Click here to load reader

Mediátiva LPM

  • View
    223

  • Download
    1

Embed Size (px)

DESCRIPTION

Media Relations with no ifs or buts

Text of Mediátiva LPM

  • MediaRelations

    withnoifs orbuts

    Service Presentation and Proposal

  • CopyrightLPM

    Landscape

    MediticaLPM

    Services

    Mediarelationsstrategy

    AdvancedMedia Monitoring

    Dedicatedteam

    LPMFamily

    ExtensionofServices

    MediaTraining

    CrisisManagement

    Fees

    ContractConditions

    Contactdetails

    Whoweare

    2

  • CopyrightLPM

    Doyouknowhowmanymedia thereareinthePortuguesemarket?

    217publications

    91TVchannels

    225radio

    stations

    3

  • CopyrightLPM

    Andtowhichbusinessgroupstheybelong?

    Amongothers

    4

  • CopyrightLPM

    13%

    11%

    11%

    11%

    9%

    8%

    6%

    6%

    6%

    6%5%

    4% 3%2%

    RegionalSportandmotorvehiclesWomen,fashion,societyGeneralinformationHealth/educationSectoralEconomics,businessandmanagementLeisureInformationtechnologiesInteriordecorationCulture/showbusiness/television/gamesTravelandtourismChildren/youngpeopleMen

    And what type of mediathey are?

    Source:APCT,2007

    5

  • CopyrightLPM 6

    TERRESTRIALRTP1RTP2SICTVI

    CABLEAljazeeraArteAXNBabyTVBBCPrimeBBCWorldBloombergBloomberg EspanhaCanaldeHistoriaCanalPandaCanalProgramaoCartoonNetworkCNNCNBCCubavision Internacional

    Inter +(1)M6MCMTOPMTV2MTVHitsMTVMusicMTVPortugalMezzoMOVNationalGeographicNickelodeonOdisseiaPFCPeople+ArtsPhoenix CNE(1)PhoenixInfonews (1)Playboy TVPortoCanalRai UnoRTLRTPfrica

    RTPMemriaRTPNRTRPlaneta(1)SaillingChannelSICComdiaSICMulherSICNoticiasSICRadicalSkyNewsSportTV1SportTV2TCMBiographyChannelTPA(Angola)InternacionalTravelChannelTVBulgaria(1)TVCine1TVCine2TVCine3TVCine4TVGaliciaTVGloboPortugal

    TVRecordTV5MondeTVEInternacionalTVRInternacional(1)VenusVesti(1)VH1VH1ClassicXXLZeeTV(2)

    alwaysbeingupdated

    DeutscheWelle(1)DiscoveryCivilisationDiscoveryChannelDiscoveryScienceDiscoveryTurboDisneyChannelESPNClassicEuroNewsEuroSportEuroSportNewsExtremeSportsChannelFashionTVFXFoxFoxCrimeFoxLifeFrance24GigaShoppingHollywoodInfinitoInter+(1)

    Source:OperaMediaFacts2008

    AndtheTVchannelsavailableinPortugal?

  • CopyrightLPM 7

    Andradiostations?

    NATIONALANDSEMINATIONALRADIOAntena1 RdioCidade RdioRenascenaAntena2 RdioComercial RdioComercialAntena3 RFM RCP RdioClubePortugusMegaFM RdioNacional TSFRdioCapital RDP frica

    REGIONALRADIOAores:10stations vora:9stations Porto:20stationsAveiro:12stations Faro:11stations Santarm:17stationsBeja:2stations Guarda:8stations Setbal:14stationsBraga:14stations Leiria:16stations VianadoCastelo:7stationsBragana:5stations Lisboa:21stations VilaReal:5stationsCasteloBranco:10stations Madeira:4stations Viseu:15stationsCoimbra:8stations Portalegre:5radios

    Source:OperaMediaFacts2008

    ...Alwaysbeingupdated

  • CopyrightLPM

    Amplificationofthenews

    Onlinesourcesmakepressimmediate

    Opinioniseverywhere

    Accesstoinformationisfreetoall

    TVandradioreadnewspapersforus

    Traditionalnewsagenciesarelosingground

    RSSbringopiniontous

    Wecanchoosewhatwereallywanttosee.

    Itnevercloses Theinformationflowiscontinuous

    Thereaderisalwaysconnected PC,PDA,closedcircuitTV

    Thenewscycledecreasesininverseproportiontoitsimpact

    Asmallnewsitemcanbeamplifiedandreachthewholeplanetinseconds

    Haveyoueverheardoftheshortenednewscycle?

    8

  • CopyrightLPM

    ThePortuguesemediaworldisbecomingmorecomplex andconfused.

    Onlyspecialistscandecipherthischaoticproliferationofmedia throughasimple,direct,resultorientedapproach.

    9

  • Mediarelationsstrategies

    10

    withnoifs orbutsCopyrightLPM

  • CopyrightLPM

    Acommunication agency dedicated exclusively tomediarelations strategies.

    Ateam focused onmedia contacts with many credentials inmediarelations.

    Anagile,highlyqualifiedstructurewithprofessionalshighlyexperienced incontactwithclientsorthemedia.

