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2014 EDITION ZIANCE LEADS ORGANIZATION OF THE YEAR Pg. 7 PROFESSIONAL EXPERIENCE Pg. 13 LACROSSE IN THE 814 Pg. 9 MAKING HEADLINES Pg. 3 matt ZIANCE THE ORIGINAL RESUME MAGAZINE 27 pages

Matthew Ziance Resume Magazine

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Resume Magazine, Social Media, Marketing, Under Armour, Pitt, Pitt-Johnstown, UPJ, #HireMe, Baseball, Basketball, Lacrosse, Football

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Page 1: Matthew Ziance Resume Magazine

2014 EDITION

ZIANCE LEADS ORGANIZATION OF THE YEARPg. 7

PROFESSIONAL EXPERIENCEPg. 13

LACROSSE IN THE 814 Pg. 9

MAKING HEADLINES

Pg. 3

mattZIANCETHE ORIGINAL RESUME MAGAZINE

27pages

Page 2: Matthew Ziance Resume Magazine

Contents

11

07 25 13

09

03NEWS HIGHLIGHTS

05COLLEGIATE LEADERSHIP

07SIGMA TAU GAMMA

09PITT-JOHNSTOWN LACROSSE

11STUDENT LEADERSHIP

13PROFESSIONAL EXPERIENCE

17UNDER ARMOUR

19WESTMONT HILLTOP HIGH SCHOOL

21RESUME

23REFERENCES

24RECOMMENDATIONS

25SOCIAL MEDIA ACCOUNTS

Social media and marketing is all about being able to tell a story. This is my story.

Page 3: Matthew Ziance Resume Magazine

05

MATTHEW ZIANCE

Education:University of Pittsburgh at Johnstown

Degree:B.A.

Major:Business Marketing

AWARDSPersonal Awards:

- Named, 2012 Johnstown Magazine, Up + Comer

- 2012 Pitt-Johnstown RealWorld Action Program Top Honoree – Junior

- 2011 Pitt-Johnstown Advisory Board, Service to Community Award Recipient

- 2011 Climbing Mountain Cat Award

- 2011 Pitt-Johnstown RealWorld Action Program Top Honoree – Sophomore

Under My Presidential LeadershipCampus Awards:

- 2010 – 2011 Pitt-Johnstown Organization of the Year- 2010 – 2011 Pitt-Johnstown Mountain Cat Service

Award

National Awards:

- 2010 – 2011 Edward H. McCune Distinguished Chapter Award (First Runner Up)

- 2010 – 2011 Robert Nagel Jones Charitable Service Award (Third Runner Up)

- 2010 – 2011 E. Kennedy Whitesitt Communications Award (Third Runner Up)

mattZIANCE27 pages FULL OF CONTENT RELATING TO MY PAST EXPERIENCES

24

17

MEETMATT

Hello! My name is Matt Ziance and the reason why you have a copy of my Magazine Resume is because I have recently applied for a position to join your team! Inside this magazine you will find my resume taken to a whole new level. I have put together 27 pages of information about myself to showcase my skills, creativity and past experience for you to really get a sense of who I am, somethingthat simply cannot be completed on the standard resume format. If you find that my passion and skillset are a match for what you are looking for in a candidate, I look forward to speaking with you soon!

Enjoy.

Page 4: Matthew Ziance Resume Magazine

A

D

E

C

F

B

NEWS HIGHLIGHTSthroughout the years

A. TEEN RAISING FUNDSTribune-Democrat (2008)This article featured my story to sell BLACKOUT clothing gear to my high school. The project raised $3,853 for the Make-A-Wish Foundation, and granted a wish!

C. MR.UPJ CAN ROLL, SING AND DANCEUPJ Advocate (2013)This article showcased the UPJ Mr.UPJ Competition. I finished in 2nd place, with my ability to give a motivational speech to my peers.

B. UPJ FRATERNITY PLANS MEMORABILIA AUCTIONThe Tribune-Democrat (2011)This article showcased how my Fraternity and I organized a Sports Memorabilia Auction to help raise funds for the Susan G. Komen Foundation.

D. FREATERNITY SPONSORS YMCA LEAGUE TEAMUPJ Advocate (2013)This article talked about how my Fraternity sponsored a youth basketball team and their road to the Championship.

E. STUDENTS FUNDRAISING FOR PATIENTS AT CONEMAUGHCHS The Guardian (2013)In the Conemaugh Quarterly, I was featured for my service to the Conemaugh Health Foundation and the Johnstown (PA) Community.

