Embed Size (px)
DESCRIPTION
MarketWatch.com. #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability. #1 Financial Media Company. Financial News hits the ‘net. Main Source For Stock Market Updates. All Active - PowerPoint PPT Presentation
Citation preview
MarketWatch.comMarketWatch.com
#1 Financial Media Company#1 Financial Media Company
$4 Billion Advertising Market$4 Billion Advertising Market
Proven Track RecordProven Track Record
Strong, Supportive PartnersStrong, Supportive Partners
Pathway to ProfitabilityPathway to Profitability
#1 Financial Media Company#1 Financial Media Company
$4 Billion Advertising Market$4 Billion Advertising Market
Proven Track RecordProven Track Record
Strong, Supportive PartnersStrong, Supportive Partners
Pathway to ProfitabilityPathway to Profitability
#1 Financial Media Company#1 Financial Media Company#1 Financial Media Company#1 Financial Media Company
All Active
Public Investors Traders
Newspapers 24% 26% 21%
TV 37 30 24
Radio 4 4 1
Magazines 2 3 2
INTERNET 21 28 45
Other 7 8 7
Don’t Know 5 1 *Source: Pew Research
Center
Main Source For Stock Market Updates
Financial News hits the ‘net
News Coverage That Never News Coverage That Never StopsStops
• 24/7 staffed coverage on: Internet, television and radio
• Over 85 full-time journalists
• 20 free-lance contributors
• Bureaus in Tokyo, Hong Kong, London, New York, Washington, Chicago, Dallas, Boston, San Francisco and Los Angeles
• The Evening News
• Weekend TV Shows on 130+ Stations
• 24/7 Radio Network on 154 Stations
• Reporters on CBS News Shows
92 Million-Plus Reached 92 Million-Plus Reached WeeklyWeekly92 Million-Plus Reached 92 Million-Plus Reached WeeklyWeekly
Media Metrix Reach
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
MarketWatch.com Sites
Quicken.com Sites
Money Central
CNNFN.COM
Motley Fool
BLOOMBERG.COM
THESTREET.COM
WSJ.COM
QUOTE.COM
BANKRATE.COM
CNBC.COM
Breaking Away
Media Metrix Reach
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
MarketWatch.com Sites
Quicken.com Sites
Money Central
CNNFN.COM
Motley Fool
BLOOMBERG.COM
THESTREET.COM
WSJ.COM
QUOTE.COM
BANKRATE.COM
CNBC.COM
Breaking Away
Our ‘Secret Sauce’Our ‘Secret Sauce’
1999 BigCharts Acquisition – A Smart 1999 BigCharts Acquisition – A Smart BuyBuy1999 BigCharts Acquisition – A Smart 1999 BigCharts Acquisition – A Smart BuyBuy
•Immediate ReturnImmediate Return
•Diversified RevenueDiversified Revenue
•Increased ReachIncreased Reach
•Technical ExpertiseTechnical Expertise
• Exploding Exploding European European MarketMarket
• Replicating Replicating SuccessSuccess
• Expanding Expanding Global ReachGlobal Reach
European JV with Financial TimesEuropean JV with Financial Times European JV with Financial TimesEuropean JV with Financial Times
Bringing It All To Bringing It All To BroadbandBroadband
• Broadband Studios in SF, NYC, DC
• Major Provider For AOL-Plus Service
• Content To Yahoo! Finance Vision
• A quarter million downloads a month
Key Content DealsKey Content Deals
• Extend Brand Extend Brand AwarenessAwareness
• Drive Traffic Drive Traffic and Users to and Users to SitesSites
• Generate Generate Additional Additional RevenuesRevenues
• Extend Brand Extend Brand AwarenessAwareness
• Drive Traffic Drive Traffic and Users to and Users to SitesSites
• Generate Generate Additional Additional RevenuesRevenues
AOLAOL
Competitive Competitive LandscapeLandscape
Traditional Media Companies:Traditional Media Companies:Dow Jones, Bloomberg, CNBC, CNN, Business Week, MoneyDow Jones, Bloomberg, CNBC, CNN, Business Week, Money
Portal Sites:Portal Sites:AOL, Excite, GO, Lycos, AOL, Excite, GO, Lycos, MSN, Netscape, Yahoo!MSN, Netscape, Yahoo!
