{*

    [an jlsyn} {` {an u}`mfnds jss`cbj{nk yb{a {an nqujlkbliif`mjf y`}gh`}cn bs {a}`~ia Ynm C`ffjm`}j{b`l {ncal`f`ibns,

    [abs dnjls `un}j{bli j s~ccnssh~f C]D jlk M~sblnssS`h{yj}n srs{nd h`} r`~} c`dujlr, R`~ cjl mn s~}n {`?

    $ Ybl C~s{`dn}s? L`{abli ybff mn fnh{ {` cajlcn, H}`d {anhb}s{ c`l{jc{ {a}`~ia hb}s{ sjfn& nxn}r{abli bs {}jcgnk,

    $ Y`}g [`in{an}? B{ k`nsl{ dj{{n} yan}n r`~ nduf`rnns j}nbl {an `hhbcn& s{j{n& c`~l{}r& `} y`}fk& {anr ybff ajxn {an

    blh`}dj{b`l {anr lnnk {` cf`sn d`}n knjfs,$ Y`}g Sdj}{n}? Y`}gbli sdj}{n} bs mn{{n} {ajl aj}kn}, B{anfus c~{ yjs{nk {bdn& nhh`}{s& jlk d`lnr* R`~ ajxn {an

    }nu`}{bli kj{j r`~ lnnk {` djgn i}nj{ kncbsb`ls,

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    ::

    Jcgl`yfnkindnl{s

    Bh y`}ks j}n c`lsbkn}nk {` mn sbils `h i}j{b{~kn {anl fn{ {ansn y`}ks

    C`lxnr {an xn}r sjdn Dr sblcn}n i}j{b{~kn {` AKHC MJLG h`} u}`xbkbli dn yb{a jl `uu`}{~lb{r {` y`}g yb{a MJLG jlk ibxbli

    lncnssj}r kb}nc{b ls `l k`bli {abs u}`onc{ {` {an mns{ `h dr jmbfb{bns,

    B jd abiafr blknm{nk {` D}, S~ljlkb{ Caj{{n}onn & M}jlca Djljin}

    jlk c`dujlr u}`onc{ i~bkn& ya` ajs u}`xbknk dn yb{a {an

    lncnssj}r blh`}dj{b`l jlk jfs` h`} {an s~uu`}{ nq{nlknk `~{ {`dn bl {an c`dufn{b`l `h {abs }nu`}{ jlk abs xjf~jmfn s~iins{b`l jlk

    c`ddnl{s `l m}blibli `~{ {abs }nu`}{ bl {an mns{ yjr u`ssbmfn,

    B jfs` {ajlg U}`h, U}jilj Gj~f & BMD]PG`fgj{j& ya` ajs

    sblcn}nfr s~uu`}{nk dn yb{a {an xjf~jmfn blsbia{s bl{` {an c`dufn{b`l

    `h {abs u}`onc{,

    B jd i}j{nh~f {` jff hjc~f{r dndmn}s `h BMD]PG`fgj{j jlk dr

    h}bnlks ya` ajxn anfunk dn bl {an s~ccnssh~f c`dufn{b`l `h {abs

    u}`onc{,

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    :=

    C@L[NL[S

    S}, L`, S~monc{ C`xn}nk Ujin L`,

    : Mjlgbli S{}~c{~}n bl Blkbj 8$9

    = Blkbjl Mjlgbli Blk~s{}bns 1$2

    3 ^uc`dbli H`}nbil Mjlg bl Blkbj :5

    ; AKHC MJLG ::$:=

    > C`dujlr U}`hbfn :3$:>

    8 [ncal`f`ir ~snk :8$:2

    9 U}`k~c{ jlk C~s{`dn} snidnl{s =5$=3

    1 M~sblnss S{}j{nir =;$=>

    2 Blsbkn Akhc Mjlg =8$3:

    :5 ]~unn Nj}lnk ]~unn Sunl{ 3=$33

    :: ]ncnl{ Knxnf`udnl{ 3;$;:

    := SY@[ Jljfrsbs ;=$;1

    :3 U}`onc{ l Ufjs{bc D`lnr ;2$>>

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    :3

    MJLGBLI S[]^C[^]N BL BLKBJ

    Scank~fnk Mjlgs bl Blkbj

    !J" Scank~fnk C`ddn}cbjf Mjlgs

    U~mfbc snc{`} Mjlgs

    U}bxj{n snc{`} Mjlgs

    H`}nbilMjlgs bl

    Blkbj

    ]nib`ljf ]~}jfMjlg

    !=1" !=9" !=2" !:5=" Lj{b`ljfbznk

    Mjlg @{an} U~mfbc

    Snc{`} Mjlgs!BKMB"

    SMB jlk b{sJss`cbj{ns

    @fk U}bxj{nMjlgs

    LnyU}bxj{nMjlgs

    !M" Scank~fnk C``un}j{bxn Mjlgs

    Scank~fnk ^}mjl C``un}j{bxnMjlgs !>>"

    Scank~fnk S{j{n C``un}j{bxnMjlgs !3:"

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    :;

    An}n yn d`}n c`lcn}lnk jm`~{ u}bxj{n snc{`} mjlgs jlk

    `dun{b{b`l jd`li {and, [`kjr& {an}n j}n =9 u}bxj{n snc{`} mjlgs

    bl {an mjlgbli snc{`}? :2 `fk u}bxj{n snc{`} mjlgs jlk 1 lny

    U}bxj{n snc{`} mjlgs, [ansn lny mjlgs ajxn m}`~ia{ bl s{j{n$`h$

    {an$j}{ {ncal`f`ir jlk Jii}nssbxnfr dj}gn{nk {anb} u}`k~c{s,

    [an U~mfbc snc{`} mjlgs j}n Hjcbli j s{bhh c`dun{b{b`l h}`d {an

    lny u}bxj{n snc{`} mjlgs, [an mjlgs yabca ajxn mnnl sn{~u bl

    :225s ~lkn} {an i~bknfblns `h {an Lj}jsbdajd C`ddb{{nn j}n

    }nhn}}nk {` js LNY U]BXJ[N SNC[@] MJLGS,

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    :>

    Lny U}bxj{n Snc{`} Mjlgs

    S~un}b`} Hbljlcbjf Sn}xbcns

    Knsbilnk Bll`xj{bxn U}`k~c{s

    [juunk lny dj}gn{s

    Jccnssnk F`y c`s{ L]B h~lks

    I}nj{n} nhhbcbnlcr

    BLKBJL MJLGBLI BLK^S[]BNS

    [an Blkbjl mjlgbli dj}gn{ bs i}`ybli j{ jl js{`lbsabli }j{n& yb{a

    Jssn{s nqunc{nk {` }njca ^S+: {}bffb`l mr =5:5, Jl nqujlkbli

    nc`l`dr& dbkkfn cfjss& jlk {ncal`f`ibcjf bll`xj{b`ls j}n jff

    c`l{}bm~{bli {` {abs i}`y{a,

    [an c`~l{}rs dbkkfn cfjss jcc`~l{s h`} `xn} 3=5 dbffb`l un`ufn,

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    :8

    Bl c`}}nfj{b`l yb{a {an i}`y{a `h {an nc`l`dr& }bsbli blc`dn fnxnfs&

    blc}njsnk s{jlkj}k `h fbxbli& jlk jhh`}kjmbfb{r `h mjlgbli u}`k~c{s

    j}n u}`dbsbli hjc{`}s h`} c`l{bl~nk nqujlsb`l,

    [an Blkbjl mjlgbli Blk~s{}r bs bl {an dbkkfn `h jl B[ }nx`f~{b`l&

    H`c~sbli `l {an nqujlsb`l `h }n{jbf jlk }~}jf mjlgbli,

    Ufjrn}s j}n mnc`dbli blc}njsblifr c~s{`dn} $ cnl{}bc bl {anb}

    juu}`jca& yabca ajs }ns~f{nk bl bll`xj{bxn dn{a`ks `h `hhn}bli lny

    mjlgbli u}`k~c{s jlk sn}xbcns, Mjlgs j}n l`y }njfbzbli {an

    bdu`}{jlcn `h mnbli j mbi ufjrn} jlk j}n mnibllbli {` h`c~s {anb}

    j{{nl{b`l `l dn}in}s jlk jc ~bsb{b`ls {` {jgn jkxjl{jin `h

    nc`l`dbns `h scjfn jlk/`} c`dufr yb{a Mjsnf BB }ni~fj{b`l,Blkbjl mjlgbli blk~s{}r jssn{s j}n nqunc{nk {` }njca S+: {}bffb`l mr

