Tennis Magazine 2021 Media Kit

the perfect match 2021 media kit

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Tennis Magazine is the premier print provider of tennis lifestyle and professional tour-nament coverage. Appealing to both the fan and the player, the sport’s longest published and most infl uencial magazine off ers a comprehensive and authoritative look at one of the nation’s most popular sports across all aspects of the game. From the latest pro game and player news to health, fi tness, nutrition, lifestyle, travel and gear; Tennis Magazine covers it all while targeting the most passionate and engaged fans.

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Tennis Magazinepremier print provider of tennis lifestyle and premier print provider of tennis lifestyle and Tennis Magazinepremier print provider of tennis lifestyle and nament coverage. Appealing to both the fan and the player,

SOURCES:2020 IPSOS Affl uent Survey USA

Tennis Magazine’sAudience: Well-RoundedBeyond the Court

Rate Base: 400,000Total Audience: 1,100,000

Median HHI: $193,500

Demographics:

Median Age: 42

Adults 25-54: 70.4%

Married/Dual Decision Makers: 88%

Median HHI $150k+: 75%

C-Level: 201% above average

$1,602,200Net Worth: $1,602,200

College Education: Some college or more = 96%

Top Management: +74% above averageTop Management:

199%

Passionate Tennis PlayersPlayed in Past Year

Above Average+50.4%Tennis Magazine

16.9%Average Affl uent A18+

Tennis Magazine’sAudience: Well-RoundedBeyond the Court

Rate Base: 400,000Total Audience: 1,100,000

Median HHI: $193,500

Married/Dual Decision Makers: 88%

Median HHI $150kMedian HHI $150k

C-Level: +201%

$1,602,200Net Worth:

College Education

+199%Above Average

+

Top Management: Top Management:

Tennis Magazine 2020 Rates

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THE DECADE T O C O M E

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How did Coco Gauff get so good so fast?

It was Arthur Ashe Kids’ Day at the 2019 US Open, and the hundreds of noisy young New Yorkers who had gathered in Louis Armstrong Stadium watched intently as a girl not much older than they were, 15-year-old Coco Gauff, walked on court with a smile and a wave.

Three girls darted down to the front row and leaned as far into the playing area as they could; they seemed most impressed by Gauff’s immaculate green nail polish. Other children stood, cradling oversize tennis balls, and waited patiently for an autograph. Some beat the plastic Thun-derstix that were handed out for the festivities. Others called out “Co-co!” Some waved in her direction as if she

were an old friend. But when Gauff eased her long limbs to the left side of the court and blistered a backhand down the line, everyone in the arena—child and parent alike—made the same sound at once: “Ooooohhhh!!!”

That awed roar was a good summation of Gauff’s sum-mer as a whole. It was a wow from start to finish; or, as Coco might say, it was “amazing” and “super shocking.”

In June, the Atlanta native and Florida resident was a promising junior; by Labor Day, she was the future of American tennis, and she had leapt to the top of the sports-marketing heap. Team 8, Roger Federer’s agency, represented her. New Balance rolled out an ad

Novak DjokovicNovak Djokovic

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> Novak Djokovic had just won Wimbledon for a fifth time, in an agonizingly intense five-hour classic against Roger Federer. He had saved two match points and survived a final-set tiebreaker. He had lost more points, hit fewer winners and at times appeared to lose his way on Centre Court.

But as he had on so many occasions over the past 10 years, Djokovic found a way to win anyway. The 32-year-old, who has helped stage countless thrillers, described this one as “the most mentally demanding match I was ever part of.”

So what was Djokovic asked afterward? The questions revolved, as they often do with him, around two subjects: (1) How the crowd had been against him; and (2) How he was getting “closer and closer” to “catching” Federer and Rafael Nadal.

The chain of events that day—a Djokovic victory, an audience rooting against him, a media preoccupied with Federer and

Nadal—was a pretty good summation of the last decade in men’s tennis. Faced with Federer-loving crowds for so long, the only thing Djokovic could do was trick his mind into believing their cheers were for him.

“When the crowd is chanting ‘Roger,’ I hear ‘Novak,’” Djokovic said with a laugh at Wim-bledon. “It’s similar, ‘Ro-ger’ and ‘No-vak.’”

“Unfortunately for Novak, he came along in the era of Nadal and Federer,” Tennis Channel’s Paul Annacone says. “While he has been magnificent, it’s so difficult for him to truly get the credit he deserves.”

There’s a narrow truth to the notion that Djokovic is “catching up” to Roger and Rafa. Yes, he trails them in tennis’ most high-pro-file stat: major titles—Federer has 20, Nadal 19, Djokovic 16. But our obsession with this race obscures the fact that over the past 10 years, Djokovic has passed his rivals by.

