MEDIA STUDIES 120 FINAL EXAM January 2015

Carefully read each question and circle the letter next to the word or phrase which best completes each statement on your answer sheet.

1 According to VALS research, ______________ are trendy and fun loving. Because they are motivated by achievement, they are concerned about the opinions and approval of others.

A) experiencers C) survivors B) thinkers D) strivers

2 The propaganda technique of ________________ tries to convince us of an idea or proposal by presenting it as the least offensive option. Option A may be bad, but option B is far worse.

A) bandwagon C) lesser of two evils B) card stacking D) testimonial

3 The VALS type targeted in following advertisement would be called a(n) ___________________ Click here to see ad. A) believer C) achiever B) striver D) maker

4 Edward Bernays uncle was ___________________ one of the pioneers of psychology.

A) Carl Jung C) Walter Lippmann  B) Sigmund Freud D) John Hershey

 

 

 

 

5  The following ad features comedian and talk show host Ellen DeGeneres. This is an example of using the _______________________ propaganda techniques of sell a product. Click here to see ad.

A) name calling, assertion and bandwagon B) testimonial, name calling and glittering generalities C) card stacking, name calling and bandwagon D) simplification/stereotyping, bandwagon and pinpointing the enemy

6  According to VALS research, ______________ live narrowly focused lives. Because they have few resources with which to cope, they often believe that the world is changing too quickly. A) believers C) survivors B) innovators D) strivers

7 The VALS type targeted in following advertisement would be called a(n) _________________ Click here to see ad. A) survivor C) innovator B) achiever D) maker

8 If a mass media message is designed to change your opinion on a topic such as climate change or bullying, the message is designed to have a(n) _____________ term effect on the audience. A) short B) intermediate C) long

9 Edward Bernays was one of the first people to use ______________ and the mass media to attach feelings of success, power, to consumer goods.

A) psychology C) chemistry B) biology D) neuroscience

10 The World War II propaganda poster shown below uses the propaganda techniques of __________________.

A) pinpointing the enemy and simplification C) testimonial as assertion B) glittering generalities and transfer D) card stacking and repetition

11 An announcement on the radio, television or the internet telling you school has been cancelled for the day is designed to have a __________________ effect on the audience.

A) short B) intermediate C) long

12 The following advertisement is designed to have a(n) _________________ term effect on the audience because recently people have become more concerned about the amount of sugar and calories in soft drinks. Click here to see ad A) short B) intermediate C) long

13 Sometime in 2015, there will be a federal election in which Canadians will be asked to elect the next government. The following advertisement was created by the current Conservative government to remind Canadians that their policies are working. This ad is designed to have a _____________ term effect on the audience. Click here to see clip.  A) short B) intermediate C) long

14 VALS data can be collected on consumers by _________________. A) monitoring their Internet usage B) monitoring their digital cable box C) telephone surveys D) all of these methods are correct

15 The poster shown below makes fun of the ___________________ propaganda technique.

A) lesser of two evils C) testimonial B) plain folks D) simplification

16 Popular culture phenomena such as twerking are usually transmitted ____________.

A) through books C) by tradition B) through the mass media D) by radio

17 An advertisement designed to keep existing customers from switching to another product or service is designed to have a(n) ________________ term effect on the audience.

A) short B) intermediate C) long

18 The following advertisement is an ad for a stereo system exclusively designed for the Audi A6, A7 and A8 line of automobiles. The VALS type targeted in this ad would most likely be a ________________. Click here to see ad. A) innovator C) believer B) survivor D) maker

19 Joseph Gobbles once stated "The Nazi Party would never have come to power without the invention of the radio or the use of _______________.

A) books C) advertising B) mass media D) propaganda

20 __________________ was one of the first people in advertising to collect data on consumers and then get psychologists and sociologists to analyze the data in order to help his company develop advertising campaigns.

A) Albert Lasker C) Edward Bernays B) Thomas Edison D) Walt Disney

21 According to VALS, a person who buys products with designer logos (even if they can't afford them) is more than likely a _____________________ because they favour stylish products that emulate the purchases of people with greater material wealth.

