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Media Kit 2018
EURACTIV is the media network for Europe, specialised in EU policies.
EURACTIV’s advertisement spaces are the ideal platform to convey your messages and content to the relevant EU Stakeholders in order to gain real business results.
www.euractiv.com
About EURACTIV
*Numbers expressed in monthly averages for 2017
Our audience
**
**You-Gov EURACTIV Survey
952,449 unique readers per month*
2.4 million content views per month*
EURACTIV Platforms to advertise
EURACTIV.com
Policy Hub Newsletters
EURACTIV Jobs
Flagship Newsletters
Tweets of the Week
Ad Placements Home Page Hub/Article
LEADERBOARD
1
1
2
3
4
2
3 4
SQUARE
SOV: 3 3 %
Your banners will be visible in one of the 4 advertising spaces in your chosen sections. Is No. 1 already fully booked? Then your banners will go down to No. 2 (and so forth).
SQUARE
Ad Formats
One URL per campaign
The format must be GIF, Animated GIF, JPG or Third-party
Maximum 50 KB
2 options:
• EURACTIV’s designers produce your banners • Provide us with your banners
300 x 250
pixels
728 x 90 pixels
970 x 90 pixels
There are three sizes available (max 50 KB)
Square Leaderboard
Extra Long (new)
Newsletter text ads As part of the campaign package you are entitled to a text ad in the relevant newsletters.
FORMAT
Text
SIZE
50 characters for
the title 250 characters for
the body
LIMITATION
S (WEIGHT)
N/A
URL
Only 1 URL allowed
(for the title) Several URL allowed (for the body text)
JOBSITE
41,000+ unique visitors per month
329,000+ page views per month
37,500+ Subcribers to the JobLetter
34,000+ Facebook fans
6,700+ Twitter followers
facebook.com/JobsEuractiv
twitter.com/EurActivJobSite
Source: Google Analytics 2016
JOBSITE
11%
4 7 % have a Master’s degree, or equivalent
2 3 % have multiple Master’s
degrees, or equivalent
16% Bachelor’s degree, or equivalent
PhD, Doctoral degree, or equivalent 7 8 %
speak 2 languages besides English
17% speak 1 language
besides English
6 2 % are aged between 30 and 54
8 %
18-24 25-29 30-34 35-44 45-54 55-65
2 3 % 2 2 % 2 5 %
15%
7 %
AUDIENCE
Rate card by CPM
All quotes can be tailored to suit your needs
IMPRESSIONS
EURACTIV.COM +SELECTED NETWORK WEBSITES
CPM TOTAL
100 000 € 25 € 2 500
200 000 € 24 € 4 800
300 000 € 22 € 6 600
400 000 € 20 € 8 000
800 000 € 18 € 14 400
Rate card by Week
EURACTIV.COM: visibility on home page and on three policy hubs
EURACTIV.COM + .FR + .DE: visibility on home page and on three policy hubs
EURACTIV Network: visibility on the bottom leaderboard on all 12 EURACTIV sites
PACKAGE EURACTIV.COM EURACTIV.COM + .DE & .FR EURACTIV NETWORK
2 weeks € 2 500 € 4 500
4 weeks € 4 800 € 6 500 € 15 000
6 weeks € 6 800 € 8 500 € 28 000
8 weeks € 8 500 € 10 000 € 40 000
16 weeks € 14 000 € 16 000 € 70 000
Flagship newsletters
Daily (5x/week) at 5pm
50 000 subscribers
Brand mention in the email subject line 5 lines at the bottom of the newsletter (with links)
Rate - € 5 000 per week
Weekly (Friday) at noon
50 000 subscribers
Brand mention in the email subject line 5 lines at the bottom of the newsletter (with links)
Rate - € 2 500 – per week
T H E B R I E F
Tweets of the Week
T H E B R I E F
Support episode of EURACTIV’s EU “twittersphere” video series
Support episode of EURACTIV’s weekly video series Tweets of the Week summarising policy news through tweets. Your visibility among EU Twitter influencers with “Supported by …” in the opening credits and your tweet at the end of the video.
€5,000 /episode
EURACTIV - A Trusted Brand
Organisations relying on EURACTIV
Case Study - Qualcomm
Impressions
June 225.160
July 504.948
August 111.906
Total 842.014
Case Study - Eni
Day Sent to Unique
Open rate Opens
Monday
48.150
12.362
2 6 %
Tuesday
48.140
12.211
2 5 %
Wednesday
48.118
11.830
2 5 %
Thursday
48.112
11.682
2 4 %
Friday
48.107
10.585
2 2 %
TOTAL
240.627
58.670
2 4 %
Contact
Goksen CALISKAN
[email protected] +32 (0)2 788 36 79
Marta JASINSKA
[email protected] +32 (0)2 788 36 97
