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the perfect match 2020 media kit

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Page 1: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

the perfect match 2020 media kit

Page 2: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

Tennis Media Connecting With Fans On AllPlatforms

Tennis Channel

Tennis.Com

Social

TennisMagazine

SBGTV Television

Stations

Tennis ChannelPlus—OTT

TennisChannel

APP

Page 3: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

Tennis Magazine is the premier print provider of tennis lifestyle and professional tour-nament coverage. Appealing to both the fan and the player, the sport’s longest published and most influencial magazine offers a comprehensive and authoritative look at one of the nation’s most popular sports across all aspects of the game. From the latest pro game and player news to health, fitness, nutrition, lifestyle, travel and gear; Tennis Magazine covers it all while targeting the most passionate and engaged fans.

M A R C H / A P R I L 2 0 1 8

tennis.com

TCM.Cover.091819a.indd 4 9/18/19 12:30 PM

Page 4: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

SOURCES: 2019 IPSOS Affluent Survey USA

Tennis Magazine’s Audience: Well-Rounded Beyond the Court

Rate Base: 400,000Total Audience: 1,000,000

Median HHI: $188,600

Demographics:

Adults 18-34: 37.5%

Adults 35-64: 50.8%

Median Age: 40

Married/Dual Decision Makers: 84%

Net Worth: $1,527,400

Median HHI $150k+: 73%

College Education: Some college or more = 95%

C-Level: +164% above average

Top Management: +67% above average

+191%53.7%

18.5%

Passionate Tennis PlayersPlayed in Past Year

Above AverageTennis Magazine

Average Affluent A18+

Page 5: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

Tennis Magazine 2020 Rates

National Rates (Gross)

Full Pg $40,000

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For more information,please contact our Publisher,Jeff Williams [email protected]

Cover 1X

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Tennis Magazine 2020 Rates

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For more information,please contact our Publisher,Jeff Williams [email protected]

Cover 1X

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Marketplace Rates (Net)

Full Pg $20,810 $13,885

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Size 4/C B/W

Tennis Magazine 2020 Rates

National Rates (Gross)

Full Pg $40,000

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For more information,please contact our Publisher,Jeff Williams [email protected]

Cover 1X

2nd $45,307

3rd 42,635

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Marketplace Rates (Net)

Full Pg $20,810 $13,885

1/2 Pg 13,023 8,751

1/3 Pg 9,027 6,064

Size 4/C B/W

Tennis Magazine 2020 Rates

National Rates (Gross)

Full Pg $40,000

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For more information,please contact our Publisher,Jeff Williams [email protected]

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Tennis Magazine 2020 Rates

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For more information,please contact our Publisher,Jeff Williams [email protected]

Cover 1X

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Marketplace Rates (Net)

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Tennis Magazine 2020 Rates

National Rates (Gross)

Full Pg $40,000

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1/2 Pg 24,462

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For more information,please contact our Publisher,Jeff Williams [email protected]

Cover 1X

2nd $45,307

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Marketplace Rates (Net)

Full Pg $20,810 $13,885

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For more information,please contact our Publisher,Jeff Williams [email protected]

Cover 1X

2nd $45,307

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Full Pg $20,810 $13,885

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For more information please contact the Integrated Sales Director, Rory Ellis at [email protected]

Tennis Magazine 2020 Rates

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2020 ISSUES

January/FebruaryAd Close: 11/25/2019Materials Due: 11/27/2019On-Sale Date: 1/7/2020

March/AprilAd Close: 1/27/2020Materials Due: 1/29/2020On-Sale Date: 3/10/2020

May/JuneAd Close: 3/16/2020Materials Due: 3/18/2020On-Sale Date: 4/28/2020

July/AugustAd Close: 5/4/2020Materials Due: 5/6/2020On-Sale Date: 6/19/2020

September/OctoberAd Close: 7/6/2020Materials Due: 7/8/2020On-Sale Date: 8/18/2020

November/DecemberAd Close: 9/21/2020Materials Due: 9/23/2020On-Sale Date: 11/3/2020

2020 Tennis Magazine On-Sale/Closing/Materials Due

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Tennis Magazine2020 AdvertisingSpecs Mechanical &

Ad Requirements

Tennis Magazine2018/2019 Advertising Specs Mechanical &

Ad Requirements

Preferred File Format: PDF/X1-AOther acceptable formats include TIFF or EPS, in which all fonts and images must be embedded.We will not accept any native application files such as Quarkor InDesign. Materials should be supplied via email or FTP. Totalink density should not exceed 300%. All required trapping must be included in the file. Use only postscript fonts. Images for 4/C ads must be submitted as high resolution (300 dpi or higher)CMYK files. Ads created in Microsoft Word, Microsoft Publisher or any other word processingprogram will not be accepted.

Color GuidancePlease provide SWOP color proofs for color guidance on press. The supplied color guidance must meet all SWOP specifications and must include a CMYK color bar for quality control. Unless SWOP approved, Inkjet color proofs are not an accurate representation of color and can only be acceptedfor content accuracy.

Special Units/InsertsAll special units, including gatefolds, inserts, regional splits and the use of spot colors must be discussed in advance with the Production Department to determine mechanical feasibility and requirements. This information, along with due dates, print orders, sizes and shipping instructions,will also be provided. Please contact: Joe Scarpulla at [email protected] more information.

Ad Material ExtensionsFor ad material extensions or questions, please contact: Joe Scarpulla at [email protected] Rory Ellis at [email protected]

All Ad, Marketplace & InsertMaterials must be sent to: Joe Scarpulla at [email protected] Rory Ellis [email protected]

These sizes allow for 0.125” trim at top, bottom and sides. Keep live matter 0.25” from trim. Allow 0.1875” safety at gutter of each page for type running across gutter. Perfect alignment of type or design across gutter of two facing pages cannot be supplied for positioning purposes.

Size

Spread

Full Page

2/3 Vertical

1/2 Vertical

1/2 Horizontal

1/2 H. Spread

1/3 Vertical

1/3 Square

1/6 Vertical

Size

Full Page

2/3 Vertical

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1/3 Vertical

1/3 Square

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1/12 Square

Bleed

16.25” x 10.75”

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5.625” x 10.75”

4.125” x 10.75”

8.25” x 5.375”

16.25” x 5.375”

3” x 10.75”

N/A

N/A

Non-Bleed

7” x 9.625”

4.875” x 9.625”

7” x 4.75”

2.25” x 9.625”

4.875” x 4.75”

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Trim

16” x 10.5”

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8” x 5.125”

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2.75” x 10.5”

N/A

N/A

Non-Bleed

7” x 10”

4.875” x 10”

3.5” x 10”

7” x 4.875”

15” x 4.875”

2.25” x 10”

4.875” x 4.875”

2.25” x 4.875”

Standard Units

Marketplace Units

15” x 10”

Page 8: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

5 6 T ENN I S .COM N O V / D E C 2 0 1 9

THE DECADE T O C O M E

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b y S T E P H E N T I G N O R

How did Coco Gauff get so good so fast?

