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Media Relations with no ifs or buts
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Media Relations
with no ifs or buts
Service Presentation and Proposal
© Copyright LPM
Landscape
MediáticaLPM
Services
Media relations strategy
Advanced Media Monitoring
Dedicated team
LPM Family
Extension of Services
Media Training
Crisis Management
Fees
Contract Conditions
Contact details
Who we are
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Do you know how many media there are in the Portuguese market?
217 publications
91 TV channels
225 radio
stations
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And to which business groups they belong?
Among others…
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13%
11%
11%
11%
9%
8%
6%
6%
6%
6%5%
4% 3% 2%
RegionalSport and motor vehiclesWomen, fashion, societyGeneral informationHealth/educationSectoralEconomics, business and managementLeisureInformation technologiesInterior decorationCulture/show business/television/gamesTravel and tourismChildren/young peopleMen
And what type of media they are?
Source: APCT, 2007
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TERRESTRIALRTP1RTP2SICTVI
CABLEAljazeeraArteAXNBaby TVBBC PrimeBBC WorldBloombergBloomberg EspanhaCanal de HistoriaCanal PandaCanal ProgramaçãoCartoon NetworkCNNCNBCCubavision Internacional
Inter +(1)M6MCM TOPMTV2MTV HitsMTV MusicMTV PortugalMezzoMOVNational GeographicNickelodeonOdisseiaPFCPeople + ArtsPhoenix CNE (1)PhoenixInfonews (1)Playboy TVPorto CanalRai UnoRTLRTP África
RTP MemóriaRTPNRTR Planeta (1)SaillingChannelSIC ComédiaSIC MulherSIC NoticiasSIC RadicalSky NewsSport TV1Sport TV2TCMBiography ChannelTPA (Angola) InternacionalTravelChannelTV Bulgaria (1)TV Cine1TV Cine2TV Cine3TV Cine4TV GaliciaTV Globo Portugal
TV RecordTV5 MondeTVE InternacionalTVR Internacional (1)VenusVesti (1)VH1VH1 ClassicXXLZee TV (2)
… always being updated
DeutscheWelle (1)DiscoveryCivilisationDiscoveryChannelDiscovery ScienceDiscovery TurboDisney ChannelESPN ClassicEuroNewsEuroSportEuroSportNewsExtreme Sports ChannelFashion TVFXFoxFox CrimeFox LifeFrance 24GigaShoppingHollywoodInfinitoInter +(1)
Source: Opera Media Facts 2008
And the TV channels available in Portugal?
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And radio stations?
NATIONAL AND SEMI NATIONAL RADIOAntena 1 Rádio Cidade Rádio RenascençaAntena 2 Rádio Comercial Rádio ComercialAntena 3 RFM RCP ‐ Rádio Clube PortuguêsMega FM Rádio Nacional TSFRádio Capital RDP ‐ África
REGIONAL RADIOAçores: 10 stations Évora : 9 stations Porto: 20 stationsAveiro: 12 stations Faro: 11 stations Santarém: 17 stationsBeja: 2 stations Guarda: 8 stations Setúbal: 14 stationsBraga: 14 stations Leiria: 16 stations Viana do Castelo: 7 stationsBragança: 5 stations Lisboa: 21 stations Vila Real: 5 stationsCastelo Branco: 10 stations Madeira: 4 stations Viseu: 15 stationsCoimbra: 8 stations Portalegre: 5 radios
Source: Opera Media Facts 2008
... Always being updated
© Copyright LPM
Amplification of the news
On‐line sources make press immediate
Opinion is everywhere
Access to information is free to all
TV and radio read newspapers for us
Traditional news agencies are losing ground
RSS bring opinion to us
We can choose what we really want to see.
It never closes The information flow is continuous
The reader is always connected PC, PDA, closed circuit TV
The news cycle decreases in inverse proportion to its impact
A small news item can be amplified and reach the whole planet in seconds
Have you ever heard of the shortened news cycle?
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The Portuguese media world is becoming more complex and confused.
Only specialists can decipher this chaotic proliferation of media – through a simple, direct, result‐oriented approach.
