Embed Size (px)
Citation preview
Media Kit
It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots, health and fitness secrets and even their favourite meals. people magazine has also got two brand extensions: people puzzles and people kiddies puzzles which are monthly magazines.
if it’s hot off the
press, it’s in people
magazine.
Brand insights
aBO
Ut t
he B
Ran
d
OnlineWebsite: 13,716 UBs Facebook: 36,266twitter: 37,494instagram: 10,400Mailer: 640 daily
We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. a first of its kind.
sun City Beach PartytitanicUnder 18 Party
tV/Video
events
BRan
d P
LatF
ORM
s
PrintWeeklyReadership: 1 306 000 per weekCirculation: 61,111
sources: aMPs 2014 (Jan-dec) aBC apr-Jun, 2015, effective Measure, everlytic, individual social media platforms
deM
Og
RaPh
iCs
15-2
415
-24
BLaC
KBL
aCK
COLO
URed
/indi
anCO
LOUR
ed/in
dian
Whi
teW
hite
PReF
eR n
Ot t
O sa
yPR
eFeR
nO
t tO
say
MaL
eM
aLe
37%
35%
31%
23%
10%
60%
20%
19%
0%
63%
FeM
aLe
FeM
aLe
25-3
425
-34
35-4
935
-49
50+
50+
LsM 7-LsM 10 LsM 4-LsM 6 LsM 1-LsM 3
73% 26% 1%
WeBsite
77%
23%
20%
20%
26%
17%
37%
0%
39% 38
%2%
26%
28% 26
%
21%
R0-R
5 999
R0-R
5 999
R 6
000
- R11
999
R 6
000
- R11
999
R12
000
- R 1
9 99
9R1
2 00
0 - R
19
999
R 20
000
+R
20 0
00+
16% 12
%
33%
24%
15%
Othe
ROt
heR
gendeR
age
RaCe
hh inCOMe
sources: aMPs 2014 (Jan-dec), effective Measure
aBO
Ut
the
aUd
ien
Ce
CeLeBRity66% indicate that entertainment is important to them 52% are interested in entertainment news 48% are interested in celebrity fashion
FashiOn and BeaUty*66% fashion and beauty influencers88% like to dress well
70% regularly visit the hair salon69% are interested in content
about hair57% enjoy reading
about beauty and grooming tipsheaLth
*63% are health influencers69% avoid food that is not good for them 63% participate in some sort of sport
OnLine88% have a Facebook account53% have a twitter account51% shop online forclothing, concert tickets, books and airtime
*inFLUenCeRsBrandmapp indicates influencer Level by asking the following:• how interested are you in the content category and the likelihood of friends and family to ask your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.
sources: aMPs 2014 (Jan-dec), CReaM 2014, BrandMapp 2014
78 rooi rose Mei 2013
PRin
t Ra
teCa
Rd
PRint RateCaRd
SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.
* The advertorial rate covers normal photography, recipe development
(if applicable), layout, design and production costs.
* However, it excludes agency commission and the costs of any specialised
photography, models, styling, hair and/or make-up artists.
For terms and conditions refer to Caxton Magazines’ general conditions.
2015
FULL COLOURDPS
FP
1/2 DPS
1/2 Hor/Ver
1/3 Hor/Ver
2/3 Hor/Ver
2/3 By 2 Col
2/3 DPS
Ch/Board
R73 600.00
R36 800.00
R55 100.00
R27 200.00
R25 600.00
R31 000.00
R29 300.00
R62 100.00
R29 300.00
R10 304.00
R5 152.00
R7 714.00
R3 808.00
R3 584.00
R4 340.00
R4 102.00
R8 694.00
R4 102.00
R83 904.00
R41 952.00
R62 814.00
R31 008.00
R29 184.00
R35 340.00
R33 402.00
R70 794.00
R33 402.00
SPECIAL POSITION
Inside Front
Inside Back
Outside Back
1st Double Page Spread
2nd Double Page Spread
3rd Double Page Spread
Any Guaranteed Full Page
ADVERTORIAL* RATESDouble Page Spread
Full Page Full Colour
Half Page
R45 600.00
R29 000.00
R44 000.00
R80 100.00
R80 100.00
R80 100.00
R40 100.00
R6 384.00
R4 060.00
R6 160.00
R11 214.00
R11 214.00
R11 214.00
R5 614.00
R51 984.00
R33 060.00
R50 160.00
R91 314.00
R91 314.00
R91 314.00
R45 714.00
R84 100.00
R41 900.00
R31 500.00
R11 774.00
R5 866.00
R4 410.00
R95 874.00
R47 766.00
R35 910.00
RATES COST VAT TOTAL
ThE AbOVE RATES INCLUDE AgENCy COMMISSION bUT ExCLUDE VAT.ADVERTORIAL RATES ExCLUDE VAT AND AgENCy COMMISSION.