    =5:5 jlk j}n u`bsnk {` }ncnbxn j i}nj{n} blh~sb`l h h`}nbil cjub{jf&

    sjrs U}j{abdj ]jojl & jljfrs{ bl Cnfnl{)s mjlgbli i}`~u jlk j~{a`} `h

    http://www.celent.com/bios/PRajan.htmhttp://www.celent.com/bios/PRajan.htm
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    :9

    {an }nu`}{, [an mjlgbli blk~s{}r sa`~fk h`c~s `l ajxbli j sdjff

    l~dmn} `h fj}in ufjrn}s {aj{ cjl c`dun{n if`mjffr }j{an} {ajl ajxbli

    j fj}in l~dmn} `h h}jidnl{nk ufjrn}s,-

    ^UC@DBLI H@]NBIL MJLGS BL BLKBJ

    Mr =552 hny d`}n ljdns bs i`bli {` mn jkknk bl {an fbs{ `h h`}nbil

    mjlgs bl Blkbj, [abs bs js jl jh{n}dj{a `h {an s~kknl bl{n}ns{ sa`yl

    mr ]nsn}xn Mjlg `h Blkbj ujxbli }`jkdju h`} h`}nbil mjlgs bl Blkbj

    i}nj{n} h}nnk`d bl Blkbj, Jd`li {and bs {an y`}fk)s mns{ u}bxj{n mjlg

    mr N~}`D`lnr djijzbln & Syb{zn}fjlk)s MS,

    [an h`ff`ybli j}n {an fbs{ `h h`}nbil mjlgs i`bli {`sn{ ~u m~sblnss bl Blkbj ?$

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    :1

    ]`rjf Mjlg `h Sc`{fjlk

    Syb{zn}fjlk)s ^MS ^S$mjsnk IN Cjub{jf

    C}nkb{ S~bssn I}`~u

    Blk~s{}bjf jlk C`ddn}cbjf Mjlg `h Cablj

    YN ^LKN]S[JLK R@^] Y@]FK

    [an A`~sbli Knxnf`udnl{ Hbljlcn C`}u`}j{b`l Fbdb{nk !AKHC" yjs

    jd`lis{ {an hb}s{ {` }ncnbxn jl )bl u}blcbufn) juu}`xjf h}`d {an

    ]nsn}xn Mjlg `h Blkbj !]MB" {` sn{ ~u j mjlg bl {an u}bxj{n snc{`}& jsuj}{ `h {an ]MB)s fbmn}jfbzj{b`l `h {an Blkbjl Mjlgbli Blk~s{}r bl :22;,

    [an mjlg yjs blc`}u`}j{nk bl J~i~s{ :22; bl {an ljdn `h )AKHC

    Mjlg Fbdb{nk)& yb{a b{s }nibs{n}nk hhbcn bl D~dmjb& Blkbj, AKHC Mjlg

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    :2

    c`ddnlcnk un}j{b`ls js j Scank~fnk C`ddn}cbjf Mjlg bl Ojl~j}r

    :22>,

    AKHC bs Blkbj)s u}ndbn} a`~sbli hbljlcn c`dujlr jlk nlo`rs jl

    bdunccjmfn {}jcg }nc`}k bl Blkbj js ynff js bl bl{n}lj{b`ljf dj}gn{s,

    Sblcn b{s blcnu{b`l bl :299& {an C`}u`}j{b`l ajs djbl{jblnk j

    c`lsbs{nl{ jlk anjf{ar i}`y{a bl b{s `un}j{b`ls {` }ndjbl {an dj}gn{

    fnjkn} bl d`}{ijins, B{s `~{s{jlkbli f`jl u`}{h`fb` c`xn}s ynff `xn} j

    dbffb`l kynffbli ~lb{s, AKHC ajs knxnf`unk sbilbhbcjl{ nqun}{bsn bl

    }n{jbf d`}{ijin f`jls {` kbhhn}nl{ dj}gn{ snidnl{s jlk jfs` ajs j

    fj}in c`}u`}j{n cfbnl{ mjsn h`} b{s a`~sbli }nfj{nk c}nkb{ hjcbfb{bns,

    Yb{a b{s nqun}bnlcn bl {an hbljlcbjf dj}gn{s& j s{}`li dj}gn{

    }nu~{j{b`l& fj}in saj}na`fkn} mjsn jlk ~lb ~n c`ls~dn} h}jlcabsn&

    AKHC yjs bknjffr u`sb{b`lnk {` u}`d`{n j mjlg bl {an Blkbjl

    nlxb}`ldnl{,

    AKHC Mjlg mnijl `un}j{b`ls bl :22> yb{a j sbdufn dbssb`l ? {` mn j

    Y`}fk Cfjss Blkbjl Mjlg, Yn }njfbznk {aj{ `lfr j sblifn dblknk

    h`c~s `l u}`k~c{ ~jfb{r jlk sn}xbcn nqcnffnlcn y`~fk anfu ~s in{

    {an}n, [ kjr& yn j}n u}`~k {` sjr {aj{ yn j}n ynff `l `~} yjr

    {`yj}ks {aj{ i`jf,

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    =5

    C@DUJLR U]@HBFN

    S[]@LI LJ[B@LJF LN[Y@

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    =:

    AKHC MJLG

    Js `h Dj}ca 3:& =551& {an Mjlgs kbs{}bm~{b`l ln{y`}g yjs j{ 98:

    M}jlcans jlk :299 J[Ds bl 3=9 cb{bns js jijbls{ 81; m}jlcans

    Dj}ca =558 Dj}ca =559 Dj}ca =551

    Cb{bnk ==1 3:8 3=9

    M}jlcans >3> 81; 98:

    J[Ds :3=3 :85> :299

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    ==

    jlk :&85> J[Ds bl 3=5 cb{bns js `h Dj}ca 3:& =559,

    Jijbls{ {an }ni~fj{`}r juu}`xjfs h`} lny m}jlcans bl ajlk& {an

    Mjlg nqunc{s {` h~}{an} nqujlk {an m}jlca ln{y`}g mr j}`~lk :>5

    m}jlcans mr O~ln 35& =551, K~}bli {an rnj}& {an Mjlg s{nuunk ~u

    }n{jbf c~s{`dn} jc ~bsb{b`l yb{a knu`sb{ jcc`~l{s blc}njsbli h}`d

    8,= dbffb`l {` 1,9 dbffb`l jlk {`{jf cj}ks bss~nk !knmb{ jlk c}nkb{

    cj}ks" blc}njsbli h}`d 9 dbffb`l {` 2,= dbffb`l,

    Yabfs{ c}nkb{ i}`y{a bl {an mjlgbli srs{nd sf`ynk k`yl {` jm`~{

    ==. h`} {an rnj} nlknk =559$51& {an Mjlgs ln{ jkxjlcns i}ny

    mr 3>,:. yb{a }n{jbf jkxjlcns i}`ybli mr 31,8. jlk ya`fnsjfn

    jkxjlcns i}`ybli mr 35.& bdufrbli j abian} dj}gn{ saj}n bl m`{a

    snidnl{s,

    an {}jlsjc{b`ljf mjlgbli m~sblnss jfs` }nibs{n}nk anjf{ar i}`y{a

    Yb{a cjsa djljindnl{ x`f~dns blc}njsnk mr j}`~lk 15. jlk

    {}jkn sn}xbcns x`f~dns mr j}`~lk ;5. `xn} {an u}nxb`~s rnj},

    U`}{h`fb` ~jfb{r js h Dj}ca 3:& =551 }ndjblnk anjf{ar yb{a i}`ss

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    =3

    l`lun}h`}dbli jssn{s j{ :,3. jlk ln{ l`l$un}h`}dbli jssn{s j{

    5,;. h {`{jf c~s{`dn} jssn{s, [an Mjlgs u}`xbsb`lbli u`fbcbns h`}

    suncbhbc f`jl f`ss u}`xbsb`ls }ndjblnk abian} {ajl }ni~fj{`}r

    }n ~b}ndnl{s,

    [NCAL@F@IR ^SNK BL AKHC MJLG

    Bl {an n}j `h if`mjfbzj{b`l njca jlk nxn}r snc{`} hjcnk {an s{bhh

    c`dun{b{b`l h}`d {anb} }bxjfs, Jlk y`}fk jfs` c`lxn}{nk bl{` {an hfj{

    h}`d {an if`mn, Jh{n} {an u`fbcr `h fbmn}jfbzj{b`l jlk ]MB blb{bj{bxns {`

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    =;