F. LACROSSE RELOCATION AIDS COMMUNITYUPJ Advocate (2012) This article tells the story of why my team and I relocated to a different field to spread the game of lacrosse.

B

C

F

E

D

Page 5: Matthew Ziance Resume Magazine

J

H

G

I

K

L

L. MATT ZIANCE WINS UPJ COMMUNITY SERVICE AWARDThe Daily American (2012)“Through his strong commitment to helping others, Matt epitomizes the spirit of service that this award celebrates. He clearly has what it takes to make a positive difference in the real world,” said Dr. Barbara Parkins ‘80, Pitt-Johnstown Advisory Board Chair.”

K. INUAGURATION OF THE WEST HILLS LACROSSE CLUBD6 Sports Network (2012)I worked with the D6 Sports Network on developing a story to help with the grassroots aspect of starting a youth lacrosse club in a lacrosse deprived area.

J. DELTA PI CHAPTER NEWSSigma Tau Gamma SAGA (2011)This article featured how my Brothers of Sig Tau helped in creation of a charity basketball game that raised money for a teacher who lost her battle with heart disease.

I. DELTA PI WINS ORGANIZATION OF THE YEARSigma Tau Gamma SAGA (2011)This article in Sigma Tau Gamma’s National Magazine, featured the Delta Pi Chapter when we were awarded Organization of the Year at Pitt-Johnstown.

H. UP + COMERThe Johnstown Magazine (2011)Each year, The Johnstown magazine does a 10 page spread on 10 members of the community are determined and passionate about their futures as business professionals.

G. UPJ LAXCATS HAVING BEST SEASON SO FARDaily American (2013)The article in the Somerset Daily American featured how the sport is growing nationwide, especially in Johnstown.

G

H

J

I

K

L

Page 6: Matthew Ziance Resume Magazine

CO

LLEGIAT

E LEADERSHIP

“It is w

ith great prid

e and enthusia

m that I recommend Mr.

Matthew Zian

ce for a full t

ime marketing positi

on. If yo

u

are se

eking a c

andidate who posse

sses le

adership qualit

ies

and can work i

ndependently or w

ith a group, M

att would be

a tremendous a

sset to

your o

rganizatio

n.”

DR. JEM SP

ECTAR

PRESIDENT, P

ITT-JOHNSTO

WN

As s

oon as I ste

pped foot on the

Universit

y of P

ittsburgh at Jo

hnstown

campus, I knew that I

wanted to get

involved. From my v

ery first

week

at school, I

was alre

ady a member in

two stu

dent-run

organizatio

ns, and wanted to

keep building off o

f that. O

ver

the next four ye

ars, I held offic

e with 17 diffe

rent titles in

5

organizatio

ns on my ca

mpus. Along with

the rest of th

e members

in all of th

ese organizatio

ns, we ro

se to the to

p, on and off the

field, and in and out of th

e classr

oom.

Page 7: Matthew Ziance Resume Magazine

CO

LLEGIAT

E LEADERSHIP

Campus L

eadership, A

ctivites a

nd More!

“It is w

ith great prid

e and enthusia

m that I recommend Mr.

Matthew Zian

ce for a full t

ime marketing positi

on. If yo

u

are se

eking a c

andidate who posse

sses le

adership qualit

ies

and can work i

ndependently or w

ith a group, M

att would be

a tremendous a

sset to

your o

rganizatio

n.”

DR. JEM SP

ECTAR

PRESIDENT, P

ITT-JOHNSTO

WN

As s

oon as I ste

pped foot on the

Universit

y of P

ittsburgh at Jo

hnstown

campus, I knew that I

wanted to get

involved. From my v

ery first

week

at school, I

was alre

ady a member in

two stu

dent-run

organizatio

ns, and wanted to

keep building off o

f that. O

ver

the next four ye

ars, I held offic

e with 17 diffe

rent titles in

5

organizatio

ns on my ca

mpus. Along with

the rest of th

e members

in all of th

ese organizatio

ns, we ro

se to the to

p, on and off the

field, and in and out of th

e classr

oom.

In this s

ection, please enjoy m

ore information on my p

art in

Sigma Tau Gamma Fraternity,

the Pitt-Johnsto

wn Lacro

sse

Club, A

lpha Phi Omega Servic

e Fraternity and the Pitt-

Johnstown Student G

overnment Asso

ciatio

n.

Page 8: Matthew Ziance Resume Magazine

I joined the Delta Pi Chapter of Sigma Tau Gamma Fraternity in the Spring of 2010.

I knew that I wanted to make an immediate contribution and took the helm as the

Zeta Associate Member Class President. It wasn’t long before I was voted in as the

President of my chapter. While as President, the Delta Pi Chapter was the recipient

of many awards, including the most prestigious award given to a student-run

organization on Pitt-Johnstown’s campus; Organization of the Year.

