mba marketing project report

7/23/2019 mba marketing project report

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I/T/ ^HIOT


2/72

L@KOHQCGDAGEGOT

It ip qitb zglc ~cglpwzg tblt# I zg`hzd ey iodgjtgdogpp th ey l`ldgei`Awidg# Cg`twzgzEz/ P/ K/ @bldbbl mhz bgz `hwopgc lod awidlo`g dwzioatbg ~zg~lzltiho hm tbip ~zhfg`t/

I le azltgmwc th "Dizg`thz# lod @gotzg Bgld) Ez/ P/K/ Lzhzl lod ey

pio`gzg tblokp th lcc ml`wcty egejgzp hm Tbg PEW# IT ^hiot Klo~wz"C/@ @hdg >>9


3/72

DG@CLZLTIHO

I bgzgjy dg`clzg tblt tbg ~zhfg`t zg~hzt gotitcgd ZHCG HM JZLODIOA -

LD]GZTIPGEGOT IO ZGTLIC ELZKGT HM PTGGC IODWPTZIGP

Pwjeittgd io ~lztilc mwcmiccegot hm tbg zg|wizgegotp mhz tbg dgazgg elptgz

hm jwpiogpp ldeioiptzltiho th Pikkie Eloi~lc Woi}gzpity# Iodil ip ey

hziaiolc qhzk - oht pwjeittgd mhz tbg lqlzd loy htbgz Dgazgg# Di~chel

mgcchqpbi~ hz loy htbgz pieiclz titcg hz ~zivgp/

Dltg6

DGG^LK ^LOQLZ

ZGA/OH/7:10


4/72

GRLEIOGZP @GZTIMI@LTIHO

Tbg ~zhfg`t zg~hzt hmZW^LE PBWKCL gotitcgd ZHCG HM JZLODIOA -

LD]GZTIPGEGOT IO ZGTLIC ELZKGT HM PTGGC IODWPTZIGP ip

l~~zh}gd lod ip l``g~tljcg io |wlcity lod mhze/

Iotgzolc Grleiogz Grtgzolc Grleiogz

"Ez/ P/K/ Lzhzl)

@gotgz Bgld

4


5/72

WOI]GZPITY PTWDY @GOTZG

@GZTIMI@LTG

Tbip ip `gztimyioa tblt tbg ~zhfg`t zg~hzt gotitcgd ZHCG HM JZLODIOA -

LD]GZTIPGEGOT IO ZGTLIC ELZKGT HM PTGGC IODWPTZIGP

pwjeittgd io ~lztilc mwcmiccegot hm tbg zg|wizgegotp mhz tbg Dgazgg hm

Jwpiogpp Ldeioiptzltiho hm Pikkie Eloi~lc Woi}gzpity hm Bglctb# Egdi`lc

lod Tg`bohchai`lc P`igo`gp/

ZW^LE PBWKCL blp qhzkgd wodgz ey pw~gz}ipiho lod awidlo`g lod tblt

oh ~lzt hm tbip zg~hzt blp jggo pwjeittgd mhz tbg lqlzd hm loy htbgz dgazgg#

di~chel# mgcchqpbi~ hz htbgz pieiclz titcgp hz ~zivgp lod tblt tbg qhzk blp

oht jggo ~wjcipbgd io loy fhwzolc hz elalviogp/

ZGA/OH/7:10


6/72

Tbg ~zhdw`t blp jggo mhzewcltgd th ptwdy tbg elzkgtioa pyptge hm

GPPLZ PTGGC Ctd/

Lt tbg ~zgpgot tieg hm hwt tbzhlt `he~gtitiho g}gzy `he~loy qlotp

th th~ tbg `blzt lod pbhq jia miawzg hm ~zhmitp woitp jlclo`g / It ip |witg

`cglz thdly tblt lt ~zgpgot tieg/ Tbg azhqtb hm loy hzaloivltiho ip ~hppijcg

hocy qitb tbg bgc~ hm blz~ qhzkioa lod qgcc mh`wpgd ptlmm/ Tblt ip

jl`kjhog hm loy hzaloivltiho/

Tbg elzkgt qlot th lolcypgp tbg `hopwegz jgbl}ihz hm Ptggc

pgaegot hm GPPLZ azhw~ lod lcc tbg cgldioa tg`boi|wgp th jg cgld mhz

elzkgt/ ^zh}idioa jgttgz pgz}i`g th tbg `wpthegz# l``hzdioa th tbgiz Oggdp/

Tbg ptwdy oggdp th wodgzptlod tbg elzkgt pblzg hm GPPLZ Ptggc io

`he~lzipho qitb elzkgt ~clygzp/ Tbg mwzzhqioa hm dltl 07' ~gh~cg kohq

ljhwt tbg GPPLZ Ptggc lod =2' dh oht kohq ljhwt tbg GPPLZ Ptggc/ Tbg

elfhz `he~gtithzp h~gzltioa io yhwz lzgl/ 07' Tltl# :>' Oltiholc#


7/72

~zi`g lod tbhwab "PIC lod TLTL) / Tbg l}gzlag wpgz hm Cw`kohq Vhog

bgl}icy zgcy ho Plic jg`lwpg PLICp `hpt ip cgpp tblo GPPLZ Bhqg}gz#

GPPLZ Ptggc |wlcity ip lp `he~gtiti}g lo loy htbgz jia jzlod l}licljcg io

elzkgt/ Lod wpgzp lcph l``g~t/ Tbip ml`t ph tbgzg ip l cht hm p`h~g mhz

GPPLZ Ptggc io Cw`kohq Ptggc elzkgt/ Tbgy pbhwcd elkg tbgiz ~zi`gp

`he~gtiti}g lod jzlod tbgiz ~zhdw`tp ehzg laazgppi}gcy ml`thz jgbiod hm

tbg dg`ciog hm plcgp Chq ld}gztipgegotp chq lqlzgogpp lod iogmmi`igot

Elolagegot /

1


8/72

@HOTGOTP

@bl~tgz % I

Iotzhdw`tiho

@bl~tgz % II

Hjfg`ti}gp hm tbg ptwdy

@bl~tgz % III

Zgpglz`b Egtbhdhchay

@bl~tgz % I]

Miodioap - Iotgz~zgtltiho

@bl~tgz % ]

@ho`cwpiho - Zg`heegodltiho

@bl~tgz ] I

Cieitltiho

L~~godir

l/ Jijcihazl~by/

j/ \wgptihoolizg

2


9/72

IOTZHDW@TIHO

9


10/72

IOTZHDW@TIHO

Tbg ~zgpgot ptwdy ip lo lttge~t th `hodw`t l pwz}gy `bg`k tbg mglpijicity hm A^

th pbggt io tbg blziylci hwtcgt/

@hopwegz blp itp hqo `bhi`g tbgy ~zgmgz tbhpg jzlodp jy qbi`b tbgy agt

pltipml`tiho/ Io ml`t tbg `wpthegz `hotiowhwpcy dip~cl`gd dimmgzgot jwyioa jgbl}ihz 4>

dg~godioa ho qblt bg ip jwyioa qitb qbhe# qbgo qbgzg# lod qby bg ip jwyioa/

Thdly `wpthegz kohq grl`tcy qblt tbgy qlot lod dhgp oht pti`k th ~lzti`wclz

jzl# im tbgy agt jgttgz ~zhdw`t/

@wpthegz ip ehzg }lcwg `hop`ihwp tbgpg dlyp tbg ml`thz tblt dzi}g tbg `hopwegz

jgbl}ihz thdly `lo jg }gzy dimmgzgot thehzzhq!p lp th kgg~ tzl`k hm tbgiz dgelod

jgbl}ihz blp `hopiptgotcy ehoithzgd/

Thdly im `he~loy qlotp th jg io tbg elzkgt it blp th kgg~ io thw`b qitb

`wpthegz lod `hopiptgotcy tzy th `heg th jg gr~g`tltihop hm `hopwegz jy clwo`bioa tbg

ogq lod ehdimyioa ~zhdw`tp/

Tbg jzlod ~cly l `ziti`lc zhcg io jwicdioa tbg mhztwogp hm l `he~loy / Ai}go tblt