dea
dLi
nes
deadLines2015
TEChNICAL SPECIFICATIONS
TRIM 295mm deep x 220mm wideBLEED 305mm deep x 230mm wideTYPE AREA 275mm deep x 200mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#
ISSUE DATE
ADVERTORIAL bOOKINg & MATERIAL
DEADLINE DATE
ADVERTISEMENT bOOKINg DEADLINE
DATE
ADVERTISEMENT MATERIALDEADLINE
DATE
DELIVERALL ADDED
VALUE/INSERT
ON SALE DATE
02-Jan09-Jan16-Jan23-Jan30-Jan06-Feb13-Feb20-Feb27-Feb06-Mar13-Mar20-Mar27-Mar03-Apr10-Apr17-Apr24-Apr01-May08-May15-May22-May29-May05-Jun12-Jun19-Jun26-Jun03-Jul10-Jul17-Jul24-Jul31-Jul07-Aug14-Aug21-Aug28-Aug04-Sep11-Sep18-Sep25-Sep02-Oct09-Oct16-Oct23-Oct30-Oct06-Nov13-Nov20-Nov27-Nov04-Dec11-Dec18-Dec25-Dec
21-Nov28-Nov05-Dec11-Dec29-Dec02-Jan09-Jan16-Jan22-Jan29-Jan05-Feb12-Feb19-Feb
26-Feb12-Mar18-Mar26-Mar03-Apr10-Apr17-Apr24-Apr30-Apr08-May15-May22-May29-May05-Jun12-Jun19-Jun26-Jun03-Jul10-Jul17-Jul24-Jul31-Jul07-Aug14-Aug21-Aug28-Aug04-Sep11-Sep18-Sep25-Sep02-Oct09-Oct16-Oct23-Oct30-Oct06-Nov13-Nov
12345678910111213141516171819202122232425262728293031323334353637383940414243444546474849505152
ISSUE NO
COMBINED WITH THE 10 APRIL 2015 ISSUE
03-Dec10-Dec31-Dec02-Jan08-Jan15-Jan22-Jan29-Jan04-Feb11-Feb18-Feb26-Feb05-Mar
11-Mar25-Mar02-Apr09-Apr16-Apr23-Apr30-Apr07-May14-May21-May28-May04-Jun11-Jun18-Jun25-Jun02-Jul09-Jul16-Jul23-Jul29-Jul05-Aug13-Aug20-Aug27-Aug03-Sep10-Sep17-Sep24-Sep01-Oct08-Oct15-Oct22-Oct29-Oct05-Nov12-Nov19-Nov26-Nov
11-Dec18-Dec31-Dec08-Jan15-Jan22-Jan29-Jan05-Feb12-Feb19-Feb26-Feb05-Mar12-Mar
19-Mar02-Apr09-Apr16-Apr23-Apr30-Apr07-May14-May21-May28-May04-Jun11-Jun18-Jun25-Jun02-Jul09-Jul16-Jul23-Jul30-Jul06-Aug13-Aug20-Aug27-Aug03-Sep10-Sep17-Sep23-Sep01-Oct08-Oct15-Oct22-Oct29-Oct05-Nov12-Nov19-Nov26-Nov03-Dec
11-Dec18-Dec31-Dec08-Jan15-Jan22-Jan29-Jan05-Feb11-Feb18-Feb26-Feb05-Mar12-Mar
19-Mar02-Apr09-Apr16-Apr23-Apr30-Apr07-May14-May21-May28-May04-Jun11-Jun18-Jun25-Jun02-Jul09-Jul16-Jul23-Jul30-Jul06-Aug13-Aug20-Aug27-Aug03-Sep10-Sep17-Sep23-Sep01-Oct08-Oct15-Oct22-Oct29-Oct05-Nov12-Nov19-Nov26-Nov03-Dec
29-Dec05-Jan12-Jan19-Jan26-Jan02-Feb09-Feb16-Feb23-Feb02-Mar09-Mar16-Mar23-Mar
30-Mar13-Apr20-Apr27-Apr04-May11-May18-May25-May01-Jun08-Jun15-Jun22-Jun29-Jun06-Jul13-Jul20-Jul27-Jul03-Aug10-Aug17-Aug24-Aug31-Aug07-Sep14-Sep21-Sep28-Sep05-Oct12-Oct19-Oct26-Oct02-Nov09-Nov16-Nov23-Nov30-Nov07-Dec14-Dec21-Dec
COMBINED WITH 01 JANUARY 2016 ISSUE
(All deadlines to be understood as 12 NOON on each respective day)
inse
Rt R
ateC
aRd inseRt RateCaRd
2015
ALL NON-STANDARD bOUND INSERTS REQUIRE
PRE-INSERTION.R405.00 PER 1000 COPIES
LOOSE INSERTS LARgER ThAN 32 PAgES REQUIRE bAggINg. R765.00 PER 1 000 COPIES
320.00 450.00 500.00 550.00 650.00 750.00 850.00 900.00
1 000.00 1 100.00 1 200.00 1 250.00 1 300.00 1 400.00 1 450.00 1 400.00 1 550.00 1 650.00 1 700.00 1 750.00
44.80 63.00 70.00 77.00 91.00 105.00 119.00 126.00 140.00 154.00 168.00 175.00 182.00 196.00 203.00 196.00 217.00 231.00 238.00 245.00