    {jgn {an s{nu h`} {an u}bxj{n snc{`} mjlgs& d`}n jlk d`}n cajlins

    j}n {jgbli {an uj}{ bl{` b{, Jlk {an}n j}n c}nj{n c`dun{b{b`l mn{ynnl

    {an u}bxj{n snc{`} mjlgs jlk u~mfbc snc{`} mjlg,

    U}bxj{n snc{`} mjlgs j}n {`kjr ~snk {an fj{ns{ {ncal`f`ir h`} {an

    kbhhn}nl{ {}jlsjc{b`l h kjr {` kjr mjlgbli fbhn, Js yn gl`y {aj{

    Blh`}dj{b`l [ncal`f`ir ufjrs {an xb{jf }`fn bl {an njca jlk nxn}r

    blk~s{}bns jlk ibxns {an `u{bd~d }n{~}l h}`d {an fbdb{nk }ns`~}cns,

    Mjlgs j}n sn}xbcn blk~s{}bns jlk {`kjr B[ ibxns {an bll`xj{bxn

    [ncal`f`ir juufbcj{b`l {` Mjlgbli blk~s{}bns, AKHC MJLG bs {an

    fnjkn} bl {an blk~s{}bns jlk {`kjr B[ jlk AKHC MJLG {`in{an}

    c`dmblnk {anr }njcank {an sgr, Lny {ncal`f`ir cajlink {an dblk `h

    {an c~s{`dn}s jlk cajlink {an ~n~n c`lcnu{ h}`d {an abs{`}r

    mjlgbli {}jlsjc{b`l, [ kjr {an}n j}n kbhhn}nl{ cajllnfs j}n jxjbfjmfn

    h`} {an mjlgbli {}jlsjc{b`ls,

    Yn cjl snn {aj{ {an a`y {ncal`f`ir ibxns {an mns{ }ns~f{s bl {an

    mnf`y kbji}jd, [an}n j}n k}js{bcjffr cajlins snnl bl {an ~sn `h

    Bl{n}ln{ mjlgbli& bl j rnj} =55: !=." jlk bl {an rnj} =551 ! =>.",

    [ansn {run `h {ncal`f`ir ibxns {an h}nnk`d {` }n{jbf c~s{`dn}s,

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    =>

    Cnl{}jfbznk U}`cnssbli lb{s Kn}bxnk Nc`l`dbns `h Scjfn

    Nfnc{}`lbc S{}jbia{ [a}`~iaU}`cnssbli

    ]nk~cnk [}jlsjc{b`l C`s{

    Kj{j Yj}na`~sbli & C]D Bdu}`xn c`s{ nhhbcbnlcr&C}`ss snff

    Bll`xj{bxn [ncal`f`irJuufbcj{b`l

    U}`xbkn lny `} s~un}b`} u}`k~c{s

    AKHC MJLG bs {an xn}r c`lsbs{nl{ ufjrn} bl {an Lny u}bxj{n snc{`}

    mjlgs, Lny u}bxj{n snc{`} mjlgs {` yb{as{jlk {an c`dun{b{b`l h}`d

    u~mfbc snc{`} mjlgs cjdn ~u yb{a bll`xj{bxn u}`k~c{s jlk s~un}b`}

    sn}xbcn,

    =55:

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    =8

    M}jlcans ;3.

    J[D ;5.

    Ua`ln Mjlgbli:;.Bl{n}ln{ =.

    D`mbfn :.

    =55>

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    =9

    M}jlcans :9.

    J[D ;>.Ua`ln Mjlgbli :=.

    Bl{n}ln{ =>.

    D`mbfn :.

    ! . c~s{`dn} blb{bj{nk [}jlsjc{b`l mr Cajllnf "

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    =1

    AKHC MJLG U]@K^C[ JLK C^S[@DN]SNIDNL[S

    UN]S@LJF MJLGBLI

    F`jl U}`k~c{ Knu`sb{ U}`k~c{ Blxns{dnl{ ( Bls~}jlcn

    J~{` F`jl F`jl Jijbls{

    Snc~}b{r F`jl Jijbls{

    U}`un}{r Un}s`ljf f`jl C}nkb{ cj}k =$yannfn} f`jl C`ddn}cbjf

    xnabcfns hbljlcn A`dn f`jls ]n{jbf m~sblnss

    mjlgbli [}jc{`} f`jl Y`}gbli Cjub{jf

    Hbljlcn C`ls{}~c{b`l

    Nz~budnl{

    Hbljlcn Anjf{a Cj}n

    Hbljlcn Nk~cj{b`l F`jl I`fk F`jl

    Sjxbli j/c C~}}nl{ j/c Hbqnk knu`sb{ Kndj{ j/c Sjhn Knu`sb{

    F`cgn}s

    D~{~jf H~lk M`lks Gl`yfnkin Cnl{}n Bls~}jlcn Inln}jf jlk Anjf{a

    Bls~}jlcn Nz~b{r jlk

    Kn}bxj{bxns D~k}j I`fk Mj}

    Cj}ks Ujrdnl{ Sn}xbcns Jccnss [ Mjlg

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    =2

    C}nkb{ Cj}k Knmb{ Cj}k

    U}nujbk Cj}k

    $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

    H`}nq Sn}xbcns$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

    U}`k~c{ (Sn}xbcns

    [}jkn Sn}xbcns H`}nq sn}xbcn

    M}jlca F`cj{n} ]MB I~bknfblns

    Ln{Sjhn Dn}cajl{

    U}nujbk ]nhbff Mbffujr Xbsj Mbffujr Bls{jUjr Kb}nc{Ujr XbsjD`lnr

    [}jlshn} nD`lbns

    Nfnc{}`lbc H~lks

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    `h Kb}nc{ [jq

    Ln{Mjlgbli @lnXbny

    Bls{jJfn}{D`mbfnMjlgbli J[D Ua`ln Mjlgbli Ndjbf S{j{ndnl{s M}jlca Ln{y`}g

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    35

    YA@FNSJFN MJLGBLI

    C`}u`}j{n Sdjff jlk Dnkb~d

    Nl{n}u}bsns

    Hbljlcbjf Bls{b{~{b`ls

    jlk [}~s{s H~lknk

    Sn}xbcns L`l H~lknk

    Sn}xbcns Xjf~n Jkknk

    Sn}xbcns Bl{n}ln{

    Mjlgbli

    H~lknk Sn}xbcns L`l H~lknk

    Sn}xbcns Suncbjfbznk

    Sn}xbcns Xjf~n jkknk

    sn}xbcns Bl{n}ln{ Mjlgbli

    MJLGS Cfnj}bli S~m$

    Dndmn}sabu ][IS

    s~mdndmn}sabu H~lk [}jlshn} J[D [bn$~us C`}u`}j{n Sjfj}r j/c [jq C`ffnc{b`lHbljlcbjf Bls{b{~{b`ls

    D~{~jf H~lks

    S{`cg M}`gn}s

    Bls~}jlcn C`dujlbns

    C`dd`kb{bnsM~sblnss

    [}~s{s

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    3:

    M^SBLNSS DBQ

    [ {jf Knu`sb{s I}`ss Jkxjlcns Ln{ ]nxnl~n

    ]n{jbf Ya`fnsjfn

    AKHC Mjlg bs j c`lsbs{nl{ ufjrn} bl {an u}bxj{n snc{`}

    mjlg jlk ajxn j ynff mjfjlcnk u}`k~c{ jlk m~sblnss

    dbq bl {an Blkbjl js ynff js `xn}snjs dj}gn{s,

    C~s{`dn} snidnl{s !}n{jbf ( ya`fnsjfn" jcc`~l{ h`}

    1;. `h Ln{ }nxnl~ns ! HR =551"

    Abian} }n{jbf }nxnl~ns uj}{fr hhsn{ mr abian} un}j{bli

    jlk c}nkb{ c`s{s,

    N ~jffr ynff u`sb{b`lnk {` i}`y m`{a snidnl{s,,

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    3=

    L]B SN]XBCNS

    Jcc`~l{s ( Knu`sb{s ]ndb{{jlcns ]~unn Sjxbli j/c ]~unn C~}}nl{ j/c ]~unn Hbqnk Knu`sb{s H`}nbil C~}}nlcr Knu`sb{s Jcc`~l{s h`} ]n{~}lbli