`hopwe~tiho ~lttgzop lzg ehzg hz cgpp ptlti`/ @he~loigp bl}g mgq `bloagp bhhk l

`wpthegz / jwt ho`g bhhkgd th itp ~zhdw`t }hcweg lzg cikgcy th jg ptgldy/

Tbgzgmhzg ldh~tioa l jzlod%~wpb ptzltgay ely jg l kgy pw``gpp ml`thz/


11/72

IODWPTZIGP ^ZHMICG


12/72

@HE^LOY ^ZHMICG

Tbg GPPLZ AZHW^ qlp mhwodgd io


13/72

jwpiogpp gptljcipbioa Iodil p mizpt ehjicg ~bhog pgz}i`g io Dgcbi " jzlodgz GPPLZ `lcc

~bhog ) qitb Pqipp ^TT lp tbg fhiot }gotwzg ~lztogz

Tbg : jwpiogpp qitb E-LP ogq zg}gowg ptzglep lod ptzltgai` aghazl~bi`lc

gr~lopiho/ Tbg GPPLZ azhw~ ip l di}gzpimigd jwpiogpp `hz~hzltiho qitb l jlclo`gd

~hztmhcih hm lppgt tbg elowml`twzioa lod pgz}i`g pg`thzp hm ptggc Gogzay ~hqgz

`heewoi`ltiho pbi~~ioa qhztp - chaipti`p lod ~zhfg`tp/ GPPLZ

it alp ~zgpgo`g io ehzg tbgo lod phwtb Glpt Lpil io}gptgd io tbg `heehdity loowity lod hm

pgz}i`gp jwpiogppgp /Mhzqlzd lod jl`kqlzd iotgazltiho# lo qgcc lp tbg wpg ptltg%hm%tbg%

lzt tg`bohchay lod io bhwpg pglz`b lod iooh}ltiho bl}g eldg Gpply l cgldioa ~clygz io

gl`b hm itp jwpiogppgp/

}ipiho lod Eippiho

]ipiho

Qg qicc jg l zgp~g`tgd achjlc gotzg~zgogwz#

tbzhwab tbg ~hqgz hm ^hpiti}g L`tiho#

Eippiho


14/72

Qg lzg `heeittgd th iooh}lti}g azhqtb#

tbzhwab hwz ~gzpholc ~lppiho#

zgiomhz`gd jy l ~zhmgppiholc eiodpgt#

`zgltioa }lcwg mhz lcc tbhpg qg thw`b/

Gpplz Ptggc By~gzelzt 6 Gpplz Azhw~

ELOLAGEGOT TGLE

Oh GPPLZ ptggc by~gz elzt ip l di}ipiho hm GPPLZ Ptggc Ctd///

Tbg Elolagegot Tgle hm GPPLZ PTGGC BY^GZELZT///

& Pbzi ^zlpblot Zwil#

Dizg`thz/

& Ez/ ]ikzle/ Leio

Dizg`thz%plcgp - Elzkgtioa L


15/72

& Ez/Dici~ Hheego

QH @bigm Grg`wti}g Hmmi`gz % Iodil Zgaiho

& Ez/Aizipb Zlh

@/G/H/ Zgtlic Jwpiogpp

& Ez/Pwklot Zltolklz#

AE# @gotzlc Vhog/

& Ez/ Eloipb Kwelz Pioab#

AE# W^ - WT/

& Ez/ ]ifygodzl Pzi}lptl}l#

Elolagz# klo~wz

PTGGC


16/72

PTGGC

PG@THZ HZ PTZW@TWZG ( ELZKGT ECG%

Tbg Iodilo ptggc iodwptzy gotgzgd io th l ogq dg}gch~egot ptlag mzhe :>>7%>=

zgpwtcioa io Iodil jg`heioa tbg 7 tb clzagpt ~zhdw`gz hm ptggc achjlccy ~zhdw`ioa ljhwt

70 eicciho thogp hm ptggc yglz thdly l``hwot mhz l cittcg h}gz ~gz`got hm tbg thtlc

~zhdw`tiho/


17/72

Iodilo ip tbg hocy `hwotzy qhzcd h}gz th ~hpt l ~hpitiho h}gzlcc azhqtb io`cwdg

ptggc ~zhdw`tiho < ~gz`got mhz tbg Flowlzy elz`b ~gzihd hm :>>9/tb ##zg`h}gzy io ptggc

~zhdw`tiho ho blp jggo lddgd jy tbg ie~zh}gd plcgp // ~gzmhzelo`g hm ptggc `he~loigp/

L``hzdioa th l zg~hzt mzhe Jlz`clyp `l~itlc `biol lod Iodil lzg ahioa th ~zh}idg

tbg ie~gtwp mhz ptggc dgelod mhz tbg ogrt mgq yglz/

^ZHDW@TIHO 6

Ptggc ~zhdw`tiho azgq lt >2%:>>9

h}gz tbg pleg ~gzihd clpt yglz /tbg mhwztb |wlztgz plq /#%ehpt hm tbg clzag ptggc

`he~loigp pw`b lp PLIC# TLTL# P TGGC#G P PLEP /

Tbg oltiholc ptggc ~hci`y blp l clzagpt mhz tlkioa ptggc ~zhdw`tiho w~ th ohog tbg cgpp qitb tbg `wzzgot zltgp hm tbg hoahioa azggt migcd lod

jzhqo migcd ~zhfg`tp tbg ptggc blp ~zhfg`tgd Iodilo ptggc `l~l`ity ip gr~g`tgd th thw`b

9 egtzi` tho jy :>


18/72

tbg achjlc l}gzlag hm =%1' ptggc `hopwe~tiho azgq lt 0/2' io Flo elz`b |wlztgz hm

yglz :>>9% h}gz tbg pleg ~gzihd clpt yglz/

L `zgdit Pwippg azhw~ ptwdy ptltg tblt Iodilo!p ptggc `hopwe~tiho qicc `hotiowg

th azhq jy ! Lzhwod 7>%=>' hm Iodil

hm izho ip gr~hzt th `biol//Iodil!p gr~hzt dwzioa L~zic Dg`gejgz :>>2 qgzg =4/4 egtzi`

tho/ Tbg Ah}gzoegot blp zgdw`gd gr~hzt dwty ho izho hzg cwe~p mzhe


19/72

A>]GZEGOT IOITI]G

Tbg ah}gzoegot blp `hoptzw`tiho qbi`b qicc ai}g l mcit th tbg ptggc pg`thz

zgeh}gd mwcc grge~tiho hm `wpthe dwty ho !Oiodwptzigp lod lazi`wctwzlc `heehditigp

/izho lod ptggc ~zhdw`t ~ia izho # p~i gagzpigp# pgei mioipbgd ~zhdw`tp mclt ~zhdw`tp lod

choa ~zhdw`tp h}gz ohq pwjfg`t th l jlpi` `wpthe dwty hm 7 ~gz`got/

Tbg Iodilo ah}gzoegot jicciho ~clop th io}gpt h}gz WPD 07> jiio iodwptzigp

zgcltgd th iomzlptzw`twzg lod

ZHLD LBG 6

Qbicg tbg dgelod mhz ptggc `hotiowg th azhq io tzlditiholc pg`thz pw`b lp

iomzlptzw`twzg `hoptzw`tiho bhwpioa lwthehti}g ptggc twjgp lod ~i~gp `hopwegz dwzljcg

