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MEDIA PACKFace-to-face engagement with tomorrow’s applicants
Exhibitions
For an engagement solution that can cut through the noise, and help you reach and convert the right students, look no further than UCAS exhibitions. 150k+ students attend our UK-wide network of 50 exhibitions each year – at the exact moment they start researching their options. Ensure you are one of the hundreds of universities, colleges, and employers who exhibit.
We’ve been helping clients reach the student audience for almost 20 years, supporting nine million students as they make decisions about their next steps. Our exhibitions provide the opportunity to engage them early, at a point when brand awareness is the primary objective. Build a relationship, and a connection at one of our events, and see how your recruitment conversion can be transformed.
Our audience reach – our trusted engagement with thousands of schools across the country, means attendance at UCAS exhibitions continues to rise. Schools often see us as the starting point for researching higher education options – that’s great news for your early engagement activity.
Our network –2021 sees a reduced number of events, but still with wide geographical reach, meaning you’re able to pinpoint your recruitment. From our large, flagship events through to smaller, but locally focused exhibitions, we’ve got the reach that other organisers don’t have.
Our ability to connect – attending an event shouldn’t just be about the stand. We know that connecting with a student needs to start before they attend, support engagement while they’re on site, and continue to conversion afterwards. We can provide a range of marketing opportunities that will enhance the brand experience you offer.
Our unique insight – we know who comes to our exhibitions, and crucially what they then go on to apply for, and we’ll use that insight to support you in planning your attendance at exhibitions. Whether you want to push your usual recruitment boundaries, or focus in on specific areas, we can help you define the perfect solution.
YOUR TRUSTED PARTNER
As soon as a student registers to attend a UCAS exhibition,
we know what they’re interested in, and where they’re
considering for their studies. Using this insight, our experts
are on hand to ensure we can optimise your experience.
2021 exhibitions
Our network of exhibitions for 2021 is now available.
Make sure you don’t miss out:
www.ucasmedia.com/content/exhibitions-2021
AUDIENCE REACH
92% of students found a university
they’d consider applying to
AUDIENCE REACHScotland
Glasgow
> Scottish Event Campus (SEC) 14 September Shell 2,958 attended
Edinburgh
> Royal Highland Centre 7 September Shell 2,269 attended
Attended numbers – 2019
AUDIENCE REACHNorth West, North East & Yorkshire and the Humber of England
Liverpool
> Liverpool ACC 4 May Shell 5,396 attended
Manchester
> Manchester Central 10 – 11 May Shell Premium 12,891 attended
Sheffield
> FlyDSA Arena, Sheffield 9 July Shell 4,534 attended
Tyneside
> Utilita Arena Newcastle 6 July Shell 4,351 attended
Attended numbers – 2019
AUDIENCE REACHWest Midlands, East Midlands & South West of England
Birmingham
> NEC, Birmingham 14 – 15 May Shell Premium 10,216 attended
East Midlands
> Derby Arena 28 May Shell 4,728 attended
Exeter
> Westpoint Centre 18 – 19 May Shell 7,116 attended
Attended numbers – 2019
AUDIENCE REACHSouth East & South East of England
London ExCeL
> London ExCeL 24 – 25 May Shell Premium 13,830 attended
Kent
> Kent Event Centre TBC Thursday 15 July Shell 3,645 attended
Attended numbers – 2019
Farnborough
> Farnborough International 7 – 8 May, Shell New event
AUDIENCE REACHNorthern Ireland and Wales
Attended numbers – 2019
Northern Ireland
> Eikon Exhibition Centre TBC Shell 6,633 attended
Cardiff
> Cardiff Metropolitan University 23 June Shell 4,091 attended
Shell scheme
All stands at shell scheme exhibitions are built using a shell scheme structure, and include:
> stand size options - single (3m x 2m), double (6m x 2m), triple (9m x 2m)
> a standard nameboard – 2900mm(h) x 500mm(w)
> grey carpet
> a light (only where the normal venue lighting is deemed insufficient)
> three walls
> two drinks vouchers per open day
> a basic listing on the event page on ucas.com
> a basic listing on exhibitor list in event guide
> end of year post event tracking report for any UCAS customers who are part of the undergraduate scheme (one per provider code, not available for subsidiary campuses)
> basic furniture if required (upgrades available)
STAND SPACE
Drive that all-important footfall and enable face-to-face engagement right at the beginning of your conversion activity. Get your organisation in front of people planning their visit through our targeted pre-and in event activity – establish your prospects early, before they start their course research.
Cost Web display
Student confirmation email content
slot
Student reminder
email – one week to go
Adviser reminder
email – one week to go
Brochure advert Floor tiles Enhanced
listing
Platinum £4,000
Gold £2,000
Silver (shell) £3,000
Bronze(shell) £1,500
MARKETING OPPORTUNITIESMaking a connection
MARKETING OPPORTUNITIES
Display advertising
Your advert on ucas.com, as students and advisers research the events they want to attend.