A) thinker C) striver B) innovator D) believer

22 ________________ is a Saint John company developed software to help advertisers

listen to and track what is being said about products and services on social media such as Facebook and Twitter. In 2011, this company was sold to Sales Force for more than 300 million dollars. A) Aliant C) Rogers B) Intel D) Radian 6

23 In class, we did the VALS survey and found that most people in the class were a combination of ____________________ which would be typical of most young adults.

A) innovators and makers C) strivers and experiencers B) survivors and believers D) makers and achievers

24 In 1938, The War of the Worlds broadcast, taught businesses and governments _________________.

A) television is a good advertising tool B) Orson Wells radio programs were extremely popular C) the mass media can be used to get people to react almost instantly D) people almost never pay attention to what they hear or see

25 The VALS type missing from the VALS Framework graphic shown below, would be _______________.

A) doers C) trenders B) thinkers D) changers

26 One of the characteristics of popular culture is that it ___________________.

A) it is constantly changing B) in most cases it lasts for decades C) it eventually becomes high culture D) very few people participate in it

27 The enemy being pinpointed in the following advertisement for the Nissan Leaf electric car ad would be ___________. Click here to see clip.

A) the raccoon C) the homeowner B) the bear D) the trucks

28 According to VALS _______________ are motivated by self-expression. They express themselves and experience the world by working on it such as building a house, raising children, fixing a car, or canning vegetables. They have enough skill and energy to carry out their projects successfully.

A) achievers C) survivors B) makers D) innovators

29 The mass media age began with the invention of ________________. A) television C) the printing press B) the book D) voice radio

30 When manufactures of electric cars state their cars do not emit greenhouse gasses but fail to tell you that 80% of the electricity generated in North America still comes from the burning of oil, natural gas and coal they are using the propaganda technique of ________________.

A) bandwagon C) glittering generalities B) name calling D) card stacking

31 The VALS type targeted in following advertisement would be called a(n) ___________________ . Click here to see clip A) believer C) achiever B) experiencer D) innovator

32 According to VALS, _________________ live conventional lives, are politically conservative, and respect authority and the status quo.

A) achievers C) survivors B) makers D) innovators

33 According to VALS, ____________________ are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees.

A) strivers C) achievers B) survivors D) innovators

34 __________________ is considered the “Father of Propaganda. 

A) Benjamin Franklyn C) Edward Bernays B) Orson Wells D) Joseph Goebbles

35 Soon after the Nazis came to power in 1934, the set up a government department which controlled all forms of media in Germany and was used its power to promote Nazi ideals. A) The Ministry of Public Education and Propaganda B) The Department of Propaganda C) The Department of Media and Propaganda D) The Ministry of Public Enlightenment and Propaganda

36 One of the reasons many corporations and those who control the mass media would prefer people believe in technological determinism rather than casual determinism, theological determinism or chaos theory is because _____________.

A) all of the other beliefs are false B) it gives them the ability to shape the future C) there is no such thing as technological or theological determinism D) it gives people false hope

37 According to VALS, a person who usually does research before buying a product would be considered a(n) _____________.

A) thinker C) experiencer B) believer D) striver

38 In a universe governed by ____________________ there is no such thing as coincidence or an accident.

A) chaos theory C) biological determinism B) logical determinism D) casual determinism

39 The following ad is designed to have a ________________ term effect on the audience. Click here to see ad.

A) short B) intermediate C) long

40 Elements of rhetorical language such as card stacking, transfer, assertion or name calling are often used in English literature. However, when __________ or more of these techniques are used together in an effort to either promote or injure a cause, the piece of work can be called propaganda.

A) three C) five B) four D) six

41 The two propaganda techniques that stand out in the following advertisement are: Click here to see ad.

A) name calling and testimonial B) glittering generalities and plain folk C) assertion and name calling D) pinpointing the enemy and bandwagon

42 Which of the following is not one of the seven media channels? A) Video Games C) Print B) Cinema D) Voice Radio

43 The following is political advertisement for Justin Trudeau is hoping to replace Stephen Harper as Prime Minister of Canada in 2015. This ad is designed to have a(n) ________________ term effect on the audience. Click here to see clip.

