Marketing Cloud Accelerators

Marketing Cloud Accelerators Marketing Cloud Premier Expert Hour

Thomas McCorkle – Principal Success Specialist Jason Lillie – Senior Success Specialist

Safe Harbor

 Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

 Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Thomas McCorkle Principal Success Specialist

[email protected]

Salesforce Marketing Cloud Accelerators A brief overview

Accelerators  Targeted engagements that deliver business outcomes

Accelerators

Gain Business Insights

Reduce Costs

Minimize Operating

Cost

Achieve Faster ROI

Increase Revenue

Outcomes

Target a unique and specific need Value-based deliverables Delivered by Specialists

Quickly kick-off project Fast project completion Known requirements upfront

Accelerators Premier Accelerators Complement Our Services Portfolio

SOLU

TIO

N S

CO

PE

ENGAGEMENT MODEL

Accelerators/Premier via Success Specialists

Custom Projects/SOW via Services

CU

STO

M

PRE-

DEF

INED

REPEATABLE UNIQUE

Marketing Cloud Accelerator Program

Email Segmentation

Config and Automation

Email Reporting Config and Automation

Data Import Config and Automation

Menu: Select the

Accelerator That Best

Meets Your Need!

Journey Builder Base

Tracking Extract

Soap API

Social Engage Configuration

Social Listening

Configuration

Your Need Here!

Program Launch Fall’16 Winter’16

Future Releases

Data In – Data Decision – Data Out Salesforce Marketing Cloud Accelerators

 Jason Lillie – Senior Success Specialist [email protected]

 Data Import Configuration and Automation

 Segmentation Configuration and Automation

 Journey Builder Base

 Reporting Configuration and Automation

 Tracking Extract Configuration and Automation

Data In Data Decisions Data Out

Data In – Data Decision – Data Out  Salesforce Marketing Cloud Accelerators

Data Import Configuration and Automation

Importing external data sources that aid in marketing’s goals

How are Customers using the Data Import Accelerator? ➔  Importing data for Segmentation

➔  customer tier ➔  last activity on application ➔  Other BI/customer data

➔  Externally acquired Subscribers

➔  Nightly POS data

➔  Dynamic content data points

Accelerator Overview

Segmentation Configuration and Automation

Implement a subscriber segmentation for a targeted campaign using Marketing Cloud Activities and Automation.

How are customers using the Segmentation Accelerator

➔  Customer engagement

➔  Tier out customer engagement based on Clicks/Opens last 90 days

➔  ID Customers who clicked on a specific link type

➔  Region

➔  Customer subscriptions soon to expire


Reporting and Tracking Extracts

 Reporting Configuration and Automation

 Quickly gain insights from your marketing campaigns and reduce the manual effort associated with pulling campaign specific reports

➔  Send summary of overall sends during a specific period

➔  Monitor deliverability with automated bounce and complaints reports

➔  Demographics of a customer’s sendable Data Extension

 Tracking Extract Configuration and Automation

 Export granular data regarding several different aspects of email send jobs (such as clicks, bounces, and survey data) from the application and import that information into another program or system.

➔  Extract conversion for external tracking

➔  Extract customer engagement (opens & clicks)

➔  Extract survey responses


This Accelerator targets those customers who need help creating and configuring a single, predefined customer journey.

•  Customer selects a single predefined journey

•  Specialist team configures the journey

•  Specialist team reviews the solution and provides handoff documentation

What problem are we solving for you? Accelerator Overview - Journey Builder Base

Demo!

“We walked away with exactly what we needed…it was painless.” Dave Walters, Email Marketing Manager

Journey Builder Base helped iolo…  Build out an end-to-end test Journey within 24 hours of closing the Accelerator

 Increase understanding of their Journey Builder use cases and best practices

 Reduce the time to build and modify journeys

Industry: Text Segment: Text

Thomas McCorkle Principal Success Specialist

tmccorkle@salesforce

A Sample Engagement Salesforce Marketing Cloud Accelerators

 Driving Business Value, Quickly Accelerator Delivery Process

First Call Discovery Build Review

Delivery methodology is focused on

•  Quickly driving business value

•  Engaging with a Salesforce expert

•  Simple and clear path to next steps and deliverables

 Level Set and Good Fit Accelerator Delivery: First Call


•  Determine if Accelerator is a good fit

•  Identify Business Outcomes

•  Identify key stakeholders and team members

 Understanding the Details Accelerator Delivery: Discovery


•  Example Discovery Questions

•  “What are the segments of customers you would like to target or identify?”

•  “What KPIs are critical to measuring your success?”

 Building out the Deliverables Accelerator Delivery: Build


•  Marketing Cloud Specialist builds deliverable in Marketing Cloud Account

•  Completes Discussion Documents to review Accelerator deliverables

 Handoff and Closeout Accelerator Delivery: Review


•  Confirm outcomes

•  Review implementation

•  Answer any open questions

•  Close engagement

•  Distribute survey

Questions?