SIGMA TAU GAMMA FRATERNITY

Greatest Moment as President:“The greatest moment that I experienced while President of the Delta Pi Chapter was when our organization received the 2010-2011 Pitt-Johnstown Organization of the Year Award. It was the first time that a Greek organization was named as the award winner, and really showed that we accomplsihed all of our goals we set for ourselves.”

Page 9: Matthew Ziance Resume Magazine

Start Date: February, 2010

End Date: December, 2013

Titles:

President, PR/Communications Chairman, Fundraising Chairman, Treasurer, Philanthropy Chairman, Homecoming Chairman, Alumni Relations Chairman

Job Responsibilities:

Led a group of 45 college aged men to Organization of the Year; Successfully planned and implemented fundraising and philanthropic events; Susan G. Komen, Make-A-Wish, local Johnstown organizations, and the Special Olympics benefitted from these events; Was the sole organizer of a Sports Memorabilia Auction; Created and updated the social media accounts for the Delta Pi Chapter; Organized over 870 hours of community service while President.

Awards:

2010-2011 Pitt-Johnstown Organization of the Year 2010-2011 Pitt-Johnstown Mountain Cat Service Award, 2010-2011 Edward H. McCune Distinguished Chapter Award, 2010-2011 Robert Nagel Jones Charitable Service Award, 2010-2011 E. Kennedy Whitesitt Communications Award.

STGDP

Page 10: Matthew Ziance Resume Magazine

PITT-JOHNSTOWN LACROSSE CLUB

I thought I knew which sport I was going to play in college, way before I even

enrolled at Pitt-Johnstown. I was a baseball player for 18 years , and wanted to

continue playing at UPJ. After a few weeks, I knew that it was going to be hard

to accomplish all the extra curricular activities that I wanted to be a part of if I

continued playing baseball so I hung up the baseball cleats, and traded them in for

lacrosse cleats. While being on the team for 4 years, I held every position on the

club’s executive board as well as being named captain during my junior and senior

seasons.

Greatest Moment as President:“The greatest moment that I experienced while President of the Pitt-Johnstown Laxcats was when we received a bid for the Conference Tournament. It was the first time we received a bid, and showed that our hard work and dedication on and off the field made us one of the more respectable organizations in the NCLL.”

Page 11: Matthew Ziance Resume Magazine

UPJLAX

Start Date: September, 2009

End Date: December, 2013

Titles:

President, Vice President, Secretary, Treasurer

Job Responsibilities:

Named captain for 2 years; Was the direct contact for all university officials; Successful planned and organized multiple fundraisers and philanthropic events that benefited the club itself, the HeadStrong Foundation and a local youth club; Designed all marketing materials and all fan gear/uniforms; Developed a social media strategy for the team and created all content/posts for @UPJLAX

Awards:

2012 Johnstown Magazine – Up + Comer, 2012 Pitt-Johnstown RealWorld Action Program Top Honoree (Junior), 2011 Pitt-Johnstown Advisory Board Service to Community Award Recipient, 2011 Climbing Mountain Cat Award, 2011 Pitt-Johnstown RealWorld Action Program Top Honoree (Sophomore)

Page 12: Matthew Ziance Resume Magazine

ALPHA PHI OMEGA SERVICE FRATERNITYFOUNDING FATHER (2009)

“Matt is currently a student at the University of Pittsburgh at Johnstown, pursuing a Bachelor of Arts in Business Marketing. Since he began his college career in the fall term 2009, he has been extremely involved with many student organizations, and has also served as chair for many committees within those organizations. He has been a committed and involved student volunteer with many groups.

Matt works well independently and as part of a team on any projects with which he is involved. His dedication and commitment to excellence would make Matt an excellent addition to any team.”

-Susan Palov Administrative Assistant (UPJ)

SIGMA TAU GAMMA FRATERNITYPRESIDENT, PR/COMMUNICATIONS CHAIRMAN, FUNDRAISING CHAIRMAN, TREASURER, PHILANTHROPY CHAIRMAN, HOMECOMING CHAIRMAN, ALUMNI RELATIONS CHAIRMAN

“As President of Sigma Tau Gamma National Fraternity, Matt understood the importance of including philanthropic work as a key component of the organization. Throughout his tenure, Matt successfully organized several initiatives to raise money for the Susan G. Komen Foundation, Light the Night Walk for Leukemia/Lymphoma Research, and local organizations geared toward youth development. It is because of his organizational skills, professionalism, and networking abilities that these initiatives were successful.”

