Master Programs Brochure

masters.monaco.eduMSc 1

A unique LeArning & networking experience

Mas

ter

of

Scie

nce

Pro

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Master of Science

MScA UNIQUE LEARNING AND NETWORKING EXPERIENCE

Luxury Management

Luxury Hospitality & Event Management

Marketing

Finance

International Management

Sport Business Management

Programs

masters.monaco.eduMSc2



The International University of Monaco.................................................................. 4-5

Masters of Science programs at a glance............................................................ 6-7

MSc in Luxury Management.................................................................................. 8-11

MSc in Luxury Hospitality & Event Management ............................................. 12-13

MSc in Marketing.................................................................................................. 14-17

MSc in Finance...................................................................................................... 18-21

MSc in International Management ................................................................... 22-25

MSc in Sport Business Management................................................................... 26-29

Monaco as your Campus.................................................................................... 30-31

Your Professional Immersion................................................................................ 32-33

Faculty ................................................................................................................. 34-35

Student Life............................................................................................................ 36-37

Admission Information.......................................................................................... 38-39

Table of Contents



Monaco & IUMThe International University of Monaco (IUM) reflects the country where it is located: both are international micro-cosms, both are closeknit communities, and both are unique-ly successful for their size.

IUM Core ValuesIUM is recognized for the personal attention that underpins its teaching philosophy, as well as for its core values of mutual respect, open-mindedness, commitment, and integrity.

You & IUMSmall class size further facilitates the one-on-one interaction for successful academic and personal development. With its emphasis on individual attention and its distinguished faculty made up of professionals and experts drawn from all over the world, IUM will allow you to expand your knowledge and ac-quire professional skills within a unique learning environment.

The mission of the International University of Monaco is to deliver an excellent business education in an unparalleled multicultural context, where diversity in personal and professional backgrounds, cultures, and languages is the rule.

75+Nationalities




A unique Learning & Networking Experience

The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon, French Alps, London and Chicago.

With 12 500 students and 35 000 Alumni, the Inseec Group confirms, year after year, its position as a Top Ranked Educa-tional Institution.

Thanks to its partnership with INSEEC, the International University is able to offer a large choice of destinations for study abroad and dual degree opportunities.

The Strength of a Group

RecognitionsAll International University of Monaco’s degrees are certi-fied by the Principality of Monaco and are recognized worldwide.

The MBA programs at the International University of Monaco are accredited by the Association of MBAs.

Internationnally recognized for the quality of its pro-grams, IUM is listed in many international rankings such as The Economist, CNN Expansion and Eduniversal.

IUM is a member of AACSB International and of:



Strongly linked to the specificities of the Principality, the International University of Monaco offers several Master of Science degrees, each designed to develop competency and expertise in an area of business.

Master of Science programs at a glance

Active Learning

5LearningPrinciples

Individual Attention

Balance of theory and application

Cooperative and collaborative learning

Multicultural Learning

Taught entirely in English, all are 16 month programs offering students a solid academic background in a specific field, practice and skill in applying knowledge to real-life business cases, and ample opportunity to develop interpersonal and leadership skills.

With a strong multicultural and global focus, the Monaco Master of Science programs aim to prepare students for in-ternational careers in business management, luxury, finance, marketing or sports.





Master of Science Programs

Program StructureThe Master’s Degrees at IUM are all based on the same structure, a term dedi-cated to Core Courses followed by two terms focused on specialized courses. To validate the Master’s degree, students must immerse professionnaly either with an internship or through an Applied Research Project.

MSc in Luxury ManagementLuxury Goods & Services

Luxury Retail Management

MSc inLuxury Hospitality & Event Management

MSc in FinanceHedge Funds & Private Equity

Private Banking & Wealth Management

MSc inInternational Management

MSc in MarketingInternational Marketing

Digital Marketing

MSc inSport Business Management

16-month program - 60 US Credits (120 ECTS Credits Equivalent)

530 hours in class + Internship or Thesis

Master of Science in...

Career Development Program

Professional Immersion

(Internship or Thesis)

Term 1(from September to December)

Term 2 & Term 3(from January to June)

Term 4(from July)

Direct Admission possiblewith a 120 US Credits Degree(240 ECTS Credits Equivalent)

Core Courses

Specialization Courses


Master of Science in Luxury Management

82 %of Alumni working with leading Luxury Brands

After the first term, students have to choose one of the two specializations:

Luxury Goods & ServicesLuxury Retail Management Luxury has become a global and highly

competitive business.

Evolving between a long tradition and con-stant innovation, luxury brands are looking for highly talented, innovative, and global managers that can create added value.

Regardless of the prevailing economic situa-tion, a bright future awaits the luxury industry. Luxury goods and services have attained a new status: in a hyper-competitive, stressful world they are a form of almost necessary self-medication – a trend fueled by the “I am worth it” outlook.

