Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Marketing Cloud | Edureka

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What Will You Learn Today?

Why? What? Features Use Case

Salesforce Marketing Cloud


Why Salesforce Marketing Cloud?


Need For Marketing Cloud

Digital Marketing

Excess social media information

Scattered conversations

Data stuck in silos

Struggle to find ROI across multiple channels

Salesforce

Marketing Cloud

Unified platform for all social programs and data

Build and engage audiences

Turn insights into actions


Benefits Of Salesforce Marketing Cloud

Plan, personalize and optimize customer journey

Gain more information about your clients

Map customer journeys across multiple channels, devices, and customer lifecycle stages

Nurture your customers as you move them forward in their journeys

Analyze and assess the impact of every customer interaction to determine strengths and flaws in your processes


Few Companies Using Marketing Cloud


What is Salesforce Marketing Cloud?


The Salesforce Marketing CloudThe Platform for 1:1 Customer Journeys

Salesforce Marketing Cloud


Salesforce Marketing Cloud Product

Content and Messaging

Marketing Automation

Predictive Intelligence

Customer Data Platform

Fuel

Infrastructure

Marketing O

perations

Analytics

Email Mobile

Social Ads Web Connected Products

HubExchange Apps


Data Process Flow

Activities

Activities

Campaigns Lead

Account

Contact

Opportunity

Tasks Events Calls Emails

Tasks

Events

Calls

Emails


Features Of Salesforce Marketing Cloud


Features Of Marketing Cloud

Channels Platforms

Email Studio

Mobile Studio

Social Studio

Advertising Studio

Web Studio

Journey Builder

Audience Builder

Personalization Builder

Content Builder

Analytics Builder

Marketing Cloud Connect

Marketing Cloud


Channels


Channels

From welcome and promotional emails to critical information like bank statements and receipts, you can build and send emails.

Provides ready to use tools with drag and drop functionality to build emails.

You can use data from sources like e-commerce, mobile push notifications and provide personalized real time messages.

Measure and optimize your campaign with advanced email analytics.

Email Studio

Mobile Studio

Social Studio

Advertising Studio

Web Studio


Channels

You can keep customers up-to-date with SMS confirmations, promotions and real time account updates.

You can engage your customers with photo tutorials and audio clips.

Geo fence feature ensures your customers get the information at the right time and place.

You can connect with your customers on their favorite messaging applications by sending personalized announcements.

Email Studio

Mobile Studio

Social Studio

Advertising Studio

Web Studio


Channels

Let’s you manage all your advertising across Facebook, Instagram, Twitter and LinkedIn.

Your teams can manage your campaigns with sophisticated targeting all-in-one elegant interface.

Visualize, optimize and report on advertising performance.

Take your customer insights from Salesforce CRM to your social advertising.

Email Studio

Mobile Studio

Social Studio

Advertising Studio

Web Studio


Channels

Let’s you manage all your advertising across Facebook, Instagram, Twitter and LinkedIn.

You can use insights on your loyal customers to connect with new ones.

You can reconnect with your customers using different channels and aggregate their data.

You can build audiences through social topics and then track and optimize your campaign performance.

Email Studio

Mobile Studio

Social Studio

Advertising Studio

Web Studio


Channels

Provides web solution to turn your static websites into dynamic interactive personalized experience.

With predictive analytics capability, you can observe customer behavior and build individual profiles.

Trigger email based on site behavior to re-engage with customers.

Using interactive and engaging tools, guide your customers through the process of finding the necessary information.

Email Studio

Mobile Studio

Social Studio

Advertising Studio

Web Studio


Platforms


Platforms

You can plan, personalize and optimize customer journeys at the right moment on the right channel.

You can select targeted audience and create unique journeys based on their interaction.

You can apply A/B testing to test the performance of different communications and channels.

Select goals and track progress in real time with activity metrics.

Journey Builder

Audience Builder


Content Builder

Analytics BuilderMarketing Cloud Connect


Platforms

Understand and engage with customers and unify all data in one place.

Use drag and drop features to quickly correlate and manipulate data.

Combine customer data and predictive data to understand your most important customer segment.

Drive personalized customer journeys that automatically adjust to customer’s level of engagement.

Journey Builder

Audience Builder


Content Builder



Platforms

Provides the ability to deliver experiences unique to each customer by building customer profiles.

From anonymous visitor to your loyal brand champion, leverage sophisticated algorithms to understand your customer intent.

Turn static websites into dynamic experiences that deliver personalized content.

Extend across different digital channels using drag-and-drop tools.

Journey Builder

Audience Builder


Content Builder



Platforms

Cross channel content management tool allows you to consolidate images, blocks of text, templates and emails in a single location.

You can organize everything into a unified folder structure and leverage search and filter tools for easy navigation.

You can upload new content including images and other documents straight from your desktop.

You take less time to create and find the perfect content and more time putting it into action.

Journey Builder

Audience Builder


Content Builder



Platforms

View real-time behavior on your website and mobile application and measure performance across the entire customer journey.

You can use out of the box reporting for email, mobile, social and ads. Also build custom reports to meet your needs.

Create visualizations of data to uncover rich insights about customers.

Predictive analytics provides you with likelihood of a purchase and other insights about your customers.

Journey Builder

Audience Builder


Content Builder



Platforms

Integrate Marketing cloud with your Salesforce CRM, Sales cloud or Service cloud instance.

Allows sending email messages from Sales, Service or Marketing cloud.

Measure customer engagement by tracking history of a profile.

Advanced functionality provides “the plumbing” for Data Stream and Journey Builder.

Journey Builder

Audience Builder


Content Builder



Integrations Available For Salesforce Marketing Cloud


Integrations Available For Marketing Cloud

Salesforce Marketing Cloud supports integrations with the following business systems and applications:

Salesforce Sales Cloud Salesforce Service Cloud Shopify Workfront Facebook Twitter LinkedIn


Salesforce Marketing Cloud Use Case – Peak Games


Challenges

Peak games required a tool for bulk campaign management.

Peak games wanted to scale its social advertising.

Wanted to make better use of tactics like cost per impression bidding, A/B testing and ad segmentation.

They required a powerful reporting center.

Peak games wanted to make use of all the latest capabilities of Facebook advertising.

Peak Games is a household name in the mobile gaming industry. Peak games has over 275 million users across 150 countries.


Solutions

For a solution to these issues, peak games turned to Marketing Cloud’s Advertising Studio ads platform:

Peak games connected with marketing cloud to deliver the right message, to the right person, at the right time.

Peak games advertising team developed best practices for creative optimization on Facebook.

The peak games team was able to look at its players holistically and optimize by certain events.

They were able to iterate the process of A/B testing for images to gain insights as to which one is effective.


Results

Peak games reduced their cost per engagement and identified the best audience.

Peak games was able to compare the success of two separate images with regard to Click Through Rate (CTR) and Cost Per Install (CPI).

Peak games also found out that: Using 20% text allowance in image reduces CPI by

27%. For mobile gaming, images showing a user interacting

with a game doubled CTR and reduced CPC (Cost per Click) by 50%.


Course Details

Go to www.edureka.co/salesforce-foundation-combo

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Technology

Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Marketing Cloud | Edureka