- Jacob ShirkUniversity of Pittsburgh Dental Student

Page 13: Matthew Ziance Resume Magazine

* 17 CAMPUS

LEADERSHIP POSITIONS

* 9 CAMPUS/NATIONAL AWARDS

STUDENT AFFAIRS CHAIRMAN

SELECTED AS PITT-JOHNSTOWN’S 2010 COSGA REPRESENTATIVE

“In his role as Student Affairs C

hairman, Matt

developed strong inter-personal skills t

hat

were beneficial as he represented the student

body at the university. With his attention to

detail, Matt ensured that stu

dent affairs

issues were addressed in an appropriate and

time-sensitive manner in order to reach

acceptable outcomes.”

- Jeffrey Burtner

2008-2010 Pitt-Johnstown SGA President

Why not write a

message here to catch more attention from your readers! You can just edit this text very easily...

PRESIDENT, VICE PRESIDENT, TREASURER, SECRETARY

“Kudos to Matt for he is a role model, putting

passion, professionalism, and creativity into

all that he does. Matt is comfortable as a team

player or team leader - always keeping an eye on

achieving the end goal. I have confidence in Matt

knowing he will be a valuable asset wherever his

career path takes him.”- Fran SiviWHRC Commisioner

STUDENT

GOVERNMENT

ASSOCIATION

PITT-JOHNSTOWN LACROSSE CLUB

Page 14: Matthew Ziance Resume Magazine

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C. CONEMAUGH H

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ARMOUR, INC. C

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NDER ARMOUR, INC. C

ONEMAUGH

HEALTH FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB

PROFESSIONAL EXPERIENCE

4+ YEARS (MARKETING, SOCIAL MEDIA, ATHLETICS, PHILANTHROPY)

STAR

TING

EARL

Y

Findin

g an

intern

ship

was on

the to

p of m

y list

when I

first

start

ed m

y

cour

ses a

s a fr

eshm

an.

I was

fortu

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gh

to be

soug

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t by a

local

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ound

ation

(due

to

news a

rticle

s in t

he pa

st) to

begin

my firs

t coll

egiat

e inte

rnship

with

them. I

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’t sto

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t the

re tho

ugh;

I

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d hard

in an

d out

of th

e clas

sroom

and w

orke

d a to

tal of

5 int

ernsh

ips

throu

ghou

t my c

olleg

e care

er.

I inter

ned 4

years

at a

local

hosp

ital f

ound

ation

, 2 ye

ars

with a

profe

ssion

al ind

oor

footba

ll tea

m, 1 ye

ar with

a you

th lac

rosse

club

, 1

semes

ter w

ith a

start

up

head

phon

es br

and a

nd

also i

nterne

d for

the

summer

workin

g

for a

multi-

billio

n doll

ar

spor

ts

appa

rel

bran

d.

Page 15: Matthew Ziance Resume Magazine

JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO

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ARMOUR, INC. C

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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STOWN GENERALS, WEST H

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HNSTOWN

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C. CONEMAUGH H

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HNSTOWN GENERALS,

WEST HILLS LACROSSE CLUB JA

MBOO HEADPHONES - U

NDER ARMOUR, INC. C

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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CLUB JAMBOO H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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HNSTOWN

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HNSTOWN GENERALS,

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NDER ARMOUR, INC. C

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HNSTOWN GENERALS, WEST H

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C. CONEMAUGH H

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HNSTOWN GENERALS, WEST H

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CLUB JAMBOO H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

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HNSTOWN GENERALS, WEST H

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ARMOUR, INC. C

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NDER ARMOUR, INC. C

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HEALTH FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH

FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDA-

TION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

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JOHNSTOWN GENERALS, W

EST HILLS LACROSSE CLUB JA

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NDER ARMOUR, INC. C

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N, JOHN-

STOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDATION, JO

HNSTOWN

GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDATION, JO

HNSTOWN GENERALS,

WEST HILLS LACROSSE CLUB JA

MBOO HEADPHONES - U

NDER ARMOUR, INC. C

ONEMAUGH HEALTH FOUNDATIO

N, JOHNSTOWN GENERALS, W

EST

HILLS LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS

LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE

CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB

JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

EALTH FOUNDATION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO

HEADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

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HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

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C. CONEMAUGH H

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HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

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HNSTOWN GENERALS, WEST H

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ARMOUR, INC. C

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HNSTOWN GENERALS, WEST H

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C. CONEMAUGH H

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HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