Annalisa TarquiniProgram Director

A Word from the Program Director

Fashion & Accesories Cosmetics & PerfumesPR/Event ManagementLifestyle ConciergerieJewelryFinance Real Estate

33%20%20%7%7%7%6%

Placement



Lanvin, Louis Vuitton, Fendi, Salva-tore Ferragamo, Harry Winston, Bot-tega Veneta, Gucci, Tiffany, Swatch Group, Chanel, Ralph Lauren, Tour-billon, Campari, Fabergé, Dior, Emilio Pucci, Paco Rabanne, Façonnable, Chalhoub Group, Valentino, Ogilvy Public Relations, L’Oréal, Cartier, Fra-ser Yachts, Quintessentially, Burberry…

(Some of the companies where IUM Luxury Alumni have interned or are still working)

Merging strategic thinking with cor-porate creativity.

Exploring the current and on-going challenges facing the wider luxury sphere.

Integrating project-based and practical learning.


Brand management

Product development managementBusiness developmentWholesale managementBusiness analysisBuyingMerchandisingEvent management

Customer relationship management

Product trainingMarketingCommunicationBrokerageLuxury E-commerceRetail managementStore managementRetail training program

The Luxury Goods and Services specialization is a program based on an industry-specific perspective designed to give future graduates a leading edge in this highly competitive field.

The program is an intense full immersion into general luxury business management subjects enabling students to face and solve different issues of strategic planning and luxury portfolio management.

It introduces students to the operational, financial, marketing, and product issues that impact strategic and business deci-sions in the area, while providing a focused insight into the wider traits of the industry.

Luxury Goods and Services SpecializationMaster of Science in Luxury Management

Some Specialized Courses

Luxury Legal Environment

Luxury Product Design and Development

Luxury Brand Management Supply Chain Management

Developing Entrepreneurship skills

E-luxury

Sustainable Tourism and the experience economy

Career Opportunities

Program Description

Since its creation in 2006, the Luxury Goods & Services specialization has built mutually valuable cooperations with companies who believe in supporting the next-generation managers enabling students to work in:

Customer ExperienceSpecialist at Chanel, USAAliza Sharfe, CanadianMLUX Goods & Services 2009

“The Luxury Goods & Services specialization at IUM offered me an exceptional educational experience. The small class size, international student body, and location in Monaco provided an ideal environment for graduate studies in the business of luxury. The program balanced academic content with practical experience; through my internship placement, I later secured full-time employment in my area of interest.”

“



The Luxury Retail sepcialization prepares young students to make their first steps into an international career. It seeks to educate the next generation of store managers and interna-tional managers specifically within the Luxury Retail sector.

The program avails the students of a mix of academic content and professional collaborations and it is designed to train and develop specifically-educated managers able to craft novel solutions to the highly complex problems that arise in the luxury retail environment.

Students learn the complexity of the luxury industry and the interrelationships between all business functions within a luxury retail environment thus developping the skills and behaviors to become trustworthy brand ambassadors.


The 4 essential skillsfor today’s luxury retail managers

Financial analysis & reporting

Customer service

management

Coaching & developing a successful sales team

Business & sales management

Luxury Retail SpecializationMaster of Science in Luxury Management

The broad range of skills attained during the intense and practical program will enable Luxury Retail students to be prepared for future positions such as:

Retail buyer Retail managerArea/Country manager

Store managerAssistant store manager


Program Description Some Specialized Courses

Luxury Sales Techniques

Retail Marketing & Operations Management

Developing an Effective Luxury Experience

Luxury in the Asian Markets

Retail Buying & Merchandising

Sales Team Management

Supply Chain and Stock Management

Luxury Real Estate Development

Luxury in the Mature Markets

Public Relations & Communications Trainee at Gucci, IndiaSaloni Ghia, IndiaMLUX Retail 2012

“The Luxury Retail specialization equipped me with the theoretical insight and practical knowledge to work in the challenging field of luxury. The unique advantage offered by this course includes a 6 month internship which gives a vital edge over other graduates. Through this course I gained tremendous industry and international exposure, the opportunity to develop my skills and make lifelong connections.”

“


Master of Science in Luxury Hospitality & Event Management

Luxury HotelsEvents

Travel & LeisureBoutique & Design Hotels

Tourism

Gastronomy

Luxury Cruise

Gambling



A Word from the Program DirectorThe legendary French Riviera, Monaco in particular, repre-sents one of the most sought out luxury destinations in the world. Its attractiveness and charm have contributed to the development of the hospitality and event industry in the last decades.

This is a chance for international students to discov-er and explore Monaco as an indulgent destination but also as a place where they can understand and experience the key aspects of the service oriented business. The luxury hospitality industry is a multi billion industry mostly depending on the availability of leisure time and disposable income. The industry encompasses a broad range of fields within the service industry: accom-modation, food and beverage, spa, meeting and events, cruise line, gaming and gambling, entertainment and rec-reation, and additional fields within the tourism industry.

Our program offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with the exposure to the prac-tical side, thanks to the contribution of active profes-sionals and to field-visits.

Annalisa TarquiniProgram Director

The service dimension of luxury: experiencing a unique program to learn how to pamper your clients.

This program is designed to answer the specific needs of a fast-evolving, diverse and complex industry: new trends, new concepts, new services, and new players are breaking into this sector which is the ultimate expression of personalized service and intimate elegance.