    Blkbjls

    L`}{a Jdn}bcj ^G N~}`un S`~{a Njs{ Jsbj Dbkkfn Njs{ Jh}bcj @{an}s

    Z~bcg }ndb{BlkbjFblg

    Can ~n F`cgM`q[nfni}juabc/ Yb}n [}jlshn}

    H~lks [}jlshn} Can ~ns/KKs/[Cs

    Blxns{dnl{ ( Bls~}jlcns F`jls

    D~{~jf H~lks Bls~}jlcn U}bxj{n Mjlgbli U`}{h`fb` Blxns{dnl{

    Scandn

    A`dn F`jls F`jls Jijbls{ Snc~}b{bns F`jls Jijbls{ Knu`sb{s I`fk C}nkb{ Cj}k

    Ujrdnl{ Sn}xbcns Jccnss [ Mjlg

    Ln{Sjhn MbffUjr Bls{jUjr Kb}nc{Ujr Xbsj D`lnr @lfbln K`lj{b`l

    Ln{Mjlgbli @lnXbny Bls{jJfn}{ J[D Ua`lnMjlgbli Ndjbf S{j{ndnl{s M}jlca Ln{y`}g

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    33

    M^SBLNSS S[]N[NIR

    AKHC MJLG dbssb`l bs {` mn - j Y`}fk Cfjss Blkbjl Mjlg -&

    mnlcadj}gbli {andsnfxns jijbls{ bl{n}lj{b`ljf s{jlkj}ks jlk mns{

    u}jc{bcns bl {n}ds `h u}`k~c{ `hhn}blis& {ncal`f`ir& sn}xbcn fnxnfs&

    }bsg djljindnl{ jlk j~kb{ ( c`dufbjlcn, [an `monc{bxn bs {` m~bfk

    s`~lk c~s{`dn} h}jlcabsns jc}`ss kbs{blc{ m~sblnssns s` js {` mn j

    u}nhn}}nk u}`xbkn} `h mjlgbli sn}xbcns h`} {j}in{ }n{jbf jlk ya`fnsjfn

    c~s{`dn} snidnl{s& jlk {` jcabnxn j anjf{ar i}`y{a bl u}`hb{jmbfb{r&

    c`lsbs{nl{ yb{a {an Mjlg)s }bsg juun{b{n, Mjlg bs c`ddb{{nk {` k` {abs

    yabfn nls~}bli {an abians{ fnxnfs `h n{abcjf s{jlkj}ks& u}`hnssb`ljf

    bl{ni}b{r& c`}u`}j{n i`xn}ljlcn jlk }ni~fj{`}r c`dufbjlcn, C`l{bl~n

    {` knxnf`u lny u}`k~c{ jlk {ncal`f`ir bs {an djbl m~sblnss s{}j{nir

    `h {an mjlg, Djbl{jbl i``k }nfj{b`l yb{a {an c~s{`dn}s bs {an djbl

    jlk u}bdn `monc{bxn `h {an mjlg,

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    3;

    AKHC MJLG m~sblnss s{}j{nir nduajsbzns {an h`ff`ybli?

    Blc}njsn dj}gn{ saj}n bl Blkbjs nqujlkbli mjlgbli jlk

    hbljlcbjf sn}xbcns blk~s{}r mr h`ff`ybli j kbscbufblnk i}`y{a

    s{}j{nir h`c~sbli l ~jfb{r jlk l`{ `l ~jl{b{r jlk knfbxn}bli

    abia ~jfb{r c~s{`dn} sn}xbcn,

    Fnxn}jin `~} {ncal`f`ir ufj{h`}d jlk `unl scjfnjmfn srs{nds

    {` knfbxn} d`}n u}`k~c{s {` d`}n c~s{`dn}s jlk {` c`l{}`f`un}j{bli c`s{s,

    Djbl{jbl c~}}nl{ abia s{jlkj}ks h`} jssn{ ~jfb{r {a}`~ia

    kbscbufblnk c}nkb{ }bsg djljindnl{,

    Knxnf`u bll`xj{bxn u}`k~c{s jlk sn}xbcns {aj{ j{{}jc{ {an

    {j}in{nk c~s{`dn}s jlk jkk}nss blnhhbcbnlcbns bl {an Blkbjl

    hbljlcbjf snc{`},

    C`l{bl~n {` knxnf`u u}`k~c{s jlk sn}xbcns {aj{ }nk~cn mjlgs

    c`s{ `h h~lks,

    H`c~s `l abia nj}lblis i}`y{a yb{a f`y x`fj{bfb{r,

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    3>

    BLSBKN AKHC MJLG

    HBXN S & UJ][ @H GJB_NL

    Y@]G UFJCN []JLSH@]DJ[B@L

    H`c~s `l nhhnc{bxn y`}g ufjcn `}ijlbzj{b`l

    Mnfbnxn bl

    Sdjff cajlins fnjk {` fj}in bdu}`xndnl{

    Nxn}r s~ccnssh~f `}ijlbzj{b`l ajxn {anb} `yl s{}j{nir {` ybl {an

    }jcn bl {an c`dun{b{bxn dj}gn{, [anr ~sn s`dn {ncalb ~n jlk

    dn{a`k`f`ir h`} sd``{a }~llbli `h m~sblnss, AKHC MJLG jfs`

    j ~b}nk {an Ojujlnsn {ncalb ~n h`} sd``{a }~llbli h y`}g jlk

    nhhnc{bxn y`}g ufjcn `}ijlbzj{b`l,

    Hbxn S Uj}{ `h Gjbznl bs {an {ncalb ~n yabca bs ~snk bl {an mjlg

    H`} njsr jlk srs{ndj{bc y`}g ufjcn jlk nfbdblj{bli ~llncnssj}r

    {ablis h}`d {an y`}g ufjcn,

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    38

    MNLNHB[ @H HBXN S

    B{ cjl mn s{j}{nk bddnkbj{nfr, Nxn}r `ln ajs {` uj}{bcbuj{n, Hbxn S bs jl nl{b}nfr un`ufn k}bxnl blb{bj{bxns, M}blis bl c`lcnu{ h `yln}sabu, Jff yjs{jin j}n djkn xbsbmfn,

    HBXN S Dnjls ?$

    S$: S@][ SNB]BS$= SRS[NDJ[B_N SNB[@LS$3 SUBC$L$SUJL SNB]@S$; S[JLKJ]KB_N SNBGN[S^S$> S^S[JBL SAB[S^GN

    !:" S@][ ?$

    B{ h`c~s `l nfbdblj{bli ~llncnssj}r b{nds h}`d {an y`}g ufjcn,

    B{ bs nqcnffnl{ yjr {` h}nn ~u xjf~jmfn hf``} sujcn,

    B{ sni}nij{n b{nds js un} }n ~b}n jlk yjl{nk,

    H}nz~nl{fr]nz~b}nk

    FnssH}nz~nl{fr]nz~b}nk]nd`xn

    nxn}r{abli h}`dy`}gufjcn

    Yjl{nk m~{l`{ ]nz~b}nk O~lg

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    39

    !=" SRS[NDJ[B_N ?$

    Srs{ndj{bzn bs h`c~s `l nhhbcbnl{ jlk nhhnc{bxn S{`}jin dn{a`k,

    [aj{ dnjls b{ bknl{bhr& `}ijlbzn jlk j}}jlin }n{}bnxjf,

    B{ fj}infr h`c~s l i``k fjmnfbli jlk bknl{bhbcj{b`l u}jc{bcns,

    @monc{bxn ?$ J ufjcn h`} nxn}r{abli jlk nxn}r{abli bl b{s ufjcn,

    !3" SUBC$ l $ SUJL ?$

    Subc$l$Sujl h`c~sns l }ni~fj} cfnj}bli jlk snfh

    blsunc{b`l, B{ m}blis bl {an snlsn h yln}sabu,

    !;" S[JLKN]KB_N ?$

    B{ h`c~s l sbdufbhbcj{b l jlk s{jlkj}kbzj{b`l, B{ blx`fxn s{jlkj}k

    }~fns jlk u`fbcbns, B{ ns{jmfbsa cancgfbs{ {` hjcbfb{j{ns j~{`l`d`~s

    djbl{nljlcn h y`}gufjcn, B{ jssbil }nsu`lsbmbfb{r h`} k`bli

    xj}b`~s o`ms jlk kncbkn `l Hbxn S h}n ~nlcr,

    !>" S^S[JBL?$

    B{ h`c~sns `l knhblbli j lny s{j{~s jlk s{jlkj}k `h

    `}ijlbznk y`}g ufjcn, S~s{jbl dnjls }ni~fj} {}jblbli {` djbl{jbl

    s{jlkj}ks knxnf`unk ~lkn} S$;, B{ m}blis bl snfh$ kbscbufbln jlk

    c`ddb{dnl{ {`yj}ks y`}gufjcn `}ijlbzj{b`l,

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    31

    FJMNFFBLI @L HBFN

    HBFN L^DMN]