It was Arthur Ashe Kids’ Day at the 2019 US Open, and the hundreds of noisy young New Yorkers who had gathered in Louis Armstrong Stadium watched intently as a girl not much older than they were, 15-year-old Coco Gauff, walked on court with a smile and a wave.

Three girls darted down to the front row and leaned as far into the playing area as they could; they seemed most impressed by Gauff’s immaculate green nail polish. Other children stood, cradling oversize tennis balls, and waited patiently for an autograph. Some beat the plastic Thun-derstix that were handed out for the festivities. Others called out “Co-co!” Some waved in her direction as if she

were an old friend. But when Gauff eased her long limbs to the left side of the court and blistered a backhand down the line, everyone in the arena—child and parent alike—made the same sound at once: “Ooooohhhh!!!”

That awed roar was a good summation of Gauff’s sum-mer as a whole. It was a wow from start to finish; or, as Coco might say, it was “amazing” and “super shocking.”

In June, the Atlanta native and Florida resident was a promising junior; by Labor Day, she was the future of American tennis, and she had leapt to the top of the sports-marketing heap. Team 8, Roger Federer’s agency, represented her. New Balance rolled out an ad

Novak DjokovicNovak DjokovicNovak Djokovic

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> Novak Djokovic had just won Wimbledon for a fifth time, in an agonizingly intense five-hour classic against Roger Federer. He had saved two match points and survived a final-set tiebreaker. He had lost more points, hit fewer winners and at times appeared to lose his way on Centre Court.

But as he had on so many occasions over the past 10 years, Djokovic found a way to win anyway. The 32-year-old, who has helped stage countless thrillers, described this one as “the most mentally demanding match I was ever part of.”

So what was Djokovic asked afterward? The questions revolved, as they often do with him, around two subjects: (1) How the crowd had been against him; and (2) How he was getting “closer and closer” to “catching” Federer and Rafael Nadal.

The chain of events that day—a Djokovic victory, an audience rooting against him, a media preoccupied with Federer and

Nadal—was a pretty good summation of the last decade in men’s tennis. Faced with Federer-loving crowds for so long, the only thing Djokovic could do was trick his mind into believing their cheers were for him.

“When the crowd is chanting ‘Roger,’ I hear ‘Novak,’” Djokovic said with a laugh at Wim-bledon. “It’s similar, ‘Ro-ger’ and ‘No-vak.’”

“Unfortunately for Novak, he came along in the era of Nadal and Federer,” Tennis Channel’s Paul Annacone says. “While he has been magnificent, it’s so difficult for him to truly get the credit he deserves.”

There’s a narrow truth to the notion that Djokovic is “catching up” to Roger and Rafa. Yes, he trails them in tennis’ most high-pro-file stat: major titles—Federer has 20, Nadal 19, Djokovic 16. But our obsession with this race obscures the fact that over the past 10 years, Djokovic has passed his rivals by.

Since the start of 2010, Djokovic has won 15 majors, to Nadal’s 13 and Federer’s five.

2010 -2019 RecordThrough 2019 US Open

• Australian Open54 wins / 4 losses

• Roland Garros52 wins / 9 losses

• Wimbledon57 wins / 5 losses

• US Open53 wins / 6 losses

• ATP Finals30 wins / 7 losses

• Overall614 wins / 97 losses

The Serbian overcame two living legends, and their fervent fan bases, to assemble one of the best and most consistent 10-year runs in tennis history

THE DECADE I N R E V I E W

Men’s Player of the Decadeb y S T E P H E N T I G N O R

Novak DjokovicNovak Djokovic

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THE DECADE I N R E V I E W

In 2010, Instagram became a partof our lives. Ten years later, social media’s impact on tennis hasn’t stopped going viral

Connection

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In 2010, Instagram became a partof our lives. Ten years later, social media’s impact on tennis hasn’t stopped going viral

When Cori “Coco” Gauff became the youngest player since 1991 to reach the fourth round at Wimbledon, she received congratulations via social media from megastars like Michelle Obama, Reese Witherspoon and Sam-uel L. Jackson. After her third-round comeback win over Polona Hercog, the 15-year-old used Instagram Live to express her shock, explaining that she forgot the score and thought she lost the match in the second set. She also wanted to tell her many new followers about yet another superstar shoutout.

“Jaden [Smith] posted me,” Gauff said with the dazed expression of a teenager who had just been person-ally addressed by her celebrity crush. “I had to go live to tell you that. He posted me on his Twitter and said I’m ‘The One’, and I cannot believe that.”

Social media hasn’t always been second nature for professional ath-letes. In 2008, Serena Williams became one of the first notable tennis play-ers to launch a Facebook page, more than a decade after turning pro. Maria Sharapova wasn’t far behind. Today

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the racquet? Most people wouldn’t feel that, but to a lot of these play-ers, that’s a big difference.”

Before the 2019 season, Jean-Christophe Verborg, international sports marketing director for Babo-lat, adjusted the strings on Dominic Thiem’s racquet to help him hit a heavier ball. In Florida, the up-and-comer Felix Auger-Aliassime was making similar tweaks.

Thiem began playing with Babolat in 2014, not long before solidify-ing his place inside the ATP Top 20, while Auger-Aliassime has been swinging Babolat frames long before joining the professional ranks. Their lengths of time with the company pale in comparison to its most famous endorsee, Nadal, who has played with Babolat racquets since he was 11 years old. It’s a model used by many racquet companies, who scout the junior ranks and tournaments to establish long-term relationships from an early age.

Anyone who’s ever hit a forehand can’t help but be transfixed by the

feats that the professionals pull off with their racquets, which look like magic wands in their hands. But while Grand Slam glory is unattainable for all but the absolute best, that doesn’t mean you shouldn’t be willing to experiment with your equipment to get the most out of your game.