Since the start of 2010, Djokovic has won 15 majors, to Nadal’s 13 and Federer’s five.

2010 -2019 RecordThrough 2019 US Open

• Australian Open54 wins / 4 losses

• Roland Garros52 wins / 9 losses

• Wimbledon57 wins / 5 losses

• US Open53 wins / 6 losses

• ATP Finals30 wins / 7 losses

• Overall614 wins / 97 losses

The Serbian overcame two living legends, and their fervent fan bases, to assemble one of the best and most consistent 10-year runs in tennis history

THE DECADE I N R E V I E W

Men’s Player of the Decadeb y S T E P H E N T I G N O R

Novak Djokovic


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THE DECADE I N R E V I E W

In 2010, Instagram became a partof our lives. Ten years later, social media’s impact on tennis hasn’t stopped going viral

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In 2010, Instagram became a partof our lives. Ten years later, social media’s impact on tennis hasn’t stopped going viral

When Cori “Coco” Gauff became the youngest player since 1991 to reach the fourth round at Wimbledon, she received congratulations via social media from megastars like Michelle Obama, Reese Witherspoon and Sam-uel L. Jackson. After her third-round comeback win over Polona Hercog, the 15-year-old used Instagram Live to express her shock, explaining that she forgot the score and thought she lost the match in the second set. She also wanted to tell her many new followers about yet another superstar shoutout.

“Jaden [Smith] posted me,” Gauff said with the dazed expression of a teenager who had just been person-ally addressed by her celebrity crush. “I had to go live to tell you that. He posted me on his Twitter and said I’m ‘The One’, and I cannot believe that.”

Social media hasn’t always been second nature for professional ath-letes. In 2008, Serena Williams became one of the first notable tennis play-ers to launch a Facebook page, more than a decade after turning pro. Maria Sharapova wasn’t far behind. Today


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the racquet? Most people wouldn’t feel that, but to a lot of these play-ers, that’s a big difference.”

Before the 2019 season, Jean-Christophe Verborg, international sports marketing director for Babo-lat, adjusted the strings on Dominic Thiem’s racquet to help him hit a heavier ball. In Florida, the up-and-comer Felix Auger-Aliassime was making similar tweaks.

Thiem began playing with Babolat in 2014, not long before solidify-ing his place inside the ATP Top 20, while Auger-Aliassime has been swinging Babolat frames long before joining the professional ranks. Their lengths of time with the company pale in comparison to its most famous endorsee, Nadal, who has played with Babolat racquets since he was 11 years old. It’s a model used by many racquet companies, who scout the junior ranks and tournaments to establish long-term relationships from an early age.

Anyone who’s ever hit a forehand can’t help but be transfixed by the

feats that the professionals pull off with their racquets, which look like magic wands in their hands. But while Grand Slam glory is unattainable for all but the absolute best, that doesn’t mean you shouldn’t be willing to experiment with your equipment to get the most out of your game.

Brian Jordan, director of tennis at the Grand Hotel in Fairhope, AL, works with a variety of players, from high-school athletes to top-ranked juniors to adults and club players competing in leagues. When he’s developing a player, he monitors and adjusts their frames as they get older.

“With juniors, I tend to ease them into a player’s racquet,” he says. “I start them off with something that generates more spin. As they get older and develop more muscle, they’ll transition to a frame that offsets the change: instead of hitting the ball two feet out, it’ll come back to a couple of feet in.”

It’s usually a different process for adults, Jordan finds, as they’ve grown more accustomed to the type of racquet they feel comfortable with.

“Adults tend to keep their racquets, and experiment with types of string and different tensions,” he says.

If players are looking to switch frames, Jordan suggests demoing different

options, but it’s crucial to put a racquet through the rigors of match play as opposed to just knocking a ball back and forth.

“People get in the rhythm of hitting,” he says. “I recommend getting out there and playing a set to put the racquet through all types of conditions.”

With modern racquet technology, Jordan says players shouldn’t hold back if they feel their game needs something extra—citing the fact that many professionals are always looking for a similar edge.

“Federer, Nadal, Djokovic: All three of those guys have made a switch,” he says. “There’s no reason the average player shouldn’t be willing to switch, too.”

Yonex equips the sport’s hottest star, Naomi Osaka, winner of the last two Grand Slams. Novak Djokovic and John Isner couldn’t have more different playing styles, and the characteristics of their Head and Prince frames reflect their disparate games.

RECREATIONAL TECH

Should You Make The Switch?

