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8610
ITALY
Digital brandsThematic areas
NEWS & INFORMATION
ENTERTAINMENT
WOMEN’S LIFE-STYLE & MOMS
KIDS & YOUNG
COOKING & FOOD
LIVING
HEALTH & WELLNESS
MEDIAMOND PORTFOLIO
8610
ITALY
Broadcaster VoDMediaset brand new online video hub
Source: Webtrekk census data, May - August 2019. Monthly figures
The best of Mediaset content for free across all screens.
Content includes catch-up TV (Full-length episodes of entertainmentshows, news, sports, and short clips), live streaming of Mediaset free-to-air channels, movies, documentaries and children’s content.Moreover, a rich library with notable shows from the past andcustomizable content lists.
Available for desktop PCs, mobile devices, and connected TV sets - withthe exclusive “programme restart” feature.
7,8mio
VIDEO REACH VIDEO VIEWS
80mio
MEDIASET PLAY
8610
ITALY
Mediaset web propertiesProfiles
15,1mio
UNIQUE USERS PAGE VIEWS
229mio
2,8mio
84mio
2,9mio
20,5mio
Part of Mediaset multiplatform allnews system, TGCOM24 has thestrongest brand identity among Italiannews websites.
Mediaset sports website, linked to wellknown TV shows. Its editorial teamincludes some of Italy’s most popularjournalists.
Italy’s most popular weather newsbrand. Accurate, constantly up to dateand geo-localized weather forecast.
Source: Audiweb 2.0, average March – May 2019. Monthly figures
MEDIAMOND PORTFOLIO
8610
ITALY
Studio71 ItalyLocal and international Multi-channel Network
Source: company data
MEDIAMOND PORTFOLIO
Studio71 produces and aggregates over 1.300 channelsworldwide in its online network, distributed through third-party platforms, such as YouTube.Joint venture between Mediaset (Italy), ProSiebenSat.1(Germany) and TF1 (France).
Talent management: professional, high quality originalcontent by popular web video creators and top socialinfluencers.
Verticals such as “Music”, “Wellness & Sports”, “Family &Kids”, “Travel”, “Beauty & Lifestyles, “Entertainment”.
Brand-safe environment for advertisers who want toengage with the Millennial and Gen-Z audiences, with bothvideo advertising campaigns and Branded entertainmentproductions.
GLOBALSUBSCRIBERS
>570mio
GLOBALMONTHLY VIEWS
8bn
GLOBAL VIEWS PER CHANNEL
4,2mio
8610
ITALY
iDD MagazineEditorial Digital OOH in Milan
Source: company data
MEDIAMOND PORTFOLIO
The first digital out-of-home magazine including editorialcontent and information, distributed across a network ofdigital OOH screens in Milan’s key locations.
Fresh content every week from Mondadori’s lifestyleeditorial brands, such as “Grazia”, “Icon”, “Interni”, “GialloZafferano”with a focus on Fashion, Interior Design andCookery.
A new, dynamic, urban, forward-looking advertisingmedium: advertising opportunities comprise both videoand display formats.
TOTAL DIGITALBILLBOARDS
20
ESTIMATEDDAILY CONTACTS
4,4mio
8610
ITALY
Press: 27 magazinesKey figures
17,1mio
84%
95%
READERS
OF ITALIANREADERS
OF ITALIANFEMALEREADERS CHILDREN’S
TV GUIDES & FAMILY
WOMEN’S
MEN’S
FOOD
HEALTH &WELLNESS
LIVING
Source: Audipress 2019/I, including digital editions
MEDIAMOND PORTFOLIO
8610
ITALY
RadioKey figures
• Complementary radio stations: low overlap (20%)• Absolute leadership in the main target audiences• High coverage and affinity among all key demos• A cost-effective way to reach wide coverages, also with small budgets
Source: TER, First half 2019. Target: Adults +14 y.o. AQH: h. 06:00-24:00; Daily and Weekly listeners: Total day
NATIONAL STATIONS
LOCAL STATIONS
MEDIAMOND PORTFOLIO
8610
ITALY
MAX – Mediamond Audio eXchangeDigital audio
64% 29% 7%
SPLIT BY DEVICE
ACTIVESESSIONS
>40mio
AUDIOIMPRESSIONS
132mio
Online audio offer comprising over 100 thematic web stations, simulcast ofRadioMediaset FM stations, and podcasts.Entry points: from the aggregator portal unitedmusic.it, from radio websites, fromthe official apps. MAX gives also access to the advertising inventory of two furthertop international players: AdsWizz and Targetspot.A premium, brand-safe context to reach a wide audience, that can be profiled byleveraging socio-demographic, behavioural, geolocation data, and consumerinsights.
AD OPPORTUNITIES: 15” pre-roll audio spots and 30” mid breaks around all webstations (RadioMediaset + partners); 15” pre-roll ads around RadioMediasetpodcasts, programme re-runs and simulcast of FM stations.Booking: either through a standard insertion order or programmatically.
PARTNERS:
Sources: company data. Monthly figures
MEDIAMOND PORTFOLIO
MEDIAMOND
AUDIO
EXCHANGE