MediaRelations
withnoifs orbuts
Service Presentation and Proposal
CopyrightLPM
Landscape
MediticaLPM
Services
Mediarelationsstrategy
AdvancedMedia Monitoring
Dedicatedteam
LPMFamily
ExtensionofServices
MediaTraining
CrisisManagement
Fees
ContractConditions
Contactdetails
Whoweare
2
CopyrightLPM
Doyouknowhowmanymedia thereareinthePortuguesemarket?
217publications
91TVchannels
225radio
stations
3
CopyrightLPM
Andtowhichbusinessgroupstheybelong?
Amongothers
4
CopyrightLPM
13%
11%
11%
11%
9%
8%
6%
6%
6%
6%5%
4% 3%2%
RegionalSportandmotorvehiclesWomen,fashion,societyGeneralinformationHealth/educationSectoralEconomics,businessandmanagementLeisureInformationtechnologiesInteriordecorationCulture/showbusiness/television/gamesTravelandtourismChildren/youngpeopleMen
And what type of mediathey are?
Source:APCT,2007
5
CopyrightLPM 6
TERRESTRIALRTP1RTP2SICTVI
CABLEAljazeeraArteAXNBabyTVBBCPrimeBBCWorldBloombergBloomberg EspanhaCanaldeHistoriaCanalPandaCanalProgramaoCartoonNetworkCNNCNBCCubavision Internacional
Inter +(1)M6MCMTOPMTV2MTVHitsMTVMusicMTVPortugalMezzoMOVNationalGeographicNickelodeonOdisseiaPFCPeople+ArtsPhoenix CNE(1)PhoenixInfonews (1)Playboy TVPortoCanalRai UnoRTLRTPfrica
RTPMemriaRTPNRTRPlaneta(1)SaillingChannelSICComdiaSICMulherSICNoticiasSICRadicalSkyNewsSportTV1SportTV2TCMBiographyChannelTPA(Angola)InternacionalTravelChannelTVBulgaria(1)TVCine1TVCine2TVCine3TVCine4TVGaliciaTVGloboPortugal
TVRecordTV5MondeTVEInternacionalTVRInternacional(1)VenusVesti(1)VH1VH1ClassicXXLZeeTV(2)
alwaysbeingupdated
DeutscheWelle(1)DiscoveryCivilisationDiscoveryChannelDiscoveryScienceDiscoveryTurboDisneyChannelESPNClassicEuroNewsEuroSportEuroSportNewsExtremeSportsChannelFashionTVFXFoxFoxCrimeFoxLifeFrance24GigaShoppingHollywoodInfinitoInter+(1)
Source:OperaMediaFacts2008
AndtheTVchannelsavailableinPortugal?
CopyrightLPM 7
Andradiostations?
NATIONALANDSEMINATIONALRADIOAntena1 RdioCidade RdioRenascenaAntena2 RdioComercial RdioComercialAntena3 RFM RCP RdioClubePortugusMegaFM RdioNacional TSFRdioCapital RDP frica
REGIONALRADIOAores:10stations vora:9stations Porto:20stationsAveiro:12stations Faro:11stations Santarm:17stationsBeja:2stations Guarda:8stations Setbal:14stationsBraga:14stations Leiria:16stations VianadoCastelo:7stationsBragana:5stations Lisboa:21stations VilaReal:5stationsCasteloBranco:10stations Madeira:4stations Viseu:15stationsCoimbra:8stations Portalegre:5radios
Source:OperaMediaFacts2008
...Alwaysbeingupdated
CopyrightLPM
Amplificationofthenews
Onlinesourcesmakepressimmediate
Opinioniseverywhere
Accesstoinformationisfreetoall
TVandradioreadnewspapersforus
Traditionalnewsagenciesarelosingground
RSSbringopiniontous
Wecanchoosewhatwereallywanttosee.
Itnevercloses Theinformationflowiscontinuous
Thereaderisalwaysconnected PC,PDA,closedcircuitTV
Thenewscycledecreasesininverseproportiontoitsimpact
Asmallnewsitemcanbeamplifiedandreachthewholeplanetinseconds
Haveyoueverheardoftheshortenednewscycle?
8
CopyrightLPM
ThePortuguesemediaworldisbecomingmorecomplex andconfused.
Onlyspecialistscandecipherthischaoticproliferationofmedia throughasimple,direct,resultorientedapproach.
9
Mediarelationsstrategies
10
withnoifs orbutsCopyrightLPM
CopyrightLPM
Acommunication agency dedicated exclusively tomediarelations strategies.
Ateam focused onmedia contacts with many credentials inmediarelations.
Anagile,highlyqualifiedstructurewithprofessionalshighlyexperienced incontactwithclientsorthemedia.