EADPHONES - UNDER ARMOUR, IN

C. CONEMAUGH H

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TION, JO

HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB JAMBOO H

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C. CONEMAUGH H

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HNSTOWN

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C. CONEMAUGH H

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HNSTOWN GENERALS,

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HILLS LACROSSE CLUB JAMBOO H

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C. CONEMAUGH H

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HNSTOWN GENERALS, WEST H

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LACROSSE CLUB JAMBOO H

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HNSTOWN GENERALS, WEST H

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CLUB JAMBOO H

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HNSTOWN GENERALS, WEST H

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HNSTOWN GENERALS, WEST H

ILLS LACROSSE CLUB

PROFESSIONAL EXPERIENCE

4+ YEARS (MARKETING, SOCIAL MEDIA, ATHLETICS, PHILANTHROPY)

“Matt is never satisfied with the status quo. Originally getting to know Matt as a member of my husband’s American legion Baseball team, I first witnessed his efforts as a team player in an extraordinary run for the PA Regional League Championship; and, expectations were later solidified in his efforts as an intern helping to raise thousands of dollars for us at the Foundation. This is an extraordinary young man who wants to work for your company – don’t miss the opportunity to engage this “up and comer” as a vital member of your team.”

- DEBORAH PRICE, CFRE

Page 16: Matthew Ziance Resume Magazine

Start Date: September, 2009End Date: May, 2013

Title: Youth Philanthropic Intern

Job Responsibilities: Organized, detailed and brought to fruition numerous high school senior projects; organized annual CEO luncheon for student fund-raisers and advisors; sales oriented work with Integrative Medicine Advisory Council projects; represented the Foundation at community events; raised funds for Teenage Trauma Prevention Program, Heart Health for Women and the Foundation; executed marketing plans/presentations in front of Executive Directors at local Universities; designed logos for t-shirt’s, philanthropic material and hospital use.

CONEMAUGH HEALTH FOUNDATION

JOHNSTOWN GENERALS

Professional Experience

Start Date: October, 2010End Date: March, 2012

Title: Social Media/Gameday Operations Intern & Assistant General Manager

Job Responsibilities: Organized team and intern activities (practice, appearances); filed paperwork and kept office in an organized fashion; assisted the GM in day-to- day activities; scheduled and ran meetings; hired 13 interns; promoted from Game-Day Operations / Social Media Intern to Assistant GM in August, 2011.

Page 17: Matthew Ziance Resume Magazine

JAMBOO HEADPHONES

FREELANCE GRAPHIC DESIGN

WEST HILLS LACROSSE CLUB

Start Date: September, 2013End Date: December, 2013

Title: Social Media Marketing Campus Representative

Job Responsibilities:Worked directly with the Co-Founders to increase traffic to various social media outlets (Facebook, Twitter, Instagram); Communicated the companies beliefs and values to consumers; Worked to fulfill various tasks associated with the Campus Rep Program; Increased fan engagement and brand awareness through social media; Trained local retailers and university members to move product; Assisted local media outlets.

Start Date: August, 2009End Date: April, 2014

Title: Founder, MZ Graphic Design

Job Responsibilities:Designed logos, pamphlets, t-shirts, grassroots marketing material, athletic jerseys and social media projects for local schools, universities and businesses; Incorporated graphics onto social media platforms; Clients who used my services were Westmont Hilltop High School, Windber Area High School. Greater Johnstown High School, Bishop Carroll Catholic Academy, Bishop McCort Catholic High School, Central Cambria High School, University of Pittsburgh at Johnstown, Towson University, St. Francis University, Conemaugh Health Foundation, InterStake LLC, Johnstown Generals, Jamboo Headphones, Kappa Delta Rho Fraternity, and Kappa Zeta Sorority.

Start Date: April, 2012End Date: May, 2013

Title: Founder/Director of Operations

Job Responsibilities:Created and updated all marketing and social media material; Conducted training sessions; supervised children ages 7-18 on the field; Created club logistics; Completed merchandise transactions; Counseled students on the importance of sportsmanship – on and off the field. *First youth lacrosse club in Johnstown, PA*

Page 18: Matthew Ziance Resume Magazine

18,000 Applicants......50 Interns Selected

It all started with an email. I knew the one internship that I wanted to complete in

college, even way back in high school. While attending Westmont Hilltop, I

sent an email to Under Armour CEO, Kevin Plank, and expressed my interest

in joining the Under Armour team while completing my degree. I sent

out applications each year, but to no avail. Before my senior year started, I

knew that this was my final shot to land an internship in the Under Armour

Summer League Program and I gave it my all. I ended up creating a

complete Social Media campaign for the sole purpose of getting hired

at Under Armour. I used various social platforms and after multiple

interviews, I received an offer letter that I had wanted for 5 years! The Under Armour

Summer League was an amazing experience all around. I got to work with a multi billion-

dollar brand and it was a tremendous learning experience. My main focus was working

with the footwear department and develop a plan on how to enter the social space and

start garnering much needed footwear brand awareness. At the end of the summer,

I gave a presentation to 35 members of the Under Armour team and saw my

recommendations being implemented across the board.