A) short B) intermediate C) long

44 After the First World War, Edward Bernays began a career teaching governments and corporations how to manipulate the public by getting them to _______________. A) focus on the good of the nation instead of their personal needs B) focus on their needs instead of their wants C) focus on the good of the nation instead of their personal wants D) focus on their wants instead of their needs

45 For centuries, the selection of king, queens and emperors was based on the concept of _____________________.

A) technological determinism C) theological determinism

B) chaos theory D) casual determinism

46 The diagram shown below demonstrates the “perfect storm” of events that occurred between 1900 and 1920 that helped lead to what we now call “the construct of reality”. What word is missing from the diagram?

A) Biology C) Social Construct B) Television D) Advertising

47 At the beginning of the documentary film “Food Inc.” we see one of the the film’s contributors eating a cheese burger and fries with his mother. This is an example of the _______________ propaganda technique. Click here to see clip.

A) plain folk C) the lesser of two evils B) card stacking D) testimonial

48 In Europe during the 1930's, the ________________ became a big fan of Edward Bernays work and used his ideas to help them gain power. A) Fascist Party C) Communist Party B) Nazi Party D) Liberal Party

49 ____________________ states that new inventions like the cell phone, tablet computer, or LCD television change society and the way people behave.

A) Casual determinism C) Theological determinism B) Chaos theory D) Technological determinism

50 Look closely at the packaging of the tube of tooth paste shown below. Even the packaging is using the propaganda technique of ______________.

A) testimonial C) glittering generalities B) transfer D) bandwagon

51 Over the past couple of years, the media has been raising concerns over the use of tanning booths young people. The advertisement shown below is designed to have a(n) _______________ term effect on the audience.

   A) short B) intermediate C) long

52 High culture activities such as the love of opera are most often transferred _______________________.

A) through the mass media C) by tradition B) by television D) by the internet

53 The following attack ad against Justin Trudeau who may be running for the Prime Minister of Canada in 2015, uses the ____________________ propaganda techniques. Click here to see ad. A) pinpointing the enemy and assertion and transfer B) transfer and bandwagon C) name calling and simplification D) all of these techniques are used

54 According to VALS, _____________________ are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation. A) survivors C) makers B) thinkers D) believers

55 The following advertisement which stars some famous NHL players and coaches backed by a catchy tune, uses the propaganda techniques of __________________. Click here to see clip. A) name calling, bandwagon, simplification and transfer B) glittering generalities, testimonial, bandwagon and plain folk C) testimonial, pin pointing the enemy, assertion and bandwagon D) assertion, glittering generalities, simplification and bandwagon

56 MADD media campaign has been running the following ad for close to thirty years yet it is still considered to have a ________________ term effect on the audience because drinking and driving is still a major cause of highway accidents. Click here to see clip

A) short B) intermediate C) long

57 According to VALS, _______________ tend to favor U.S. / North American products and are generally loyal customers.

A) survivors C) achievers B) thinkers D) believers

58 In class we watched a short documentary about __________________ where it was shown that the only media its citizens receive is government propaganda. Because of this, its citizens truly believe they live in the greatest, most powerful nation on earth and their leader is all powerful. A) North Korea C) Japan B) Vietnam D) Taiwan

59 The following advertisement is designed to have a __________________ term effect on the audience. Click here to see ad

A) short B) intermediate C) long

60 Governments and organizations who control mass media like the idea of ___________________________ because it states they shape and control society. A) casual determinism C) technological determinism B) logical determinism D) chaos theory

61 The following advertisement uses the propaganda technique of _________________ to try and sell its product. Click here to see clip.

A) plain folk C) testimonial B) card stacking D) repetition

62 All snowflakes have six sides yet no two are alike. Their exact shape is unpredictable. That fact that you even exist at all, is the result of countless random coincidences. This is an example of ___________________________.

A) casual Determinism C) biological determinism B) chaos theory D) logical determinism

63 Although _____________________ have been in existence since the 1950's, they were was not considered a media channel until the invention of the internet because most of its users were isolated.

A) cinema C) television B) print D) computers

64 The mass media function of the text book shown below is to ________________.

 

A) inform C) persuade B) entertain D) transmit culture

65 Which of the following media channels are not used by The Walt Disney Company?

A) Television B) Recorded Music C) Cinema D) The Walt Disney Company uses all of these media channels

66 One obvious clue that a scene in a nature film may have been staged is __________________________ Click here to see clip.