Brian Jordan, director of tennis at the Grand Hotel in Fairhope, AL, works with a variety of players, from high-school athletes to top-ranked juniors to adults and club players competing in leagues. When he’s developing a player, he monitors and adjusts their frames as they get older.

“With juniors, I tend to ease them into a player’s racquet,” he says. “I start them off with something that generates more spin. As they get older and develop more muscle, they’ll transition to a frame that offsets the change: instead of hitting the ball two feet out, it’ll come back to a couple of feet in.”

It’s usually a different process for adults, Jordan finds, as they’ve grown more accustomed to the type of racquet they feel comfortable with.

“Adults tend to keep their racquets, and experiment with types of string and different tensions,” he says.

If players are looking to switch frames, Jordan suggests demoing different

options, but it’s crucial to put a racquet through the rigors of match play as opposed to just knocking a ball back and forth.

“People get in the rhythm of hitting,” he says. “I recommend getting out there and playing a set to put the racquet through all types of conditions.”

With modern racquet technology, Jordan says players shouldn’t hold back if they feel their game needs something extra—citing the fact that many professionals are always looking for a similar edge.

“Federer, Nadal, Djokovic: All three of those guys have made a switch,” he says. “There’s no reason the average player shouldn’t be willing to switch, too.”

Yonex equips the sport’s hottest star, Naomi Osaka, winner of the last two Grand Slams. Novak Djokovic and John Isner couldn’t have more different playing styles, and the characteristics of their Head and Prince frames reflect their disparate games.

RECREATIONAL TECH

Should You Make The Switch?

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TennisMagazineFeatures

All editorial, including covers, is subject to change*

All covered by a peerless slate of journalists and personalities, including former Grand Slam champions Chris Evert, Martina Navratilova, Jim Courier, Tracy Austin and Lindsay Dav-enport; tennis insiders Stephen Tignor, Matt Fitzgerald, Blair Henley and Peter Bodo; and legendary coaches Paul Annacone and Mark Knowles.

Inside Tennis: Interviews, opinions and the latest news

Features: Revealing profiles; insightful reporting; behind-the-scenes access; tournament, player and celebrity coverage; historical perspectives

Tennis Channel Academy: Instruction, fitness, nutrition, mental game

Lifestyle: Fashion, travel, equipment, culture

The Caribbean Connection: Tennis’ unique impact on five island nations

From the pro game to your game, our team of writers and experts delivers tennis—and everything it means— unlike anywhere else.

Page 9: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

3 8 T ENN I S .COM M AY / J U N E 2 0 1 9 M AY / J U N E 2 0 1 9 T ENN I S .COM 3 9

Leading With Love

by Stephen Tignor

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At 39, VENUS WILLIAMS commands the same type of respect, on and off the court, that she has for her entire exemplary career

She paints the only mutual canvas they know, instructing each to close their eyes and imagine being nine again. She tells them a tale: a little girl dreams of playing in the Wimbledon ladies’ final. She makes this pursuit her only priority, but one day discov-ers her persistent work to become a Grand Slam champion is not valued equally to the boys training on the next court over. She ponders this

The stage is now hers to take. Except today, in place of a bursting Centre Court full of cheers and claps, is a room of about 15 serious, steady faces. Most of these formidable figures are unlike her on the outside: they are white, they are older, and they are male.

message being sent to every girl chasing their ambitions, in tennis and all walks of life, and why those in today’s room agree with that imbal-anced notion.

A profound connection is made. Finished visualizing, reality promptly stands tall in front. Venus Williams has preached her wisdom and shared her story, but now must focus over the next 24 hours to make her desire

of winning a third Wimbledon singles title come true. The usually immov-able members are touched, and as the quiet leader exits, the impact she leaves behind is deafening.

For more than 20 years, Williams has been, and remains, a fundamen-tal fixture on the WTA tour, with her racquet and point of view. She’s not the most outspoken; she keeps to herself; she is “protective,” according to younger sister Serena; she likes to laugh; she’s glowingly graceful and reverently respected. When Venus has an opinion, her words carry the weight of her shot-making.

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Vitas Gerulaitis was a fine player who had the misfortune—in terms of his tennis achievements—to play in a golden age dominated by Bjorn Borg, John McEnroe and Jimmy Connors. Nobody, however, con-tributed more to making tennis the coolest sport in town.

“Broadway Vitas”, the ultimate ten-nis playboy, dated actresses and models, played in a rock band, partied till the small hours at the hip Studio 54 nightclub in New York, befriended artists like Andy Warhol and owned Rolls Royces and Lamborghinis. He also took cocaine, was treated for addic-tion and was named in a federal grand jury investigation into drug-dealing, although he was cleared of any wrongdoing.

Gerulaitis’ lifestyle could hardly have been a greater contrast to the hardships his parents had endured after their families joined the thousands who fled when the Russians entered Lithuania in 1939.

“We were from a wealthy family, with a lot of property, but all we took with us was one suitcase between the five of us—my parents, me, Aldona and our brother,” Vitas’ aunt Grazina said in 2010. “We left every-thing behind. We thought we would go back one day, but we never did.

“Our father was Lithuania’s chief of po-lice. He knew that he would have been killed by the Russians. As soon as we knew they were coming we left. We went to Vienna for about six months and then to Germany

by Peter Bodo

HUS OPENSPECIAL

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On the fi nal day of the 2018 French Open, as Rafael Nadal was putting the fi nishing touches on his umpteenth title in Paris—offi cially, it was his 11th—members of the media at Roland Garros received an eye-catching email from the tournament: “Invitation to the Demolition Party,” the subject line read.

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Catching up with its fellow Slams, Roland Garros is embarking on an ambitious plan to expand its grounds in Paris, and its brand around the world

by Stephen Tignor

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CONNECTICUT

If Game of Thrones was

set in Connecticut, you can bet Gillette Castle in East Haddam would play a part: this stone castle sits in a state park surrounded by pictur-esque trees. In Litchfield, a 34-foot tower sits atop Mount Tom, another state park area perfect for leaf peeping. To get more hands-on, head to Lyman Orchards in the Con-necticut River Valley—you can pick your own apples and pumpkins, scoop up a handmade pie and even squeeze in a round of golf.

Nothing beats a crisp beer at the end of a long day outdoors: Explore the world of New Eng-land IPAs, stouts, porters and lagers at Great Falls

Brewing Company’s brewery and taproom in North Canaan. Or, for something with a twist, try a sour, or barrel-aged experimental brew from the Two Roads Brewing Company in Stratford.