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Media relations strategies
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with no ifs or buts© Copyright LPM
© Copyright LPM
A communication agency dedicated exclusively to media relations strategies.
A team focused onmedia contacts with many credentials inmedia relations.
An agile, highly qualified structure with professionals highly experienced in
contact with clients or the media.
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CompetitividadeFocus QualificationsExperience
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Our advanced media monitoring service, unique in Portugal, means we are always
aware of what is in the news about any particular sector.
Additional LPM Comunicação human and technical resources for crisis situations.
Competitive contract conditions – with the accuracy appropriate to the times we live
in.
Monitoring Competitividade
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Support Competitiveness
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Mediática was set up in 1988 and was one of the four founders of the APECOM association.
It was purchased by Luís Paixão Martins in 1994 and remained independent for a few years
until it was taken over by LPM.
1st Mediática logo
Cases ofmedia success
Past and
NNow, in 2008, MediáticaLPM has gained a new lease of life and resumed its positioning
as a specialist in media relations strategies.
future
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Media relations strategies
Advanced media monitoring
Services
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MediáticaLPM is the client’s permanent Media Relations Office and a professional
platform for contacts with the Portuguese media.
It has a consultancy component focusing on media relations, which analyses and
suggests the most appropriate strategies and channels for each case, and an operational
component, which develops and executes them.
ClientMedia
Consultancy Execution
MediáticaLPM
MediáticaLPM
Monitoring of effects and contexts
Media relations strategies
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Our strategic performance in media relations requires pro‐activity in our relationship
with the media, in order to attract their attention, taking advantage of events and
pretexts and suggesting angles of interest to journalists.
It is closely connected to media monitoring, an essential tool in detecting
communication opportunities, threats or noise and measuring effectiveness.
Media MediáticaLPM Client
Media relations strategies
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Selection of media of interest to theinitiative (fact, event, comment, etc) and identification of the mostappropriate journalists.
Issue of content for journalists(press releases, agenda details, etc). Mass or personalised
distribution of informationto journalists.
Issue of press files.
Regular contacts with the media to pass on information and prospectfor communication opportunities.
(…)
Media relations strategiesPlanning and coordinating work in contact with the client
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Media relations strategiesTOur day‐to‐day work
Regular contacts with the client to plan and coordinate work;
Selection of media of interest to the client’s initiatives and identification of the most
appropriate journalists for each one;
Publication of content for journalists (press releases, agenda details, etc);
Note: all texts written and sent on behalf of the client are reviewed by a content
reviser and submitted to the client for final approval;
Personalized or general despatch of documents (texts, photos, presentations, etc) to journalists;
Issue of press files;
Regular contacts with the media to transmit information and prospect for communication
opportunities;
Promotion of interviews, articles and reports;
Promotion and organization of meetings with journalists;
Receipt and tracking of journalists at scheduled times.
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MediáticaLPM offers a unique advanced media monitoring service (provided by the LPM
Comunicação team of analysts«) for immediate analysis of presence of clients’ and their
interests in the media.
Advanced media monitoring
Search
Alerts
File
Newspapers coversHighlightsMpeg files
SiteAccess by PDA
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Early every morning, the client is e‐mailed a list of news about the sector in the Portuguese
media, including the national, regional, general and specialized press, agencies, television, national
radio stations and on line.
Every day, the client also receives digital highlights and summaries of the most relevant news in
newspapers and magazines and on the internet and radio and digital files with television pieces.
Early every morning, including weekends and public holidays, the client receives the main
newspaper headlines by text message.
Advanced media monitoring
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TOur day‐to‐day monitoring
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MediáticaLPM also offers its clients:
Weekly economics and business reviews
Angola Radar daily
An exclusive, personalized Site for viewing all
stored information
List, alerts, TV files, covers, reviews
Storage of information for the press
Features also available via PDA
Advanced Media MonitoringTour day‐to‐day monitoring
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MediáticaLPM has its own dedicated, experienced media relations strategy team:
Team manager
Assistant manager
Press officer
Junior press officer
Media analyst
Supervision by LPM account manager
Human Resources
The relationship with the client is usually managed by professionals with more than 10/15 years’ experience in communication.