~l`klaioa lod azhwod

Tzlop~hztltiho p~g`ilcivgd ptggc qicc jg io`zglpioacy wpgd io bi tg`b

%oaioggzioa iodwptzigp pw`b lp ~hqgz agogzltiho ~gtzh`bgei`lc

Mgzticivgzp gt` tbg ogq liz~hzt lod zlicqly egtzh ~zhfg`t qicc zg|wizg l clzag

lehwot hm ptliocgpp ptggc/

Tbg mi}g ]lcwg ~zh~hpitihop hm Gpplz Ptggcby~gzelzt lzg6


20/72

7/ ^lo%Iodil ~zgpgo`g

Qgc`heg th l qbhcg ogq qly hm jwyioa ptggc/

:>


21/72

^ZHDW@TCIOG

^ZHDW@T CIOG

Gpplz ptggc ~zhdw`tp lzg qhzcd%`clpp eggtioa tbg biabgpt iotgzoltiholc ptlodlzdp/

Tbg `he~loy!p grtgopi}g elzkgtioa ogtqhzk lod lmtgz plcgp pgz}i`g gopwzg

:


22/72

BHT ZHCCGD ^ZHDW@TP

@HCD ZHCCGD ^ZHDW@TP

ALC]LOIPGD ZHDW@TP

BHT ZHCCGD ^ZHDW@TP%@HICP

Gpplz ptggcp ~zhdw`gp tbg miogpt |wlcity hm bht zhccgd `hicp io zlq lp qgcc lp Oh ~i`kcgd

lod hicgd mhze/

Wpgd mhz6

Tzlop~hzt Iodwptzy

::


23/72

Qgcdgd ptggc twjgp lod ~i~gp

@hcd%zhccioa lod dzlqioa

Ciog ~i~g

@hzzhpiho zgpiptlo`g

Jhicgz |wlcity ~cltgp

Tio eicc jcl`k ~cltg

^zgppwzg }gppgcp

BHT ZHCCGD ^ZHDW@T %^CLTGP

Gpplz ptggc!p biab ~zg`ipiho pbglzioa ciog "PEP%WPL) ~zhdw`gp th~ |wlcity ptggc

~cltgp tblt eggt dgelodioa iotgzoltiholc ptlodlzdp/gpplz ptggc ip tbg hocy Iodilo

`he~loy th zg`gi}g tbg ~zgptiaihwp TW] Zbiogclod `gztimi`ltg mhz |wlcity ~cltgp/

Gpplz `ltgzp th tbg ~cltgp dgelod mhze tbg mhcchqioa jzhld elzkgt pgaegotp/

Wpgd mhz

:0


24/72

Jhicgz - ~zgppwzg }gppgcp

Pbi~ jwicdioa

Zlicqlyp

Bglt Gr`bloagzp

Hic - ~gtzh`bgei`lcp

@hlc - eioioa

Agogzlc - bgl}y goaioggzioa

BHT ZHCCGD ^ZHDW@TP PBHT JCLPTGDLOD ^ZIEGD

Pbht jclptgd lod ~ziotgd ptggc mzhe gpplz hmmgz tbg `cglogpt pwzml`gp lU l

`he~zgbgopi}g go}izhoegot zhoegot ~zhtg`tiho th itp ptggc/ Tbg idglc ptggc mi wpg io

grtzgeg l~~ci ltihop pbht jclptgd lod ~liotgd ptggc mzhe gpplz Iodil!p mizpt g}gz io itp

`ltgahzy/

:4


25/72

Wpgd mhz

Qgcdgd jglep

Pbi~ jwicdioa

Jzidag aizdgzp

@he~hogot mljzi`ltihop

@HCD ZHCCGD ^ZHDW@TP

Bht zhccgd `hicp mzhe Gpplz Ptggc lzg wpgd th ~zhdw`g `hcd zhccgd ~zhdw`tp io tbg

`hicp( ~cltgp lod pbggtp mhze/ L pehhtbgz pwzml`g mioipb# ie~zh}gd tgopicg ptzgoatb# lod

`wptheivgd ~zhdw`t tbi`kogpp `lo jg l`big}gd tbzhwab `hcd zhccioa/

:7


26/72

Wpgd mhz

Lwthehti}g Jhdy - @he~hogotp

Dzwep - Jlzzgcp

Qbitg Ahhdp

Mwzoitwzg - Hmmi`g G|wi~egot

Agogzlc Goaioggzioa L~~ci`ltiho

ZLOAG6

Ty~g6 @hcd Zhccgd @chpgd Looglcgd "@Z@L)(@hcd Zhccgd Mw Blzd "@ZMB)

Qidtb6 =>> ee % />77* >/ ee % />4*

PB < 6 Cgoatb % =>> ee(:0/=:* %


27/72

@hcd%zhccgd ptggc `hic (pbggt(ptzi~ @hcd%zhccgd ptgg `hic6 qg ~zhdw`g lcc kiodp hm

p~g`imi`ltihop `hcd zhccgd ptggc `hic#ptggc ptzi~#ptggc pbggt////

@hcd%zhccgd ptggc `hic @hcd%zhccgd ptggc `hic %% `he~gtiti}g ~zi`g lod }lzihwp

p~g`imi`ltiho `hcd%zhccgd ptggc `hic////

Bht di~~gd alc}loivgd ptggc Qg bl}g tbzgg bht di~~gd alc}loivgd ptggc ~zhdw`t ciogp

qbi`b `lo ~zhdw`g biab |wlcity lod ew`b ptggc `hic////

ALC]LOIVGD ^ZHDW@TP

Gpplz Ptggc ohq hmmgzp tbg jgpt hm jzggd alc}loivgd ~zhdw`tp qitb

tbg biabgpt cg}gc hm `wptheivltiho/ Tbg ~zhdw`tp lzg l}licljcg io tbg qidgpt

zloag hm pwzml`g mioipbgp# tbi`kogpp lod `hzzwaltiho cg}gcp/

Wpgd mhz6

:1


28/72

@hoptzw`tiho

@hzzwaltgd Pbggtp

Lazi`wctwzg G|wi~egot

Lwthehti}g L~~ci`ltihop

Agogzlc Goaioggzioa L~~ci`ltihop

Zloag6

Ty~g 6 Alc}loivgd clio "A^)(Alc}loivgd @hzzwaltgd "A@)

Qidtb 6 =>> ee % ee(:0/=:


29/72

Alc}loivgd ptggc `hic Alc}loivgd ptggc `hic `lo jg wpgd io

`hoptzw tiho# gcg`tzi`lc l~~cilo`gp# tzlop~hztltiho# lazi`wctwzlc

g|wi~egot# mwzoit///

^zg%~liotgd alc}loivgd ptggc `hic ^zg%~liotgd alc}loivgd ptggc

`hic ,Ip pw~gzihz zgpiptlo`g laliopt go}izhoegot bglt zgpiptlo`g#

`hzzhpiho zgpiptlo`g# bweid///

ALC]LOIVGD @HZZWALTGD PHOL PBGGTP

Gpplz phol alc}loivgd `hzzwaltgd pbggt ip ohq hmmgzp tbg jgpt hm jzggd

alc}loivgd l4 ~zhdw`tp qitb tbg biabgpt cg}gc hm `wptheivltiho/ Phol A/@/ pbggt ygt

lohtbgz hzglktbzhwab io zhhmioa phcwtiho mzhe tbg tzwptgd bhwpg hm gpply ptggc/ Lod

bgzg!p cipt mgltwzgp tblt hocy lppgzt hwz pw~gzihzity h}gz htbgz jzlodp/ Lmtgz lcc g}gzy

bheg oggd l ptzhoa mhwodltiho lod lo g}go ptzhoagz zhhm/

:9


30/72

Tbg A/@ pbggt `heg qitb vio` `hltioa qitb tbi`kogpp hm ape "azlep ~gz

p|wlzg egtgz) cgodioa it azgltgz dwzljicity/phol A/@ pbggt grbijit jgttgz jziabtogpp tblt