2013 Under Armour Summer League

Internship Program

UNDER ARMOUR

3rd most engaged post (My Work)

Page 19: Matthew Ziance Resume Magazine

What did my position entail?Listed below

are a few highlights of what my position

entailed:

- Partnered with the Brand and Footwear teams in order to obtain a deeper understanding of the current social media

strategy at Under Armour- Created a detailed, overarching analysis of Under Armour

Footwear in social media- Researched how to drive growth in the social fan base across all

UA pages- Collected attributes and takeaways in order to present these

findings- Organized and presented detailed analysis with internal

departments in order to activate relevant product, events and initiatives

- Developed a plan on how to increase brand awareness and increase footwear awareness

- Collected data and examples of what the best practice of online activity would be most beneficial to Under Armour, matching with the brand voice

- Presented my findings, along with developing 5 key recommendations to become relevant on multiple social channels

- Implemented my recommendations and saw an increase in engagement levels with footwear specific posts

It was an amzing summer down in Baltimore, and I know, that with my hard work and dedication, I can take the information learned at Under Armour, and transform

it into the best social media and marketing for your company!

UA Campus HQ in Baltimore, MD

Working the UA All America Classic

2nd most engaged post (My Work)

WHAT DID I DO AT UNDER

ARMOUR?

Page 20: Matthew Ziance Resume Magazine

HILLTOPPERSWESTMONT HILLTOP

Blackout Senior Project:- Raised $3,853 for the Make-A-Wish

Foundation - Granted a Wish for a child in the Pittsburgh

Area

Baseball:- 4-Year Varsity Starter

- Senior Captain

AAABA Baseball:- 2-Year AAABA Player

- Played All 9 Positions in 1 Season

Sports and Activities:- Basketball

- Golf- Student Government

- Westy THON- Academic All-Star

Page 21: Matthew Ziance Resume Magazine

In order for you to graduate from Westmont Hilltop High School, you are required to complete a senior project. Your senior project has to benefit the community, the school district or some other act of service. A lot of my classmates decided to take an easy route and simply collect money at lunch for various charities, organize a fan section for a sporting event or something similar. I chose to go a different route.

My senior project idea came from myself being a big supporter of all the athletic teams at Westmont. I created, and designed a clothing line for Westmont students and supporters. What was unqiue about this “Blackout Gear” clothing line was that we always had Blackout Student Sections for the various sporting events, but since our school’s colors were red and grey, we never had anything black that said Westmont on it.

I created this senior project with hopes to raise $500 for the Make-A-Wish Foundation, as my cousin actually had her wish granted by Make-A-Wish a few years back. I ended up exceding my initial expectations and in turn created the largest senior project in Westmont’s history. I ended up selling over $12,000 worth of clothing to the students at my school of 500 students, and ended up donating 100% of the profits to the Make-A-Wish Founda-tion. ($3,853)

This project involved a lot of marketing and creative skills which led me to declaring as a business marketing student at the University of Pittsburgh at Johnstown.

Throughout high school I played baseball, basketball and was a member of the golf team. I was a four-year letterwinner on my high school’s base-ball team, playing in every varsity game during my career. Baseball was my sport of choice growing up, and I continued to play until I was 21 in the AAABA League in Johnstown. During my last season, I was the only player in the wooden bat league to play all 9 positions on the field.

WESTMONT HILLTOPWhere The Dream Began

The Highlights:- 4 Year Letterwinner

(Baseball)

- Basketball

- Golf

- Student Government

- Top Senior project

- Raised $2,200(Westy THON)

- Class of 1960 Scholarship

- Tribune-DemocratAcademic All Star 2009

Page 22: Matthew Ziance Resume Magazine

19

Matthew K. Ziance

Experience

Jamboo Headphones September 2013 - December 2013 Social Media Campus RepresentativeWorked directly with the Co-Founders to increase traffic to various social media outlets (Facebook, Twitter, Instagram); communicated the companies beliefs and values to consumers; worked to fulfill various tasks associated with the Campus Rep Program; increased fan engagement and brand awareness; worked with local retailers and university members to move product; worked with local media.