The Master in Luxury Hospitality and Event Management provides the necessary knowledge and expertise to enter in the luxury service industry through a mix of academic pillars and practical courses on different industry segments.

Because the luxury service oriented industries look for future leaders endowed with a good balance of creativity and managerial skills, able to provide innovative solutions, IUM professors and guest lecturers encourage students to develop resourceful and original thinking around brand and marketing strategies.

Program Outcomes

On successful completion of the program participants will have gained:

Enhanced relational and interpersonal skills

Knowledge of the international market

Managerial and organizational skills

Analytical thinking and problem solving skills

Ability to design, develop and provide a top end quality service

Ability to master cutting edge marketing and communication tools


The Master of Science in Luxury Hospitality and Event Management provides the opportunities for graduates to pursue careers in the travel and tourism industry, events management, tourism policy and Hotel & Tourism Property Management. The curriculum has been designed to offer a broad yet focused multidis-ciplinary dimension. Students will have gained a solid understanding of the Luxury Hospitality Industry based on operational and strategic cutting edge material and educational processes.

Students may consider the following careers:General Manager/Hotel DirectorFood & Beverage Manager Hotel Departmental Manager Sales & Marketing DirectorEvent manager Revenue Director Financial Director/OfficerHuman Resources & Training ManagerProject Manager/Construction ManagerBrand ManagerSpa ManagerCasino Manager


Master of Science in Marketing

Two Specializations:International Marketing

Digital Marketing

Marketing Innovations and Trends



Today, international marketing expertise is more critical to a company’s success than ever before. Rapid growth in new communication technologies along with heightened competition across all industries is obliging firms to seek, and succeed in, new and different markets far beyond their national borders.

As a result, marketing managers need to have a system-ic and global approach to marketing and communica-tion strategies . Without such a perspective, and the skills necessary to implement it, companies will be unable to reach their growth objectives. The Master of Science in Marketing has been designed to ensure that graduates acquire the right skills and insights to allow their compa-nies to prosper in this rapidly globalizing competitive en-vironment.

During the program, students will be able to develop and hone their international marketing expertise or digital marketing expertise according to the track they chose; become familiar with emerging marketing trends and technologies; and appreciate the cultural fac-tors that could impact marketing, communication and branding strategies.

As a result, graduates will be able to rapidly integrate the corporation, and make their mark in their chosen careers.

This program is designed to equip students with cutting-edge marketing concepts, tools and techniques in order to design and implement innovative marketing strategies in real world business settings.

The International Marketing specialization focuses on the multicultural factors which affect marketing decisions

The Digital Marketing spe-cialization focuses on the management of projects involving internet and new technologies.

“Digital Marketing is a very interesting field of work because of its rapidly evolving knowledge. The courses delivered at IUM are practical to apply and keep following the latest trend that occurs in the market. And the most important thing is the lecturers are practitioners in their field, they deliver more than just knowledge to the students but also their experience.

The thing I enjoyed the most in IUM is the Networking Events, where students can meet managers and even CEOs of well known companies. This is an unvaluable experience”

Eveline Setiawan, Indonesian

2012-2013 Cohort

“The International Marketing Track at IUM offers a wide range of courses and allows students to integrate with other programs at the university.

The professors are experts in their field, which makes the classes more in-teractive and hands-on. A cultural-mosaic is present at IUM, as the stu-dents and faculty members are international.

It’s beneficial as it is an added value to the academic and personal learn-ing experience of the student.”

Lara Shammas, Canadian2011-2012 Cohort

Program Description

Some Alumni share their experience with you



The Master of Science in Marketing is designed to expose future marketing managers to the latest advances in marketing science, in order to help them pioneer the new marketing tools and take advantage of consumer trends. In particular, the International Marketing track focuses on the multicultural factors which affect marketing decisions in order to build innovative, customer-oriented marketing strategies.

Dr. Marie-Cécile Cervellon, Program Director


Future graduates will be prepared for a wide range of career opportunities, aimed at both general and niche positions such as:

Product manager

Account manager in an offline or online advertising agency

Market research Executive

Marketing and PR consultant

Brand manager

Export manager

Media planner

Business developer

CRM manager

MASTER oF SCIENCE IN MARkETING MarkeTIng InnovaTIon and Tools

International Marketing SpecializationMaster of Science in Marketing

Master of Science in Marketing

Critically analyze the international business set-ting and build innovative, customer-oriented marketing strategies.

Identify the roles of economic and political envi-ronments on the international trade and business.

Recognize the importance of social and cultural aspects in building marketing strategies.

Consider sustainability issues in international mar-keting strategies.

Marketing Innovations and Trends



A Word from the Program Coordinator

With a strong practical learning approach, the Master in Digital Marketing (MDIGM) has been designed to ful-fill the needs of the high growth market of Web2.0.

This program, entirely taught in English, will bring you more than the knowledge required to perform well in this industry. It will guide you to acquire the specific mindset to adapt in this daily evolving environment.

