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MediaOrganizations

Audit Bureau ofCirculations (ABC)

Press Institute of

India

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y Founded in 1963, the Press Institute of India is anindependent, non-profit trust, established to create

and sustain the high and responsible standards ofjournalism required by a developing countrycommitted to democratic functioning. It is having itsown publications also.

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y For many years the PII was the nodal agency forsending journalists -- reporters, sub- editors and evenphotographers -- for training to the ThomsonFoundation, UK. Now PII's training workshops for

journalists are conducted in-house or in cities andrural areas of India. There is a strong focus on ruralreporting, development writing and writing onwomen's empowerment through the panchayats. Over

the years the PII has trained over 4,000 professionalseditorial and management from India, Pakistan, SriLanka, Bangladesh and other parts of Asia.Institutional Profile

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y PII is currently giving priority to promoting humandevelopment journalism, with emphasis on thepanchayat movement, rural reporting, education,biotechnology, economics issues and womensempowerment. This is to encourage coverage of vitalissues affecting the lives of the majority of our people,

neglected by the mass media.

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Publicationsy Grassroots is a monthly journal published in Hindi

and English to disseminate and promote reportage on

the human condition. A Tamil edition commenced inMarch 2005. Grassroots contains a wide range ofarticles commissioned by PII.

y PII continues to publish Vidura in English, aprofessional quarterly since 45 years on current issuesconcerning the press. It has recently been revampedand is Indias most authoritative media journal.

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Training and other activitiesy The Press Institute has long-standing media-related

collaborations with organizations such as the United

Nations Educational, Scientific and CulturalOrganisation (UNESCO), United NationsDevelopment Programme (UNDP), United NationsPopulation Fund (UNFPA), United Nations ChildrensFund (UNICEF), Press Foundation of Asia and the

Ford Foundation.

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y PII has actively supported the Right to Information

campaign started by the Mazdoor Kisan ShaktiSangathan in Rajasthan by bringing out a publicationcalled Transparency. Subsequently its (PII)leader,Aruna Roy, won the Ramon Magasaysay Award,culminating in the enactment of a law on Freedom ofJournalism.

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yABC is an independent, self financing,private body charged with theresponsibility of conducting regularaudit of the net circulation of

newspapers and issues certificates ofnet paid circulations every six months.It has a very high reputation for

reliability & impartially &, is thereforequoted with authority.

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ABC CONSIDER THE

FOLLOWING FACTS

y Whether the changes in the supply desired bydistributors have been done timely or not

y Whether the supply is in the accordance with thedemand of distributors or not

y Whether the payment is received from the

distributors in time or notyAction taken in the circulation department on the

complaints of the distributors

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yThe timeliness of payment made to the differentmodes of transport used for supplying newspapers.

y The agreement made with the dealers/ agents.

y The preparation of the newsprint used & thecirculation.

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NEED FOR ABC

y During the early 1900s,with the growth of massadvertising, some newspapers & magazine publishersbegan inflating the no. of readers for their publications

in order to atleast get more revenue from advertisers.y In the effort to check this deceptive practice,

advertisers & publishers joined together to form the ABCin 1914. The organizations purpose to establish groundrules for counting circulation, to make sure that the rules

were enforced, and to provide verified reports ofcirculation date. In India it came into existence in 1948.

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y Publisher keeps detailed records of circulationdata. In the case of a newspaper, these records

would include such information as the no. copiesdelivered by carriers, the no of papers sold over thecounter& the no. delivered by mail.

yABC audit publications to verify that the figuresthat have been reported are accurate once every

year.

FUNCTIONING OF ABC

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Media Organizations

INS

EditorsGuild

IFWJ PII

NUJ

NBA

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OBJECTIVES OF

RNI

y To issue standardized statements of the circulationof members.

y To verify the figures shown in these statements byauditors examination of necessary records.

y To disseminate circulation date for the benefit ofthe advertisers, advertising agencies & the

newspaper publication.