Media Kit for the Long Island Tennis Magazine

Published by United Sports Publications, Ltd.1220 Wantagh Avenue • Wantagh, NY 11793-2202 • Phone: 516-409-4444E-mail: [email protected] • Web site: www.LITennisMag.com

To discover how you can increase your market share through Long Island’s ultimate guide to Tennis, contact our advertising department.

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The Ultimate Guide for Long Island Tennis

Long Island Tennis Magazine is read by over 12,000 Long Island tennis enthusiasts:

Long Island Tennis Magazine is designed to promote and develop the sport of tennis on every level in our community. Eachissue will provide news and insight into our growing sport by reporting on the people, events and trends that shape the sportof tennis on Long Island. It is our goal at Long Island Tennis Magazine to work with Long Island tennis and country clubs

and industry partners to best inform our readership on what’s happening in the Long Island tennis community.

Articles in Long Island Tennis Magazine are written by Long Island tennis pros, tennis equipment and sporting goodsprofessionals and Long Island Tennis Magazine editorial staff and contributors who will write with a passion and trueunderstanding of the Long Island tennis community … an enthusiastic group hungry for a tennis magazine that features

their scores, photos and topics of local interest.

Our mission is to recognize, support and encourage Long Island tennis players, as well as the businesses and industriesthat support them and their families, toward the common goal of celebrating the great sport of tennis and promoting the

expansion of the sport to interested parties looking to become part of the community.

Long Island Tennis Magazine

� Featuring in-depth interviews and profiles of Long Island tennisplayers.

� Court 6 – This column reports on the rankings and results ofLong Island, Eastern section or national matches, as well asgeneral Long Island tennis news.

� High School Tennis – Learn about up and coming tennis prosby reading interviews and profiles of Long Island high schoolplayers. Catch photos of major high school tennis matches.

� Adult League – Coverage of the men’s and women’s results.

� Country Club Corner – Don’t miss what’s going on in LongIsland’s best country and tennis clubs.

� Serve and Volley – Read about the hottest Tennis Tips toimprove your game.

� Giving back to Long Island – Learn about current and up-coming charity tennis events and how you can participate.

� Staying Fit – A guide to nutrition and fitness to help improveyour game and to improve your life.

� Lighter Side of the Net – Play hard, laugh harder! Have alaugh while reading funny stories and tennis jokes.

� Long Island Tennis Club Directory – A guide to Long Island’sbest places to play.




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Long Island Demographics

Distribution� Free distribution to tennis players at over 125 Long Island lo-

cations including Long Island tennis facilities, country clubsand retail establishments.

�Direct mail distribution to subscribers and Long Island tennisprofessionals.

� Electronic edition (e-edition) which can be accessed by alltypes of personal computers as well as mobile phones andhand held devices on a 24/7 basis anytime, anywhere.

About Tennis Players•23.5 million Americans play tennis. •Average age of players is 29 (coincidentally the same average age of people who play video games).•The highest levels of tennis participation are in New York, California, Florida, Texas and Illinois.•52% of players are men, 48% are women.

USTA Eastern Demographics Long Island - Census Bureau Statistics

Nassau County Suffolk County

Total population ............1,334,544..............1,419,369

Male ..................................642,317 ................695,010

Female ............................692,227 ................724,359

Median age ....................38.5 years ............36.5 years

Median family income........$81,246 ................$72,112

Age Breakdown:0-18 yrs ....................29.2% 19-35 yrs ..................13.3% 36-45 yrs ..................16.0% 46-55 yrs ..................19.6%

56-65 yrs ..................12.2% 66-75 yrs .................... 4.9% Over 75 yrs ................1.6% Unknown ....................3.2%

Individual Membership Breakdown:Male Female Unknown

Adult ..........................49.5%............50.0%..................0.5% Junior ........................62.3% ..........37.5% ................0.2% Life ..........................70.7% ..........29.1% ................0.2% Family ......................51.4% ..........48.1% ................0.5% Adult League ............ 58.7% ..........41.3%




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Issue Date Deadline for Submissions Special Focus Topics

January 1, 2009 December 1, 2008 Guide to Long Island Tennis Club• Hottest Tennis Apparel • Girls High School Tennis Recap

March 1, 2009 February 1, 2009 Summer Camp Preview• Health & Fitness • Spring Events Preview • Tips From the Pros