    11

    CompetitividadeFocus QualificationsExperience

  • CopyrightLPM

    Our advanced mediamonitoring service,unique in Portugal,means we arealwaysaware of what is in the newsabout any particularsector.

    Additional LPMComunicaohuman and technical resources forcrisis situations.

    Competitive contract conditions with the accuracy appropriate tothe times we livein.

    Monitoring Competitividade

    12

    Support Competitiveness

  • CopyrightLPM

    Meditica was set up in 1988 and was one of the four founders of the APECOM association.

    It was purchased by Lus Paixo Martins in 1994 and remained independent for a few years

    until it was taken over by LPM.

    1stMediticalogo

    Casesofmediasuccess

    Pastand

    NNow, in 2008, MediticaLPM has gained a new lease of life and resumed its positioning

    as a specialist in media relations strategies.

    future

    13

  • CopyrightLPM

    Mediarelationsstrategies

    Advancedmediamonitoring

    Services

    14

  • CopyrightLPM

    MediticaLPM istheclientspermanentMediaRelationsOfficeanda professional

    platformforcontactswiththePortuguesemedia.

    Ithasaconsultancycomponent focusingonmediarelations,whichanalysesand

    suggeststhemostappropriatestrategiesandchannelsforeachcase,andanoperational

    component,whichdevelopsandexecutesthem.

    ClientMedia

    Consultancy Execution

    MediticaLPM

    MediticaLPM

    Monitoringofeffectsandcontexts

    Mediarelationsstrategies

    15

  • CopyrightLPM

    Our strategic performance in media relations requires proactivity in our relationship

    with the media, in order to attract their attention, taking advantage of events and

    pretexts and suggesting angles of interest to journalists.

    It is closely connected to media monitoring, an essential tool in detecting

    communication opportunities, threats or noise and measuring effectiveness.

    Media MediticaLPM Client

    Media relations strategies

    16

  • CopyrightLPM

    Selection of mediaof interest totheinitiative (fact,event,comment,etc)and identification of the mostappropriate journalists.

    Issue of content forjournalists(press releases,agendadetails,etc). Mass or personalised

    distribution of informationtojournalists.

    Issue of press files.

    Regularcontactswiththe mediatopass on information and prospectforcommunication opportunities.

    ()

    Media relations strategiesPlanningandcoordinatingworkincontactwiththeclient

    17

  • CopyrightLPM

    Media relations strategiesTOurdaytodaywork

    ; Regular contacts with the client to plan and coordinate work;; Selection of media of interest to the clients initiatives and identification of the mostappropriate journalists for each one;

    ; Publication of content for journalists (press releases, agenda details, etc);; Note: all texts written and sent on behalf of the client are reviewed by a contentreviser and submitted to the client for final approval;

    ; Personalized or general despatch of documents (texts, photos, presentations, etc) to journalists;; Issue of press files;; Regular contacts with the media to transmit information and prospect for communicationopportunities;

    ; Promotion of interviews, articles and reports;; Promotion and organization of meetings with journalists;; Receipt and tracking of journalists at scheduled times.

    18

  • CopyrightLPM

    MediticaLPM offers a unique advanced media monitoring service (provided by the LPM

    Comunicao team of analysts) for immediate analysis of presence of clients and their

    interests in the media.

    Advancedmediamonitoring

    Search

    Alerts

    File

    NewspaperscoversHighlightsMpegfiles

    SiteAccessbyPDA

    19

  • CopyrightLPM

    ;Early every morning, the client is emailed a list of news about the sector in the Portuguesemedia, including the national, regional, general and specialized press, agencies, television, national

    radio stations and on line.

    ; Every day, the client also receives digital highlights and summaries of the most relevant news innewspapers and magazines and on the internet and radio and digital files with television pieces.

    ; Early every morning, including weekends and public holidays, the client receives the mainnewspaper headlines by text message.

    Advancedmediamonitoring

    20

    TOurdaytodaymonitoring

  • CopyrightLPM

    MediticaLPM also offers its clients:

    ;Weekly economics and business reviews; Angola Radar daily; An exclusive, personalized Site for viewing allstored information

    List, alerts, TV files, covers, reviews Storage of information for the press Features also available via PDA

    AdvancedMediaMonitoringTour daytoday monitoring

    21

  • CopyrightLPM

    MediticaLPMhas its own dedicated,experienced mediarelations strategy team:

    Team manager Assistant manager Press officer Junior press officer Mediaanalyst Supervisionby LPMaccount manager

    HumanResources

    Therelationshipwiththeclientisusuallymanagedbyprofessionalswithmorethan10/15yearsexperienceincommunication.

    22

  • CopyrightLPM

    Director ofMediticaLPM

    Armando Salvado [email protected]

    37 years old, 12 years in communication.Degree in Media Studies.Began work at LPM in 1996 as CommunicationPractitioner. From 1999 to 2004, we worked for anothercommunication agency and returned to LPM inFebruary 2004. He has been managing several accountsin the areas of health, transports, insurance and energy,among others. 9 9 years with LPM

    9 12 years in communication

    HumanResources

    23

  • CopyrightLPM

    Assistant Director ofMediticaLPM

    Joo Seabra joaoseab