Matakuliah : G1184 Travel ManagementTahun : 2005Pertemuan ke-: 14-15Chapter 5 (Power Point 14.1)

Pokok Bahasan: The Tour

Operators’ Products

Materi:

The Short-Haul Product

The Long-Haul Product

Types of Holiday Product

Learning Outcomes Chapter 5

(Power Point 14.2)

Pada akhir pertemuan ke-15, diharapkan mahasiswa akanmampu :

• menunjukkan tentang produk-produk yang termasuk dalam short-haul (TIK 27)

• memilih produk apa saja yang termasuk long-haul (TIK 28)• menguraikan ciri-ciri berbagai jenis holiday product (TIK 29)

(Power Point 14.3)

Short-haul and Long-haul Destinations

short-haul: < 5 hours’ flying time

long-haul: ≥ 5 hours’ flying time

(Power Point 14.4)

Short-haul overseas holidays may be in the forms of:• flights with hotels• flights with self-catering accommodation• single center (based in 1 resort / town)• multi-center (moving round >1 town / resort)• coach trips with hotels• coach trips with self-catering accommodation• coach tours• luxury rail trips• self-drive packages, inclusive of ferry crossing & accommodation• fly-drive packages• fly-cruise packages• minibreaks / long weekends, often in cities• campsite holidays

(Power Point 14.5)

Long-haul holidays are:

• usually promoted in slimmer, glossier brochures, and the program will usually cover an entire calendar year rather than being split between summer and winter like short-haul program

• more likely to make use of scheduled flights than short-haul ones

(Power Point 14.6)

Long-haul vs. Short-haul Customers

• Long-haul: more interested in experiencing

the culture and/or wildlife of

exotic destinations

• Short-haul: more interested in sun, sand

and nightlife

(Power Point 14.7)

Self-drive packages have gained popularity since they offer greater flexibility over where to go and allow for

taking almost limitless luggage

(Power Point 14.8)

Coach tours:• are mainly for people with an interest in

cultural sightseeing• are preferred by older clients,

mainly in the 45 to 65 of ages• usually offer a range of local pick-up points• use smart and modern coaches • provide frequent stops for people to stretch legs

and to smoke

(Power Point 15.1)

Campsite holidays:• are popular for families with cars• are only available on holidays using charter

flights• are usually offerred 20% off for a group of eight

over Christmas, to 5 free places for a group of 36 travelling in the 1st half of December

(Power Point 15.2)

Fly-drive holidays:• tend to use scheduled flights • enable clients to pick up a hired car at their

destination, often from the airport• cover the hire of the smallest and cheapest car

with 3rd party insurance, local taxes and an unlimited mileage

• sometimes include hotel vouchers

(Power Point 15.3)

Seat-only holidays:• are price sensitive, with clients often prepared

to accept inconveniently-timed departures in return for a little off the price

• are likely influenced by external factors like favorable exchange rates and dismal weather at home

• use up surplus seats on charter aircraft

(Power Point 15.4)

Adventure and Overland holidays:• are aimed at those who want to travel long distances• tend to feature long-stay trips (up to 6 months)• involve travelling in large trucks and often mean camping • offer the adventure in the nature of the countries visited• include opportunities for climbing and trekking• are expeditionary in nature, and cannot be classified as

tours/holidays in the normally accepted sense• allow alternatives and a substantial degree of flexibility

(Power Point 15.5)

Safaris:• take clients to watch wildlife from a safari vehicle (vans,

trucks, or even camels)• take small groups of people on foot into the rainforests,

or to watch silverback gorillas in the wild, or to view wild chimpanzees

• can be combined with other types of holiday• focus on the game parks• uses fairly flexible itineraries• sometimes offer luxurious accommodation and food

(Power Point 15.6)

All-inclusive holidays:• cover all meals, drinks, entertainment, sports,

and tips• make tourists possible to spend entire stay in

the hotel complex without ever venturing outsite

• are perfect for those who are wary of getting to grips with a different culture

• emphasize on sports and excellent food

(Power Point 15.7)

Cruises:• are perceived as expensive holidays• are a form of all-inclusive holiday, with the cost of food,

accommodation, entertainment, and port taxes• adds the cost of alcoholic drinks, shore excursions, and tips • take clients to travel from port to port in the ship (like a

floating hotel) which is usually very luxurious• also allow passengers fly to the port and then join the ship• attract older clients, many of them are over 55• provide high staff-passenger ratios

(Power Point 15.8)

Wedding and Honeymoons:• are usually to destinations which can be reached on

Sunday flights• are provided with flowers and wine placed in the

couple’s hotel room• enable couples to get married abroad• are popularly held at Barbados, Antigua, Jamaica, St.

Lucia, Grenada, Bahamas, Florida, Kenya, the Seychelles, Mauritius, Bali, Penang, and Phuket

• provide information about the legal requirements in the specific country

(Power Point 15.9)

‘Single’ holidays:• consist of genuinely solo travellers or singles who count

the opportunity to meet members of the opposite sex• are highly cost sensitive• are particularly concerned with ‘image’ and ‘in places’• are preferred for partying than cultural sightseeing• are especially responsive to word of mouth

recommendations• are concentrated on few resorts with good discos and

nightlife

(Power Point 15.10)

Senior Citizen holidays:• are aimed at senior citizens of over-55s, over-

60s or even over-65s• are usually the long-stay holiday (up to 3

months)• enable people to stay away all winter• often mix sun and sand resorts• provide plenty of chance to walk and sightsee

(Power Point 15.11)

Sports holidays 1. Golf Popular destination countries: France, Ireland, Portugal, Spain, USA, Thailand, Madeira, Kenya, Tunisia, China, South Africa 2. Diving Popular destination countries: Egypt, Kenya, Comores, Mauritius, Maldives, Thailand, Malaysia, Australia, Mexico, Cayman Islands 3. Trekking and Mountaineering Popular destination countries: Uganda, Zaire, Nepal, Thailand, Kenya, Africa, Malaysia, Latin America, Southern India

(Power Point 15.12)

Stopover packages:• are usually short, perhaps lasting 3 or 4 nights• are usually include transfers to and from the

airport, hotel accommodation and perhaps a sightseeing trip

• focus on stopover destinations at Singapore, Hong Kong, New Zealand, Thailand, USA, Hawaii, Fiji, Malaysia, and Caribbean

(Power Point 15.13)

‘Tailor-made’ packages:• are made to suit individual clients’ requirements• are helpful when the client wants a complex

mulit-center holiday• are uneconomically time-consuming• are not always expensive as helped by

transparent links with airline reservation systems

(Power Point 15.14)

TM 12

• Each group decide 1 product area

as instructed in assignment #2 page 84,

then discuss the strengths & weaknesses !

• Present each group’s report !