11
CompetitividadeFocus QualificationsExperience
CopyrightLPM
Our advanced mediamonitoring service,unique in Portugal,means we arealwaysaware of what is in the newsabout any particularsector.
Additional LPMComunicaohuman and technical resources forcrisis situations.
Competitive contract conditions with the accuracy appropriate tothe times we livein.
Monitoring Competitividade
12
Support Competitiveness
CopyrightLPM
Meditica was set up in 1988 and was one of the four founders of the APECOM association.
It was purchased by Lus Paixo Martins in 1994 and remained independent for a few years
until it was taken over by LPM.
1stMediticalogo
Casesofmediasuccess
Pastand
NNow, in 2008, MediticaLPM has gained a new lease of life and resumed its positioning
as a specialist in media relations strategies.
future
13
CopyrightLPM
Mediarelationsstrategies
Advancedmediamonitoring
Services
14
CopyrightLPM
MediticaLPM istheclientspermanentMediaRelationsOfficeanda professional
platformforcontactswiththePortuguesemedia.
Ithasaconsultancycomponent focusingonmediarelations,whichanalysesand
suggeststhemostappropriatestrategiesandchannelsforeachcase,andanoperational
component,whichdevelopsandexecutesthem.
ClientMedia
Consultancy Execution
MediticaLPM
MediticaLPM
Monitoringofeffectsandcontexts
Mediarelationsstrategies
15
CopyrightLPM
Our strategic performance in media relations requires proactivity in our relationship
with the media, in order to attract their attention, taking advantage of events and
pretexts and suggesting angles of interest to journalists.
It is closely connected to media monitoring, an essential tool in detecting
communication opportunities, threats or noise and measuring effectiveness.
Media MediticaLPM Client
Media relations strategies
16
CopyrightLPM
Selection of mediaof interest totheinitiative (fact,event,comment,etc)and identification of the mostappropriate journalists.
Issue of content forjournalists(press releases,agendadetails,etc). Mass or personalised
distribution of informationtojournalists.
Issue of press files.
Regularcontactswiththe mediatopass on information and prospectforcommunication opportunities.
()
Media relations strategiesPlanningandcoordinatingworkincontactwiththeclient
17
CopyrightLPM
Media relations strategiesTOurdaytodaywork
; Regular contacts with the client to plan and coordinate work;; Selection of media of interest to the clients initiatives and identification of the mostappropriate journalists for each one;
; Publication of content for journalists (press releases, agenda details, etc);; Note: all texts written and sent on behalf of the client are reviewed by a contentreviser and submitted to the client for final approval;
; Personalized or general despatch of documents (texts, photos, presentations, etc) to journalists;; Issue of press files;; Regular contacts with the media to transmit information and prospect for communicationopportunities;
; Promotion of interviews, articles and reports;; Promotion and organization of meetings with journalists;; Receipt and tracking of journalists at scheduled times.
18
CopyrightLPM
MediticaLPM offers a unique advanced media monitoring service (provided by the LPM
Comunicao team of analysts) for immediate analysis of presence of clients and their
interests in the media.
Advancedmediamonitoring
Search
Alerts
File
NewspaperscoversHighlightsMpegfiles
SiteAccessbyPDA
19
CopyrightLPM
;Early every morning, the client is emailed a list of news about the sector in the Portuguesemedia, including the national, regional, general and specialized press, agencies, television, national
radio stations and on line.
; Every day, the client also receives digital highlights and summaries of the most relevant news innewspapers and magazines and on the internet and radio and digital files with television pieces.
; Early every morning, including weekends and public holidays, the client receives the mainnewspaper headlines by text message.
Advancedmediamonitoring
20
TOurdaytodaymonitoring
CopyrightLPM
MediticaLPM also offers its clients:
;Weekly economics and business reviews; Angola Radar daily; An exclusive, personalized Site for viewing allstored information
List, alerts, TV files, covers, reviews Storage of information for the press Features also available via PDA
AdvancedMediaMonitoringTour daytoday monitoring
21
CopyrightLPM
MediticaLPMhas its own dedicated,experienced mediarelations strategy team:
Team manager Assistant manager Press officer Junior press officer Mediaanalyst Supervisionby LPMaccount manager
HumanResources
Therelationshipwiththeclientisusuallymanagedbyprofessionalswithmorethan10/15yearsexperienceincommunication.
22
CopyrightLPM
Director ofMediticaLPM
Armando Salvado [email protected]
37 years old, 12 years in communication.Degree in Media Studies.Began work at LPM in 1996 as CommunicationPractitioner. From 1999 to 2004, we worked for anothercommunication agency and returned to LPM inFebruary 2004. He has been managing several accountsin the areas of health, transports, insurance and energy,among others. 9 9 years with LPM
9 12 years in communication
HumanResources
23
CopyrightLPM
Assistant Director ofMediticaLPM
Joo Seabra joaoseab