STAY: The Homestead Inn in Greenwich ¬is home to the award-winning French restaurant Thomas Henkelmann and elegant rooms upstairs to repair to post-feast. For a more rustic, rural stay, head to the Litchfield Hills, where you can book one of 18 luxurious themed cottages, each designed by different architects, at Winvian Farm.

PLAY: Chelsea Piers Con-necticut in Stamford is a major sports and fitness hub, with seven indoor

tennis courts available for rent, along with clinics and private lessons and summer camps for kids. For more of a luxurious getaway, the Mayflower Inn & Spa in Washington, CT, is one of the state’s most impeccable resorts. There’ just one tennis court, but it’s a beauty.

MAINE

Famous for its lobster and

whale-watching in the summer, Maine has some incredible spots to hike in the fall, replete with panoramic views of nature ablaze in color. On Mount Desert Island in Acadia National Park, a hike up Cadillac Mountain leads to stunning views of the island’s coastline. Another great vantage point for frame-worthy photos

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is Penobscot Narrows Bridge & Observatory, the world’s tallest bridge observatory. In the Ken-nebec Valley, you can hike the Appalachian Trail or get behind the wheel for a drive on The Old Canada Road, one of Maine’s four nationally designated scenic byways.

STAY: If Portland is your jumping off point for exploring the state, The Francis will immerse you in local ambiance. The small, 15-room hotel has stylish rooms with wooden floorboards and its historic building, the Mellen E. Bolster House, is filled with local art and craftwork. To be closer to Mother Nature, try glamp-ing in one of the luxury tents or “Hideaway Huts” (A-frames on wheels) at Sandy Pines, located in the forest near Goose Rocks Beach.

PLAY: In its former life, Mi-gis Lodge on Sebago Lake was a summer camp, and it still provides that all-American experience to-day, with cottages, lodge rooms, ample grounds and three Har-Tru tennis courts, one with cover

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T R A V E L

When the temperature starts to drop and the foliage begins to pop, there’s no better place to be than NEW ENGLAND. Scenic drives, farm-hops and hearty feasts of seafood and the fall harvest are yours for the picking. Get the most out of the season at these top spots across the region.FallFlavor

b yR E B E C C A W A L L W O R K

Tennis Life

All editorial, including covers, is subject to change.*

January/February: Season Preview

Cover Story: OK, now who’s the greatest of all time? Hitting the reset button on Roger Federer, Rafael Nadal and Novak Djokovic, and where they may go next.Styles of the Greats What makes the Big 3 so great? The Competition of the Competitions The new ATP Cup, the transformed Davis and Fed Cups, and the three-year-old Laver Cup: which of these team events will survive, and are there more on the horizon? Tennis Analytics Where can statistics be most useful in tennis, and how does it com-pare to other sports?PLUS: Our ATP & WTA Preview

March/April: The Indian Wells Issue

Cover Story: Bianca Andreescu’s US Open title was foreshadowed with her triumph at Indian Wells. What can the fearless Canadian do in her 20s?Indian Wells’ Impact Should it be the fifth major? Should its doubles event be a major? Also: exploring the new Oracle Pro Series.Tennis and Gender Equality The sport has led the way in this area, and in equal pay. What’s next?The Traveling Tennis Fan Resorts and tournaments to add to your bucket list.PLUS: The latest racquets for your game

Tennis Magazine 2020 EditorialCalendar

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Texas’ sizeis exceeded only by itswide-ranging attractions

T R A V E LTennis Life

The wildfl owers are in bloom and the weather’s warming up: spring is the perfect time for a Texas getaway. Here are some fresh ways to explore the Lone Star State’s big cities—and one little town getting serious buzz.Lone

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T R A V E LTennis Life

The wildfl owers are in bloom and the weather’s warming up: spring is the perfect time for a Texas getaway. Here are some fresh ways to explore the Lone Star State’s big cities—and one little town getting serious buzz.Lone

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AUSTINYes, there are bands to see

and barbecue to eat, but to get into the swing of spring, head to the Lady Bird Johnson Wildflower Center (wildflower.org) and surround yourself with hundreds of Texas plant species. You can wander colorful trails, take guided garden tours and nature drawing classes, or forage for native edibles like prickly pear and Texas persimmon. Tuesday Twilights With a Twist pair the gardens with music, cocktails and the sunset.

1For the music Austin

is famous for—indie and country—look for longtime favorites like The Little Longhorn Saloon (thelittlelonghornsaloon.com) and Hole in the Wall (holeinthewallaustin.com). Or, take the Austin Live Music Crawl (austinde-tours.com) to seek out lesser-known venues and catch a few shows with a local music guide.

If you need to get out of the sun, visit the Blanton Museum of Art (blanton-museum.org), with works from ancient greek pot-tery to abstract expres-

sionism. But if you’re in the mood to bask in the heat—and get your heart racing—head to NLand Surf Park (nlandsurfpark.com) for a clinic or group surfing session on the 14-acre inland surf lagoon. A taproom overlooking the action provides tasty post-surf rewards.

Spring Events: The Pecan Street Spring Festival (May 4–5); The West Austin Studio Tour (May 11–12 & 18–19); The Hot Luck Festival (May 23–26) for food and live music.

Stay and Play: The historic Driskill Hotel (driskillhotel.com) in town; for tennis during your stay, visit Horseshoe Bay Resort, Texas Lake & Hill Country (hsbresort.com). Tennis-and-wine week-ends, a dedicated doubles weekend, summer camps for kids and USTA red-clay tournaments are available. In New Braunfels, the acclaimed John Newcombe Tennis Ranch (newktennis.com) offers a range of adult getaways, including court time, meals, accomoda-tions and entertainment.

Renowned for its bar and music scenes (above right, at the Stay Gold), Austin’s nightlife is an attraction all its own. But the daytime offers visitors plenty, including spiriting yoga indoors (at the Blanton Museum of Art) and refreshing exercise on the water (at the NLand Surf Park).

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Whether it’s Roger Federer and the Williams sisters wielding Wilson frames en route to Grand Slam glory, or Rafael Nadal employing his Babolat to become one of the sport’s all-time greats, superstars are as identifi able by their racquet of choice as they are their accomplishments.

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Tennis Life

The same can be said about Novak Djokovic, who recently began his 10th consecutive year playing with a Head frame in triumphant style, winning his seventh Australian Open and 15th Grand Slam title. Before this decade of dominance, Djokovic swung a Wilson, which he used to win his first major title at the 2008 Australian Open. A year later, the Serbian set off to defend his title in Melbourne with a Head racquet, after signing a lucrative endorsement deal with the American company.