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Director ofMediáticaLPM
Armando Salvado [email protected]
37 years old, 12 years in communication.Degree in Media Studies.Began work at LPM in 1996 as CommunicationPractitioner. From 1999 to 2004, we worked for anothercommunication agency and returned to LPM inFebruary 2004. He has been managing several accountsin the areas of health, transports, insurance and energy,among others. 9 years with LPM
12 years in communication
Human Resources
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Assistant Director ofMediáticaLPM
João Seabra [email protected]
50 years old, 30 years in communication.Master’s degree in Philosophy in 1984.Since 1977, has attended internships andtraining courses in mass media. Worked as ajournalist with Público from the foundation ofthe newspaper in 1989 to 1996. Has worked inmedia relations and public relations for over 10years .
7 years with LPM30 years in communication
Human Resources
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3 years with LPM26 years in communication
Press Officer atMediáticaLPM
Eduarda Pinto Leite [email protected]
49 years old, 26 years in communication.Former journalist. In 1981, joined newspaper OComércio do Porto. Worked with other newspapers andmagazines before devoting herself to communicationand media relations in 1991.Later worked for several communication companies inOporto and was Cultural Programme Press Officerduring the Porto 2001 European Capital of Culture.
The Human Resources
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Account manager
João Paulo Velez [email protected]
51 years old, 30 years in communication.Journalism diploma from Paris, degree in History fromLisbon Faculty of Arts and post‐graduate diploma inAccounting and Finance from UCP.Was a journalist with several newspapers and onradio, Director of Marketing and Communication andSpokesman for Parque Expo’98, Director of theExpo'98 Press Centre, Director of Pavilhão Atlântico,press officer at a government office, director of naadvertising agency, communication consultant andwork on electoral campaigns.
LPM Supervision
3 years in LPM30 years of communication
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If they wish,MediáticaLPM clients can use the expert services of LPM Comunicação, the
leading consultant in Portugal for:
Spokesperson training (media training)
Support from LPM Comunicação
Formation of Spokespersons (Media Training)
Crisis Management
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The media training service teaches the rules of the game backstage in journalism to
prepare people for media exposure.
In addition to oral communication, a spokesperson must know the language and the
formats of each medium to improve relations with journalists.
Close, permanent contact with the media provides mutual benefits. It facilitates publicity
for the services of a public or private institution and gives the press quick, sure access
to the institution’s employees.
Media training involvessimulated interviews.
Media Training
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Involves:
The media in Portugal and theirmodus operandi.
The different types of media, their information needs, messages to transmit and
information management techniques.
Techniques for preparing messages for the media.
How to prepare amedia management strategy.
Training spokespersons.
Simulated interviews.
Media Training
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Also includes 1‐day studio practice sessions with a TV presenter.
Media training
Training of staff with television pivots.
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Crisis communication
It involves:Communication and relations with the media in a crisis
Reinforcement of the dedicated team with personnel from LPMComunicação
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Crisis communication occurs when an institution’s
image is or runs the risk of being damaged. A rapid
response, experience and the number of human
resources available are essential to dealing with this–
type of occurrence with the media.
This is why, if they wish, MediáticaLPM clients can use the LPM Comunicação teams
(more than 80 managers, communication practitioners, analysts and press officers) for any
crisis communication.
© Copyright LPM 3232
2008/09 price list
For informationconcerning our fees
and contractconditions, please
contact:
| Contract terms
Paula GuerreiroAdministrative Assistant
[email protected]: (351) 965 273 484
© Copyright LPM
Edifício Lisboa OrienteAv. Infante D. Henrique, 333H, Esc. 491800‐282 LisboaPortugalTel: (351) 21 850 8110Fax: (351) 21 853 0426
LPM head office
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Contact details
***General Client manager
João Paulo [email protected]
***Executive Director
João Paixã[email protected]
Director ofMediáticaLPMArmando Salvado
***Assistant Director ofMediáticaLPM
João [email protected]
***Staff AssistantAna Paula Pais
Tel: (351) 21 850 [email protected]
***Administrative Assistant
Paula GuerreiroTel: (351) 21 850 8110
Media relations
with no ifs or buts
