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Media kit

Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

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Page 1: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Media kit

Page 2: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

EURACTIV is the media network for Europe, specialised in EU policies.

We spark and nourish policy debates among stakeholders, including government, business and civil society. We cover policy processes upstream of decisions, summarising the issues without taking sides.

The  EURACTIV Network  provides free localised EU policy news in 12 languages. Together with our media partners, we reach 1.7 million users across Europe, every month.

www.euractiv.com

About EURACTIV

Page 3: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

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MOur readership in 2016

783,986 unique readers per month

2.1 million page views per month

1.7 million readers per month (total EURACTIV footprint)

On EURACTIV Network websites

Media partners:

Source: Google Analytics

Page 4: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Influential readership

Source: YouGov / EURACTIV survey - 2016

23% 15% Government

Research & Think TanksMediaNGOs

Federations & AssociationsCorporate

Consulting

EU Institutions8%

21%9%

7%

6%

8%

9%

Business

Politics

Other

Multipliers39%

21%

17%

Page 5: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Politics@eaPolitics

Global Europe@eaGlobalEU

Economy & Jobs

@eaEconomy

Agriculture & Food

@eaAgriFood

Energy & Environment @eaEnergy

Digital@eaDigitalEU

Health@eaHealthEU

Transport@eaTransport

8 POLICY HUBS

8 Policy Hubs and many more Policy Topics allow you to target a selected readership

Page 6: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

JOBSITE

41,000+ unique visitors per month

329,000+ page views per month

37,500+ Subcribers to the JobLetter

33,000+ Facebook fans facebook.com/JobsEuractiv

6,500+ Twitter followers twitter.com/EurActivJobSite

Source: Google Analytics 2016

Page 7: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

JOBSITE

[email protected]

47% 23%

16%11%

have a Master’s degree, or equivalent

have multiple Master’s degrees, or equivalent

Bachelor’s degree, or equivalent

PhD, Doctoral degree, or equivalent 78% 17%

speak 2 languages besides English

speak 1 language besides English

62%are aged between 30 and 54

8%

18-24 25-29 30-34 35-44 45-54 55-65

23% 22%25%

15%

7%

Page 8: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Ad PlacementsHome Page Hub/Article

LEADERBOARD MPU

MPU

SOV: 33%

Page 9: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Ad Formats

One URL per campaign

The format must be GIF, Animated GIF, JPG or Third-party

Maximum 50 KB

2 options:

• EURACTIV’s designers produce your banners• Provide us with your banners

There are three sizes available (max 50 KB)

MPU

300 x 250pixels

728 x 90 pixels

970 x 90 pixels

Leaderboard

Extra Long (new)

Page 10: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Newsletter text adsAs part of the campaign package you are entitled to a text ad in the relevant newsletters.

FORMAT Text

SIZE 50 characters for the title 250 characters for the body

LIMITATIONS (WEIGHT) N/A

URL Only 1 URL allowed (for the title) Several URL allowed (for the body text)

Page 11: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Rate card

EURACTIV.COM: visibility on home page and on three policy hubsEURACTIV.COM + .FR + .DE: visibility on home page and on three policy hubsEURACTIV Network: visibility on the bottom leaderboard on all 12 EURACTIV sites

PACKAGE EURACTIV.COM EURACTIV.COM + .DE & .FR EURACTIV NETWORK

2 weeks € 2 500 € 4 500

4 weeks € 4 800 € 6 500 € 15 000

6 weeks € 6 800 € 8 500 € 28 000

8 weeks € 8 500 € 10 000 € 40 000

16 weeks € 14 000 € 16 000 € 70 000

Page 12: Media kit - EURACTIVTogether with our media partners, we reach 1.7 million users across Europe, every month. About EURACTIV M M M M M M M M M M M Our readership in 2016 M 783,986 unique

Flagship newsletters

Daily (5x/week) at 5pm

50 000 subscribersBrand mention in the email subject line 5 lines at the bottom of the newsletter (with links)

Rate - € 5 000 per week

Weekly (Friday) at noon

50 000 subscribersBrand mention in the email subject line 5 lines at the bottom of the newsletter (with links)

Rate - € 2 500 – per week

T H E B R I E F