“It was a very important decision for me,” the 21-year-old Djokovic said. “As I said before the tournament, it takes time mentally to make this switch.”

It would be nearly three years before Djokovic won another Grand Slam title. While some health issues held him back during that stretch, it’s also nearly unprecedented for a player to immediately claim the game’s grandest prizes as they adjust to a new frame.

So, why do the pros switch?

GametheFrame GameFrame GametheFramethe

Even the most successful pros switch theirracquets. Here’s why—and why you may want to consider doing the same

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by Peter Bodo

Horrifying circumstances led to Petra Kvitova’s “second career.” More than two years after a life-changing incident, the Czech is more than just a sentimental favorite at the French Open

The memory of the man who invaded Kvitova’s home and severely injured her left, hitting hand in December 2016 will never go away.

“I’ve been through many, many things, not really great ones,” the 28-year-old Czech said at this year’s Australian Open, during her runner-up press conference.

Kvitova repeated the words of gratitude she had told her team inside Rod Laver Arena, following a narrow defeat to Naomi Osaka, as she basked in the admiration of a supportive

crowd. Her team’s faith and confidence in her, she said, were invaluable.

“I didn’t know if I going to hold the racquet again,” Kvitova said. “But I’m holding it now. Thank you.”

Thus, one chapter in the unexpect-edly dramatic life of Petra Kvitova quietly closed on that sultry evening: a tale of powers stolen and now regained. Having done no better than two Grand Slam quarterfinals since winning her second Wimbledon title in 2014, Kvitova appears to be a force at the majors once again.

Petra Kvitova is no longer haunted by the queasy feeling she sometimes experienced when picking up a racquet with her surgically repaired left hand. She doesn’t scan public places any more, anxiously looking for strangers. She’s gotten over her fear of being alone, something she felt even in the safe confi nes of a tournament locker room.

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SOUND advice• PRICE: $159 ($199 with wireless charging case)

• WEBSITE: apple.com

• WEIGHT: 4g

• TOTAL PLAYTIME: 24+ hours (5 playback/19+ in charging case)

• SWEAT AND WATERPROOF RATING: N/A

Additional Features:• Second-generation with improved battery power and sound quality, especially in outdoor environments• 15-minute charge results in 3 hours of playback• Voice-activated Siri enables hands-free control over music volume and song selections• Lightweight, comfortable design that promotes a universal fit• Faster and virtually seamless integra-tion between active iOS devices• Charge with Lightning Port or wirelessly on a Qi-compatible charging mat

5 / APPLE

AirPods• PRICE: $200

• WEBSITE: bose.com

• WEIGHT: 9.1g

• TOTAL PLAYTIME: 15 hours (5 playback/10 in charging case)

• SWEAT AND WATERPROOF RATING: IPX4

Additional Features:• StayHear+ Sport tips spread contact evenly around inside of the ear for a secure, firm fit • Multi-function button can play, pause and skip tracks, or take and end calls• Charging case magnetically holds each earbud in place• Bose Connect App integrates with Apple Music and TuneIn internet radio• “Find My Buds” feature on the app displays the last time and place earbuds were used • Available in four colors: Black, Bright Orange, Midnight Blue, Ultraviolet

6 / BOSE

SoundSport Free

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• PRICE: $150

• WEBSITE: jlabaudio.com

• WEIGHT: 10g

• TOTAL PLAYTIME: 38 hours (6 playback/32 in charging case)

• SWEAT AND WATERPROOF RATING: IP55

Additional Features:• Custom earhook design for secure comfort during any workout• Three EQ sound settings: JLab Signature, Balanced, Bass Boost• Be Aware Audio permits background noise for safe listening when running or exercising outside• Charging case includes phone-charging capabilities• Upgraded Class 1 Bluetooth 5 connection for clear, bold sound• Seven different-sized gel ear tips and a set of Cloud Foam tips for a custom fit• Two-year JLab warranty

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Epic Air Elite

advice advice advice advice advice adviceAPPLE

AirPods

advice adviceSOUND adviceWhether you’re hitting the gym, the running trail or the practice courts, music makes any workout better. These completely wireless earbuds are designed to handle the most extreme conditions and deliver the perfect soundtrack to your toughest training sessions

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SOUND advice• PRICE: $159 ($199 with wireless charging case)

• WEBSITE: apple.com

• WEIGHT: 4g

• TOTAL PLAYTIME: 24+ hours (5 playback/19+ in charging case)

• SWEAT AND WATERPROOF RATING: N/A

Additional Features:• Second-generation with improved battery power and sound quality, especially in outdoor environments• 15-minute charge results in 3 hours of playback• Voice-activated Siri enables hands-free control over music volume and song selections• Lightweight, comfortable design that promotes a universal fit• Faster and virtually seamless integra-tion between active iOS devices• Charge with Lightning Port or wirelessly on a Qi-compatible charging mat

5 / APPLE

AirPods• PRICE: $200

• WEBSITE: bose.com

• WEIGHT: 9.1g

• TOTAL PLAYTIME: 15 hours (5 playback/10 in charging case)

• SWEAT AND WATERPROOF RATING: IPX4

Additional Features:• StayHear+ Sport tips spread contact evenly around inside of the ear for a secure, firm fit • Multi-function button can play, pause and skip tracks, or take and end calls• Charging case magnetically holds each earbud in place• Bose Connect App integrates with Apple Music and TuneIn internet radio• “Find My Buds” feature on the app displays the last time and place earbuds were used • Available in four colors: Black, Bright Orange, Midnight Blue, Ultraviolet

6 / BOSE

SoundSport Free

J U LY / A U G U S T 2 0 1 9 T ENN I S .COM 5 9

• PRICE: $150

• WEBSITE: jlabaudio.com

• WEIGHT: 10g

• TOTAL PLAYTIME: 38 hours (6 playback/32 in charging case)

• SWEAT AND WATERPROOF RATING: IP55

Additional Features:• Custom earhook design for secure comfort during any workout• Three EQ sound settings: JLab Signature, Balanced, Bass Boost• Be Aware Audio permits background noise for safe listening when running or exercising outside• Charging case includes phone-charging capabilities• Upgraded Class 1 Bluetooth 5 connection for clear, bold sound• Seven different-sized gel ear tips and a set of Cloud Foam tips for a custom fit• Two-year JLab warranty