A) the fact there is no sound B) the scene is shot on a cloudy day to hide the shadows C) the fact that the camera angle or camera location frequently changes D) the scene is shot in a studio

67 On average, North Americans consume between _______________ hours of mass media per day.

A) 2 and 6 C) 4 and 5 B) 6 and 12 D) 1 and 4

68 The mass media function of the book shown below is to ________________.

 

A) inform C) persuade B) transmit culture D) entertain

69 The VALS types targeted in following advertisement would most likely be ___________________ Click here to see ad. A) believers and makers C) achiever and innovators B) experiencers and survivors D) survivors and makers

70 When Betty Crocker first introduced its line of instant cake mixes, sales were poor. After collecting data on consumers and having psychologists and sociologists analyze the data, it was determined that homemakers felt guilt about not baking from scratch. In order overcome this, Betty Crocker was advised to remove the powered eggs from the cake mix and have people add their own fresh eggs. Sales instantly took off.

_____________ was one of the first people in advertising to collect data on consumers and have psychologists and sociologists analyze the data to help develop sales strategies and advertising campaigns.

A) Orson Wells C) Jimmy Dean B) Albert Lasker D) Edward Bernays

71 Even though countless scientific studies have proven our food system is safer that it has ever been, the documentary film "Food Inc" uses the propaganda technique of ________________ and states otherwise. Click here to see clip.

A) testimonial C) glittering generalities B) transfer D) assertion

72 The following advertisement is designed to have a(n) __________________ term effect on the mass media. Click here to see ad. A) short B) intermediate C) long

73 The following advertisement uses the propaganda techniques of ______________ to help sell the product. Click here to see ad. A) pin pointing the enemy and simplification B) glittering generalities and transfer C) testimonial and assertion D) card stacking and bandwagon

74 According to VALS, ____________________ quickly become enthusiastic about new possibilities but are equally quick to cool meaning they are not very brand loyal and often change interests frequently.

A) survivors C) experiencers B) thinkers D) believers

75 Over the past few years, many consumers have been moving away from fast food towards "healthier choices". The following ad is designed to have a(n) ___________ effect on the audience and attempt to change peoples opinion of a particular fast food restaurant. Click here to see clip.

A) short B) intermediate C) long

76 The Nazi propaganda poster shown below uses the propaganda techniques of ___________________. (No translation is needed)

A) bandwagon and assertion B) card stacking and pinpointing the enemy C) testimonial and bandwagon D) pin pointing the enemy and simplification (stereotyping)

77 The mass media is intended for a _________________ audience. A) small B) medium C) large

78 Edward Bernays believed people were ____________________ and needed to be controlled. A) dangerous and irrational C) ignorant and simple minded B) selfish and greedy D) dirty and unhealthy

79 At the beginning of the 20th century, many people began to believe that society was created by man and not by a god or gods. This became known as ______________. A) technological determinism C) theological determinism B) the social construct D) the construct of reality

80 When comedian Jon Stewart is places an image of 2010 presidential candidate Mitt Romney beside an image of Mr. Burns during on his show, he is engaging in the propaganda technique of ___________________.

A) repetition C) transfer B) card stacking D) plain folks

81 In propaganda, when a fact is stated such as “4 out of 5 women prefer Loreal hair color” without any supporting evidence to back up the statement it is known as ____________.

A) simplification C) transfer B) assertion D) pin pointing the enemy

82 The VALS type missing from the VALS Framework graphic shown below, would be _______________.

A) trend setters C) experiencers B) starters D) changers

83 In Canada, the number of people who smoke is now somewhere around 10% of the population. Because of this, ads such as this one, can be considered to be designed to have a(n) _________________ term effect on the audience. Click here to see ad.

A) short B) intermediate C) long

84 In class we discussed how many people in North America; seem to be ignoring messages from the mass media warning us about global warming or climate change was largely due to ________________________.

A) the fact 95% of scientists agree that global warming or climate change is not real B) the fact most North Americans do not want to change their lifestyle C) its too late and there is nothing we can do D) the fact that most North Americans believe the problem will fix itself

85 Recently, former Tonight Show Host, Jay Leno, who has a collection of over 200 cars and motorcycles, was asked about global warming and the future of the automobile to which he replied, "I'm not worried about it, the engineers will solve these problems."