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TennisMagazineFeatures

All editorial, including covers, is subject to change*

All covered by a peerless slate of journalists and personalities, including former Grand Slam champions Chris Evert, Martina Navratilova, Jim Courier, Tracy Austin and Lindsay Dav-enport; tennis insiders Stephen Tignor, Matt Fitzgerald, Blair Henley and Peter Bodo; and legendary coaches Paul Annacone and Mark Knowles.

Inside Tennis:Interviews, opinions and the latest news

Features:Revealing profi les; insightful reporting; behind-the-scenes access; tournament, player and celebrity coverage; historical perspectives

Tennis Channel Academy:Instruction, fi tness, nutrition, mental game

Lifestyle:Fashion, travel, equipment, culture

The Caribbean Connection:Tennis’ unique impact on fi ve island nations

From the pro game to your game, our team of writers and experts delivers tennis—and everything it means—unlike anywhere else.

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letes. In 2008, Serena Williams became

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get so good so fast?

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36 tennis.com March/April 2015

SLS SOUTH BEACH1701 Collins Avenue, Miami BeachIf your finger has to be on the pulse, the SLS is where you must lay your head. Frenchman Philippe Starck’s interiors are a little bit Alice in Wonderland, but the mirrors on the ceiling above the bed are pure South Beach. SLSHOTELS.COM/SOUTHBEACH

STROLL LINCOLN ROADIgnore the chain stores and the over-priced restaurants—Lincoln Road is the heart of Miami’s voyeuristic cul-ture. This is where people-watching is a sport unto itself.

MARCH 19-24:FELA!Yes, Miami is into the arts. This blend of dance, theater and music tells the story of Afroboat star Fela Kuti. At the Adrienne Arsht Center for the Performing Arts, 1300 Biscayne Blvd., Miami. ARSHTCENTER.ORG

MARCH 31:LET’S GO, HEAT!Switch sports for the night. See Chris Bosh in his own house against San Antonio in a rematch of the past two years’ NBA Finals. At the American Airlines Arena, 601 Biscayne Blvd., Miami.NBA.COM/HEAT

MARCH 20-24: MODELIZEThe Miami Beach International Fashion Week is an industry event. Its 15th anniversary run, at the beach’s con-vention center, will mean that models will be in healthy supply in South Beach.MIAMIFASHIONWEEK.COM

MARCH 22-MAY 5:ARTYou’ve heard of Art Basel, so you know this town likes its art. See MOCA’s latest acquisitions at the museum’s 15th Anniversary Collec-tion show. At the Museum of Contempo-rary Art, North Miami, 770 Northeast 125th Street, Miami. MOCANOMI.ORG

Star ParkingWhen strolling Lincoln Road, leave your rental in the only place worth parking: the 1111 Lincoln garage, on the corner of Alton Road. Designed by Herzog & de Meuron, it’s an architectural icon, a high-end shopping spot, home to buzzy restaurants and—oh, yeah—a place to leave your car.

SLSSOUTHBEACH

SEE What to do when

you’ve had enough racquet

MERRICK PARK358 San Lorenzo Avenue, MiamiIf the Williams Sisters’ style inspires you to flex your credit card, the Village of Merrick Park in Coral Gables is the closest mall to Crandon Park. It has everything you need to prep your preppy look, including a Lacoste outpost.VILLAGEOFMERRICKPARK.COM

AVENTURA MALL9501 Biscayne Blvd, AventuraSunny Isles Beach is THE destination for THE destination for THEthe ultimate shopping experience. With their of countless variety of shopping venues (there is over 250 specialty stores alone!), the shopping scene is reason enough to make the City of Sunny Isles Beach one of your destinations. Be sure to visit Aventura Mall, anchored by Bloomingdale’s, Macy’s, Nordstrom and a Lacoste store at which the brand’s specialists are on-hand to recom-mend the perfect style and fit.AVENTURAMALL.COM

AN ALL-EXPENSES-PAID TRIP TO THE 2016 MIAMI OPEN!Enter now at TennisTuesday.net/MiamiTrip!Think you know all there is to know about the Miami Open? It’s been 30 years since the first tournament, and we’ve got a challenging quiz at TennisTuesday.net/MiamiTrip to test your knowledge. Ace it, and be entered to win a num-ber of prizes, including an all-expeneses-paid trip to the 2016 Miami Open!

MERRICK PARKSHOPPING

WIN!