Stéphane Cozzo, Program Coordinator, Digital Marketing

Digital Marketing SpecializationMaster of Science in Marketing

The “Geek Trip“Thanks to its partnership with the INSEEC London Campus and in order to experience the breadth of the digital industry, students have the opportunity to participate in the “Geek Trip” where they visit start-up companies, Digital Marketing department of brand name companies and web agencies.

Understand the mechanisms that link the latest dig-ital marketing tools and be able to build innovative and customer-oriented marketing strategies.

Be able to manage a web marketing project (scrum, scope of work, KPIs, wireframe)

Demonstrate knowledge of the evolution of of Web 2.0 and the surrounding legal framework.


Marketing strategies and tools have drastically evolved in the last decades due to globalization and to the advent of Web2.0 technologies.

In order to fulfill these new company needs, this program equips students with the skills and competencies required to be operational in a web marketing department or in a web marketing agency.

Future graduates will be prepared for a wide range of career opportunities such as:

Online Marketing Manager

Community Manager

Web Entrepreneur

Online Marketing Director

Online/Interactive Media Buyer

Online/Interactive Media Planner

Search Engine MarketerSEO Specialist

Web Content Manager

E-commerce Project Manager


Taylor your Experiencethrough your specialization and the choice of electives

Sharpen your Skillsin an intense and dynamic program

Master of Science in Finance

Finance is a notoriously competitive industry which attracts some of the best educated individuals. We believe that financial professionals have many characteristics in common: a passion for their field, technical competency, personal integrity, the ability to work efficiently in teams, innovative ideas and an obsession for value creation.

The Master of Science in Finance programs train the financiers of tomorrow, providing students with a solid technical foundation and fostering the personal values and habits found at the heart of successful careers in finance.

Dr. Gregory MoscatoProgram Director


Hedge Funds and Private Equity Specialization

The Hedge Funds and Private Equity Track prepares students for a variety of positions within the financial industry.

Industry players require well educated associates with solid analysis skills, and the ability to find value creating solutions.

This program prepares highly competent finance professionals with a strong business sense, the capacity to formulate and implement innovative strategies, and to work efficiently in intense, detailed oriented finance teams.

Some of the companies where students have interned or are still working:

HSBC Monaco, PricewaterhouseCoopers, Bloomberg London, Archon Group (Goldman Sachs Group), UBS investment banking, KnightVinke Monaco/New York, Monaco Asset Management, SEAF Macedonia, Cathagena Capital Germany, Odewald & Cie Germany, JP Morgan Chase New York, JP Morgan London, Abbot Capital Management London EFG Eurofinanciere d’investissements Monaco/ Geneva, Amherst Funds US.

1

2

shaping sustainable Prosperity



Be Preparedfor the Career you really want

Two Specializations :- Hedge Funds and Private Equity - Private Banking and Wealth Management

Associate at knight VinkeJacek Maslak, MFIN 2008

“In addition to the tremendous theoretical knowledge base gained, our professors always made sure that we learned how to independently apply this knowl-edge during complex projects projects carried out under time constraints.

Such exercises were a tremendously important preparation for what I was faced with during my first job experience in the financial sector.”

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Junior Private Banker, Bank J. SafraTalal Bessa, MFIN 2009-2010,

“I consider the small size of our university a unique advantage. When we study a technical field like finance, we some-times need personal

assistance and that is not possible in a class of 150 students. This Master in Finance at IUM is very challenging; so having highly knowledge-able professionals at our disposal was a gift. “

The Private Banking and International Wealth Management Track aims at fos-tering the next generation of financial advisors with strong technical back-grounds and outstanding people skills.

Most private banks seek well educated advisors with the ability to understand complex market dynamics and to master the full spectrum of financial services and instruments.

The broad range of electives creates a unique op-portunity for students to tailor their academic path in order to acquire and to reinforce the skills that will make a difference in their careers.

Some of the companies where students have interned or are still working:

Bank Julius Baer Switzerland, Bank J.Safra Monaco, Banque Populaire du Luxembourg, Barclays Wealth Geneva, Credit Foncier Mo-naco, BNP Paribas Private Bank, G & G Fi-nance, HSBC Monaco, Ing Bank Amsterdam, Merrill Lynch Monaco, SocGen Private Bank-ing Monaco ...

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92% Placement RateAt 3 months*

Financial ConsultingFamily Business Merchant BankingOthers

9%6%4%4%

Private BankingInvestment Banking/ Trading/ BrokeragePrivate Equity Hedge Funds

28%19%17%13%

* Average 2011-2012

MASTER oF SCIENCE IN FINANCE shaPIng susTaInable ProsPerITy


Private BankingBank J Safra MCSG Hambros UKG & G Finance McBarclays Wealth MC / GenevaLombard Odier GenevaEFG Investments MC UBS WMEasyGroup Family Office SG Private Banking Mc

Private EquityMountain Cleantech AG Abbott Capital Management UKSEAF Cartagena Capital - GermanyOdewald & Cie Real Estate Capital Partners NYC TriagoIFHafrica – Amsterdam Clydeblowerscapital UK K&A Private Equity LLC

Investment Banking/Trading/ BrokerageBancolombia, Bloomberg UK , Alloptions, JP Morgan Chase NYC , JP Morgan London, MFS global , IMAP

M&A Frankfurt, Optiver Amsterdam, Natexis , Raiffeisen, Taylor & Rafferty UK, Cie Financière Tradition UK, Tavira

Monaco, Churchill Capital Monaco, ANZ Singapore

Hedge FundsPivot capitalKnightvinke

Trafalgar Capital AWR Lloyd

Financial ConsultingPWC, Moore

Stephens Ernst & Young

Marco Casella, Managing Partner, International Financial AdvisorGC Group Capital, LLC

“I like IuM for its international student base and its practical approach. I enjoy sharing my professional experience with the students, getting their feedback and points of view.

