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INNOVATION PORTFOLIO MANAGEMENT#LEANSTARTUPWEEK
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SUCCESS IS ATERRIBLE TEACHER
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THE BIGGER YOU ARETHE MORE LIKELYYOUR PROCESSIS BROKEN
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TOO MANY RESOURCESIS A BAD THING
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$114,500,000
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$699
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$1billion
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TOO FEWRESOURCESIS A BAD THING
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TOO MUCHTOO LITTLEWHAT’S JUST RIGHT?
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HOW DO YOU…SCALE LEAN?MAINTAIN FOCUS ACROSS MULTIPLE PRODUCTS?BEST DEPLOY YOUR RESOURCES?
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MAPPINGYOUR PORTFOLIO
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STAGE GATES
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Founded 185530,000 employees12 markets
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CUSTOMERPROBLEMS VALIDATED
PROBLEMSTATEMENT
SELF SUSTAINING GROWING BUSINESS
ESTABLISHED BUSINESS
StarsBottle Rocket
Satellite
Space Shuttle
Space Station
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BUSINESS PLAN
COURTESY OF LISA LONG / TELENOR
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ENCOURAGENEW IDEAS
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Stars Bottle Rocket
Satellite Space Shuttle
Space Station
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FOCUS ONLEARNING
StarsBottle Rocket
Satellite
Space Shuttle
Space Station
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Seedbank
Measured on Knowledge Gained Measured on Revenue & Users
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FREE UPRESOURCES
StarsBottle Rocket
Satellite
Space Shuttle
Space Station
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Deorbit
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REDUCE RISKAT EVERY STAGE
SeedA Round
B Round
C Round
D Round
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Institutional Knowledge
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INVEST JUST ENOUGH TO ANSWERTHE NEXT QUESTION
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MANAGINGYOUR PORTFOLIO
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BUSINESS CASESARE FICTION
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Investment Board
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Innovation Board
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Product Council
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Sales
Product UX Engineering
CEO CPO
Marketing Support
CROSS-FUNCTIONALAND SENIOR
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Needs lesswhite space
I wouldn’t use that product
Needs morewhite space
Can I have that in cornflower
blue?
This looks like a stupid idea
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VALIDATED KNOWLEDGENOT OPINION
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Ban“I think…”
OPINION
Customer validation
is king
Stick to the
facts
Stick to the
processKeep it informal
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ORGANIZATIONALALIGNMENT
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DISSEMINATION OF KNOWLEDGE
StarsBottle Rocket
Satellite
Space Shuttle
Space Station
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Seedbank
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BRINGING IT ALLTOGETHER
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SUCCESS AT SCALE REQUIRES
EFFECTIVE RESOURCE ALLOCATION
ACROSS PRODUCTS AT WILDLY
VARYING STAGES OF DEVELOPMENT
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A PORTFOLIO APPROACH
GROUNDED IN CUSTOMER DEVELOPMENT
ENSURES YOU FOCUS ON LEARNING
AND MANAGE YOUR RESOURCES
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LACK INNOVATION RESOURCES?THEY’RE JUST WORKING ON THE WRONG THING
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OPTIMISE FORLEARNING
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DON’T FAIL FASTLEARN FAST
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TREAT SUCCESS &FAILURE AS AN OPPORTUNITYTO LEARN ABOUT YOUR CUSTOMERS
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THANK YOU!FOLLOW ME @BFGMARTIN
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