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McDonalds Beef Fries

ControversyPresented By :

Utkarsha Khamkar

Heena Gupta

Sunil Chand

Debashish Nanda

Omkar Warde

Ankit

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1937- Mc Donald's was started by two brothers,Richard and Maurice Mc Donald's in California.

1954- Ray Kroc established a franchising companywith Mc Donald's under the name Mc Donald's

System Inc.

1965- Mc Donald's went public.

1998- it had over 25000 restaurants in 116 countriesserving more than 1.5 billion customers.

2001- it had 28 outlets in India spread across tier-A

cities

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TOOK PLACE IN 2000

U.S BASED HINDU JAIN SOFTWARE ENGINEER Mr.

SHAH READ AN ARTICLE ABOUT MC DONALDSFRENCH FRIES CONTAINING BEEF

ON AN ENQUIRY MC DONALDS RESPONDED THATTHEY DO USE SMALL AMOUNT OF BEEF FLAVOUR

AS A INGREDIENT

THE COMPANY JUSTIFIED ITS ARGUMENT BYSAYING THAT THERE WAS NO LAW TO DISCLOSETHE INGREDIENTS INPUT

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VARIOUS LAW SUITS WERE FILED AGAINSTCOMPANY

FINALLY ENDED UP APPOLOGISING AND PAYING ACOMPENSATION OF 10 MILLION US DOLLARS

ALSO IT PAID 4 MILLION US DOLLARS TO 12

PEOPLE WHO HAD FIED THE LAW SUITS

THEY GAVE ADVERTISEMENTS IN NEWS PAPERSADMITTING THEIR MISTAKE

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LOT OF PROTEST BY VARIOUS POLITICAL ASWELL AS RELIGIOUS GROUPS SUCH AS SHIVSENA, BAJARANG DAL, VISHWA HINDU PARISHAD

PETITION WAS FILED TO CLOSE DOWN ALL THE

OUTLETS IN INDIA

LOT OF CONFUSION WHETHER THE FRIES BEINGSUPPLIED IN INDIA HAD THE BEEF CONTENT ORNOT

RUMUORS HAD IT THAT THESE FRIESINGRIDIENTS WERE THE SAME AS BEINGSOURCED FROM US

WHEN BMC AND FDA CONDUCTED THE TEST IT

GAVE NEGATIVE RESULTS FOR THE BEEFCONTENT

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A Tendency to fixate on initial information, fromwhich one then fails to adequate adjust forsubsequent information.

Eg. Opposition of Political Parties in Indiaagainst Mc Donalds.

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The tendency to seek out the information thatreaffirms past choices and to discount information

that contradicts past judegement.

Eg. Mc Donalds released a statement saying it

never claimed the fries sold in US were vegetarians

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The tendency for people to base their judgements oninformation that is readily available to them.Things thathave occurred more recently tends to be more availablein our memory.

For e.g. people in India came to know that fries containsbeef flavours and started protesting against Mcdonalds

instead of official announcement.

U.S Based Hindu Mr. Hitesh Shah read the articlesabout Mc Donalds French fries containing Beef.

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The tendency to believe falsely, after anoutcome of an event is actually known, that onewould have accurately predicted the outcome.

For e.g. Basically people in U.S assumed thefries were vegetarian simply because they werefried in vegetable oil.

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Believing too much in our own ability to

make good decision especially when

outside of own expertise.

For eg-mcdonald were serving coffee 20f

hotter than standard temperature

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Staying with a decision even when there is a

clear evidence that its wrong.

Eg.Mc Donalds High fat, low fibre food is cause ofvarious diseases, still there was no change in

ingredient of food served.

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Thank You