    S^MONC[

    H]@D KJ[N

    [@ KJ[N

    @YLN]

    M@Q FJMNF

    H`} Nqjdufn

    : / 3 / J / 8

    : Y`}g S{j{b`l !:"

    3 K}jyn} !3"

    J $ Sanfh !J"

    8 Hbfn L~dmn} ! 8"

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    32

    C@F@^] C@KBLI @H HBFNS

    KNUJ][DNL[

    Ynfc`dn Knsg

    Un}s`ljf Mjlgn}

    [nffn}

    ]nfj{b`lsabu Djljin}

    M}jlca Djljin}

    Kndj{

    @{an}s

    Bl {an AKHC MJLG njca knuj}{dnl{ ajs {anb} kbhhn}nl{ c`f`} c`kbli

    juufr `l {an kbhhn}nl{ hbfn, K~n {` {abs nxn}r`ln jyj}n jm`~{ {anb}

    uj}{bc~fj} c`f`} hbfn yabca bs c`kbli `l b{ jlk {anr sjxn {anb} xjf~jmfn

    {bdn, B{ bs j uj}{ `h Gjbznl jlk jfs` blcf~knk bl {an srs{nd `h {an Hbxn

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    ;5

    S, F`ibc mnablk b{ {aj{ & {an c`f`} c`kbli j}n jfyjrs kbhhn}nl{bj{n {an

    {ablis h}`d {an sbdbfj} ln,

    A^DJL ]NS@^]CNS

    [an Mjlgs s{jhhbli lnnks c`l{bl~nk {` blc}njsn k~}bli {an rnj}

    uj}{bc~fj}fr bl {an }n{jbf mjlgbli m~sblnssns bl fbln yb{a {an m~sblnss

    i}`y{a, [ {jf l~dmn} `h nduf`rnns blc}njsnk h}`d :;191 js `h

    Dj}ca3:&=558 {` =:;99 js `h Dj}ca 3:& =559, [an Mjlg c`l{bl~ns {`

    h`c~s `l {}jblbli b{s nduf`rnns `l j c`l{bl~bli mjsbs& m`{a `l {an o`m

    jlk {a}`~ia {}jblbli u}`i}jds c`lk~c{nk mr bl{n}ljf jlk nq{n}ljf

    hjc~f{r,

    [an Mjlg ajs c`lsbs{nl{fr mnfbnxnk {aj{ m}`jkn} nduf`rnn yln}sabu

    `h b{s saj}ns ajs j u`sb{bxn bdujc{ `l b{s un}h`}djlcn jlk nduf`rnn

    d`{bxj{b`l, [an Mjlgs nduf`rnn s{`cg `u{b`l scandn s` hj} c`xn}s

    j}`~lk 2555 nduf`rnns,

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    ;:

    ]^UNN NJ]LNK $ ]^UNN SUNL[

    B{ bs d`}n bdu`}{jl{ h`} nxn}r `}ijlbzj{b`l {` gl`y jm`~{ h}`d yan}n

    jlk yan}n {` sunl{ d`lnr, Jlk mjfjlcnk mn{ynnl {ansn {y` {ablis

    }~unn nj}lnk jlk }~unn sunl{ j}n }n ~b}nk h`} sd``{a }~llbli `h

    m~sblnss jlk hbljlcbjf s`~lklnss, [abs {run `h yj{ca cjl c`l{}`f

    jlk nfbdblj{n {an ~llncnssj}r sunlkbli `h m~sblnss, Bl {abs kbji}jd

    b{ blcf~kn m`{a {ablis h}`d yan}n Mjlg nj}lnk ]~unn jlk yan}n {`

    sunl{,

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    ;=

    AKHC MJLG nj}lnk h}`d {an Bl{n}ns{ h}`d Jkxjlcns >:,:; . &

    Bl{n}ns{ h}`d Blxns{dnl{ =9,:= .& mjlg nj}lnk c`ddbssb`l

    nqcajlin jlk m}`gn}jin `h :>,=> ., [ansn j}n {an djo`} nj}lbli

    s`~}cns h {an mjlg, Mjlg jfs` nj}lnk h}`d {an H`}nq jlk

    Kn}bxj{bxns jlk s`dn `{an} Bl{n}ns{ Blc`dn,

    Mjlg sunl{ 32,9> . `l Bl{n}ns{ Nqunlsn& 35,=9 . `l @un}j{bli

    Nqunlsn jlk :;,>1 . `l U}`xbsb`l, Mjlg jfs` sunl{ Kbxbknlk jlk

    [jq `l kbxbknlk& F`ss `l Blxns{dnl{ & [jq,

    Js yn kbsc~ss jm`xn {aj{ mjfjlcbli bs d~s{ mn{ynnl {ansn {y` h`}

    nxn}r }ijlbzj{b`l nsuncbjffr bl {an n}j h if`mjfbzj{b`l yan}n {an}n

    j}n s{bhh c`dun{b{b`l jd`li xj}b`~s dj}gn{ ufjrn}s,

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    ;3

    ]NCNL[ KNXNF@UDNL[

    [an ]nsn}xn Mjlg `h Blkbj ajs juu}`xnk {an scandn `h

    jdjfijdj{b`l `h Cnl{~}b`l Mjlg `h U~lojm F{k, yb{a AKHC Mjlg

    F{k, yb{a nhhnc{ h}`d Djr =3& =551,

    Jff {an m}jlcans `h Cnl{~}b`l Mjlg `h U~lojm ybff h~lc{b`l js

    m}jlcans `h AKHC Mjlg yb{a nhhnc{ h}`d Djr =3& =551, Yb{a ]MBs

    juu}`xjf& jff }n ~bsb{n s{j{~{`}r jlk }ni~fj{`}r juu}`xjfs h`} {an

    dn}in} ajxn mnnl `m{jblnk,

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    ;;

    [an c`dmblnk nl{b{r y`~fk ajxn j lj{b`lybkn ln{y`}g `h ::89

    m}jlcans7 j s{}`li knu`sb{ mjsn `h j}`~lk ]s,:&==&555 c}`}ns jlk

    ln{ jkxjlcns `h j}`~lk ]s,12&555 c}`}ns, [an mjfjlcn sann{ sbzn `h

    {an c`dmblnk nl{b{r y`~fk mn `xn} ]s,:&83&555 c}`}ns,

    Dn}in} yb{a Cnl{~}b`l Mjlg `h U~lojm Fbdb{nk

    @l Dj}ca =9& =551& {an saj}na`fkn}s `h {an Mjlg jcc`}knk {anb}

    c`lsnl{ {` j scandn `h jdjfijdj{b`l `h Cnl{~}b`l Mjlg `h U~lojm

    Fbdb{nk yb{a AKHC Mjlg Fbdb{nk, [an saj}na`fkn}s `h {an Mjlg

    juu}`xnk {an bss~jlcn `h `ln n ~b{r saj}n `h ]s,:5/$ njca `h AKHC

    Mjlg Fbdb{nk h`} nxn}r =2 n ~b{r saj}ns `h ]n, :/$ njca anfk bl

    Cnl{~}b`l Mjlg `h U~lojm Fbdb{nk, [abs bs s~monc{ {` }ncnbu{ `h

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    ;>

    Juu}`xjfs h}`d {an ]nsn}xn Mjlg `h Blkbj& s{`cg nqcajlins jlk

    @{an} }n ~bsb{n s{j{~{`}r jlk }ni~fj{`}r j~{a`}b{bns, [an saj}na`fkn}s

    Jfs` jcc`}knk {anb} c`lsnl{ {` bss~n n ~b{r saj}ns jlk/`} yj}}jl{s

    c`lxn}{bmfn bl{` n ~b{r saj}ns j{ {an }j{n `h ]s,:&>35,:3 njca {`

    AKHC Fbdb{nk jlk/`} `{an} u}`d`{n} i}`~u c`dujlbns `l u}nhn}nl{bjf mjsbs& s~monc{ {` hbljf }ni~fj{`}r juu}`xjfs bl {abs }nij}k, [an

