Media Kit 2018 1

Lean Startup Conference brings the big ideas from Eric Ries’ books off the page to show how organizations are making them real around the world.Alongside keynotes and case studies, we offer workshops and keynotes at Lean Startup Conference where you can have more immersive experiences, breaking off a chunk of the practice and working through it with our seasoned experts.

The learnings you come away with happen on all levels, from the inspirational to the personal.

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Check out: leanstartup.co/2018-conference/

2017 conference: leanstartup.co/2017-conference/

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The Lean Startup Movement

● New York Summit ● Detroit Summit● London Summit● San Francisco Flagship

2010 20172016

● New York Summit● London Summit● San Francisco Flagship

Our humble beginnings in San Francisco

2018

● Amsterdam Summit● Lean Startup Conference 2018

Change is the only constant

● 60 years old● 777 Properties● 2017 Revenue $4.4B● 95K Employees

● 9 years old● 0 Properties● 2017 Revenue $2.68B● 3.1K Employees

© 2018 Lean Startup Co., LLC. All rights reserved.

By 2021, more than 50% of established corporations will be leveraging lean startup techniques at the business level to increase the pace and success of business transformation.

-Gartner

How do you sustain incremental innovation in the present, while investing in the right portfolio of experiments and business models that will change the course of your company’s future?

Companies now have to compete in two time periods: the present and the future.

The Lean Startup is a way of managing uncertainty and disruption and getting to answers faster with less risk.

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42%

19%

25%

14%

45%

36%

22%

TYPE OF COMPANY

LEVEL OFLEAN STARTUP EXPERIENCE

GEOGRAPHIC BREAKDOWN

24%

76%

MEET OUR COMMUNITY OF INNOVATORS & DISRUPTORS

INDUSTRIESTechnology, Information Technology and Services, Consumer Products, Financials, Industrial, Healthcare, Insurance, Utilities, Software, Finance, Non-profit, Government and plenty more

Typical corporate teams join with:

● CIO/CMO/Chief of Innovation

● Product owners● Innovation managers● Portfolio managers of

internal ventures● HR/Comms/Legal

(5 - 50 people per company)

ABN Amro Adobe AIA Group American Family Insurance Ansaldo Energia Applied Materials Asurion Cancer Research UK Citi Ventures Cogniance CYBG Daimler Benz Delta Dental eBay

Elisa ExxonMobil FamilySearch FIRMENICH General Mills Grant Thornton Her Majesty's Government Heineken HP Humana ING Innovation Norway Itera Intuit

John Deere LEGO LexisNexis MINDBODY Moves the Needle Nike PayPal Philips Procter & Gamble Rabobank Sainsbury Salesforce Sanoma Schibsted Siemens

Skandia Denmark Slack Standard Life Statoil Tamtam Telenor Tom Trainline UCSF Valtech Vanguard Veritas Technologies Walmart Wells Fargo

Typical startup/scaleup teams join with:

● Founders● CTO● Product Owners ● Growth marketers

(2-10 people per company)

Companies that joined with teams >5 people in previous events in SF, London, NY, and Amsterdam:

“WE EAT FAILURE FOR BREAKFAST”

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Some of Our Partners

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TOP-NOTCH PROGRAMMING & HIGHLY COVETED SPEAKERS

● Mixture of founders, experts, authors, venture capitalist, practitioners, and corporate innovation leaders

● Alexander Osterwalder and Eric Ries are listed in 2017 Thinkers50 Global Ranking of Management Thinkers

● 60+ speakers, moderators and workshop hosts

● Multiple speakers from Lean Startup Co. Education providing hands-on workshop with actionable takeaways

“THE ONLY WAY TO WIN IS TO

LEARN FASTER THAN ANYONE ELSE.”

Eric Ries

Online Branding

Print & VenueBranding

Customized Package LSCo. Intros

Industry Exclusivity

Exhibitor Space

Passes included Price

Bronze ✓ 1 Pass $5,000

Silver ✓ ✓ 6’ x 6’ 2 Passes $15,000

Gold ✓ ✓ ✓ ✓ 10’ x 10’ 2 Passes $30,000

Platinum ✓ ✓ ✓ ✓ ✓15’ x 15’

Premium Location

5 Passes $50,000

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Sponsorship Benefits

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Registration Sponsor (Lanyards, Badges, Check-In)

● Massive branding opportunity!● Fully customizable badges and ipad frame● Best paired with hanging banners, stair kick plates, charging stations, etc

Introduce a workshop or breakout session (Invite-Only)

● Designed to engage an already targeted group of 50 - 100 attendees who align with the Sponsor’s key audience. This opportunity highlights the Sponsor as a supporting thought leader in our community

● Introduce the workshop or breakout speaker and give a three-minute introduction to your product or service and how it aligns with the session.

● Host an exhibitor table at the back of the room throughout the course of the session to interact with attendees before and after the session and during breaks.

● Workshops and breakouts are educational sessions designed to address attendees’ most critical questions about entrepreneurship and being customer centric

Educational Webcast And Podcast (Invite-Only)

● Lean Startup Co.’s original content engages fan base across the world from startups to Fortune 500 intrapreneurs. The webcasts are also recorded and posted for future consumption.

● Webcast will be converted into podcast. ● Social media promotion will reach over 350K= followers● Audio will be transcribed. Additionally, a custom blog post will be written.

Power Charging Station

● Everyone needs to charge their phone, laptops, and tablets at one point. This is a massive branding opportunity for the sponsor!

● Fully customizable exterior to enhance your marketing message and brand

Notebooks and Pens

● Massive branding opportunity!● Fully customizable insert inside the notebook for your marketing message● Best paired with pens

Opening or Closing Reception

● Open remarks made by sponsor● Low effort way to mingle with attendees beyond the conference walls● LSCo to handle all logistics and promoted on our marketing channels

Coworking Lounge

● Magic happens when people get together to connect, share, and learn together. Sponsor may have a dedicated table in the area

● Sponsor signage and branding all over the lounge (eg: lights, floor clings, banners, signage, etc)

Water Bottle

● Massive branding opportunity!● Best paired with branded napkins, registration, charging stations, etc● Distributed to all attendees during Registration Day

Sketch Artist for Workshops and Keynotes

● Attendees are always looking for more efficient ways to capture key takeaways during the conference to share with their team

● Sponsor’s logo and contact info on all artwork● On-site live sketches and digital versions available● Totally shareworthy!

The perception among the workshop participants is they can immediately start going faster, by getting to the “why” much early in the innovation process. Rather than wasting time by immediately focusing on the execution of a project, including forms, requirements, and internal investments...There is already great traction and a willingness to work differently. -IKEA

"We were very happy with the location of the

booth and the space. The foot traffic was

consistently flowing and the attendees and

speakers were all very engaged. The

opportunity to have our IBM speaker in front of

3,000+ Lean Startup practitioners provided

visibility to ‘white space’ markets we desired."

“We worked closely with the Lean Startup team to host a sponsored lunch for attendees. They

helped us get the right folks in the room and worked with us to craft an experience that

reflected an inclusive nature that exceeded our goals. From the food and service to the

beautiful room and killer view: we were able to have engaging conversations in an intimate

atmosphere. What a first class experience!”

-Sr. Manager of Innovation and Experiential Design16

We grew 5x last year and a good chunk of deals came from Lean Startup Conference-Moves the Needle

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