I have been having an open dialogue with students helping them find professional opportunities based on their passions and skills. I particularly enjoy this open dialogue.”



Specific International Track:Finance & Banking in the Heart of London

During Term 3, you will be given the opportunity to follow this specific track in London to acquire a specialization in UK Finance and Banking to give the insight and exposure essential for a career today in finance.

The program focuses on a combination of soft skills of cultural and language literacy, as well as the hard skills of financial product and market literacy, all to make you more savvy and competent in the field. You will also benefit from a series of topical guest lectures on subjects of interest for future finance profes-sionals. This career-boosting program takes place in the INSEEC London Campus, ideally located between Regent’s and Hyde Parks, in the heart of Marylebone Village.

Some courses:

Advanced Investment Strategies for Tradi-tional UK Investments

Advanced Investment strategies for Alter-native UK Investments

British Investment Banking Tax Law in the UK, Ireland, and Beyond

Understanding Britain

Advanced Communication Skills for Careers in Finance

Introductory Walking Tour of London



Master of Science in International Management

The Master of Science in International Management has been developed in response to the critical need to educate and prepare pragmatic, compassionate, and professionally adept international citizens.

The program equips graduates with a valuable expertise in management, as well as with a substantive awareness of major global policy and sustainability issues, which will enable them to pursue a career in diverse sectors: international business, international organizations, foundations, but also NGOs and governmental agencies.This program is interdisciplinary in nature and attracts students from different educational backgrounds: business, political science, history, economics, which turns the classroom into a very enriching place.

Dr. Marie-José RINALDI-LARRIBE,Program Director


Managing in a global and sustainable World

A very diverse student body, in terms of backgrounds and nationalities

Close links with MNCs, international organizations and NGOs

Dual emphasis on theory and practice throughout the curriculum

The perfect program in a multicultural environment such as Monaco

A multidisciplinary program, specialized in international management skills

Leading to a wide range of career opportunities.



Program Description

The curriculum consists of a first set of fundamental courses in international management such as inter-national economics, management and leadership, international marketing, accounting, human factors in organizations, followed by electives linked to global affairs or to international trade, and a capstone ap-plied project that can take the form of an extended internship or a research thesis.

The Master of Science in International Management offers an interdisciplinary approach which ensures a thorough preparation of graduates to international management techniques, across a broad range of disciplines. The curriculum deals with corporate issues while offering, at the same time, an in-depth knowl-edge of global issues through courses on corporate social responsibility, global policy and sustainability, geopolitics, and the European political economy.

The objective is to enable future managers to access new markets which are growing very fast, while deal-ing with complex issues, in very diverse multicultural environments.

“I was looking for a program that would give me the knowledge and skills to do business internationally as I had a scien-tific background.

I found the Master in International Management at IUM and I have learned how to do business at the global level with multicultural people.

I have improved my teamwork skills and I have also under-stood the importance of ethics and social responsibility in do-ing business. I have enjoyed every single moment spent at IUM, from the easiest to the toughest ones, and I believe it was due to my amazing classmates. We really were a great team!

I always wanted to set up my own business and the Master in International Management was very likely to be a stepping-stone in order to pursue my wish. Day by day, class after class, this feeling has been growing and now I am working with a partner with the aim of setting up a business.”

David Pasquero, Italian2011-2012 cohort

A UNIQUE LEARNING & NETWORKING EXPERIENCE

Monaco Consulate in Washington DC, Red Cross, Eco Supplies, Geox, Moore Stephens, Avinco, Oxford Business Group, Véolia Environnement, Merrill Lynch.

(Some of the companies where students have interned or are still working.)


71% Working out from theirNative Country

Consulting Professional Services International Organizations/NGO/Governmental AgenciesAirCraft & Yachting Retail Management IT & Telecom Energy Leisure & Entertainment Other

25%

25%12%12%8%8%6%4%

MASTER oF SCIENCE IN INTERNATIoNAL MANAGEMENT ManagIng In a global and susTaInable World

A passport for International Careers



Some Events

Model United NationsOrganization of the first and second UN conference simulation in Monaco (Monaco Model UN, or MUN) which was under the High Patronage of HSH Prince Albert II.Website: http://munmonaco.blogspot.com

The 2nd Model United Nations in Monaco

On April 13, 2012

Under the High Patronage of H.S.H. Prince Albert II of Monaco

A UNIQUE LEARNING & NETWORKING EXPERIENCE

A study trip to Brussels to visit the European Institutions and the UN representation for Europe.