With over 21,000 monthly page views, ucas.com’s event webpages are the destination for anyone wanting to book their attendance at an event. Raising the profile of your attendance will ensure that from the earliest possible moment, they are able to associate your brand with our events.
What you get – targeted display MPU adverts (300px x 250px) on event specific pages.
Why it works – building brand awareness, and ensuring yours is the first they see, will put you front of mind as they plan their visit.
Spec TBC
Average monthly page views
21,977
MARKETING OPPORTUNITIES
Student booking confirmation email and ticket, and reminder email.
Communications triggered by their registration, means your university or college is directly associated with the event.
Our student journeys, built around individual student decisions, are triggered when a student registers for a ticket. We ensure they have all the information and advice to hand so they can make the most of the event they’re attending – make sure you’re aligned with our messages.
What you get – a placed advert in the two most important communications running up to the event. Sent immediately after booking, and one week before they attend.
Why it works – these emails contain critical information about attending an event, and because of their relevance and timeliness they deliver great results.
Spec
> Title and image required – JPEG or GIF (246 x 246 pixels)
> Text copy (up to 15 words)
> Link copy (up to five words) with URL hyperlink
> Content needs to promote attendance at the stand, and the experience a student could expect
54% open rates
40.3% click-through rate
MARKETING OPPORTUNITIES
Adviser reminder email
Get your brand in front of advisers as they plan their students’ visit, in the last email we’ll send before they arrive at the event.
Advisers start encouraging their students to plan their visit in the weeks before each event. Ensure your university or college is directly associated with it by aligning with the last reminder communication they’ll receive.
What you get – a placed advert within the communication, sent one week before.
Why it works – this email reminds them of their ticket and provides resources they can use to help their students plan – its high open rate means high impact for your message.
Spec
> Title and image required – JPEG or GIF (246 x 246 pixels)
> Text copy (up to 15 words)
> Link copy (up to five words) with URL hyperlink
> Content needs to promote attendance at the stand, and the experience a student could expect
34.5% open rates
13.9% click-through rate
MARKETING OPPORTUNITIES
Event brochure advert
Be a part of the event experience, with your advert in the brochure.
In a z card format, these brochures contain the floor plan and are used by students to navigate around the event – they’re often retained post event because of the useful information they contain.
What you get – a full colour A6 advert, designed to be amongst key UCAS and event-specific information.
Why it works – it’s easy to use, and because of the format, you will be one of only a few advertisers, meaning you will stand out and have a greater impact.
Spec – a full colour, print ready, A6 EPS or hi-res PDF advert
1 Take pics or a selfie at the UCAS exhibition.
3 Watch and wait – entries close on 1 October 2019.
2Share them on Twitter or Instagram, using #ucas2019 and tag @ucas_online.
Terms and conditions apply www.ucas.com/terms
VISITING TOP TIPS!
Be prepared – make the best use of your time and plan to visit the stands which are of most interest to you.
Study the seminar programme and arrive five minutes before the start.
Get all the information about the universities and courses you’re interested in – take information home to study at a later date.
Ask questions, lots of questions! The exhibitors are here to help you, make the most of them.
Most importantly have fun! There’s a lot going on throughout the day, so get involved!
BAG YOURSELF AN IPAD
How to get involved...
APPRENTICESHIP ZONEExplore the alternatives to traditional degree courses, meet top employers, and hear from the experts, at apprenticeship bites sessions throughout the day – see posters in the zone for details.
Time Room A Room B Room C Room D
10:00 – 10:30 Applying to university through UCAS Student life Philosophy Digital music industry
10:45 – 11:15 Student finance Studying abroad Natural sciences Performing arts
11:30 – 12:00 Everything you need to know about apprenticeships
Choosing a university and course Medicine Careers in events
12:15 – 12:45 Applying to university through UCAS Student life Exploring animal science Art and design portfolios
13:00 – 13:30 Student finance Exploring post-18 options Engineering Your options in architecture
13:45 – 14:15 Applying to Oxford and Cambridge
Choosing a university and course Careers in sport Studying at a Conservatoire
SEMINAR PROGRAMME
*Correct at the time of printing – see posters around the venue for up-to-date information
yourfuture
IGNITE
Visit the hub and tell us how you’ll ignite your future!
Get creative and go word crazy – then share
your creations with us!
#IGNITEYOURFUTURE @UCAS_ONLINEA6 ADVERT A6 ADVERT
A6 ADVERT A6 ADVERT
A6 ADVERT
A6 ADVERT
A6 ADVERT
* format subject to change due to COVID-19 restrictions.