elkgp Oheg jglwtimwc lod `bggzmwc /l mgltwzg oht th jg pggo io htbgz A/@ pbggt/

Phol A/@ pbggt lzg woimhzecy `hltgd ph `hzzhpiho miod oh qglk p~lt g}go qbgo

mirioa mt& owtp - jhctp lod jgttgz `hltioa ldbgzgo`g ~zhtg`tp tbg pbggt mzhe p`zlt`bgp

lod htbgz eg dlelagp/

Gpplz phol A/@ pbggt lzg ptzhoagz tbgo htbgz A/@ pbggt jy lo lelvioa 7' tgpt it

th jgcig}g it/

PIVG6 GPPLZ PHOP A/@ PBGGT

L}licljcg Tbi`kogpp6

/# /07# /4># /47# /7># /=># /2 > e e/

L}licljcg Qidtb6

0>


31/72

1=>ee# 2>>ee# 9 ee# >ee

L}licljcg Cgoatb

:44>ee# 0>7>ee# 0==>ee# 4:1>ee# 4=4>eio

BLVIZL PTGGC @HE^CGR

Tbip biabcy iotgazltgd lod ehdgzo `he~cgr `hopiptp hm tbg mhcchqioa

elowml`twzioa Tl`icitigp/#

BHT JZI\WGTTGD IZHO ^CLOT

GPPLZ Ptggc h~gzltgp tbg qhzcd!p clzagpt alp%jlpgd bht jzi|wgttgd izho "BJI)

~clot qitb l ~zhdw`tiho `l~l`ity hm 7/< *th eicciho thoog ~gz loowe "ET^L)/ Tbg ~clot

0


32/72

wpgp ptltg%hm%tbg%lzt tg`bohchay# qbi`b/ gopwzgp biab |wlcity zlq eltgzilc mhz tbg ptggc

~clot/ Gpplz Ptggc ip hog hm tbg qhzcd!p chqgpt `hpt ~zhdw`gzp hm BJI ho l ~gz thoog

jlpip/ Tbg ~clot ip pw~~hztgd jy l `l~ti}g ~hqgz ~clot hm 0:EQ# qbi`b h~gzltgp lt

>' `l~lìty/

Plcigot mgltwzgp hm Gpplz Ptggc!p BJI ~clot

Qhzcd!p clzagpt alp jlpgd BJI ~clot

Lehoapt tbg chqgpt ~gz% elzkgtp thoog h~gzltioa `hptp

@hopiptgotcy h~gzltioa lt biab `l~lìty

Gptljcipbgd `wpthegz jlpg io jhtb dhegpti` lod gr~hzt

Bht Zhccgd @hicp

Gpplz Ptggc ip tbg clzagpt ptggc ~zhdw`gz io qgptgzo Iodil# qitb l `wzzgot `l~lìty

hm 4/= ET^L lt Blvizl# Awflzlt# lod ~clop th io`zglpg tbip th 9 ET^L/ Tbg Iodilo

h~gzltihop lcph io`cwdg lo 2 ET^L jgogmiìltiho ~clot lt Jlicldiccl# @blttipalzb# lod

lo 2 ET^L ~gccgt `he~cgr lt ]iplkbl~ltole/

0:


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Tbg `he~cgr lcph bhwpgp tbg ptggc ~clot/ lod tbg


34/72

@hcd Zhccgd I Alc}loipgd @hicp - Pbggtp I PHOA A@ Pbggtp

Bht Zhccgd ^zhdw`tp

04


35/72

Gpply Ptggc ~zhdw`gp tbg miogpt |wlcity hm :4 `lzlt Bht Zhccgd ptggc io Iodil /

Pio`g itp iotzhdw`tiho# Gpplz!p Bht Zhccgd ptggc `hotiowgp th jg l `ziti`lc io~wt mhz biabcy

dgelodioa l~~ci`ltihop/ Gpplz!p Bht Zhccgd ^zhdw`tp lzg l}licljcg io ~cltgp# pbggtp lod

`hic mhze/

L~~ci`ltihoAgogzlc Goaioggzioa# Lwthehjicgp# Iomzlptzw`twzg# Hic lod Alp ~i~gciogp# Ciog

^i~gp gt`/

P~g`imi`ltiho lod Diegopihop

Tbi`kogpp6 ee

Qidtb6 ee %% :>>>ee

Cgoatb6 :7>>ee % 2>>>ee

@hcd Zhccgd I Alc}loipgd @hicp - Pbggtp PHEL A@ Pbggtp

@bg|wgzgd ^cltgp

07


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Gpply!p :4 `lzlt ptggc @bg|wgzgd ^cltgp lzg biab% mzi`tiho ~cltgp gopwzioa

elriewe pkid%zgpiptlo`g/

Tbgpg ~cltgp lzg l}licljcg io tglz tzh~ ~lttgzo qitb l elriewe jgld bgiabt hm

>> ee

@hcd Zhccgd I Alc}loipgd @hicp >- Pbggtp PHEL A@ Pbggtp

Pbht Jclptgd cltgp

Gpply Ptggc!p :4 `lzlt Pbht Jclptgd lod ^ziegd ^cltgp lzg oht hocy

go}izhoegotlccy%mzigodcy# jwt `lo lcph jg dizg`tcy wpgd th pl}g tieg lod `wt `hptp/ Tbgy

lzg biabcy qgltbgz% zgpiptlot lod lzg l}licljcg io Zgd Hridg hz Vio` Pici`ltg ^ziegz

`hltioa/

L~~ci`ltiho

Pbi~ lod jlzag jwicdioa# ~zg%mljzi`ltgd jwicdioap# `hoptzw tiho lod zlicqly

qlahop/

P~g`imi`ltiho lod Diegopihop

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Tbi`kogpp6 2ee ee

Cgoatb6 =0>>ee

LOLTHEY HM QHZCD

^ZHFG@T01


38/72

LOLTHEY HM QHZCD ^ZHFG@T

Gl`b lc~bljgt hm ~zhfg`t itpgcm blp `heeho egloioa/ It ip og`gpplzy

th kohq tbg jlpi` pgopg hm tbg qhzd jgmhzg ahioa io th ~zhfg`t qhzk/

^ mhz ^clooioa

It ip tg`boi|wg hm chhkioa lbgld l `hoptzw`ti}g zg}igqioa hm mwtwzg

oggd ph tblt ~zgpgot l`tiho `lo jg ldfwpt io }igq hm tbg gptljcipbgd ahhdp/

It ip og`gpplzy mhz tbg lzzloagegot hm zgphwz`gp/

Z mhz zgphwz`g

Tbgpg lzg bgc~mwc io ~zhehtioa lod mwo tihoioa hm ~clooioa/

Zgphwz`gp lzg tbg eltgzilc tloaijcg hz iotloaijcg qbi`b lzg zg|wizgd mhz

mwcmiccegot hm qhzk/

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> mhz H}gzbgld gr~gopgp

Tbgpg lzg tbg gr~gopgp hm ~clooioa lod l`ti}itigp/ Gr~gopgp lzg

io`wzzgd ho mwo`tihoioa hm tlpk lzg `lccgd h}gzbgld gr~gopgp/

F mhz Fhiot gmmhztp

!Tbgpg lzg zg|wizgd lod ewpt io hzdgz th `he~cgtg loy ~zhfg`t

pw``gppmwccy# L jgttgz `he~cgtiho `lo jg l`big}gd jy fhiot lod thtlc gmmhztp

hm lcc tbg ~gzphop goalagd io tbg qhzk#

G mhz goaioggzioa

Tbip cgld th ptg~%jy%%ptg~ `hoptzw`tiho hm ~clop ph tblt it qicc jg

glpigz th mhzewcltg tbg ~clop ioth l`tiho/

@ mhz `hoptzw`tiho

Zgmgzp th `ho}gztioa hm ~clop ioth l`tiho/ L`twlc qhzk pbhwcd jg

dhog th `ho}gzt tbg ~clop ioth l ~zhdw`ti}g lod egloioamwc qhzk/

T mhz Tg`boi|wgp

Tbgpg lzg oggd mhz tbg pw``gppmwc lod jgttgz `he~cgtiho hm tlpk/

G}gzy tlpk zg%%`gztlio tg`boi|wg hm qhzk th jg `he~cgtgd/

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GPPLZP @HODITIHO IO DHEGPTI@ -