A humanitarian project designed with the Monegasque Red Cross for the creation of a well in Mali


Master of Science in Sport Business Management

Sports MerchandisingSports TV Rights

Sports EventsProfessional Sports

Leisure & Entertainment

Sports Finance & Advisory

Sport Tourism

Action SportsCollegiate Sports

2009 European Sports Industry Revenues : $188 bn

2010 US Sports Industry Revenues : $414 bn

Growth of Global Sports Industry : 2-4 x Developed Countries GDP

P

P

P

Sources: FT, Schools must be players in sports industry, December 13, 2010;Plunkett Research, Ltd., 2010; AT Kearney Study for FT, Television: Inflated Assets, March 24, 2011

As a member of the Track and Field team in college, I experienced the true meaning of my coach’s motto: “No pain, no gain”. I learned that performance in any domain requires preparation, commitment, talent and the right attitude, values that are essential to be successful in the sports in-dustry.

The Master of Science in Sport Business Manage-ment builds on these values. The program is de-

signed to provide participants with the technical skills and competencies necessary to become ef-fective business leaders. As a means to develop or strengthen their soft skills, participants will be prepared to handle these issues and ultimately be-come ethical and responsible decision-makers.

Moïse Louisy-LouisProgram Director

Inducing a culture of rigour, professionalism and performance




Sports Events


The global multibillion dollar sports industry has experienced formidable and sustained growth since the 1990s. This phenomenon is due in part to various factors including societal changes (people’s aspirations for a better and healthier lifestyle), the emergence of a culture based on the admiration of modern-day athletic heroes, and the growing importance of sports marketing and TV rights for corporations. The multiplication of international and national events including Olympic Games, World Cham-pionships and alike generates enormous public attention but also millions of dollars in revenues each year. opportunities are virtually limitless in the sports industry, however, risks and abuses also exist, such as those brought by dop-ing, excessive gambling, and sport clubs’ dis-proportionate use of financial debt.

IUM’s Master in Sport Business Management pre-pares participants for a variety of positions in the industry. The program equips students with solid skills and competencies but also with the ethical values to become responsible business leaders.

In partnership with Peace&Sport and the University for Peace in Costa Rica, IUM offers also a Master in Sustainable Peace through Sport.

Please ask the brochure for further information.

masters.monaco.edu


MASTER oF SCIENCE IN SPoRT BUSINESS MANAGEMENT InducIng a culTure of rIgour, ProfessIonalIsM and PerforMance

Career OpportunitiesStrong links and synergies with the Sports Business fields

Participants not only benefit from IUM’s networking opportunities but also take advantage of IUM’s location and the quality of IUM’s faculty. By being in Monaco, where numerous sports federations are head-quartered and where internationally recog-nized sport events take place such as Formula One Grand Prix, Herculis Monaco, Champions League, or Monte-Carlo Rolex Masters, students have the opportunity to consider and seize rewarding job offers.

IUM organizes and hosts throughout the academic year numerous events and training seminars that al-low students to meet and interact with recruiters during International Business Days, market themselves and effectively prepare to seize career opportunities.

In addition, already in the classroom, students interact with instructors who are often business consultants, giving them a concrete and insider look at the sports industry.

Lastly, students can explore career opportunities in a wide range of business functions and can connect with a large number of recruiting firms which are part of the IUM and INSEEC Group’s network:

Monaco Formula One Grand PrixMonte-Carlo Country ClubMonte-Carlo Rolex MastersLaureus World Sports AwardHerculis Monaco Samsung Diamond LeagueHerculis Perche TourPuma AGEasy BikeFrasia Golf Training CenterAS MonacoInternational Association of Athletics FederationsSportfive FranceL’EquipeReebok FranceBetclic FrancePSGPass For Sport



In addition to providing students with both the technical and soft skills that the sports industry seeks, the program prepares participants for career opportunities in a wide range of business functions including sales and marketing, communications (including fund-raising or sponsorship), general management, finance, and operations. As a result, graduates will be prepared to take on international assignments and satisfy the growing needs of the sports industry recruiting institutions, whether public or private. As such, graduates may consider some of the opportunities below:

Sales and Marketing

Communication, Sponsorship, Broadcasting, Sports TV Rights

Sports Betting

E-marketing, Management of Information Systems

Management of Event and Sports Facilities

Management of Small & Non-for-profit Organizations, Clubs, and Sports Associations

Sport Agent, Financial Advisory

Human Resource Management, TalentDevelopment and Coaching, and so on

My experience at the Inter-national University of Monaco has helped me shape my pro-fessional career and broaden

my knowledge of the business world. As a former athlete and registered nurse in the United States, I struggled to find my way when I moved to Monaco 2 years ago. My Bachelor’s degree wouldn’t transfer over, so I needed to find a new career path. After a year of learning the French language and exploring my options, I began to work for a company called Be Fit Monaco. Be Fit Mo-naco is a private training facility that focuses on holistic, lifestyle management through individualized nutrition and exercise programs. I fit in perfectly with the team and felt it was a dream come true, but needed to fur-ther my education to move up the professional ladder.