MARKETING OPPORTUNITIES Enhanced listings
Increase visibility on exhibitor listings, by enhancing your profile.
On the reverse of the event brochure is a full list of those exhibiting, as well as a floor plan. All delegates will use this to plan their route around the exhibition.
What you get – your logo alongside your event listing.
Why it works – eye-catching and in full colour, your logo will ensure your branding and stand location is more visible when delegates are planning their visit.
Spec – Logo as a 300dpi JPEG, EPS or hi-res PDF.
Seminar room A
Seminar room B
Seminar room C
Seminar room D
Teacher’s and exhibitor’s lounge
yourfuture
IGNITE
Apprenticeship zone
Apprenticeship bites stage
Entrance Exit
360˚dome 7163
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D C B
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42
Organiser’s o�ce
University of Aberdeen 2
Abertay University 1
Aberystwyth University 25
The Academy of Contemporary Music 3
Anglia Ruskin University 4
AECC University College 5
Arden University 6
Arts University Bournemouth 21
Aston University 7
Bangor University 8
University of Bath 9
Bath Spa University 10
University of Bedfordshire 11
Birkbeck, University of London 90
Birmingham City University 12
University of Birmingham 13
University College Birmingham 14
Bishop Grosseteste University 15
Bimm 16
Bloomsbury Institute 17
Bournemouth University 18
University of Bradford 22
University of Brighton 23
Brighton Film School 19
The University of Bristol 20
UWE Bristol 24
Brunel University London 26
University College of Osteopathy 27
The University of Buckingham 29
Bucks New University 28
University of Cambridge 30
Canterbury Christ Church University 31
Capel Manor College 32
Cardiff University 33
Cardiff Metropolitan University 34
University of Central Lancashire 35
Royal Central School of Speech and Drama 105
University of Chester 37
LOGO 36
City, University of London 88
University Centre Colchester 38
LOGO 39
LOGO 43
CU Coventry, CU London and CU Scarborough 40
University for the Creative Arts 41
The Business School for the Creative Industries 44
University of Cumbria 45
De Montfort University 48
University of Derby 46
Digital Institute 47
University of Dundee 49
Durham University 50
University of East Anglia (UEA) 51
LOGO 53
Edge Hill University 54
The University of Edinburgh 52
LOGO 55
ESCP Europe Business School 56
University of Exeter 57
Falmouth University 58
University of Glasgow 59
The Glasgow School of Art 60
University of Gloucestershire 61
Goldsmiths, University of London 89
University of Greenwich 62
GSM London 63
Hadlow Group 64
Harper Adams University 65
Heriot-Watt University 66
University of Hertfordshire 69
University of Huddersfield 67
LOGO 70
Hult International Business School 71
ICMP: The Institute of Contemporary Music Performance 72
IE University, Spain 68
Istituto Marangoni London 73
Imperial College London 74
The London Institute of Banking & Finance 75
Keele University 76
Kent & Medway Medical School 77
University of Kent 78
King's College London 92
LOGO 80
Lancaster University 81
University Academy 92 (UA92) 79
University of Law 85
LCIBS 82
University of Leeds 87
Leeds Trinity University 83
Leeds Beckett University 93
LOGO 86
LOGO 95
University of Lincoln 94
University of Liverpool 96
Liverpool Hope University 97
Liverpool John Moores University 98
The London College 99
London College of Creative Media 107
LMA 108
Anglia Ruskin University, London 109
London Metropolitan University 110
London School of Economics and Political Science (LSE) 91
London South Bank University 111
Loughborough University 112
The University of Manchester 113
Manchester Metropolitan University 114
MetFilm School 115
Middlesex University 119
Newcastle University 121
University of Northampton 120
The Northern School of Art 123
Norwich University of the Arts 122
Greater Brighton Metropolitan College 125
New College of the Humanities 126
Northumbria University 127
University of Nottingham 124
Nottingham Trent University 132
University of Oxford 128
Oxford Brookes University 129
University of London Institute in Paris 104
Pearson Business School (Pearson College London) 134
Escape Studios (Pearson College London) 135
University Centre Peterborough 130
University of Plymouth 131
University of Plymouth, Faculty of Medicine and Dentistry 133
Plymouth College of Art 136
Point Blank Music School 138
University of Portsmouth 137
Queen Margaret University 141
Queen Mary University of London 106
Queen's University Belfast 142
LOGO 143
University of Reading 144
Regent's University London 146
Richmond the American International University in London 139
Robert Gordon University 147
University of Roehampton 149
Royal Agricultural University 148
Royal Conservatoire of Scotland 150
Royal Holloway, University of London 84
Royal Veterinary College, University of London 103
University of Salford 153
SAE Institute 151
SOAS University of London 100
University of Sheffield 154
Sheffield Hallam University 156
University of Southampton 157
Solent University - Southampton 158
University of St Andrews 159
South Essex College University Centre 161
St George's, University of London 102
St Mary's University 140
Staffordshire University 145
University of Stirling 163
University of Strathclyde 162
University of Suffolk 165
University of Sunderland 169
University of Surrey 152
University of Sussex 155
LONDON EXHIBITORS 2019
BC
FC
LONDON FLOOR PLAN
MD-4701
Swansea University 170
Teesside University 166
Trinity Laban Conservatoire of Music & Dance 167
University of Wales Trinity Saint David 168
UCFB 175
Ulster University 171
University of the Arts London 172
UCL 101
University of South Wales 173
WaterBear College of Music 174
University of West London 176
University of Warwick 177
University of Westminster 164
University of Wolverhampton 160
University of Winchester 178
University of Worcester 179
University of York 180
York St John University 181
NON FE / HE INSTITUTIONSBritish Army 116
LOGO 117
Royal Air Force 118
UCAS 42
APPRENTICESHIP ZONEEY B
Google C
National Apprenticeship Service A
PwC D
* format subject to change due to COVID-19 restrictions.