IOTGZOLTIHOLC ELZKGT

4>


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Gpplzp @hoditiho io Dhegpti` - Iotgzoltiholc

Elzkgt

Dhegpti`

Gpplz Ptggc!p `he~cgr lt Blvizl# Awflzlt# Iodil ip idglccy ch`ltgd th pgz}g elfhz

dhegpti` elzkgtp/ Itp ch`ltiho io Qgptgzo Iodil ~cl`gp it `chpg th tbg biabcy

iodwptzilcipgd qgptgzo zgaiho hm Iodil# bheg th tbg jwck hm tbg dgelod mhz bht zhccgd

ptggc mclt ~zhdw`tp# Elfhz `hcd zhccioa eiccp lod alc}loivioa eiccp# lchoa qitb l bhpt hm

htbgz iodwptzigp io`cwdioa tbg lwthehjicg pg`thz# hic lod zgmiogzy ioptlccltihop# qbitg

ahhdp# agogzlc goaioggzioa# ~i~gp lod twjgp lzg ch`ltgd io tbip zgaiho/

4


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Gpplz h~gzltgp tbg qidgpt Bht Ptzi~ Eicc "BPE) io Iodil ":>>> ee)

Bhwpgp tbg hocy eicc io Iodil hmmgzioa pkio ~lpp eltgzilc mhz biab god ptggc

l~~ci`ltihop

@hcd Zhccioa Eicc ip ptzltgai`lccy ch`ltgd ldfl`got th tbg Bht Ptzi~ Eicc# yigcdioa

piaoimi`lot `he~gtiti}g ld}lotlag#

Tbgzg lzg `gztlio `wptheipgd chtp lod elowml`twzg diegopihop tblt hocy Gpplz

`lo ~zhdw`g th qhzcd%%`clpp |wlcity ptlodlzdp/ It blp pw``gppmwccy zg~cl`gd tbg biab%

}lcwg# biab%|wlcity ie~hztp mhz `hcd zhccioa azldgp io tbg `hwotzy lod `wzzgotcy gofhyp l

bglctby elzkgt pblzg# Gpplz!p |wlcity io jhicgz# L^I# `hzzhpiho zgpiptlot lod ~zgppwzg

}gppgc azldgp lzg qgcc gptljcipbgd io tbg dhegpti` elzkgt/

IOTGZOLTIHOLC

Gpplz Ptggc ip Iodil!p clzagpt gr~hztgz hm mclt ~zhdw`tp lod it gr~hztp ljhwt blcm

itp ~zhdw`tiho th tbg dgelodioa Qgptgzo elzkgtp lp qgcc lp th tbg azhqtb elzkgtp hm

Lpil lod tbg Eiddcg Glpt#

4:


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Gpplz Ptggc ip l piaoimi`lot mhz`g io iotgzoltiholc elzkgtp lod ip zg`haoipgd tbg

qhzcd h}gz lp l pw~~cigz hm biab%}lcwg bht zhccgd ptggc `hicp/ Gpply!p }lzigd zloag hm

~zhdw`tp# elt`bgp iotgzoltiholc dgci}gzy p`bgdwcgp lp qgcc lp tbg |wlcity lod ~ziìoa

~lzlegtgzp/

Tbg ge~blpip ho }lcwg%lddgd azldgp cikg ciog ~i~g azldgp# CÂ azldgp# biab

tgopicg azldgp# @HZTGO lod `hcd zhccioa azldgp elkg Gpplz l }gzplticg ptggc

elowml`twzgz%# Qitb `wptheipgd chtp

lod elowml twzg diegopihop hocy Gpplz `lo ~zhdw`g# tbg `he~loy blp l diptio t

ld}lotlag io tbg iotgzoltiholc elzkgtp/ @ltgzioa th |wlcity `hopìhwp oi`bgp# Gpplz Ptggc

`he~gtgp laliopt th~%hm%%tbg%cglawg mhzgiao ptggc ~zhdw`gzp/ Mhz grle~cg# itp LÎ

ptlodlzd ptggc lod chq pwc~bwz ptggc ip eldg hocy jy l mgq qhzcd%`clpp elowml`twzgzp/

Gpplz ip `hoptlotcy dg}gch~ioa ogq pgaegotp io h}gzpglp elzkgtp pw`b lp6

BPCL azldgp mhz ~zg%mljzi`ltgd ptzw`twzgp

Legzi`lo ^gtzhcgwe Ioptitwtg azldg ptggc mhz alp ~i~g ciogp

Qidg qidtb `hicp mhz `hcd zhccioa lod agogzlc goaioggzioa l~~ci`ltihop


44/72

LD]GZTIPIOA

LOD

JZLODIOA

44


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LD]GZTIPIOA - JZLODIOA IODWPTZY H]GZ]IGQ

Pgg tbg `he~cgtg cipt hm tzgodp tblt qg lolcyvg/

%)/< jicciho io :>>2# l``hzdioa

th gr~gztp lt Woi}gzplc E`@loo# lo Iotgz~wjci` `he~loy

"qqq/woi}gzplce``loo/ he)/ Tbip io`cwdgp oltiholc ld}gztipioa# qbi`b

qlp gptieltgd lt $ jicciho# ~cwp ch`lc ld}gztipioa pw`b lp ch`lc T] lod

ch`lc ogqp~l~gzp/ Qhzcdqidg ld}gztipioa zg}gowgp qgzg ljhwt $=70/9

jicciho io :>>2# lalio l``hzdioa th Woi}gzplc E`@loo/

47


46/72

Lehoa tbg jgpt azhqtb lzglp io ld}gztipioa io zg`got yglzp bl}g

jggo ld}gztipioa ho ehjicg dg}i`gp# ld}gztipioa ho eh}ig p`zggop lod

ld}gztipioa hociog/ Zgpglz`bgzp lt Alztogz ~zhfg`tgd ehjicg ld}gztipioa th

azhq th $:/1 jicciho io :>>2 ho l qhzcdqidg jlpip# w~ mzhe $>1 th $709/9 eicciho/ Azhw~E# l woit hm achjlc

ld}gztipioa lago`y ailot Q^^# gptieltgp tblt achjlc ld}gztipioa ho tbg

Iotgzogt qlp $74 jicciho io :>>2# lod qicc azhq ' io :>>9 th $79 jicciho/

Gcpgqbgzg mhz :>>9# lcc iodi`ltihop ~hiot th l dg`ciog io ld}gztipioa

gr~goditwzgp io ehpt pg`thzp/ Ogqp~l~gzp lzg pwmmgzioa tbg clzagpt dg`ciogp

io ld}gztipioa# qbicg zldih# T]# elalviog lod hwtdhhz ld}gztipioa lzg lcc

}gzy phmt lt jgpt/

Ld}gztipgzp hm oglzcy lcc ty~gp bl}g `wt tbgiz jwdagtp dzlelti`lccy/

Ieegopg `wtp io ld}gztipioa jy lwthehjicg lod miolo`ilc pgz}i`gp

`he~loigp bl}g jggo gp~g`ilccy blzd ho tbg ld}gztipioa lod egdil

iodwptzy/ Egdil mizep lzg zgp~hodioa jy `wttioa ld zltgp io eloy `lpgp#

qbicg `wttioa tbgiz hqo h~gzltioa `hptp qbgzg ~hppijcg/

Gptieltgp hm pivg# p`h~g lod azhqtb hm ld}gztipioa elzkgtp }lzy

mzhe hog phwz`g th lohtbgz/ Azhw~E mhzg`lptp l 0/:' dzh~ io W/P/ oltiholc

ld}gztipioa th $>9# qbicg ^wjci ip Azhw~!p egdil

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gr~gztp lt itp VgoitbH~tiegdil woit gr~g`t tblt owejgz th dzh~ =/:' th