    Saj}na`fkn}s `h {an Mjlg ajxn jfs` juu}`xnk jl blc}njsn bl {an

    j~{a`}bznk cjub{jf h}`d ]s,;>5 c}`}ns {` ]s,>>5 c}`}ns,

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    ;8

    U}`d`{nk bl :22> mr A`~sbli Knxnf`udnl{ Hbljlcn C`}u`}j{b`l!AKHC"& Blkbj)s fnjkbli a`~sbli hbljlcn c`dujlr& AKHC Mjlg bs `ln

    `h Blkbj)s u}ndbn} mjlgs u}`xbkbli j ybkn }jlin h hbljlcbjf u}`k~c{s

    jlk sn}xbcns {` b{s `xn} :: dbffb`l c~s{`dn}s jc}`ss a~lk}nks `h

    Blkbjl cb{bns ~sbli d~f{bufn kbs{}bm~{b`l cajllnfs blcf~kbli j ujl$Blkbj

    ln{y`}g `h m}jlcans& J[Ds& ua`ln mjlgbli& ln{ mjlgbli jlk d`mbfn

    mjlgbli, Yb{abl j }nfj{bxnfr sa`}{ sujl `h {bdn& {an mjlg ajs ndn}ink

    js j fnjkbli ufjrn} bl }n{jbf mjlgbli& ya`fnsjfn mjlgbli& jlk {}njs~}r

    `un}j{b`ls& b{s {a}nn u}blcbujf m~sblnss snidnl{s,

    [an mjlg)s c`dun{b{bxn s{}nli{a cfnj}fr fbns bl {an ~sn `h {ncal`f`ir

    jlk {an jmbfb{r {` knfbxn} y`}fk$cfjss sn}xbcn yb{a }jubk }nsu`lsn {bdn,

    @xn} {an fjs{ :3 rnj}s& {an mjlg ajs s~ccnssh~ffr ijblnk dj}gn{

    saj}n bl b{s {j}in{ c~s{`dn} h}jlcabsns yabfn djbl{jblbli anjf{ar

    u}`hb{jmbfb{r jlk jssn{ ~jfb{r,

    Js `l Dj}ca 3:& =551& {an Mjlg ajk j ln{y`}g `h 98: m}jlcans jlk

    :&299 J[Ds bl 3=9 cb{bns, H`} {an rnj} nlknk Dj}ca 3:& =551& {an

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    ;9

    Mjlg }nu`}{nk j ln{ u}`hb{ `h BL] :>,25 mbffb`l !]s,:>25,=c}`}n"&

    ~u 32,3.& `xn} {an c`}}nsu`lkbli rnj} nlknk Dj}ca 3:& =559,

    Js `h Dj}ca 3:& =551 {`{jf knu`sb{s yn}n BL] :559,82 mbffb l&

    !]s,:55&982 c}`}n" ~u ;9,>. `xn} {an c`}}nsu`lkbli rnj} nlknk

    Dj}ca 3:& =559, [`{jf mjfjlcn sann{ sbzn {`` i}ny mr ;8,5. {` BL]

    :&33:,99 mbffb`l !:33:99 c}`}n", Fnjkbli Blkbjl jlk bl{n}lj{b`ljf

    U~mfbcj{b`ls ajxn }nc`ilbznk {an mjlg h`} b{s un}h`}djlcn jlk

    ~jfb{r,

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    ;1

    Cnl{~}b`l Mjlg `h U~lojm bs `ln `h {an fnjkbli lny inln}j{b`l

    u}bxj{n snc{`} mjlgs bl Blkbj, [an mjlg sn}xns blkbxbk~jf c`ls~dn}s& sdjff jlk dnkb~d m~sblnssns jlk fj}in c`}u`}j{b`ls yb{a j h~ff

    }jlin h hbljlcbjf u}`k~c{s jlk sn}xbcns h`} blxns{bli& fnlkbli jlk

    jkxbcn `l hbljlcbjf ufjllbli, [an mjlg `hhn}s b{s c~s{`dn}s jl j}}jr

    `h ynjf{a djljindnl{ u}`k~c{s s~ca js d~{~jf h~lks& fbhn jlk

    inln}jf bls~}jlcn jlk ajs ns{jmfbsank j fnjkn}sabu )u`sb{b`l),

    [an mjlg bs jfs` j s{}`li ufjrn} bl h`}nbil nqcajlin sn}xbcns&

    un}s`ljf f`jls& d`}{ijins jlk ji}bc~f{~}jf f`jls,

    Jkkb{b`ljffr {an mjlg `hhn}s j h~ff s~b{n `h L]B mjlgbli u}`k~c{s {`

    @xn}snjs Blkbjls, @l =2{a J~i~s{ =559& Cnl{~}b`l Mjlg `h U~lojm

    dn}ink yb{a F`}k G}bsalj Mjlg !FGM"& u`s{ `m{jblbli jff }n ~bsb{n

    s{j{~{`}r jlk }ni~fj{`}r juu}`xjfs, [abs dn}in} ajs h~}{an}

    s{}nli{anlnk {an in`i}juabcjf }njca `h {an Mjlg bl djo`} {`yls jlk

    cb{bns jc}`ss {an c`~l{}r& nsuncbjffr bl {an S{j{n `h Gn}jfj& bl jkkb{b`l

    {` b{s nqbs{bli k`dbljlcn bl {an l`}{an}l uj}{ `h {an c`~l{}r,

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    ;2

    Cnl{~}b`l Mjlg `h U~lojm l`y `un}j{ns `l j s{}`li lj{b`lybkn

    h}jlcabsn `h ;5; m}jlcans jlk ;>= J[Ds bl :25 f`cj{b`ls jc}`ss {an

    c`~l{}r& s~uu`}{nk mr nduf`rnn mjsn `h `xn} 9&>55 nduf`rnns,

    Bl jkkb{b`l {` mnbli fbs{nk `l {an djo`} Blkbjl s{`cg nqcajlins&

    {an Mjlgs saj}ns j}n jfs` fbs{nk `l {an F~qndm`~}i S{`cg

    Nqcajlin,

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    >5

    JCABNXNDNL[ BL =559

    M~sblnss [ kjr$D`lb{`} I}`~us~}xnr

    @ln `h Blkbj)s - D`s{ Bll`xj{bxn C`dujlbns -

    Hbljlcbjf Nqu}nss$N}ls{ ( R ~liJyj}k

    Mns{ Mjlg Jyj}k bl {an U}bxj{n Snc{`} cj{ni`}r

    If`mjf A] Nqcnffnlcn Jyj}ks$ Jsbj Ujcbhbc A]DC`li}nss?

    )Nduf`rn} M}jlk `h {an Rnj} =559 $=551) Jyj}k $ Hb}s{ ]~lln} ~u& ( djlr d`}n

    M~sblnss [`kjr )Mns{ Mjlg) Jyj}k

    K~l ( M}jks{}nn{ Jdn}bcjl Nqu}nssC`}u`}j{n Mns{Mjlg Jyj}k =559

    )C`}u`}j{n Mns{ Mjlg) Jyj}k

    [an M`dmjr S{`cg Nqcajlin jlk

    Ljssc`dH`~lkj{b`l)sM~sblnss h`} S`cbjf]nsu`lsbmbfb{rJyj}ks =559

    )Mns{ C`}u`}j{n S`cbjf ]nsu`lsbmbfb{rU}jc{bcn) Jyj}k

    @~{f``g D lnr ( LK[X U}`hb{

    Mns{ Mjlg Jyj}k bl {an U}bxj{n snc{`} cj{ni`}r,

    [an Jsbjl Mjlgn} Mns{ ]n{jbf Mjlg bl Blkbj

    http://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/dun_awards_07.HTMhttp://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/default.htm##http://openwindow%28%22/common/bestbank07.htm%22,%22%22,%22width=640,height=450,scrollbars=yes%20,menubar=no,location=no,left=0,top=0%22)http://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/dun_awards_07.HTMhttp://www.hdfcbank.com/aboutus/awards/default.htm##http://www.hdfcbank.com/aboutus/awards/default.htm##http://openwindow%28%22/common/bestbank07.htm%22,%22%22,%22width=640,height=450,scrollbars=yes%20,menubar=no,location=no,left=0,top=0%22)
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    >:

    Nqcnffnlcn bl ]n{jbfHbljlcbjf Sn}xbcnsJyj}ks

    Jsbjl Mjlgn} AKHC MJLG Djljibli Kb}nc{`} Jkb{rj U~}b ybls {an Fnjkn}sabu Jcabnxndnl{ Jyj}k h`} Blkbj

    http://www.hdfcbank.com/aboutus/awards/award_2006.htmhttp://www.hdfcbank.com/aboutus/awards/award_2006.htmhttp://www.hdfcbank.com/aboutus/awards/award_2006.htmhttp://www.hdfcbank.com/aboutus/awards/award_2006.htm
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    >=

    SY@[ JLJFRSBS

    S[]NLI[A

    ]bia{ s{}j{nir h`} {an

    }bia{ u}`k~c{s,

    S~un}b`} c~s{`dn}

    sn}xbcn xs, c`dun{b{`}s,

    I}nj{ M}jlk Bdjin

    U}`k~c{s ajxn }n ~b}nk

    jcc}nkb{j{b`ls,

    Abia kni}nn `h c~s{`dn}

    sj{bshjc{b`l,

    I``k ufjcn {` y`}g

    F`yn} }nsu`lsn {bdn

    yb{a nhhbcbnl{ jlk

    nhhnc{bxn sn}xbcn,

    Knkbcj{nk y`}gh`}cnjbdbli j{ djgbli j

    f`li${n}d cj}nn} bl{an hbnfk,

    YNJGLNSSNS

    S`dn ijus bl }jlin h`}

    cn}{jbl snc{`}s,

    C~s{`dn} sn}xbcn s{jhh lnnk

    {}jblbli,

    U}`cnssns jlk srs{nds& n{c

    Djljindnl{ c`xn}

    bls~hhbcbnl{,

    Snc{`}jf i}`y{a bsc`ls{}jblnk mr f`y~lnduf`rdnl{ fnxnfs jlkc`dun{b{b`l h`} s{jhh

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    >3

    @uu`}{~lb{bns

    U}`hb{ dj}ibls ybff mn i``k,

    C`~fk nq{nlk {` `xn}snjs

    m}`jkfr,

    Lny suncbjfbs{ juufbcj{b`ls,

    C`~fk snng mn{{n} c~s{`dn} knjfs ,

    Hjs{${}jcg cj}nn}

    knxnf`udnl{ `uu`}{~lb{bns

    `l jl blk~s{}r$ybkn mjsbs,

    Jl juufbnk }nsnj}ca cnl{}n{` c}nj{n uu`}{~lb{bns h`} knxnf`ubli {ncalb ~ns {`u}`xbkn jkknk$xjf~nsn}xbcns,

    [a}nj{s

    Fnibsfj{b`l c`~fk bdujc{,

    I}nj{ }bsg blx`fxnk

    Xn}r abia c`dun{b{b`l

    u}nxjbfbli bl {an blk~s{}r,

    X~fln}jmfn {` }njc{bxn

    j{{jcg mr djo`} c`dun{b{`}s Fjcg `h blh}js{}~c{~}n bl

    }~}jf j}njs c`~fk c`ls{}jbl

    blxns{dnl{,

    Abia x`f~dn/f`y c`s{

    dj}gn{ bs bl{nlsnfrc`dun{b{bxn,

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    >;

    C@DUN[B[BXN SY@[ JLJFRSBS YB[A BCBCB MJLG

    S[]NLI[AS YNJGLNSSNS

    @UU@][^

    LB[BNS

    S @ S{}j{nibns

    S{}nli{a? Fj}in Cjub{jf mjsn,

    @uu`}{~lb{r? Dj}gn{ Nqujlsb`l,

    S{}j{nir? Knnu Unln{}j{b`l bl{`

    ]~}jf Dj}gn{,

    Y @ S{}j{nibns

    Ynjglnss? Y`}gh`}cn

    ]nsu`lsbxnlnss,

    @uu`}{~lb{r? @~{s`~}cbli `h L`l C`}n M~sblnss,

    S{}j{nir? @~{s`~}cn C~s{`dn} Cj}n ( {an} N$Anfus,

    [A]NJ[S

    S [ S{}j{nibns

    S{}nli{a? F`y `un}j{bli c`s{s

    [a}nj{? Blc}njsnk C`dun{b{b`lh}`d `{an}s Ux{, Mjlgs,

    S{}j{nir? S{nus {` Nls~}nF`rjf{r mr `fkC~s{`dn}s,

    Y [ S{}j{nibns

    Ynjglnss? L`{ N ~jf {`Bl{n}lj{b`ljf S{jlkj}ks,

    [a}nj{? Nl{}r h djlr H`}nbilMjlgs,

    S{}j{nir? C`lsbkn} jkkb{b`ljfmnlnhb{s

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    >>

    Kn{jbfnk Jljfrsbs?

    b, S{}nli{a $ @uu`}{~lb{r Jljfrsbs,

    S{}nli{a?

    B{ bs ynff gl`y {aj{ BCBCB Mjlg ajs {an fj}ins{ J~{a`}bsnk Cjub{jf

    Mjsn bl {an Mjlgbli Srs{nd bl Blkbj b,n, ajxbli j {`{jf cjujcb{r {`

    }jbsn ]s, :2&555&555&555 !L`l U}ndb~d Xjf~n",

    @uu`}{~lb{r?

    Snnbli {an u}nsnl{ hbljlcbjf ( nc`l`dbc knxnf`udnl{ `h Blkbjl

    Nc`l`dr jlk jfs` {an {}ndnlk`~s i}`y{a `h {an Blkbjl

    C`dujlbns blcf~kbli {an jc ~bsb{b`l su}nn h`ff`ynk mr {and&

    b{ cfnj}fr s{j{ns {an nqujlkbli dj}gn{ h`} hbljlcn }n ~b}ndnl{s

    jlk jfs` {an i}`y{a bl s~}uf~s kbsu`sjf blc`dn `h Blkbjl cb{bznls

    ajs ibxnl j a~in }bsn bl sjxblis knu`sb{s h}`d {an jm`xn u`bl{ b{

    bs cfnj} {aj{ {an}n bs j a~in dj}gn{ nqujlsb`l u`ssbmfn bl mjlgbli

    snc{`} bl Blkbj,

    S{}j{nir?

    H}`d {an jljfrsbs `h S{}nli{a ( @uu`}{~lb{r {an sbdufn jlk

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    >8

    s{}jbia{ u`ssbmfn s{}j{nir h`} BCBCB Mjlg c`~fk mn $ {` unln{}j{n

    bl{` {an }~}jf snc{`} `h Blkbj h`} nqujlkbli b{s dj}gn{ saj}n js ynff

    js fnjkbli jff `{an} Ux{, Mjlgs h}`d j i}nj{ iju,

    bb, S{}nli{a $ [a}nj{ Jljfrsbs,

    S{}nli{a?

    BCBCB Mjlg bs l`{ `lfr gl`yl h`} fj}in cjub{jf m~{ jfs` h`} ajxbli j

    f`y `un}j{b`ls c`s{ {a`~ia ajxbli a~in l~dmn} `h m}jlcans jlk

    sn}xbcns u}`xbknk,

    [a}nj{?

    Jh{n} sa`ybli j sbilbhbcjl{ i}`y{a `xn}jff& Blkbj bs jmfn {` j{{}jc{

    djlr bl{n}lj{b`ljf hbljlcbjf ( mjlgbli bls{b{~{ns& yabca j}n gl`yl

    h`} {anb} s{j{n `h j}{ y`}gbli jlk gnnubli f`y `un}j{b`l c`s{s,

    S{}j{nir?

    [ nls~}n {aj{ BCBCB Mjlg gnnus i`bli `l yb{a f`y `un}j{b`l c`s{

    ( ajxn c`l{bl~`~s m~sblnss b{ sa`~fk sbdufr u}`d`{n b{snfh ynff (

    u}`xbkn ~jfb{r sn}xbcn s` js {` nls~}n c~s{`dn} f`rjf{r& {an}nh`}n

    i~j}jl{nnbli c`l{bl~`~s m~sblnss,

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    >9

    bbb, Ynjglnss $ @uu`}{~lb{r Jljfrsbs,

    Ynjglnss?

    B{ bs ynff gl`yl {aj{ y`}gh`}cn }nsu`lsbxnlnss bl mjlgbli snc{`} bs

    Xn}r f`y bl Blkbjl mjlgbli snc{`}& {a`~ia BCBCB Mjlg ajs mn{{n}

    }nsu`lsbmfn s{jhh m~{ b{ s{bff fjcgs mnablk b{s c`~l{n}uj}{s fbgn ASMC&

    AKHC MJLG& CB[B MJLG& RNS MJLG n{c,

    @uu`}{~lb{r?