Based on that statement, one could say that there is a good possibility Jay Leno believes in ______________________.

 

A) logical determinism C) technological determinism B) theological determinism D) the construct of reality

86 Two of the three propaganda techniques used in the following advertisement are __________________. Click here to see clip. A) name calling and pin pointing the enemy B) bandwagon and testimonial C) transfer and assertion D) simplification (stereotyping) and plain folk

87 In North America, businesses are viewed as living organisms. They consume, they grow, they generate, waste, they reproduce and sometimes they die. This business model is based on _______________________.

A) theological determinism C) biological determinism B) logical determinism D) chaos theory

88 The following advertisement by Coke-Cola called “Generations” is designed to have a(n) __________________ effect on the mass media. Click here to see ad. A) short term B) intermediate term C) long term

89 The VALS type targeted in the ad shown below would more than likely be a __________________.

A) survivor C) maker B) thinker D) striver

90 The propaganda technique of ____________ uses statements like “The Scots are an angry people.”

A) simplification/stereotyping C) glittering generalities B) name calling D) assertion

91 If a media message wants you to act now, it is designed to have a(n) ___________ term effect on you.

A) short B) intermediate C) long

92 When working for the American government in the 1920’s, Edward Bernays help raise public support for the army by the changing the name of the War Department to the Department of National Defense. This is an example of the _______________ propaganda technique.

A) transfer C) pinpointing the enemy B) glittering generalities D) assertion

93 In the Dodge RAM ad “Code of the West,” there is a quick shot of a competitor’s truck, the Ford F150. In this example, of the ______________________ propaganda technique is used.

A) plain folk C) name calling B) pin pointing the enemy D) assertion

94 In class we watched the film “Food Inc.” which claimed to be a documentary about modern food production. Upon closer examination of the film, it was closer to a _______________ paid for by the organic food industry rather than a documentary. Click here to see clip.

A) film noir C) propaganda film B) film critique D) drama

95 ______________________ states that every time a problem is solved, multiple new problems are created which also must be solved. A) Logical determinism C) Technological determinism B) Theological determinism D) The construct of reality

96 Propaganda is defined as “information or ideas methodically spread to ________________ a cause, movement, nation etc., and the deliberate spread of such information or ideas”

A) change people's minds C) promote or injure a cause B) mislead people D) confuse people

97 According to VALS, ________________ are likely to purchase clothing which has a logo on it.

A) survivors C) makers B) thinker s D) strivers

98 The propaganda technique of __________________ is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. It often implies that the statement is true but the statement offers no explanation or back up. A) assertion C) card stacking B) transfer D) testimonial

99 According to VALS, ____________________ are mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility.

A) believers C) experiencers B) thinkers D) strivers

100 In class we learned that Facebook has entered an agreement with _____________ providing them with profiles and images from Facebook accounts so that facial recognition cameras can be installed in their stores allowing them to track customer behaviors inside their stores. A) Target C) WalMart B) McDonalds D) American Eagle

101 Which propaganda technique was not used in this Best Buy ad featuring Ozzy Osborne, Sharron Osborne and Justin Beiber. Click here to see ad.

A) pinpointing the enemy C) repetition B) testimonial D) assertion

102 Below is an image of some people out fox hunting somewhere on a British estate. One of the characteristics of high culture is its traditions and values _____________.

A) change often B) change rapidly C) are transmitted through the mass media D) change very slowly if they change at all

103 The two VALS types targeted in the following advertisement are more than likely a(n) _____________________. Click here to see ad A) believers and innovators C) strivers and survivors B) thinkers and makers D) experiencers and achievers

104 If The Beatles did to construct their own urban myth by creating clues that suggested that Paul McCartney had died in a car crash and was replaced with an imposter it may have been designed to have a(n) _______________.

A) short term effect on the audience by having people go by the latest Beatle album

B) intermediate effect on the audience by having people who may not have previously bought a Beatle album to go out and buy one to try and find clues

C) long term effect by having people remain loyal to the band and talk about them for decades

D) all of these effects are plausible

105 When automobile manufactures give their cars names like Mustang, Jaguar, Cougar or Dart are using the propaganda technique of ______________ to help sell the product.

