MEDIA RELATIONS:

TOWARDS BETTER PRESS COVERAGE

www.kiniacademy.com

What Is This About?

Organisations recognise the power of the media in affecting their business objectives and reputation to all its stakeholders. To protect and strengthen one’s position and credibility in the industry, it is necessary for members of management to be equipped with the knowledge and skills to effectively work with the media and build effective long-lasting relationships with journalists and editors.

kiniacademy’s media relations training programme is especially designed to equip managers, executives, corporate communications professionals, and company spokespersons with practical knowledge and skills to manage the media, as well as, the work they produce.

Who Is It For?

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What Will I Gain From This?

Media Management Series

Training Methodology●●●●●

Who Are My Trainers?

Steven Gan

Day 1: Strategic Media Engagement● Impact of Media Coverage on an Organisation’s

Image and Operations● The Malaysian Media Landscape: Who Are You

Engaging With Now● Media Relations Now: Speed, Orchestration, and

New Media Audiences● News Judgement: What Makes News in the

Digital Age● Generating Creative Multimedia News Angles

and Press Releases ● Pitching News: Selling-in Stories to Editors

Day 2: Press Conference Management● When and How to Use Press Conferences● Press Conference Planning and Execution:

Venues, Resources, Hosting and Troubleshooting

● Coaching Spokespeople: Performing Effectively in Media Interviews

● Press Kits that Get Noticed: Preparing for Multimedia Coverage

● The “Media” of Social Media

kiniacademy, the training arm of Malaysiakini, offers courses in media studies and more. Our aim is to develop the next generation of independent journalists and media professionals, both, in Malaysia and the region; by providing highly practical courses developed by professionals and delivered by professionals. kiniacademy helps trainees get work-ready and future-ready.

What’s The Plan?

Venue:kiniacademy @Kini, PJ 51 Business Park, No. 9, Jalan 51/205A, Off Jalan Tandang, 46050 Petaling Jaya, Selangor

Contact Us:kiniacademy@malaysiakini.com

+6012 721 2181

www.kiniacademy.com

What Is kiniacademy?

Ajinder Kaur Course Leader

Course Facilitator

Martin Prasad Vengadesan Course Facilitator

Course Fees:

List Price: RM2500Registration Fee: RM 100