4 / JLAB

Epic Air Elite

advice advice advice advice advice adviceAPPLE

AirPods

advice adviceSOUND adviceWhether you’re hitting the gym, the running trail or the practice courts, music makes any workout better. These completely wireless earbuds are designed to handle the most extreme conditions and deliver the perfect soundtrack to your toughest training sessions

b yJ O N L E V E Y

All editorial, including covers, is subject to change.*

May/June:Road to Roland Garros

Cover Story: Dominic Thiem, two-time French Open runner-up, remains Rafa’s top threat. A nice guy with a beautiful game, can he finally dethrone the king?Profile: Patrick Mouratoglou, coach of Serena Williams, Stefanos Tsitsipas and Coco Gauff.Tennis Commentating A behind-the-scenes look at one of the sport’s most interesting jobs. Plus: how you can should watch tennis on TV to improve your game.Sofia Kenin & Amanda Anisimova Two U.S. teens with Russian parents who have polar-opposite personalities. How have their upbringings led to fast success?PLUS: Shoes that will help you play—and look—good

July/August:Wimbledon and the Olympics

Sloane Stephens: Is she America’s best hope for a major or a medal this summer?Kei Nishikori & Naomi Osaka Ground-breakers for their country, the pair will be two of Japan’s most billed athletes at the Tokyo Olympics.Tennis and Mental Health This has become a major topic in and out of sports, and tennis players have engaged with it. Plus: ways for recreational players to maintain good mental-health habits.Fashion Spotlight Tennis bags and totes; the latest apparel trendsPLUS: Puerto Rico’s Monica Puig returns to the Summer Games as a surprise gold medalist

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Look good, play good: retro style and modern technology works for players of all ages

In most sports, players are required to wear uniforms. Tennis affords its athletes the opportunity to show off their personal styles through attire. It’s a tradition that has led to some iconic pieces and designs that have crossed over from performance to fashion: trendy sneakers; track jackets; sporty polos. And classic tennis remains chic. This collection of apparel from vintage brands taps into the game’s rich heritage for looks that work both on and off the court.

Tennis Life

coololdschoolcoolschoolcoololdschoololdschoolcoolschoolcoololdschoololdcoolcoolschoolcoolschool

• PRICE: $195

• WEBSITE: toryburch.com

The V-Neck Tennis Dress harkens back to iconic, elegant 1970s sportswear. Fitted, fully lined and with a drop waist, it’s made from performance jersey (polyester-spandex blend) with a silky-soft feel. Breathable, moisture-wicking fabric has great stretch and recovery for match play.

3 / TORY SPORT

V-Neck Tennis Dress• PRICE: $90

• WEBSITE: lacoste.com

The flowy design of this lightweight, all-over pleated skirt affords ease of movement and a great look when moving around the court. The skirt is made with a tough, breathable, ultra-dry stretch knit to stand up to the toughest matches and conditions. Built-in shorts and a forgiving waistline, adorned with the green crocodile, completes this mix of comfort and performance.

2 / LACOSTE

Pleated Tennis Skirt• PRICE: $250

• WEBSITE: lacoste.com

Crafted in shiny fabric, this sweatsuit features a zip jacket with a colorblock design, stand-up collar and contrast mesh lining. 3D Lacoste Sport lettering is displayed on the back. The solid color drawstring pants have contrast piping and zip leg bottoms.

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Tracksuit

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“My life is like a speeding bullet that just hasn’t hit the target yet,” Stefanos Tsitsipas wrote on Twitter this spring. Accompanying his words was a photo of the 20-year-old Greek staring soul-fully into the camera while taking a water break during practice.

The statement and the picture were pure Tsitsipas: sincere, self-dramatizing, restlessly unsatisfied—and expressed on social media.

In a word: youthful.Of all the players who make up

tennis’ up-and-coming generation, Tsitsipas most fully embodies and embraces the often-thrilling, sometimes-painful process of growing up, both as a player and a person. More specifically, the Athens native embodies a generation of young male players who are attempting, so far without much success, to fill the very big shoes of Roger Federer, Novak Djokovic and Rafael Nadal.

As with everyone else in his cohort, life these days for Tsitsipas can feel

like one long learning experience. Or, to use his words, it can feel like a speeding bullet that finds its target some weeks, but still flies well wide of the mark during others.

In January, Tsitsipas hit the bull’s-eye when he upset Federer in the fourth round of the Australian Open. “Changing of the guard!” headlines around the world screamed. Tsitsipas was praised not just for defeating Federer, but for doing it with an upd-ated version of The Maestro’s game.

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Part Old World, part post-millennial, Stefanos Tsitsipas is trying to scale the heights of the game, and see all the sights along the way

Thought Leader

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“Now, of course, I am happy because I can say I’m Top 10—not only Flavia in the family,” says Fognini with his ever-present smile.

All that’s missing from Fognini’s resume, in his eyes, is his wife’s crown-ing achievement: a Grand Slam singles title. The site of Pennetta’s major vic-tory—and also where she announced her retirement, at 33—is something of

Life is pretty good for Fabio Fogni-ni these days. In April, the gregari-ous Italian won the biggest title of his career at the Monte Carlo Masters in Monaco, about 25 miles from his home in Sanremo.

“I was practicing from 14 to 18 [years old] sometimes in Monte Carlo, at the tennis club where I won the tournament,” Fognini says. “Especially

because of family and friends that could come there, it was perfect.”

In June, about two weeks after his 32nd birthday, Fognini became the third-oldest player to break into the ATP Top 10 for the first time. It took him 15 years in the pros, and three years as a married man—to fellow Italian Flavia Pennetta—to reach the ranking milestone.

HUS OPENSPECIAL

FabioFlavia

Fabio

With newfound support, boundless passion—and someone else’s US Open trophy sitting at home—32-year-

old Fabio Fognini is more motivated to win than ever

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“Now, of course, I am happy because I can say I’m Top 10—not only Flavia in the family,” says Fognini with his ever-present smile.

All that’s missing from Fognini’s resume, in his eyes, is his wife’s crown-ing achievement: a Grand Slam singles title. The site of Pennetta’s major vic-tory—and also where she announced her retirement, at 33—is something of

Life is pretty good for Fabio Fogni-ni these days. In April, the gregari-ous Italian won the biggest title of his career at the Monte Carlo Masters in Monaco, about 25 miles from his home in Sanremo.