A) transfer C) name calling B) simplification / stereotyping D) assertion

106 If you went out and bought a new car and soon afterward, your friend went out and bought a new car similar to yours or perhaps one even nicer, the VALS framework would classify your friend as a ______________.

A) striver C) maker B) thinker D) believer

107 According to VALS __________________ have enough skill and energy to carry out their projects such as fixing a car or making clothes. They are unimpressed by material possessions other than those with a practical or functional purpose.

A) experiencers C) strivers B) makers D) believers

108 In the documentary film “Food Inc.” this farmer describes many of the benefits attributed to organic farming but fails to mention that organic farming practices often require three times as much land and twice as much water as modern farming practices. This is an example of the ____________ propaganda technique.

A) card stacking C) plain folk B) testimonial D) simplification

109 In class we saw a segment from Leonardo DiCaprio's documentary "The 11th Hour" where it was suggested that nothing we do to help the environment will work unless we reject the what mass media tries to tell us and _______________________.

 

A) recycle more C) build more wind turbines B) adopt nuclear power D) stop over consuming

110 The Nazi propaganda poster shown below which compares the German factory worker to the German soldier is an example of the ______________ propaganda technique.

A) pin pointing the enemy C) name calling B) transfer D) bandwagon

111 The VALS types most likely targeted in the ad would be _________________. Click here to see ad.

A) experiencers and believers C) strivers and achievers B) achievers and makers D) innovators and thinkers

112 In the 1970's and 1980's Crest tooth paste ran a series of cartoon ads where dental plaque was portrayed as the "cavity creeps." These ads relied heavily on the use of propaganda to help sell their product. Which propaganda technique listed below was not used in the following ad? Click here to see ad

A) assertion C) testimonial B) simplification (stereotyping) D) transfer

113 In the same crest ad used for question 112, they state that Crest now contains “Florostat” but if you Google the word “Florostat,” it cannot be found. It is simply a word the advertisers made up. This would an example of the propaganda technique of ______________ was used in the ad.

A) simplification (stereotyping) D) testimonial B) assertion D) transfer

114 Running into a guy dressed like gentleman shown below at the convenience store in Grand Bay/Westfield is an example of how the mass media can be used to ________________.

A) inform C) persuade B) entertain D) transmit culture

115 The purpose of VALS is to collect data on consumers, analyze their traits and then put consumers into specific categories to help so businesses and organizations ____________________. A) can identify consumer needs and wants B) determine the best location to set up a business C) create targeted advertising D) all of the above are correct

116 One of the reasons why many people panicked during the 1938 radio broadcast of “The War of the Worlds” is because _____________. Click here to listen to clip. A) many people missed the opening credits and thought they were listening to a live news broadcast B) the Martians really had landed C) the Germans had bombed New York the night before the broadcast D) flying saucers were spotted over New York

117 If you were an advertiser trying to get a consumer to switch shampoo brands, you would design a(n) _____________ term ad.

A) short B) intermediate C) long

118 The following advertisement uses the propaganda techniques of ________________. to help sell the product Click here to see ad.

A) simplification, lesser of two evils and assertion B) assertion, plain folk and glittering generalities C) name calling, glittering generalities and testimonial D) card stacking, plain folk and simplification

119 The VALS type targeted in this political ad by Mitt Romney in 2010 would more than likely be a(n) __________________. Click here to see ad.

A) striver C) experiencer B) innovator D) believer

120 The main reason why many nature/adventure films are staged or faked is because ___________________. Click here to see clip.

A) the above statement is false most nature films are not staged or faked B) the filmmaker’s usually have unlimited budgets C) it is extremely rare for film makers to come across these events D) all of the above are correct

121 Many believe The Beatles invented the _____________ recording technique as an attempt to leave hidden secret messages for their fans.

A) back masking C) stereo B) digital D) subliminal 122 The VALS type who is usually targeted with ads using celebrity endorsements or celebrity testimonials such as this CoverGirl ad featuring Queen Latifah, are usually _______________.