Under Armour, Inc. May 2013 - August 2013Social Media Rookie (Performance Footwear)Partnered with the Brand and Footwear teams in order to obtain a deeper understanding of the current social media strategy at Under Armour; created a detailed, overarching analysis of Under Armour Footwear in social media; researched how to drive growth in the social fan base across all UA pages; collected attributes and takeaways in order to present these findings; organized and presented detailed analysis with internal departments in order to activate relevant product, events and initiatives; developed a plan on how to increase brand awareness and increase footwear awareness; collected data and examples of what the best practice of online activity would be most beneficial to Under Armour, matching with the brand voice; presented my findings, along with developing 5 key recommendations to become relevant on multiple social channels; Implemented my recommendations and saw an increase in engagement levels with footwear specific posts.

Panera Bread October 2012 - May 2013Bakery/Line AssociateDrove sales; provided outstanding customer service; explained and recommended various meal choices; maintained store standards of quick and reliable food service; met all, time oriented goals; organized inventory; completed transactions.

West Hills Lacrosse Club April 2012 - May 2013Founder/Director of Lacrosse OperationsCreated and updated all marketing and social media material; conducted training sessions; supervised children ages 7-18 on the field; created club logistics; completed merchandise transactions; counseled students on the importance of sportsmanship – on and off the field. *First youth lacrosse club ever in Johnstown, PA*

Conemaugh Health Foundation September 2009 - May 2013Youth Philanthropic InternOrganized, detailed and brought to fruition numerous high school senior projects; organized annual CEO luncheon for student fundraisers and advisors; sales oriented work with Integrative Medicine Advisory Council projects; represented the Foundation at community events; raised funds for Teenage Trauma Prevention Program, Heart Health for Women and the Foundation; executed marketing plans/presentations in front of Executive Directors at local Universities; designed logos for t-shirt’s, philanthropic material and hospital use.

Johnstown Generals October 2010 - March 2012 Assistant General ManagerOrganized team and intern activities (practice, appearances); filed paperwork and kept office in an organized fashion; assisted the GM in day-to- day activities; scheduled and ran meetings; hired 13 interns; promoted from Game-Day Operations / Social Media Intern to Assistant GM in August, 2011.

[email protected] • (814) 242-1378 • 229 Mabel Street, Johnstown, PA, 15905 • www.linkedin.com/in/matthewziance

Facebook: www.facebook.com/matt.ziance | Twitter: www.Twitter.com/mattziance | Instagram: www.instagram.com/mattziance

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Education:University of Pittsburgh at Johnstown September 2009 - December 2013Johnstown, PADegree: B.A. Business Marketing - Dean’s List

Westmont Hilltop High School September 2005 - June 2009Johnstown, PAActivities:Baseball Captain, Yearbook Editor, Baseball (4), Basketball (2), Golf (4), Student Government

Skills:

Microsoft Office Suite (Excel, PowerPoint, Word), Windows and Mac, Adobe Photoshop, Adobe InDesign, Outlook, Social Media Ownership (Facebook, Twitter, Instagram, Pinterest, Google+, Vine), Social Media Content Creation, HootSuite, SimplyMeasured

Leadership:

Alpha Phi Omega Service Fraternity September 2009 - May 2010Founding Father

Sigma Tau Gamma Fraternity February 2010 - December 2013President; Fundraising Chairman; Treasurer; Philanthropy Chairman; Communications/PR Chairman; Homecoming Chairman; Alumni Relations Chairman

Pitt-Johnstown Baseball Club September 2013 - December 2013 Founding Father; Captain

Pitt-Johnstown Lacrosse Club September 2009 - December 2013 Captain, President; Vice-President; Treasurer; Secretary

Pitt-Johnstown Student Government Association September 2009 - May 2012Academic Affairs Chairman; Selected as Pitt-Johnstown’s Representative for COSGA 2010 at Texas A&M

Personal Awards: - Named 2012 Johnstown Magazine Up + Comer - 2012 Pitt-Johnstown RealWorld Action Program Top Honoree – Junior - 2011 Pitt-Johnstown Advisory Board Service to Community Award Recipient - 2011 Climbing Mountain Cat Award - 2011 Pitt-Johnstown RealWorld Action Program Top Honoree –Sophomore Under my Presidential Leadership: (Sigma Tau Gamma Fraternity)Campus Awards: - Pitt-Johnstown Organization of the Year 2010 – 2011 - Pitt-Johnstown Mountain Cat Service Award 2010-2011National Awards: - 2010-2011 Edward H. McCune Distinguished Chapter Award First Runner-Up - 2010-2011 Robert Nagel Jones Charitable Service Award Third Runner-Up - 2010-2011 E. Kennedy Whitesitt Communications Award Third Runner-Up