“I was practicing from 14 to 18 [years old] sometimes in Monte Carlo, at the tennis club where I won the tournament,” Fognini says. “Especially

because of family and friends that could come there, it was perfect.”

In June, about two weeks after his 32nd birthday, Fognini became the third-oldest player to break into the ATP Top 10 for the first time. It took him 15 years in the pros, and three years as a married man—to fellow Italian Flavia Pennetta—to reach the ranking milestone.

HUS OPENSPECIAL

FabioFlavia

Fabio

With newfound support, boundless passion—and someone else’s US Open trophy sitting at home—32-year-

old Fabio Fognini is more motivated to win than ever

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onourmindGA GREEN SCENES

You don’t have to run or bike—though you certainly can—to get the most out of Atlanta’s most beloved outdoor spaces. Piedmont Park hosts some of the summer’s best events in Georgia, including the Atlanta Ice Cream Festival (July 27), featuring scoops from local and national ven-dors, and the Piedmont Park Arts Fest (August 17–18), which showcases works of painters, pho-tographers, sculptors and master craftsmen and craftswomen.

For a taste of street art, head to the Atlanta BeltLine Eastside Trail. This three-mile portion of the 22-mile rejuvenated rail line connects the Midtown and Reynold-stown neighborhoods and is dotted with murals and graffiti art.

The Atlanta BotanicalGarden makes for a refreshing retreat on a

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warm day, but it’s also the site of some hot concerts. Pack a picnic from a local farmer’s market and claim a spot on the Great Lawn for shows that include the John Butler Trio (July 26), Toad the Wet Sprocket (August 16) and Melissa Etheridge (August 17).

DO IT FOR THE CULTURE

Cool off between outdoor adventures with visits to one of Atlanta’s excellent arts and cultural institu-tions. In Midtown, explore The High Museum of Art, where summer exhibitions include Of Origins and Belonging, Drawn from Atlanta, featuring the work of local artists. Weekend family tours give young-sters and parents an interactive way to learn.

Two other artsy hubs to check out are the Museum of Design Atlanta, which turns the spotlight on guitar design with the new exhibition Wire & Wood: Designing

Iconic Guitars, and the contemporary art-focused SCAD Museum of Art.

Summer evenings are well spent catching a show at the historic Fox Theatre, the Atlanta Symphony Orchestra or at the Alliance Theatre, which just completed a $32 million renovation that puts the audience 15 feet closer to the stage.

History buffs can delve into the nation’s African-American heritage at the Martin Luther King, Jr. National Historical Park, in Sweet Auburn. For local history, visit the Atlanta History Center, replete with a new custom-built Cyclorama building to showcase the soaring, sprawling Battle of Atlanta painting.

Part of the city’s sports fabric for generations, the Braves play ball at SunTrust Park. Atlanta is also home to the Falcons (NFL), the Hawks (NBA) and, most recently, Atlanta United FC (MLS).

The summer is a time for exploring festivals, diving into the arts and relaxing in green parks and gardens—all of which are abundant in Atlanta. Whether you cool off inside for a spot of artistic immersion, or take to the great outdoors for a summer concert or festival, inspiration can be found throughout Atlanta’s vibrant neighborhoods. Here are some of the best ways to enjoy a warm-weather visit to this beacon of the New South.

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Tennis Life

The home of the Braves, Atlanta is ripe with fresh flavors, captivating culture—and plenty of tennis

All editorial, including covers, is subject to change.*

September/October:US Open Special

Cover Story: Is Nick Kyrgios America’s favorite tennis player? A look at the Aussie’s good, bad and ugly.Profile: Daniil Medvedev Meet the sport’s newest lovable villain, who won the 2019 summer—and won the New York City fans over.Madison Keys World-wise and still just 25.Caty McNally The 17-year-old’s versatile game is something any player can learn from.The Present and Future of Betting With in-match betting, tennis leads the discussion on a topic that is impacting how all sports are watched and covered.PLUS: Tennis’ unique watch culture

November/December 2020 Wrap-Up Recurring FeaturesDepartments: Chrissie’s View; Court of Appeals; Parting ShotInside Tennis: Aces & Faults; Tennis Conver-sation; The Roundtable RallyTennis Channel Academy: Great Shots; Instruction; Doubles; Fitness; Nutrition; Mental Game

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36 tennis.com March/April 2015

SLS SOUTH BEACH1701 Collins Avenue, Miami BeachIf your finger has to be on the pulse, the SLS is where you must lay your head. Frenchman Philippe Starck’s interiors are a little bit Alice in Wonderland, but the mirrors on the ceiling above the bed are pure South Beach. SLSHOTELS.COM/SOUTHBEACH

STROLL LINCOLN ROADIgnore the chain stores and the over-priced restaurants—Lincoln Road is the heart of Miami’s voyeuristic cul-ture. This is where people-watching is a sport unto itself.

MARCH 19-24: FELA!Yes, Miami is into the arts. This blend of dance, theater and music tells the story of Afroboat star Fela Kuti. At the Adrienne Arsht Center for the Performing Arts, 1300 Biscayne Blvd., Miami. ARSHTCENTER.ORG

MARCH 31:LET’S GO, HEAT!Switch sports for the night. See Chris Bosh in his own house against San Antonio in a rematch of the past two years’ NBA Finals. At the American Airlines Arena, 601 Biscayne Blvd., Miami.NBA.COM/HEAT

MARCH 20-24: MODELIZEThe Miami Beach International Fashion Week is an industry event. Its 15th anniversary run, at the beach’s con-vention center, will mean that models will be in healthy supply in South Beach.MIAMIFASHIONWEEK.COM

MARCH 22-MAY 5: ARTYou’ve heard of Art Basel, so you know this town likes its art. See MOCA’s latest acquisitions at the museum’s 15th Anniversary Collec-tion show. At the Museum of Contempo-rary Art, North Miami, 770 Northeast 125th Street, Miami. MOCANOMI.ORG

Star ParkingWhen strolling Lincoln Road, leave your rental in the only place worth parking: the 1111 Lincoln garage, on the corner of Alton Road. Designed by Herzog & de Meuron, it’s an architectural icon, a high-end shopping spot, home to buzzy restaurants and—oh, yeah—a place to leave your car.

