9
HL7160 The world changes, yet magazines are more popular than ever. In fact, 93% of all Americans read magazines. And research shows* that recall of magazine advertising has increased 13% in the last five years. Better yet, response to magazine advertising is up 10% in the same time period. Isn’t it time to put the power of the three Rs to work for you? Contact your HOMES & LAND Publisher today.

Magazine Readership

Embed Size (px)

DESCRIPTION

Data for magazine redaership versus other marketing venues.

Citation preview

Page 1: Magazine Readership

HL7160MAXIMUM

REACHBETTER

PRESENTATIONSTAND

OUTMORE IMPACTPER DOLLAR

MORE TIMEFOR CLIENTS

The world changes, yet magazines are more popular than ever. In fact, 93% of all Americans read magazines. And research shows* that recall of magazine advertising has increased 13% in the last five years. Better yet, response to magazine advertising is up 10% in the same time period. Isn’t it time to put the power of the three Rs to work for you? Contact your HOMES & LAND Publisher today.

Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

* Source: VISTA Norms - January 2009 – December 2009. Starch Adnorms December 2009 – March 2010. Findings Published in the Magazine Handbook 2010-2011 edition on pages 30 and 75 and online at www.magazine.com/handbook.

Page 2: Magazine Readership

HL7025 9/19/06 10:05 AM Page 1

Page 3: Magazine Readership

HL7069 12/14/07 4:16 PM Page 1

Page 4: Magazine Readership

hl7086 7/11/08 1:21 PM Page 1

Page 5: Magazine Readership

HL7102 10/24/08 1:07 PM Page 1

Page 6: Magazine Readership

HL7103 10/24/08 1:15 PM Page 1

Page 7: Magazine Readership

So-called “experts” lump all print into one category and then bluster that Print Is Dead. The facts tell a different story. It is true that newspaper readership has declined 18% since 1994*. However, the audience for magazines has increased, even during the period when the Internet became popular. From 1994 until 2008 the readership of magazines increased from 166 million to 188.9 million, a gain of 13%.**

That’s because magazines deliver targeted content to a target audience. If you’re interested in reaching active homebuyers and sellers, Homes & Land can help.

All “Print” Is Not the Same

Sources: *Newspaper Advertising Association of America 1994 - 2007 **Mediamark Research Inteligence 1994-2008 HL7118

million

million

million

million

magazines

newspapers

140

160

180

200

1994 2008

Page 8: Magazine Readership

MAXIMUMREACH

BETTERPRESENTATION

STANDOUT

MORE IMPACTPER DOLLAR

MORE TIMEFOR CLIENTS

Magazines deliver more impactand value for your advertising dollar.

Source: BIGresearch, Allocating Media by Influence

As reported in Adervertising Age, April 26, 2004Source: BIGresearch, Simultaneous Media Usage Study (SIMM14), June 2009

Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

HL7132

Page 9: Magazine Readership

HL7148MAXIMUM

REACHBETTER

PRESENTATIONSTAND

OUTMORE IMPACTPER DOLLAR

MORE TIMEFOR CLIENTS

In challenging economic times, you face tough decisions about how to spend your advertising dollars. As USA Today’s small business expert Steve Strauss points out, “Print advertising continues to offer great benefits not shared by its online counterparts.” Call your HOMES & LAND Publisher and discover how magazine advertising can jumpstart your career!

Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

Magazines deliver the strongest return on investment compared

to other types of advertising.Source: Media Generations

Still need a reason to advertisein magazines? Here’s 5.

92% of all US adults read magazines.

Source: Experian Simmons

Magazines are highly targeted with no wasted circulation.

Magazines excel at branding.

Magazines drive web search traffic more effectively than any other medium. Source: BIGResearch