A) believers C) strivers B) innovators D) makers

123 The propaganda has been proven to be very successful when used on ___________________. A) young people B) older people C) highly educated people D) people who lack formal education E) both A and C are correct F) both A and D are correct G) both B and C are correct H) both B and D are correct

124 Cinema is considered a media separate from television, internet and computers (which will also display movies) because _________________. A) you can eat and drink while watching the film B) you have to physically go to the movie theater to see the film C) there are more comfortable seats at the cinema D) the room is dark

125 The following clip demonstrates how the Nazi party and Adolf Hitler party used the ____________________ propaganda technique to help get the support of the people. Click here to see clip. A) assertion C) testimonial B) simplification (stereotyping) D) plain folk

126 In the documentary “The 11th Hour” it was stated that many North Americans are ______________________ and the root cause was our way of thinking which is constantly reinforced by messages from the mass media.

A) suffering from depression C) in a psychosis B) poor D) always happy

127 According to VALS, image is important to _________________, not as evidence of status or power but as an expression of their taste, independence, and personality.

A) thinkers C) experiencers B) innovators D) makers

128 Toyota automobiles have a reputation for being one the toughest most reliable automobiles on the road. The VALS type most likely targeted in the following ad would be a(n) __________________ . Click here to see ad.

A) thinker C) survivor B) innovator D) striver

129 In the opening sequence of the documentary film "Food Inc" there is scene where lawyers are seen wading through wheat fields towards an ominous factory (which is actually an oil refinery or chemical plant) as the United States Capital building fades into view all combined with industrial noises in the background. This sequence uses the propaganda techniques of ____________________. Click here to see clip.

A) pinpointing the enemy, lesser of two evils and bandwagon B) repetition, assertion, testimonial and glittering generalities C) assertion, pinpointing the enemy, transfer and simplification/stereotyping D) glittering generalities, name calling bandwagon and testimonial

130 During the "Vote Fundy" campaign of 2011, The Rick Mercer report did a segment on the Reversing Falls which was broadcast CBC Television. In the segment, The Rick Mercer Report tried to construct an false image of the Reversing Falls by ________________. Click here to see clip A) making jet boating look more fun than it actually is B) not showing the Reversing Falls Bridge C) making a deliberate effort not to show the pulp mill D) not showing how dangerous the jet boat ride actually is

131 Referring to question 130 and previous segment from The Rick Mercer Report. In this case, the CBC was actually engaging the propaganda technique of ______________ in this segment. Click here to see clip again if needed A) card stacking C) lesser of two evils B) simplification (stereotyping) D) transfer

132 The following advertisement is designed to have a _____________ effect on the audience. Click here to see clip.

A) short B) intermediate C) long

133 According to VALS, _______________are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy.

A) thinkers C) achievers B) strivers D) makers

134 Which type of determinism is best suited for creating consumers?

A) Technological Determinism C) Theological Determinism B) Biological Determinism D) Chaos Theory

135 The following advertisement uses the _____________________ propaganda techniques. Click here to see ad

A) name calling, repetition and testimonial B) repetition, bandwagon and glittering generalities C) lesser of two evils, assertion and bandwagon D) card stacking, transfer and testimonial

136 The VALS types most likely targeted in the following ad would be _____________. Click here to see ad

A) makers and believers C) innovators and achievers B) strivers and thinkers D) experiences and survivors

137 In nature films and documentaries the narrator ___________________. A) is usually a male who speaks with a rough voice B) is usually a female who speaks with a silky voice C) is usually a male who speaks with a clam voice D) is usually a female who speaks with a calm voice

138 The recently New Brunswick election the governing Conservative Party who were in favor of continued development of shale gas development were defeated by the Liberal Party who promised to put a halt to shale gas development. The example shows that the Liberal election campaign had _______________ a(n ) effect on New Brunswick voters.

A) short B) intermediate C) long

139 The invention of ___________________ around 1430 CE led to the spread of information around the world.

A) paper C) the telephone B) radio D) the printing press

140 In January 2015, Oxfam released data that stated that by 2016, over 80% of the worlds wealth will be owned by only 10% of worlds population (with the richest 85 people in the world having the same wealth as the poorest 3.5 billion people combined) while the remaining 80% of the worlds population will share less than 20% of the worlds wealth. According to VALS, most of the worlds population would be considered to be __________________ .

A) believers C) innovators B) survivors D) thinkers