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YMCA Marketing March 7th, 2012
John Meguerian, Grace Chang, Diana Karvelis, Elsa Stahura
What is the essence of the YMCA?
So we immersed ourselves in the Y.
We were looking for a single thing.
What we found were incredible stories.
And
YOUR
Stories
but a quilt is nothing without thread
We see tremendous potential in these stories.
But to shine they need structure.
Divisions should embrace an entrepreneurial spirit.
Free to use their passion and specialized knowledge to craft the best marketing for them.
Marketing is the conductor.
Free to look at the big picture to coordinate, emphasize, and fit things together.
PEDALPOWERSpinning ClassMCGAW YMCA
Spinning® is an exciting stationary cycling class that incorporates motivating music and visualization techniques to put a healthy “spin” on your workout. Weekdays at 6am, 2pm and 7pm
McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org
PEDALPOWERSpinning ClassMCGAW YMCA
Spinning® is an exciting stationary cycling class that incorporates motivating music and visualization techniques to put a healthy “spin” on your workout. Weekdays at 6am, 2pm and 7pm
McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org
For Example:
Fitness Classes
STACY JENNINGS:FROM SPINTO WINStacy had never pedaled a mile when she signed up for her first spin class
But the second she got in the saddle, the cycling bug bit her hard. Now she’s in the best shape of her life, and rode with four other Y-ers in a 100 mile charity race.
Find your ride at mcgawymca.org/spinning
McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org
STACY JENNINGS:FROM SPINTO WINStacy had never pedaled a mile when she signed up for her first spin class
But the second she got in the saddle, the cycling bug bit her hard. Now she’s in the best shape of her life, and rode with four other Y-ers in a 100 mile charity race.
Find your ride at mcgawymca.org/spinning
McGaw YMCA1000 Grove StreetEvanston, IL 60201(P) 847 475 7400www.mcgawymca.org
For Example:
Fitness Classes
In General
1. Tell stories not facts
2. Y community at the core
3. Point to more info
Allows creativity
and passion to flourish
Won’t cannibalize
others’ efforts
Engaging and
relevant materials
Makes members stronger
advocates
Captures the feeling of the Y for consumers
A two-way learning
experience
You have the instruments
You have the score
What’s next?
Thank You.Any Questions?