May 1, 2009 April 1, 2009 Guide to Country Club Tennis• Summer Events Preview • Nutrition & Fitness • Team Tennis Preview

July 1, 2009 June 1, 2009 U.S. Open Preview• Summer Tennis Fashion • Boys High School Recap • Tips on Buying a Racket

September 1, 2009 August 1, 2009 Junior Tournaments & Adult League Summer Recaps• Fall Events Preview • Team Tennis Wrap-up • Back to School Tennis Fashion

November 1, 2009 October 1, 2009 Yearbook Edition• Holiday Gifts • Winter Events Preview • 2009:The Year in Review


Be sure that over 12,000 Long Island tennis enthusiasts know how to contact your club. Each club listing includes:

Your Directory Listing will be featured in each issue of Long Island Tennis Magazine AND posted on LITennisMag.com.

BONUS: Long Island Tennis Magazine will provide you with 100 copies of the latest issue for you to hand out FREE to your players.

• Club Name • Contact • Address

• Web site • E-mail address• Phone



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SuffolkBayport Tennis ClubContact: Richard Pine, ManagerAddress: 123 View Drive, Bayport, NY 11532Web site: www.BayportTennisClub.comE-Mail Address: [email protected]: 631-555-7654

Lindenhurst Tennis ClubContact: Mike Tanger, ManagerAddress: 1876 Frost Street -Lindenhurst, NY 11555Web site: www.LindenhurstTennisClub.comE-Mail Address: [email protected]: 631-555-4333

NassauFred's Tennis CenterContact: Fred Jones, OwnerAddress: 2387 Lincoln Avenue - Long Beach, NY 11561Web site: www.FredsTennisCenter.comE-Mail Address: [email protected] -Phone: 516-555-7777

Preferred Tennis ClubContact: Joe Davis, Manager Address: 153 Main Street - West Hempstead, N.Y. 11551 Web site: www.PreferredTennisClub.com E-Mail Address: [email protected] Phone: 516-555-1111

Long Island Club Directory

This Can

Be Your

Listing!

Cost is $199 per year

THE ACEFull-Page

6.875 in. x 10.125 in.

THE PROFESSIONAL2/3-Page

4.5 in. x 10.125 in.

THE FULL COURTDouble Truck 1/3-Page Horizontal

(2) 6.875 in. x 3.5 in.

THE ADVANTAGE1/2-Page

6.875 in. x 5 in.

THE STARTER1/5-Page

4.5 in. x 3 in.

THE INTERMEDIATE1/3-Page Horizontal

6.875 in. x 3.5 in.

THE INTERMEDIATE1/3-Page Vertical

2.125 in. x 10.125 in.




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MECHANICAL REQUIREMENTSWidth of a column: 2.125” • Depth of a column: 10.125” • Page size: 3 columns, (Approx 6.875“ x 10.125“)

Paper stock: Cover is 80# coated cover stock. Inside is white premium offset. Printing process: 2 or 4 color web offset using art and photos no finer than 100 line screen, no bleeds.

DEADLINESSpace Reservation Deadline is the 1st of the month preceding publication.Deadline For Ad Materials is the 5th of the month preceding publication.

CREATIVE SERVICES AVAILABLEOur graphic artists will create your ad copy to your specifications at an additional charge.


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Effective 10-01-08

Ad Type Approximate Size 1X 3X 6X

The Starter 1/5-Page $297 $266 $235

The Intermediate 1/3-Page $505 $454 $403

The Advantage 1/2-Page $757 $681 $598

The Full Court Double Truck 1/3-Page $1,010 $909 $808

The Professional 2/3-Page $1,010 $909 $808

The Ace Full-Page $1,514 $1,362 $1,211

*Rates reflected are per insertion.

� Color charge is $175 per additional color per month. Black is included in cost of ad.

� Full-color (4-color) is an additional $525 per month.

� Premium positions are available at an additional cost of $500 per month. These include inside front cover,

inside back cover, back cover or centerfold pages.

� Positioning requests will be honored for an additional 15% premium of total cost of ad (including color

charges) for any specific placement request.

� In order to receive the frequency discount, insertions must run in consecutive issues of the publication.

� Registered 501c non-profit charitable organizations may be eligible for a 50% discount off our published

rates. Advertising campaign must be pre-approved by United Sports Publications, Ltd.

Documents

Media Kit for the Long Island Tennis Magazine