    Bl {an u}nsnl{ y`}fk& Blkbj bs u}nhn}}nk ln `h {an mns{ ufjcns h`}

    `~{ s`~}cbli `h m~sblnss u}`cnss y`}gs jlk djlr d`}n,

    S{}j{nir?

    Js bl{n}lj{b`ljf c`dujlbns j}n }njubli a~in mnlnhb{s jh{n} `~{$

    s`~}cbli {an}n c~s{`dn} cj}n ( MU@s& {abs sjdn s{}j{nir sa`~fk

    mn bdufndnl{nk mr BCBCB Mjlg s` js {` ajxn u}`un} c~s{`dn}

    sn}xbcn yb{a`~{ ablkn}bli c~s{`dn} nqunc{j{b`ls,

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    >1

    bx, Ynjglnss $ [a}nj{ Jljfrsbs,

    Ynjglnss?

    [a`~ia ajxbli j bl{n}lj{b`ljf u}nsnlcn& BCBCB Mjlg ajs l`{ mnnl

    jmfn {` gnnu ~u {an bl{n}lj{b`ljf s{jlkj}ks bl u}`xbkbli c~s{`dn}

    sn}xbcn js ynff js mjlgbli y`}gs,

    [a}nj{?

    Bl }ncnl{ {bdns& Blkbj ajs yb{lnssnk nl{}r `h djlr bl{n}lj{b`ljf

    mjlgs fbgn CB[B Mjlg& RNS Mjlg n{c yabca u`ssns jl nq{n}ljf

    nl{}jl{ {a}nj{ {` BCBCB Mjlg js {abs Mjlgs j}n gl`yl h`} {anb} j}{

    `h y`}gbli jlk djbl{jbl abia s{jlkj}ks `h c~s{`dn} sn}xbcn,

    S{}j{nir?

    Jh{n} ajxbli lny nl{}jl{s {a}nj{& BCBCB Mjlg sa`~fk c`dn ~u yb{a

    D`}n jkkb{b`ljf mnlnhb{s {` b{s c~s{`dn} `} djr mn nxnl }nk~cn

    s`dn hnns h`} jlr jkkb{b`ljf y`}gs `h c~s{`dn}s,

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  • 8/9/2019 Merketing Project on HDFC

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    85

    s~mdb{{nk {` mjlg jlk Mjlg jf}njkr s{j}{nk y`}g `l {abs u}`onc{,

    Bknj mnablk {abs u}`onc{ bs {` sjfn {an m~fg u}`k~c{, [j}in{ c~s{`dn}

    @h {abs u}`onc{ j}n {y` uj}{bns `ln bs Ya`fnsjfn} jlk snc`lk bs

    ]n{jbfn}, K~n {` {abs bknj mjlg jfs` snff {anb} sybun djcabln {`

    ya`fnsjfn} jlk c}nj{n m}jlk bdjin bl {an dj}gn{,

    [an bknj mnablk {abs& mjlg ibxn {an c}nkb{ cj}k sybun djcabln {`

    ya`fnsjfn}s jlk }n{jbfn}s ~sn {an c}nkb{ cj}k `h {an mjlg, Mjlg ibxns

    {an >5 kjrs c}nkb{ {` {anb} c}nkb{ cj}k a`fkn}s, S` an}n }n{jbfn}s cjl

    in{ mnlnhb{ `h f`li c}nkb{ un}b`k jlk `l {an `{an} sbkn ya`fnsjfn}s cjl

    in{ {an mnlnhb{ `h sjdn kjr ujrdnl{, Js j }ns~f{ mjlg i`{ {an ybkn

    fbs{ `h c~s{`dn}s `h ya`fnsjfn}s jlk }n{jbfn}s,

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    8:

    U@YN]U@BL[ U]NSNL[J[B@L @L UFJ[BCD@LNR

    @MONC[BXN@MONC[BXN

    ^sn h Ufjs{bc^sn h Ufjs{bcDlnrDlnr

    [j}in{ c~s{dn}s[j}in{ c~s{dn}sj}n Yafnsjfn}s jlkj}n Yafnsjfn}s jlk

    ]n{jbfn}s]n{jbfn}s

    M~fg sjfns s~}nfrM~fg sjfns s~}nfrussbmfnussbmfn

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    8=

    BKNJBKNJ

    Yn sjfn ~} u}k~c{ { yafnsjfn}s jlk ]n{jbfn}sYn sjfn ~} u}k~c{ { yafnsjfn}s jlk ]n{jbfn}sjlk c}nj{n i}~u {}jlsjc{b ls,jlk c}nj{n i}~u {}jlsjc{b ls,

    C}nkb{ Cj}kC}nkb{ Cj}k jlkjlk Knmb{ Cj}kKnmb{ Cj}kjs j dnkb~d h js j dnkb~d h {}jlsjc{bl,{}jlsjc{bl,

    M {a {an uj}{bns in{ mnlnhb{ h}d b{ ,M {a {an uj}{bns in{ mnlnhb{ h}d b{ ,

    Mjlg i{ {an lny c~s{dn}s js j }ns~f{,Mjlg i{ {an lny c~s{dn}s js j }ns~f{,

    Bknj mnablk b{& {` c`lxnlbnlcn m`{a {an uj}{bns jlk c}nj{n {an i}`~u

    {}jlsjc{b`l mn{ynnl {and s` mjlg cjl i`{ {an djqbd~d mnlnhb{ h}`d

    b{, Njca ya`fnsjfn} ajs d`}n {ajl :> {` =5 }n{jbfn}s& s` mr {abs yjr

    mjlg snff {an m~fg u}`k~c{s,

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    83

    A y b{ y}gsA y b{ y}gs

    Dnn{ {Dnn{ { yafnsjfn}syafnsjfn}s hb}s{hb}s{C ffnc{ kn{jbfs h {anb}C ffnc{ kn{jbfs h {anb} ]n{jbfn}s]n{jbfn}s

    Clxblcn m{a {an uj}{bns jlk saybli {and jClxblcn m{a {an uj}{bns jlk saybli {and jmnlnhb{smnlnhb{sh} d b{,h} d b{,H}cn { unl j mjlg jcc~l{ blH}cn { unl j mjlg jcc~l{ bl AKHC Mjlg AKHC Mjlg { m{a {an uj}{bns,{ m{a {an uj}{bns,

    [abs u`yn} u`bl{ sfbkn sa`ys {an a`y bknj y`}gs mnablk {abs u}`onc{,

    Dnn{ {an ya`fnsjfn} hb}s{ jlk in{ {an kn{jbfs jm`~{ {anb} }n{jbfn}s jlk

    c`lxblcn m`{a uj}{bns jlk sa`ys {an mnlnhb{ `h ~sbli {abs {run `h {}jlsjc{b`l mr ufjs{bc d`lnr,

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    8;

    Mnlnhb{ { Mjlg Mnlnhb{ { Mjlg M~fg M~fg u}k~c{ snffbliu}k~c{ snffbli

    Mncj~sn yafnsjfn}s jlk }n{jbfn}s j}n bl jMncj~sn yafnsjfn}s jlk }n{jbfn}s j}n bl j

    i}~ui}~u

    Blkb}nc{ yjr {Blkb}nc{ yjr { dj}gn{blidj}gn{bli

    Mjlg jfyjrs hblk {a`sn c~s{`dn}s yabca j}n d`}n blx`fxn bl {an

    mjlgbli {}jlsjc{b`l, [ansn {run `h i}`~u {}jlsjc{b`l mn{ynnl {an

    ya`fnsjfn}s jlk }n{jbfn}s djbl{jbl {an ynff jcc`~l{ bl j mjlg,

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    8>

    Dj}gn{bli S{}j{nirDj}gn{bli S{}j{nirB{)s say {bdn jlk b{)s jm~{ ln {abliB{)s say {bdn jlk b{)s jm~{ ln {abli $$$$cdd~lbcj{bli {an mnlnhb{s h r~} u} k~c{ }cdd~lbcj{bli {an mnlnhb{s h r~} u}k~c{ }sn}xbcn bl s~ca j yjr {aj{ u}sunc{s }sn}xbcn bl s~ca j yjr {aj{ u}sunc{s }

    c~s{dn}sc~s{dn}s yjl{yjl{ r~} sf~{b l { {anb}r~} sf~{b l { {anb}u}mfnd,,,u}mfnd,,,