Niche Sites:Niche Sites:Briefing.com, Briefing.com, Motley FoolMotley Fool
TheStreet.comTheStreet.com
Our Advantage:Our Advantage:
Focus & contentFocus & content
BreadthBreadth
Net-centricNet-centric
Online Brokers:Online Brokers:Fidelity, Schwab, E*TradeFidelity, Schwab, E*Trade
UnbiasedUnbiased
The Future, as Advertised
$3.5
$5.3
$7.3
$9.5
$11.9
$14.3
$16.5
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
$16.0
$18.0
1999 2000 2001 2002 2003 2004 2005
1. Online ad spending is projected to reach $16.5 billion by 2005.
On
lin
e A
d S
pen
din
g
(Billion
s)
Source: Jupiter CommunicationsIndustry Standard, 12/11/00
20%
15%
10%
5%
0%
% of Overall Ad Market
Forecast: Percentage of Ad Spending by Medium
• 2000 2004
• Newspapers 30.8% 28.7% • Television 29.9% 27.8% • Magazines 14.2% 13.5% • Radio 10.5% 10.7% • Online 4.3% 9.8% • Yellow Pages 7.4% 6.5% • Outdoor 2.9% 3.1% • Total $182 billion $249 billion
Veronis Suhler August 2000 as Reported in the New York Times
Proven Track RecordProven Track RecordProven Track RecordProven Track Record
Significant Revenue IncreasesSignificant Revenue Increases
Revenue per Quarter (millions)Revenue per Quarter (millions)
Q198
Q298
Q398
Q498
Q199
Q299
Q399
Q499
Q100
Q200
Q300
Q400
$0.0$1.0$2.0$3.0$4.0$5.0$6.0$7.0$8.0$9.0
$10.0$11.0
$12.0$13.0
$14.0
$15.0
Licensing Producing Strong Revenue Growth
•Licensing Revenue $5.2 Million in Q4
•100% Retention of 20 Largest Clients in Last Year
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Q3 '99 Q4 '99 Q1 '00 Q2 '00 Q3 00 Q4 00[In millions][In millions]
Q1 98 Q2 98 Q3 98 Q4 98 Q1 99 Q2 99 Q3 99 Q4 00 Q1 00 Q2 00 Q3 00 Q4 00100,000,000
300,000,000
500,000,000
700,000,000
900,000,000
Rising Page ViewsRising Page Views
Page views per QuarterPage views per Quarter
Q198
Q298
Q398
Q498
Q199
Q299
Q399
Q499
Q100
Q200
Q300
Q400
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
Unique User GrowthUnique User Growth
Average Monthly Unique UsersAverage Monthly Unique Users
Strong, Supportive PartnersStrong, Supportive PartnersStrong, Supportive PartnersStrong, Supportive Partners
Leveraging Our PartnersLeveraging Our PartnersLeveraging Our PartnersLeveraging Our Partners
• CBS ‘Eye’ Brought Quick RecognitionCBS ‘Eye’ Brought Quick Recognition
• DBC Technology/Infrastructure DBC Technology/Infrastructure
Shortened Time to MarketShortened Time to Market
• Broadcast Support Saved CapitalBroadcast Support Saved Capital
• FT Opened European DoorFT Opened European Door
• $86 Million Infusion Provides Funding $86 Million Infusion Provides Funding to Profitabilityto Profitability
Looking AheadLooking AheadLooking AheadLooking Ahead
Grow FT JV Site in Grow FT JV Site in EuropeEurope
Expand Broadband Expand Broadband & Wireless & Wireless
Continue B2B Continue B2B GrowthGrowth
Increase Global Increase Global Editorial StaffEditorial Staff
Why MarketWatch.com Why MarketWatch.com
#1 Financial Media Company#1 Financial Media Company
$4 Billion Advertising Market$4 Billion Advertising Market
Proven Track RecordProven Track Record
Strong, Supportive PartnersStrong, Supportive Partners
Pathway to ProfitabilityPathway to Profitability
#1 Financial Media Company#1 Financial Media Company
$4 Billion Advertising Market$4 Billion Advertising Market
Proven Track RecordProven Track Record
Strong, Supportive PartnersStrong, Supportive Partners
Pathway to ProfitabilityPathway to Profitability
Why MarketWatch.com Why MarketWatch.com
VeryVery Attractive Stock PriceAttractive Stock Price VeryVery Attractive Stock PriceAttractive Stock Price
NASDAQ: MKTWNASDAQ: MKTW