364.80 513.00 570.00 627.00 741.00 855.00 969.00
1 026.00 1 140.00 1 254.00 1 368.00 1 425.00 1 482.00 1 596.00 1 653.00 1 596.00 1 767.00 1 881.00 1 938.00 1 995.00
400.00 500.00 550.00 650.00 750.00 800.00 900.00
56.00 70.00 77.00 91.00 105.00 112.00 126.00
456.00 570.00 627.00 741.00 855.00 912.00 1026.00
24
6+810+12
16202432364044485256606468727680
PAgES COST VAT TOTAL COST VAT TOTAL
LOOse PRe-PRinted inseRts(PeR 1 000)
BOUnd/stitChed PRe-PRinted inseRts(PeR 1 000)
TIP-ONS, gATEFOLDS, PRODUCT SAMPLES, bAggINg AND ANy OThER NON-STANDARD
INSERTS - PRICE PROVIDED ON APPLICATION
2015
digitaL RateCaRd
dig
itaL
Rat
eCaR
d
WEb bANNERS
RICH MEDIA
EMAIL MARKETINg
Leaderboard
Half page
MPU/Island
R350 CPM
R350 CPM
R350 CPM
R400 CPM
R400 CPM
R400 CPM
Leaderboard
Half page
MPU/Island
728 x 90
300 x 600
200 x 250
DIgITORIALS
728 x 90
300 x 600
200 x 250
ELEMENT PLACEMENT SIZES COST
SOCIAL MEDIA
Digital Extensions (sold as part of a holistic campaign)
Editorial mention
or banner in
magazine’s
newsletter
Digitorial
development,
design & hosting
(R10 000 per month)
Facebook &
Twitter standard
campaign
E-cards
Microsite development, design & hosting (R10 000 per month)Advent calendarNative articlesAugmented RealitySMS/USSD campaignVideoSite takeoversSite skins/wallpaperPop-up banners
Banner:
468 x 60,
Max size:
40KB
2 Facebook
posts & 2 tweets
per month
Standard social
media campaign
with 2 e-cards
R3 500
R12 000 to
R20 000
depending
on execution
R8 000
R11 000
R50 000
*POA
*POA
*POA
*POA
*POA
*POA
*POA
*POA
aLL Rates aRe CPM (COst PeR thOUsand iMPRessiOns). Rates sUBJeCt tO Change With 2015 sUPPLieR inCReases. COst is sUBJeCt tO CLient BRieF, aCtiVity MeChaniC,
PROdUCtiOn ReqUiReMents and editORiaL aPPROVaL.aLL PRiCes inCLUde agenCy COMMissiOn. aLL PRiCes exCLUde Vat, and aRe sUBJeCt tO the standaRd teRMs and COnditiOns OF CaxtOn Magazines. iF COntent is sUPPLied
‘BOOKed as’, nO Changes WiLL Be Made exCePt agReed UPOn OtheRWise.
*POa - PRiCe On aPPLiCatiOnset OF thRee OnLine BanneRs design COst: R3 000
stUdiO design Fee: R1 000 PeR hOURdigitaL deVeLOPMent Fee: R850 PeR hOUR
COntent CReatiOn at R1 000 PeR hOUR (aLL COsts exCL COntent CReatiOn, exCePt sOCiaL Media)
Caxt
On
eVe
nts
For more information,
please contact: Reinhard Lotz
group Marketing Manager
Caxton events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton events puts the stylish people stamp on every project, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. events are designed based on client requirements and a tailor-made package is applied to each function ensuring maximum consumer engagement.
CAXTONmagazines
JOhANNESbURg 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600
DURbAN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165
CAPE TOWN Uitvulgt, 3 Howard Drive, Pinelands • tel 021 530 8600
caxtonmags.co.za