48/72

ahioa th zg`gi}g eiodpblzg/ Ahog lzg tbg dlyp qbgo tgcg}ipiho lod zldih

~zhazleegzp gofhygd `l~ti}g lwdigo`gp qbh bl~~icy plt tbzhwab ld lmtgz

ld# hz ~cloogd tbgiz p`bgdwcgp lzhwod ml}hzitg pbhqp/ @hopwegzp#

gp~g`ilccy `hopwegzp io yhwoagz dgehazl~bi`p# ohq dgelod ehzg lod

ehzg `hotzhc h}gz qblt tbgy qlt`b# zgld lod ciptgo th# lod tbwp ehzg

`hotzhc h}gz tbg ld}gztipioa tbgy eiabt jg gr~hpgd th/

Ippwgp lod H~tihop Zgcltgd th @hotzhc lod ^zi`ioa hm

Gotgztlioegot @hotgot6

Mzgg# ld}gztipioa%pw~~hztgd `hotgot }gzpwp ~lid `hotgot

Iccgalc dhqochldp hm `hotgot }gzpwp lwtbhzivgd dhqochldp

^lid hog%tieg dhqochldp hm `hotgot mhz ~gzelogot wpg# }gzpwp hog

tieg ~ly%~gz%}igq# }gzpwp `hotiowioa pwjp`zi~tiho zg|wizgd th }igq

^hztljicity "io`cwdioa tbg ljicity mhz l `hopwegz th dhqochld ho`g#

lod tbgo wpg l micg ho ewcti~cg ~cltmhzep lod dg}i`gp io`cwdioa


49/72

Ohogtbgcgpp# mhz ld}gztipgzp qiccioa th ldl~t th thdly!p zl~idcy

g}hc}ioa go}izhoegot# tbgzg ip ahhd ogqp/ Gmmg`ti}g ld}gztipioa thdly

tlzagtp `hopwegzp jlpgd ho tbioap tbgy lzg ~lppiholtg ljhwt# zltbgz tblo

pie~cy tbgiz lag hz io`heg jzl`kgt/ Tblt ip# tbg io`zglpioa zloag hm oi`bg

egdil ohq l}licljcg goljcgp `lzgmwccy `zlmtgd egpplagp th jg dgpiaogd mhz

lod dgci}gzgd th p~gìmi` `hopwegz *~lppiholtg iotgzgpt azhw~p/* Mhz

grle~cg# `hopwegzp qbh zgld Jho L~~gtit elalviog "ahwzegt mhhd

`h}gzlag)# qlt`b tbg Mhhd @bloogc ho `ljcg T] lod bhcd ^cltiowe

Legzi`lo Gr~zgpp `lzdp lzg cikgcy th zgp~hod th egpplagp tblt lzg `gotgzgd

ho dioioa lod gotgztlioioa qgcc/ Hj}ihwpcy# l oi`bg `le~liao `hwcd jg

`zgltgd lzhwod dizg`t elic th tbgpg w~p`lcg `zgdit `lzd bhcdgzp# `hejiogd

qitb ~ziot ldp io tbg elalviog lod `ljcg T] ldp ho tbg Mhhd @bloogc/

Tbip ip l tlzagt elzkgtgz!p dzgle `heg tzwg/ Tbg ~zhdw`t eiabt jg miog

qiogp hz ]ikioa zloagp# jwt it `hwcd fwpt lp glpicy jg ldp mgltwzioa Cgrwp

cwrwzy lwthehjicgp pbhqo jgioa wpgd th jzioa bheg ahwzegt mhhd

ioazgdigotp# dzi}g th l ahwzegt zgptlwzlot hz lzzi}g lt tbg Lp~go Mhhd

Mgpti}lc/ Tbg `le~liao eiabt jg th~~gd hmm qitb p~gìlc ldp hz lo hociog

`hotgpt ho tbg G~i`wzihwp ahwzegt mhhdp qgj pitg "qqq/g~i`wzihwp/`he)

lod ciokp th p~gìlc hmmgzp# `hotgptp# bhq%th%`hhk ptzgleioa }idgh

dgehoptzltihop hz wpgmwc ogqp ho tbg ld}gztipgz!p hqo qgj pitg/

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Jchap# ~hd`lptioa# `ljcg T] ~zhazleeioa ho%dgelod# ehjicg

~bhog%jlpgd ogqp lod gotgztlioegot ~zhazleeioa# pltgccitg zldih lod

hociog phìlc ogtqhzkp lzg jhheioa/ Og}gz io bipthzy bl}g tbgzg jggo ph

eloy woi|wg h~~hztwoitigp mhz tlzagtgd elzkgtioa jlpgd ho `hopwegzp!

tlptgp# iotgzgptp# p~gìlc oggdp lod ~lppihop/ Io l`t # lpkioa `hopwegzp th

zgp~hod jy ahioa th l p~gìmi` qgj pitg ~lag ely miolccy elkg ld}gztipioa

tzwcy tzl`kljcg lod zgpwctp%jlpgdchoa tbg bhcy azlic hm elzkgtgzp/

@wttioa%gdag `ljcg T] tg`bohchay elkgp tgcg}ipiho ld}gztipioa

dizg`tgd lt p~gìmi` ogiabjhzbhhdp ~hppijcg mhz tbg mizpt tiegl jhho th

ld}gztipioa jy ch`lc zgtlicgzp# ch`lc pgz}i`gp lod ~hciti`lc `lodidltgp/

Iotgzl`ti}g tgcg}ipiho pgz}i`gp lzg azhqioa zl~idcy# cgldioa th ogq

h~~hztwoitigp mhz dizg`t%pgccioa }il T]/ Qitb iotgzl`ti}g `ljcg T]#

pwjp`zijgzp `lo hzdgz eh}igp ho dgelod lod htbgz woi|wg pgz}i`gp/ Tbgy

lcph bl}g tbg ljicity# th zgp~hod th dizg`t plcgp hmmgzp }il tbgiz `ljcg

pyptgep/ Mhz grle~cg# }igqgzp qlt`bioa l ~ly%~gz%}igq ewpi` `ho`gzt

ely jg ljcg th hzdgz phw}goizp pw`b lp t%pbiztp }il iotgzl`ti}g `ljcg/ @ljcg

T] hmmgzp lohtbgz woi|wg ld}lotlag th dizg`t pgccgzp lod htbgz ld}gztipgzp/

Pio`g tbg `ljcg pyptge kohqp tbg lddzgpp hm tbg `ljcg pwjp`zijgz# tblt

lddzgpp iomhzeltiho `lo jg elt`bgd laliopt dgehazl~bi` dltljlpgp th

`zgltg l woi|wg ~zhmicg hm tbg pwjp`zijgz jlpgd ho cikgcy bhwpgbhcd io`heg#

7>


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}lcwg lod pivg hm tbg bheg lod htbgz dltl/ Ldp dip~clygd jy tbg `ljcg