IUM helped me develop my business skills on all levels, including accounting, marketing, leadership, project management and consumer behavior among other things. The practical knowledge and skills taught to me at IUM serve me on a daily basis. I am able to manage the company financials, planning, marketing strategies and development. I have now moved up the career ladder and am capable of managing the company, while also working on projects for expansion. The pro-fessors and staff at IUM are friendly and accommodat-ing, making the learning experience positive and worth-while.

I recommend IUM to anyone looking for a well rounded educational program that they can apply to their ca-reers and daily lives.

operations Manager, Be Fit, MonacoLacey TU, Class of 2013

Graduates are affiliated to IAAF, Swiss Federa-tion of Triathlon, Peace & Sport, Columbianitos, WM GMBH, Be Fit Monaco, IMSPro, HAWI Sport Management ....


IUM values a strong balance of theory and practice and faculty research activity reflects this balance.

Professors carry out and publish academic research in our core fields of expertise: Luxury, Finance and Business Management, alongside award winning cases and practitioner oriented articles.

With a strong emphasis on teaching, professors also engage in pedagogical research and make delib-erate efforts to know their students’ individual inter-ests and career plans and provide support. Be it in the classroom or an on-line platform, professor-student interaction is a key pillar of the IUM experi-ence.

Faculty

15 to1 Student/Faculty Ratio

The high quality of the faculty (90% of full time faculty hold a PhD and adjunct faculty is drawn from professionals renowned in their disciplines and industries) together with the high ratio of faculty to stu-dent makes studying at IUM a unique learning experience where individual and ongoing attention, mentoring and feedback are keywords.



Dr. Marie-Cécile CervellonProfessor of Marketing

Dr. Cervellon received her PhD from McGill University in Montreal, Canada . She also graduated from Paris IX-Dauphine University (Master in Research) and ESCP Europe (Master in Management-Grandes Ecoles).

She is professor in Consumer Behavior Sciences and Marketing at the International Universityof Monaco, and researches on topics linked to luxury goods and ser-vices. She published articles in major academic journals such as the International Journal of Research in Marketing, the Journal of Business Research and the Jour-nal of Cross Cultural Psychology. Her research papers were presented at major conferences worldwide. Previous to her academic career, she had 8 year experience as brand manager in Sara Lee Corporation.

Professors come from all over the world to teach at IUM

90% of Faculty holds a PhD

The faculty body reflects the diversity of IUM. Permanent fac-ulty hail from over 8 countries from the Middle East, Europe and North America, with visiting faculty further enhancing this multi-cultural and multilingual mix.

A Network of Expertise for Innovative Learning!



Synergies and interaction with the business world have always been one of IUM’s strengths. In all the master programs, networking activities with both top executives and recruiters are regularly proposed, through various forms.

A Practical Approach that Immerses Students into the Professional WorldThe academic expertise of the permanent professors is complemented by the strong practitioner expertise of IUM adjunct faculty and guest lecturers, all actively en-gaged professionals who bring into the classroom their real world experience and the industry state-of-the-art standards and practices. Students thus go beyond the theoretical framework and apply it to concrete contex-tual situations.

They also gain an appreciation of real world company ex-pectations, further developed through internships, applied projects and business competitions. This balanced exposure to theory and practice is one of the central pillars of the edu-cational philosophy that underpins IUM programs.

Your Professional Immersion

Corporate Projects Every year our small yet highly selective cohort of Master students augment their theoretical knowl-edge by applying what they have learned in the classroom to real business situations.

Organizations from any industry or of any size –from global corporations to start-ups, as well as charities and NGOs—are invited to participate in this program. The shared and underlying factor is that the organiza-tion has a real and tangible business challenge which the project members—through thorough research and analysis-- will address by providing practical and implementable recommendations.





Professional Conferences and CEo seminars: IUM sponsors and organizes high profile conferences around topics within the University’s specialization in order to give students the opportunity to establish direct contact with professionals as well as starting to create their own networks.

Recent participating executives included: - Geoffroy de la Bourdonnaye, CEO , Chloé- Attilio Marro, Managing Director, Bulgari Hotel- Fererico Barberi, Vice President Europe, Bottega Veneta- Paul Donovan, Managing Director , UBS Investment Banking- Lee Robinson, CEO, Trafalgar Capital UK- Olivier Beroud, Managing Director, Moody’s UK - Enzo Visone , CEO, Silversea Cruises, - Patrick Bourguignon, Former Directeur General Group Accor

IUM Entrepreneurial ForumsPromoting innovation and an entrepreneurial spirit is a strong IUM commitment. Since 2003, IUM has regularly organized high profile En-trepreneurial forums, gathering internation-ally renowned entrepreneurs, Venture Capi-tal companies, and “young entrepreneurs”, selected and invited from all over the world to showcase their business startups.

Students are also invited to participate in a wide range of professional events such as the Monaco Hedge Funds Conference, The Monaco Luxury Marketing Summit, and the International Continuous Audit Conference.