SLSSOUTHBEACH

SEE What to do when

you’ve had enough racquet

MERRICK PARK358 San Lorenzo Avenue, MiamiIf the Williams Sisters’ style inspires you to flex your credit card, the Village of Merrick Park in Coral Gables is the closest mall to Crandon Park. It has everything you need to prep your preppy look, including a Lacoste outpost.VILLAGEOFMERRICKPARK.COM

AVENTURA MALL9501 Biscayne Blvd, AventuraSunny Isles Beach is THE destination for the ultimate shopping experience. With their of countless variety of shopping venues (there is over 250 specialty stores alone!), the shopping scene is reason enough to make the City of Sunny Isles Beach one of your destinations. Be sure to visit Aventura Mall, anchored by Bloomingdale’s, Macy’s, Nordstrom and a Lacoste store at which the brand’s specialists are on-hand to recom-mend the perfect style and fit.AVENTURAMALL.COM

AN ALL-EXPENSES-PAID TRIP TO THE 2016 MIAMI OPEN!Enter now at TennisTuesday.net/MiamiTrip!Think you know all there is to know about the Miami Open? It’s been 30 years since the first tournament, and we’ve got a challenging quiz at TennisTuesday.net/MiamiTrip to test your knowledge. Ace it, and be entered to win a num-ber of prizes, including an all-expeneses-paid trip to the 2016 Miami Open!

MERRICK PARKSHOPPING

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+ T H E L A C O S T E S P O R T C O L L E C T I O N I S T H E P E R F E C T P R O S H O P F O R T E N N I S P L A Y E R S — C H E C K I T O U T A T L A C O S T E . C O M

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By all accounts, players love the Miami Open. But, as good as the play gets at the Crandon Park Tennis Center in Key Biscayne, the high-gloss appeal of the Magic City itself helps make this one of the most coveted events on the WTA and ATP World Tours. Simply put, athletes love Miami—especially the glitziest neighborhood of them all, South Beach. And Miami loves them right back, rolling out the red carpet each March with luxurious amenities at the Open and high-profile after-hours parties. But why should the A-listers have all the fun? Here’s how to enjoy Miami as if you had the fame and robust bank accounts of the Federers and Sharapovas of the world.

MIAMI!BIENVENIDO A

Fan GuideSERAFINA1111 Collins Avenue, Miami Beach(inside the Dream South Beach Hotel)Miami is overrun with Italian restaurants, but this newcomer (an outpost of the popular New York and Hamptons flagships) trumps the old-school joints with lighter, simpler dishes from Northern Italy. Thin-crust pizzas and even pastas—most notably the Farfalle al Limoncello—are full on flavor without over-loading you with calories.SERAFINARESTAURANT.COM

EDGE STEAK AND BAR1435 Brickell Avenue, Miami (inside the Four Seasons Hotel)If you don’t want to stray far from the Crandon Park courts but need to do some pow-wowing in a classy environment, head to this steakhouse inside the Four Seasons. Filet and prime strip are also available in petite cuts, and all are dusted with a signature house spice rub. Save room for the Cheesecake Pops, a small serve of dessert that proves that you can have your cake and eat it too—without too much damage to the diet.EDGERESTAURANTMIAMI.COM

FLORIDA COOKERY1545 Collins Avenue, Miami BeachAre you the kind of traveler that prides yourself on going local? Then a visit to this new beach restaurant is a must. Chef Kris Wessel turns out updates on dishes unearthed from his grandmother’s dog-eared copy of a 1940s book called—yep—Florida Cookery. That explains such dishes as Cast Iron Seared Sunshine State Frog Legs and Grandma Esther’s Mango, Key Lime and Florida Strawberry Pie. But the sleek setting? That’s pure South Beach, circa 2013.

BAR CENTRO1701 Collins Avenue, Miami BeachWith fans spinning overhead and a plate of tapas from award-winning chef Jose Andres en route from the kitchen, there’s no better spot in South Beach than right here, on the patio of the SLS Hotel. Settle in and stay for a while: Punch bowls of agave con leche, margaritas and mojitos are yours for the ordering.SLSHOTELS.COM/SOUTHBEACH

POST-MATCH COCKTAILS & BITES

FIFTY MIAMI485 Brickell Avenue, MiamiWhether you’re trying to wow a date or rub-ber-necking at the view from 50 floors above Biscayne Bay, FIFTY delivers the glitz. A popular place for a pre-dinner drink, it’s a good spot to mingle with young locals and jet-setting fly-bys.VICEROYHOTELSANDRESORTS.COM

Celeb-Spo�ingBest bets for spotting tennis stars and the celebs who love them include The Bazaar and Katsuya at SLS Hotel South Beach, Prime One Twelve (which takes steakhouse to the luxe-max) and Zuma at the Epic Hotel downtown.

BOTH AT AND AWAY FROMTHE MIAMI OPEN COURTS

ENJOY THE Magic City

b y R E B E C C A WA L LW O R K

BAR CENTRO

LUNCH AT THE BEACH

DINNER

SERAFINA

Multi-Platform & Integration Opportunities

Travel

Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS (CONT'D)

Digital & Social Extensions

Content Destination on Tennis.com

Tennis Tuesday Interactive Content

Social Media Post

Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS

Issue: May/June 2015Execution: Custom Content Special Section

Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS (CONT'D)

Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS

Issue: May/June 2015Execution: Custom Content Special Section

Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS (CONT'D)

Page 13: the perfect match 2020 media kit - tennisadsales.com€¦ · Tennis Media. Connecting . With Fans On All Platforms. Tennis Channel. Tennis.Com. Social Tennis Magazine. SBGTV Television

Case Study SOLGAR FULL SPECTRUM CURCUMIN

Issue: September/October 2015Execution: Exclusive Editorial Sponsorship + Custom Content Advertorial Series with Sweepstakes

Case Study SOLGAR FULL SPECTRUM CURCUMIN

Issue: September/October 2015Execution: Exclusive Editorial Sponsorship + Custom Content Advertorial Series with Sweepstakes

Multi-Platform & Integration Capabilities

Instructional/Gear

Case Study SOLGAR FULL SPECTRUM CURCUMIN (CONT'D)

Case Study SOLGAR FULL SPECTRUM CURCUMIN (CONT'D)

Case Study SOLGAR FULL SPECTRUM CURCUMIN (CONT'D)

Digital & Social Extensions

Sweepstakes Entry Page with ROS Promotional Ad Units

Tennis Tuesday Sweepstakes Promotion Ad Placement

Weekly Social Media Sweepstakes Promotion

As part of the campaign, Solgar also received:• Tip of the Week Sponsorship

• ROS and HPTO brand campaign

• Custom Sampling at Saddlebrook Resort