MARKETING OPPORTUNITIES
Floor tiles
Increase brand awareness as visitors move through the event with your own branded floor tiles.
Use floor tiles to direct traffic to your stand, with key messages to capture their attention.
What you get – five, identical, fully-branded floor tiles, using your creative, and located in high traffic areas of the event.
Why it works – working both as brand awareness and signposting, floor tiles increase your reach at an event, ensuring your brand is visible across the event.
Spec
> 600mm x 600mm, 6mm bleed, full colour
> To be supplied as hi-res PDF.
> One piece of artwork will be printed five times.
Entrance welcome video
Put your brand front and centre in students’ minds with a video on our entrance screens.
What you get –10 second video clip which plays on a loop
Why it works – your video will be seen by a captive audience of queueing students, ideal for both brand awareness and signposting directly to your stand.
Spec
> 1080 x 1920
> Max 10 seconds
> . mp4 or .mov
MARKETING OPPORTUNITIES
Hanging banners
Hung directly above your stand, this is the ultimate signposting opportunity.
Visible from the moment they enter the exhibition, hanging banners give students a visual reference as they move through the event.
What you get – large, double sided vinyl banners, or triangular signs, printed four colours to all sides.
Why it works – for students planning their route round the event, these banners clearly signpost a small number of our exhibitors.
Spec
> Artwork to be supplied in hi-res PDF format for full digital print
> Double-sided vinyl banners – 2000 x 5700mm
> Triangular signs – 288” x 40”
> Printed, four colours to all sides
Extend and deepen the understanding of what you have to offer to create a lasting impression within the event, and beyond.
Solus emails
Your creative, sent directly to the students you want to reach.
Sent just before an exhibition, or as part of your ongoing engagement, your branded creative goes to all students who have individually registered for the events you have chosen – directly into the inboxes of our highly engaged audience.
What you get – we’ll work with you to get the most from your creative, and the audience you’re targeting. We’ll then send it within our template to ensure you get the best possible engagement.
Why it works – students are actively engaging with UCAS, so aligning your message to their needs and our brand will improve your reach and impact.
Spec – please refer to guidelines on ucasmedia.com.
MARKETING OPPORTUNITIESBuilding a connection 38.19%
open rates
12.7% click-through rate
Scanning
Collect invaluable data in seconds, and use it to deliver your marketing messages after the event.
Our data scanning service builds your prospects database for 2022 courses.
What you get – you purchase licenses and use your phone to collect information on the students visiting your stand. Receive the best value by purchasing the maximum number of licences you require, rather than buying a lower amount and topping up later in the year.
Why it works – quality, genuine, and valuable leads enhance the performance of your own marketing campaigns.
Specification:
> Access data on the day of the event (subject to internet connection)
> Use your own device – making it easier to capture the details you need
> Use new functionality to make notes on an individual once scanned
> Purchase a flexible bundle, meaning you pay for what you require and the more licences you buy, the cheaper each use will be
> One licence required per device, per event (it doesn’t matter how many days the event is)
> See ucasmedia.com for a detailed process of the service and how to access data
Minimum operating system requirements are:
> Android 8 (recommended over iOS7)
> iOS7
> We highly recommend using phones rather than tablets for the best user experience
> Minimum 5 megapixel camera
> Requires 32.4mb to download app
> Cannot be used on Windows phones or Amazon devices
> Please get in touch before purchasing to ensure compatibility
MARKETING OPPORTUNITIES
Kathryn Mead
Event Sales [email protected]
Sophie Orrell
Events Account [email protected]
Jess Morris
Events Account [email protected]
Hollie Mills
Events Account [email protected]
MD-6724
Artwork deadlines
May events: 22 March
June and July events: 15 April
September events: 15 July