IUM International Business Days

Master’s study trip Integrated in every Master curriculum, study trips are organized to immerse students in the reality of specific markets and sectors. In Ge-neva, Zurich, London, Paris, Milano, Brussels, Roma or Singapore, the students can explore local markets and meet top executives of prestigious companies.

Salvatore Ferragamo, Ermenegildo Zegna, Honda, Frazer Yachts, Credit Agricole Corporate and Investment Bank, Bar-clays Wealth, HSBC, ING, Nestlé Waters, Nikko Asset manage-ment, Geox, Orange, Altran, Vodafone, Boston Consulting Group, Pricewaterhousecoopers, Puma, Richemont Group, Fa-connable, Credit Foncier de Monaco, International Association of Athletics Federations, to name a few.

During these days, themed workshops were also organized to highlight the specificities and opportunities of dynamic job market places.

As part of the INSEEC Business week that gathers over 400 recruiting companies on several campuses, in Paris, Bordeaux, Lyon and Monaco, the IUM International Business Days connect students with HR managers and recruiters from Europe such as Campari International, UBS,


Monaco is internationally recognized as one of the most prosperous economic centers

In Monaco, business is a way of life. Economic activ-ity thrives with more than 4600 companies, many of which are subsidiaries of international companies. Low taxation encourages entrepreneurship and business development, especially in sectors such as banking, finance, tourism, and services.

In Monaco you can make connections and build bridges right from the start, be it in the University or in the business community.

Monaco as your campus



Situated where the French and Italian Rivieras meet, Monaco is in a truly exceptional geographi-cal location. World renowned as a center of busi-ness excellence, it has been at the heart of history, arts and culture for over 700 years.

The Principality of Monaco is famous for its diverse international population with more than 100 nationalities represented.

It provides the ideal backdrop for students to learn and grow in a truly multicultural environment, in-side and outside the classroom.

The appreciation of art and culture contributes to a well rounded education, paving the way to professional and personal success.

one of the safest places in the world


Student Life

As an IUM student, you will be studying in one of the most dynamic and exciting cities in the world. Located in the heart of Monaco’s bu-siness center, students are only a short walk away from a wide variety of opportunities and attractions.

In addition to making the most out of your time at IUM, you will also be able to explore different cities through trips organized by the Student As-sociation. On previous excursions, students have experienced the Joie de vivre in Paris, la dolce vita in Rome, and the Greatness of Prague’s bridges and cathedrals.

Another special event is the Christmas Ball, organi-zed every year by IUM students, who display their talents through music, dance and many other ac-tivities.

Trips & Culture

Provence ExperienceTrips to Prague, Spain,

Italy, Paris ...Graduation Day



Sports

Tennis Ski Sailing Golf Running Volley-ball

Squash Rugby Soccer Dance ...

Model United Nations The Big Debate

International Business Days...

NetworkingMonaco is an exciting, vibrant and multicultural city. There are many social events, gatherings and happenings oc-curing throughout the year offering IUM students a rich and incomparable range of networking opportunities.

By becoming an IUM student, you will be encouraged to par-ticipate in a selection of indoor and outdoor sports, including tennis, ski, sailing, golf, running, volley-ball, squash, rugby, soc-cer or dance. This will not only keep you fit during your studies , but also allow you to explore Monaco through its many sports facilities.

IUM has the best of both worlds: the mountains and the sea. Whether you are fond of sports that involve the sea, or you prefer hiking, you are in one of the most unique and fascinating environments that really does have it all.

Indeed, studying is important but yet, the Student Associa-tion with the sports and social life makes the IUM experi-ence complete.

Social Involvement

Projects with the Monegasque Red Cross

No Finish Line Charity Fairs...


Admission Information

We strive to select a diverse student body, one that not only reflects a variety of backgrounds, cultures, and nationalities, but a wide range of personal interests and professional ambitions.

From all over the world, we seek applicants with high potential who wish to share their talent and ambi-tions with their community.

We recognize — and welcome — leadership that may be expressed in many forms, and look for evi-dence of your potential through a portfolio of ex-periences, initiatives, and accomplishments that you have had, reflecting leadership and capacity for intellectual and professional growth.

Admission CriteriaWe seek students who are open-minded and who demonstrate a strong desire to study in their chosen sector with a clear understand-ing of their career aspiration. As a small co-hort in a diversified group, we are looking for students who have the ability to proactively contribute to the Master experience.

Through the Admission Process, we identify candi-dates who show academic excellence, internation-al awareness, leadership ability and strong interper-sonal skills.

Do you have what it takes to be a Master student at IUM?

Visit our website and complete your online application:www.monaco.edu For further information,call us:+377 97 986 993/996orsend us an email:[email protected]

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Admission Documents RequiredEssays and Short questionsA Bachelor Degree (transcripts required)Proof of English Proficiency2 Letters of recommendationCV (resume)Passport or ID Card Photocopy2 ID Pictures



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International University of Monaco2, avenue Albert II

MC 98000 Monte-CarloPrincipality of Monaco

Tel: +377.97.986.986

www.monaco.edu

The International University of Monaco is a partner of the INSEEC Group, one of the largest French

educational institutions with campuses in Paris, Bordeaux, Lyon, French Alps, London and Chicago.