+ T H E L A C O S T E S P O R T C O L L E C T I O N I S T H E P E R F E C T P R O S H O P F O R T E N N I S P L A Y E R S — C H E C K I T O U T A T LACOSTE .COM

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By all accountsBy all accounts,By all accounts,By all accounts players love the Miami Open. But, as good as the play gets at the Crandon Park Tennis Center in Key Biscayne, the high-gloss appeal of the Magic City itself By all accountsat the Crandon Park Tennis Center in Key Biscayne, the high-gloss appeal of the Magic City itself By all accountshelps make this one of the most coveted events on the WTA and ATP World Tours. Simply put, athletes love Miami—especially the glitziest neighborhood of them all, South Beach. And Miami loves them right back, rolling out the red carpet each March with luxurious amenities at the Open and high-profile after-hours parties. But why should the A-listers have all the fun? Here’s how to enjoy Miami as if you had the fame and robust bank accounts of the Federers and Sharapovas of the world.

MIAMI!MIAMI!BIENVENIDO A

FanFanFan Guide Guide Guide Guide Guide Guide GuideFan GuideFanFan GuideFanFan GuideFan Guide Guide Guide GuideSERAFINA1111 Collins Avenue, Miami Beach(inside the Dream South Beach Hotel)Miami is overrun with Italian restaurants, but this newcomer (an outpost of the popular New York and Hamptons flagships) trumps the old-school joints with lighter, simpler dishes from Northern Italy. Thin-crust pizzas and even pastas—most notably the Farfalle al Limoncello—are full on flavor without over-loading you with calories.SERAFINARESTAURANT.COM

EDGE STEAK AND BAR1435 Brickell Avenue, Miami (inside the Four Seasons Hotel)If you don’t want to stray far from the Crandon Park courts but need to do some pow-wowing in a classy environment, head to this steakhouse inside the Four Seasons. Filet and prime strip are also available in petite cuts, and all are dusted with a signature house spice rub. Save room for the Cheesecake Pops, a small serve of dessert that proves that you can have your cake and eat it too—without too much damage to the diet.EDGERESTAURANTMIAMI.COM

FLORIDA COOKERY1545 Collins Avenue, Miami BeachAre you the kind of traveler that prides yourself on going local? Then a visit to this new beach restaurant is a must. Chef Kris Wessel turns out updates on dishes unearthed from his grandmother’s dog-eared copy of a 1940s book called—yep—Florida Cookery. That explains such dishes as Cast Iron Seared Sunshine State Frog Legs and Grandma Esther’s Mango, Key Lime and Florida Strawberry Pie. But the sleek setting? That’s pure South Beach, circa 2013.

BAR CENTRO1701 Collins Avenue, Miami BeachWith fans spinning overhead and a plate of tapas from award-winning chef Jose Andres en route from the kitchen, there’s no better spot in South Beach than right here, on the patio of the SLS Hotel. Settle in and stay for a while: Punch bowls of agave con leche, margaritas and mojitos are yours for the ordering.SLSHOTELS.COM/SOUTHBEACH

POST-MATCH COCKTAILS & BITES

FIFTY MIAMI485 Brickell Avenue, MiamiWhether you’re trying to wow a date or rub-ber-necking at the view from 50 floors above Biscayne Bay, FIFTY delivers the glitz. A popular place for a pre-dinner drink, it’s a good spot to mingle with young locals and jet-setting fly-bys.VICEROYHOTELSANDRESORTS.COM

Celeb-Spo�Celeb-Spo�Celeb-Spo ing�ing�Best bets for spotting tennis stars and the celebs who love them include The Bazaar and Katsuyaat SLS Hotel South Beach, Prime One Twelve (which takes steakhouse to the luxe-max) and Zuma at the Epic Hotel downtown.

BOTH AT AND AWAY FROMBOTH AT AND AWAY FROMTHE MIAMI OPEN COURTS

ENJOYENJOYE THE NJOY THE NJOY Magic Magic Magic Magic BOTH AT AND AWAY FROM

Magic BOTH AT AND AWAY FROM

CitCityyBOTH AT AND AWAY FROM

yBOTH AT AND AWAY FROM

CityCit

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Limoncello—are full on flavor without overloading you with calories.SERAFINARESTAURANT.COM

BAR CENTRO

LUNCH AT THE BEACH

DINNER

SERAFINA

Multi-Platform & Integration Opportunities

Travel

Digital & Social Extensions

Content Destination on Tennis.com

Tennis Tuesday Interactive Content

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Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS

Issue: May/June 2015Execution: Custom Content Special Section

Case Study SOLGAR FULL SPECTRUM CURCUMIN

Issue: September/October 2015Execution: Exclusive Editorial Sponsorship + Custom Content Advertorial Series with Sweepstakes

Multi-Platform & IntegrationCapabilities

Instructional/Gear


Sweepstakes Entry Page with ROS Promotional Ad Units

Tennis Tuesday Sweepstakes Promotion Ad Placement

Weekly Social Media Sweepstakes Promotion

As part of the campaign, Solgar also received:• Tip of the Week Sponsorship

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Tennis Magazine 2021 Media Kit