pyptge `lo tbgo jg `wpthe tlichzgd th elt`b tbg }igqgz!p ~zhmicg/

Mzlokcy# tbg wpg hm ldp tblt lzg iotgopgcy tlzagtgd th *~lppiho iotgzgpt

azhw~p* ip choa ~lpt%dwg/ Jy hog `hwot# Legzi`lop lzg pwjfg`tgd th 0#>>>

`heegz`ilc egpplagp dlicyehpt hm qbi`b# pw`b lp jiccjhlzdp# h``wz

zlodhecy/ L ptwdy jy Ylokgch}i`b ^lztogzp mhwod tblt tqh%tbizdp hm

Legzi`lop mggc *`hoptlotcy jhejlzdgd* jy ldp lod oglzcy lp eloy

zgp~hodgotp mgct tblt tbgpg ldp bl}g cittcg hz oh zgcg}lo`g th tbge/

Tbg `he~gtitiho lehoa gotgzlioegot dgci}gzy ~cltmhzep blp

iotgopimigd/ Pltgccitg zldih dgci}gzy hm pwjp`zi~tiho %jlpgd ewpi` lod tlck

~zhazleeioa blp zgl`bgd >2)6 :=> eicciho

7


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W/P/ Jzhldjlod Iotgzogt @hoog`tihop "Dg`gejgz :>>2# bheg lod

jwpiogpp)6


53/72

ld}gztipgzp tblt zgcy ho tbge lzg jgioa mhz`gd th zldi`lccy `bloag th dglc

qitb ogq tg`bohchaigp lod ogq dgelodp mzhe `hopwegzp/

Zl~id `bloagp io }igqioa bljitp lzg lczgldy h``wzzioa/ Ogtqhzk T]

ogqp# zldih ogqp lod ogqp~l~gzp lcc miod tblt tbgy bl}g th `he~gtg

migz`gcy laliopt Iotgzogt%jlpgd ogqp `hotgot/ L clzag ~hztiho hm p~hztp

~zhazleeioa blp eiazltgd lqly mzhe *mzgg* jzhld`lptp ho T] lod hoth

~lid `ljcg `bloogcp lod ~ly%~gz%}igq pyptgep/

Egloqbicg# egdil ~cltmhzep lod ld dgci}gzy lzg g}hc}ioa |wi`kcy/

Ewcti~wz~hpg `gcc ~bhogp lzg ohq wpgd mhz ehzg lod/ ehzg gotgztlioegot

~wz~hpgp/ Aleg el`biogp lzg ahioa ewcti~wz~hpg qitb tbg ljicity th

`hoog`t th tbg Iotgzogt lod ~cly D]Dp/ Jzhldjlod th tbg bheg blp azhqo

th }lpt# elpp%elzkgt owejgzp# qbicg biab%p~ggd qizgcgpp `hoog`tihop lzg

goblo`ioa tbg wpg hm gotgztlioegot lod egdil ho tbg ah/ L pgzihwp

g}hcwtiho hm l``gpp p~ggdp lod dgci}gzy egtbhdp qicc `hotiowg lt l zl~id%

mizg ~l`g# lod egdil `he~loigp qicc jg mhz`gd th jg ehzg oiejcg tblo

g}gz/

Achjlccy# ehzg lod ehzg bhwpgbhcdp lzg alioioa l``gpp th tbg

Iotgzogt# `zgltioa g}go ehzg h~~hztwoitigp mhz hociog ld}gztipioa/ Lt tbg

pleg tieg# eiccihop hm ~gh~cg lzg piaoioa w~ mhz `gcc ~bhog pgz}i`g mhz tbg

mizpt tieg# lod eloy hm tbhpg ogq `gcc ~bhogp bl}g `hchz p`zggop `l~ljcg

hm dip~clyioa gotgztlioegot lod ld}gztipioa/

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Io elalviog ~wjcipbioa# pheg oi bg ~wjci`ltihop bl}g jggo

gofhyioa biab ld}gztipioa ~lag `hwotp/ Mlpbiho elalviogp lod jzidg!p

elalviogp# mhz grle~cg# zgelio zhjwpt/ Bhqg}gz# ogqp elalviogp#

jwpiogpp elalviogp lod htbgz jzhld iotgzgpt ~wjci`ltihop lzg chpioa

ld}gztipioa `cigotp th hociog lod `ljcg T] egdil# lod lzg jg`heioa

tbioogz tblo g}gz/ Ogqp~l~gzp lzg miodioa it io zglpioacy dimmi`wct th

`he~gtg laliopt Iotgzogt ogqp lod ld}gztipioa dgci}gzy zi}lcp/ Io :>>2 lod

:>>9# tbgzgqgzg piaoimi`lot `chpioap hm elfhz ogqp~l~gzp io tbg W/P/# pw`b

lp tbg Dgo}gz lzgl!p Zh`ky Ehwotlio Ogqp/ Tbg Pglttcg ^hpt hocy# io

Elz`b :>>9# lmtgz pclpbioa tbg pivg hm itp ogqp ptlmm/ lod mzg|wgo`y hm

Htbgz ogqp~l~gzp bl}g zgdw`gd C tbg pivg ~ziotgd ~wjci`ltiho/ Tbg

Dgtzhit Mzgg zgpp ~wt lo god th dlicy bheg dgci}gzy/ @clppimigd ldp lzg

eiazltioa |wi`kcy th qgj pitgp pw`b lp @zliapcipt/`he/ Tzlditiholc zldih

jzhld`lptioa ip pwmmgzioa lcph# miodioa it io`zglpioacy dimmi`wct th altbgz

ciptgogzp mhz ld}gztipioa%jlpgd zldih ~zhazleeioa dwg th pw`b lctgzolti}gp

lp pltgccitg zldih lod E^0 ~clygzp/ Iotgcciago`gp pth~~gd elkioa ~ziotgd

gditihop lod qgot hociog

Ho l jziabtgz ohtg# ld}gztipioa# choa tbg elio zg}gowg phwz`g mhz

ew`b hm tbg egdil iodwptzy# ip pw~~hztioa lo gotizgcy ogq iodwptzy6 ~lid

Iotgzogt pglz`b/ Ahhacg# Ylbhh,# LHC lod htbgz W/P/ Iotgzogt pitgp

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agogzltgd ehzg tblo $:7 jicciho io hociog ld}gztipioa zg}gowgp io :>>2

lchog/

HJFG@TI]GP HM TBG PTWDY

Th goblo`g tbg kohqcgdag ljhwt GPPLZ Ptggc/

Th goblo`g tbg plcg hm ^zhehtiho/

Jzlod Ielag/

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Th miod hwt tbg zglpho jgbiod tbg oho%zgp~hopg hm `wpthegzp/

Th miod hwt tbg ml`thzp lmmg`tioa `hopwegz jgbl}ihz io bheg l~~cilo`g/

7=


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ZGPGLZ@B EGTBHDHCHAY

ZGPGLZ@B EGTBHDHCHAY

Zgpglz`b io `heeho ~lzclo`g zgmgzp th kohqcgdag/ Hog `lo lcph dgmiog

Zgpglz`b lp l p`igo`gtimi` lod pyptgelti` pglz`b mhz ~gztiogot iomhzeltiho

ho l p~g`imi` th~i`/

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Zgpglz`b Egtbhdhchay ip `ho`gzogd qitb tbg ~zh`gdwzg mhcchqgd th

l``he~cipb tbg tlpk/

EGTBHD MHZ @HCCG@TIHO HM DLTL

Pg`hodlzy Dltl qlp `hccg`tgd qitb tbg bgc~ hm PLIC ge~chyggp#

mzhe qgjpitg# mzhe jzlo`b hmmi`g gt`/

^zielzy Dltl6%\wgptihoolizg qlp wpgd mhz zgpglz`b ptwdy qlp pgcm

dg}gch~gd

Dltl @hccg`tiho mzhe dglcgz lod `wpthegz

Dltl ~zh`gppgp

Dltl lolcypip th zgl`b `ho`cwpiho

ZGPGLZ@B ^ZH@GPP

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ZGPGLZ@B DGPIAO

79


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Tbg mizpt ptlag hm elzkgtioa zgpglz`b `lccp mhz dg}gch~ioa tbg ehpt gmmiìgot ~clo

mhz agttioa oggd th kohq tbg `hpt hm tbg zgpglz`b ~clo jgmhzg l~~zh}ioa it/ Dgpiao

zgpglz`b l~~zhl`bgp ioptzwegot lod ple~cioa ~clo/

DLTL ZHWZ@G

Tbg zgpglz`b `lo altbgz pg`hodlzy dltl ~zielzy dltl jhtb/

^ZIELZY DLTL6

^zielzy dltl lzg altbgzgd mhz p~gìmi` ~wz~hpg hz mhz l p~gìmi` zgpglz`b ~zhfg`t/

It ip }gzy ie~hztlot th kohq tblt qbgo tbg oggdgd dltl dh grit hz lzg dltgd iol``wzltg

hz wozgciljcg tbg zgpglz`bgz qicc bl}g th `hccg`t ^zielzy dltl/ Ehpt elzkgtioa zgpglz`b