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Dr. John McGrathAssociate ProfessorUniversity of Pittsburgh at Johnstown(814) [email protected]

450 Schoolhouse RoadJohnstown, PA 15904

Britni ShieldsSocial Media CoordinatorUnder Armour, Inc.(410) [email protected]

1020 Hull StreetBaltimore, MD 21230

George “Skip” GlennAssistant ProfessorUniversity of Pittsburgh at Johnstown(814) [email protected]

450 Schoolhouse RoadJohnstown, PA 15904

Deborah PriceFund Devlopment OfficerConemaugh Health Foundation(814) [email protected]

1086 Franklin StreetJohnstown, PA 15905

REFERENCES

Dr. Alan TeichHead Lacrosse Coach / Psychology ProfessorUniversity of Pittsburgh at Johnstown(814) [email protected]

450 Schoolhouse RoadJohnstown, PA 15904

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“Matt is a hard-driving, task-oriented, never-stop leader. He has been a remarkable captain for my lacrosse team. Whoever hires him will find a highly energetic individual, willing to follow guidances and then performing at the highest levels. Hire Matt - you will not be sorry.” - Dr. Alan Teich - Pitt-Johnstown Lacrosse Head Coach

“Matt has been working with the Conemaugh Health Foundation for 4 years as a student intern. He has worked on several projects, mostly with our youth philanthropy program. He’s very creative and takes the initiative to make suggestions and recommendations to help enhance whatever project he’s working on. He has been a pleasure to work with and always does an excellent job at whatever task he’s asked to do.”- Sue Mann - President Conemaugh Health Foundation

“Matt has done some great work with us creating logos and options for graphic designs for all media materials. I would strongly recommend Matt to manage the creative process. Based upon some of his recent accomplishments, I feel he would be a great manager and leader for any graphic design team. He’s demonstrates a solid grasp of the branding process and a strong understanding of the role of traditional marketing and new media. I recommend Matt’s work and look forward to see what he accomplishes once he graduates.”- Frank Carney - President Interstake LLC.

“I attended the University of Pittsburgh-Johnstown with Matt for two years and during this time, we were involved in multiple campus organizations and initiatives together. Matt was one of the most driven students on campus and in the community, constantly trying to outdo himself in order to provide benefit for not only the organizations he was involved in but also for the University as a whole. His extremely creative and innovative personality combined with his go-getter attitude made him successful in all of his endeavors. I was most impressed with his ability to motivate others and get them to be just as passionate about his activities as he was. He will be an immediate contributor from day one and will embrace the challenges and opportunities ahead of him. I would recommend Matt for any job he is interested in obtaining.”- Ali Yousaf - Global HR Associate - Microsoft

“Over the past three years, I have had the privilege of working with Matt Ziance in many different capacities throughout my time as a brother in the Sigma Tau Gamma Fraternity at the University of Pittsburgh at Johnstown. From those experiences, I have found him to be a creative thinker in starting up different community service projects and fundraisers throughout the Johnstown area, a natural born leader, and a team player while working with different chairpersons and committees in accomplishing specific goals. With that being said, I would highly recommend Matt to any company or organization that is looking to improve or make their next big step forward.” - Christian Woo - Juris Doctor/Master of Laws Candidate (2016 - Ohio Northern University)

RECOMMENDATIONS

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“You are what you share.”

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SEE WHAT I’VE BEEN UP TO ONLINE

- Charles Leadbeater

@ MattZiance

www.Facebook.com/Matt.Ziance

@MattZiance

www.MatthewZiance.com

www.Linkedin.com/in/matthewziance

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#HIREMATT

* Is your company searching for someone who can bring a young and fresh look to your social media channels?

* Is your company looking for someone with over 19 years of athletic experience /leadership (Baseball, Basketball, Lacrosse, Golf, Football) to join your team?

* Does your organization need someone with proven success in Leadership, Marketing, Social Media, Community Outreach, Foundation/Philanthropy work?

My name is Matt Ziance, and as a recent college graduate, I have used my time in my undergraduate studies to gain over 4 years of professional experience.

I have had multiple internships and full time positions, starting from my first week as a college student at the University of Pittsburgh at Johnstown. I want to use my real world experience to help get your organization to the top of the social media and marketing world.

I am highly creative, organized and have an undeniable passion for social media and marketing. Growing up in the digital world, I have the ability to cultivate fresh and relevant campaigns that will reach the target audience, and increase engagement on all platforms. If your organization is looking for someone with years of successful and professional experience, let’s talk!

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