Medium Term development Plan (turism)

8/14/2019 Medium Term development Plan (turism)

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Medium- Term

Development Plan:

Tourism

Ray Jason A. Bornasal

BSE 41



OverviewTourism has contributed significantly to the

growth and competitiveness of the Philippine

economy. While challenges in the global and

domestic fronts have been encountered, it can be

said that the industry’s performance for the past

three years has set it on track to achieve its goal

in becoming a powerful economic growth enginefor generating jobs and creating economic activity

in the country.



Department of tourism

Main missionThe Department of Tourism

(DOT) shall be the primarygovernment agency charged with the

responsibility to encourage, promote,

and develop tourism as a major socio-

economic activity to generate foreigncurrency and employment and to

spread the benefits of tourism to both

the private and public sector.



Brief History of the Department of Tourism (DOT)

-1950s - Started as a private initiative, the

Philippine Tourist & Travel Association wasorganized.

-1956 - The Board of Travel & Tourist Industry was

created by law.

-1973 - The Department of Tourism (DOT),Philippine Tourism Authority (PTA), and Philippine

Convention Bureau (PCB) were created by the

Philippine government.



http://upload.wikimedia.org/wikipedia/commons/e/ed/Philippines_Department_of_Tourism_building.jpg



Hon. JOSEPH ACE H. D

SecretaryTel. No.: (632) 524 1751

Fax:(632) 521 7374

[email protected]

http://www.tourism.gov.ph/SitePages/orgchart.aspx

mailto:[email protected]

mailto:[email protected]

http://www.tourism.gov.ph/SitePages/orgchart.aspx



The Philippine Tourism

The tourism industry is among the sectors that

has the potential to boost the Philippine economy.

It can be a powerful economic growth engine for the

country, if developed in a sustainable manner.

It deserves to be a top priority for national

development because of the following reasons:



•It is a powerful and efficient industry;•It creates strong peripheral benefits;•The Philippines can compete and win; and•It helps maintain cultural integrity, essential

ecological processes, biological diversity and

life support systems.



Outcome Strategies Activities Agencies Measurableoutput

1)Increaseinternationalarrivals to 5million

•Focustourismpromotion onidentifiedmarkets andproducts

Allocate 60-

80 % of promotionalbudget toaggressivemulti-channelpromotion

•DOT2004- 2.3 m

2005- 2.6 m2006- 3 m

2007- 3.5 m

2008- 4 m

2009- 4.5 m

2010- 5 m

*m= million

Source:http://www.neda.gov.ph/Plans_an

d_Reports/spm/2004-2010/default.asp



Year Target Visitor arrivals

2004

2005

2006

2007

2.3 m

2.6 m

3 m

3.5 m

2.3 m

2.6 m

2.8 m

3.1 m

Visitor Arrivals :2004-2007

Source:http://www.nscb.gov.ph/stats/statdev/

2009/tourism/Chapter_tourism.asp

Accomplishments versus Targets



Outcome Agencies Measurable output

2)Increaseemployment from

around 3 to 6million

•DOT, DTI,OP,

•PTA,PEZA,•BOI,DENR,

•LGU’s, PrivateSectors, etc…

2004- 2.81 m

2005- 3.25 m

2006- 3.74 m

2007- 4.30 m

2008- 4.91 m

2009- 5.50 m

2010- 6.10 m



Activities Agencies ActualAccomplishments2004-2007

•Develop/promote diversetourism products

•DOT, Privatesector

•Developed andpromoted in cooperation

with the private sector products such as WOWPhils.

•Continue research for newmarkets •DOT •Holidays, summer vacations, cultural andhistorical tours, spa andwellness (medicaltourism), ecotourism,discovery of destination

tours




Strategies: Reduce and minimize barriers for tourism growth

•National and local police forcewill be mobilized to patrol andsecure tourist destinations

•Frontline services of immigration, custom and airportpersonnel will be upgraded

•DOT, PNP,DILG

•CAB, DFA,DOT,ATO,

BOC

•Increased number of police personnelassigned in tourist areas

•Trainings conducted ontourist security

•Conduct of trainings for to improve front lineservices




•Open up more airports for scheduled and chartered flights

from key markets

•CAB, CDC •Chartered flightsallowed in Kalibo,

Cebu/Mactan andPuerto Princesa, andClark Airports



Year Target Total

20042005

2006

2007

2008(Jan-Oct)

2.8 m3.3 m

3.7 m

4.3 m

3.85 m

2.8 m3.2 m

3.5 m

3.8 m

3.1 m

Jobs Generated From 2004-October 2008

Source: DOT (as of Oct. 2008)

Accomplishments versus Targets









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Medium Term development Plan (turism)