~zhfg`t io}hc}gp pheg ^zielzy dltl `hccg`tiho/

PG@HODLZY DLTL6

Pg`hodlzy dltl lzg dltl tblt qgzg `hccg`tgd mhz lohtbgz ~wz~hpg lod lczgldy

phegqbgzg/

Zgpglz`bgz wpwlccy ptlztp tbgiz io}gptialtiho jy grleioioa Pg`hodlzy dltl th pgg

qbgtbgz tbgiz ~zhjcgep `lo jg ~lztcy hz qbhccy phc}gd qitbhwt `hccg`tiho `hptcy

~zielzy dltl/

I tbip ~zhfg`t I bl}g `hccg`tgd ~zielzy - pg`hodlzy dltl/

^zielzy dltl6 \wgptihoolizg qlp wpgd mhz zgpglz`b ptwdy qlp pgcm dg}gch~gd/

Dltl qlp `hccg`tgd mzhe dglcgz lod cltgz qlp ~zh`gppgd lod lolcyvgd th zgl`b

`ho`cwpiho/ `hccg`tioa dltl tbzhwab pwz}gy/

Pg`hodlzy dltl6 Pg`hodlzy Dltl qlp `hccg tgd qitb tbg bgc~ hm PLIC

ge~chyggp mzhe qgjpitg# mzhe jzlo`b hmmi`g Cw`kohq gt`/ `hccg`tioa dltl mzhe

`he~loy ogt - jhhkp/

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^CL@G ELZKGTIOA ZGPGLZ@B

Tbg zgpglz`b qlp `hodw`tgd io }lzihwp hm Jlzl Jloki # Jiodki Pitl~wz/

Zgpglz`b l~~zhl`bgp6 ~zielzy dltl `lo jg `hccg`tgd io 0 qlyp tbzhwab/

Mh`wp azhw~p

Pwz}gy zgpglz`b

Jgbl}ihzlc dltl

Zgpglz`b Ioptzwegotp6

Tbgzg ip eliocy hog ty~gp hm zgpglz`b ioptzwegot mhz `hccg`tioa ~zielzy dltl/

\wgptihoolizgp

Jwt io ey ptwdy I oggd hocy |wgptihoolizgp ioptzwegotp mhz `hccg`tioa ~zielzy

dltl/

PLIC ip Iodil!p clzagpt ptggc ~zhdw`gz qitb l twzoh}gz hm Zp/ 4>#77< `zhzg io

:>>9% It h~gzltgp lod hqop mi}g iotgazltgd ptggc ~clotp lt Jbicli# Dwzal~wz# Jhklzh#

Zhwzkgcl lod Jwzo~wz lod tbzgg p~g`ilcty ptggc ~clotp lt Plcge# Dwzal~wz lod

Jbldzl}lti/ L pwjpidilzy lt @blodzl~wz ~zhdw`gp mgzzh lcchyp/ It ip hog hm tbg Clzagpt

^zhdw`gz hm Izho Hzg io Iodil qitb :0/%ET ~zhdw tihop io tbg yglz >9%/ PLII

`hwotzyqidg ogtqhzk `he~zipt 01 Jzlo`b Plcgp Hmmi`gp# =1 Qlzgbhwpgp# := @wpthegz

@hotl`t Hmmi`gp/ Qitb thtlc owejgz hm dglcgzp zgl`bioa :7>># PLIC blp itp ~zgpgo`g io

lcehpt lcc diptzi`tp hm tbg `hwotzy/ Th dg}gch~ ogq tg`bohchay mhz tbg ptggc iodwptzy lod

l`big}g qhzcd ptlodlzdp io |wlcity# PLIC blp l qgcc g|wi~~gd "Zgpglz`b -

Dg}gch~egot `gotzg mhz Izho -ptggc lt Zlo`bi/ Jgpidgp# it blp itp io bhwpg @gotzg mhz

Goaioggzioa - Tg`bohchay# tbg elolagegot Tzlioioa Ioptitwtg lod Plmgty

Hzaloivltiho lt Zlo`bi/ Tbg `he~loy ip ~zgpgotcy ie~cgegotioa l elppi}g gr~lopiho

=


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~clo th io`zglpg itp bht egtlc `zwdg ptggc lod plcgljcg ptggc ~zhdw`tiho/ Tbg hoahioa

gr~lopiho blp jggz ~cloogd th l`big}g plcgljcg ptggc ~zhdw`tiho hm :>/:0 eicciho thogp

lt l `hpt hm Zp/ 01#>>> `zhzg "WPD 2 jicciho) l~~zhrieltgcy jy :>


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DLTL LOLCYPIP

LOD

IOTGZ^ZGTLTIHO


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Ygp 07/:'

Oh/ =7/2'

:/ Qbh l``hzdioa th yhw lzg tbg elfhz `he~gtithzp h~gzltioa io

yhwz lzgl8

=4

07'

=7'

kohq

dho!t


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07' TLTL

:>' Oltiholc


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4>' Wpg Tltl A@ pbggt

:>' wpg Fiodlc A@ Pbggt

0>' wpg Oltiholc A@ Pbggt

' wpg Gpplz A@ Pbggt

4>'

:>'

0>'

'

TLTL

FIODLC

OLTIHOLC

GPPLZ

==


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@HO@CWPIHOP

Dwzioa tbg ~zhfg`t# I mhwod tblt elzkgtioa zgpglz`b ip tbg oht lo glpy tlpk It

oggdp blzd qhzk lod ~zh~gz awidlo`g/I bl}g mhwod ph ew`b iomhzeltiho ljhwt A @ Pbggtp io Zgtlic loy hmmi`g/ I

mhwod tblt tbgzg ip oh lqlzgogpp lehoa tbg `wpthegz io zwzlc lzg hocy/

07' `wpthegz lqlzg

=7' oht lqlzg/

@wpthegz wpioa tbg A@ pbggt ziabt ohq

4>' Tltl

:>' Fiodlc

0>' Oltiholc hocy

' Gpplz/

Ml`thz jgbiod tbg dg`ciog hm plcgp

Chq ld}gztipgegot

Chq lqlzgogpp

Tbg jzlod ielag hm Gpplz ptggc ip oht }gzy ahhd io tbg gygp hm `wpthegz/ I zwzlc

lzglp ~gh~cg lzg oht lqlzg tbg%Gpplz ptggc/

CEITLTIHOP

=1


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JIJCIHAZL^BY

=9


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JIJCIHAZL^BY

I bl}g jgogmitgd mzhe p`hzgp hm jhhkp lod lzti`cgp# mhz tbg ~wz~hpg hm

~zg~lzioa tbip ~zhfg`t zg~hzt/ Tbg cipt hm jhhkp# ~gzihdi`lcp# lod qgj pitgp

wpgd mhz tbg ~wz~hpg lzg egotihogd lp

JHHKP

Elzkgtioa Elolagegot jy BICI^ KHTCGZ

Zgpglz`b Egtbhdhchay jy LOOGGLZPGC]WE

QGJ PW^^HZT

qqq/ahhcg/`he

qqq/ahdzgf/`he

1>


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\WGPTIHOOLZIGP


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