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MASTER MARKETING CALENDAR JULY TO DECEMBER 2017 PRINT PUBLISHING DIRECT MAIL

MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

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Page 1: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

MASTERMARKETING CALENDAR

JULY TO DECEMBER 2017

PRINT • PUBLISHING • DIRECT MAIL

Page 2: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

Master Marketing Calendar July - December 2017Copyright ©2017 ProspectsPLUS!, Inc. All rights reserved.

No portion of the contents of this publication may be reproduced or transmitted in anyform or by any means without the express written permission of ProspectsPLUS!, Inc.

We have done our best to ensure that the material found in this publication is both usefuland accurate. However, please be aware that errors may exist in this publication, andthat neither the authors nor ProspectsPLUS!, Inc., make any guarantees concerning theaccuracy of the information found here. The information in this publication is subject tochange without notice.

1603 Rev A

Page 3: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

JULY 2017

3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

12th: Send the Ready to Own postcard from the First-Time Homebuyer/Renter Series to at least 100 renters in your area. Need a list? Call us; we can help!

17th: Send the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.

26th: Send the Back to School postcard from the Holiday Series to your sphere of infl uence.

JULY OBSERVANCESCanada Day (1st)Independence Day (4th)National Ice Cream MonthNational Blueberry Month

TIP OF THE MONTH: Handwritten notecards are making a comeback. Top agents make it a practice to send at least one a day. Order a stack of our new Real Estate Notecards, and add this referral-attracting habit to your to-do list as well.

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JULYMARKETING PIECES

TOP 10Market Quote Series(Jumbo - 8½” x 5½”)

READY TO OWNFirst Time Home Buyer/Renter

(Jumbo - 8½” x 5½”)

AUGUST ISSUEMarket Dominator System™

(12” x 15”)

BACK TO SCHOOLHoliday Series

(Jumbo - 8½” x 5½”)

Page 4: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

AUGUST 2017

2nd: Send the Waiting Could Cost You postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

7th: Send the Kiss Your Landlord Goodbye postcard from the First-Time Homebuyer/Renter Series to at least 100 renters in your area. Need a list? Call us; we can help!

16th: Send the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.

21st: Send the Hello Autumn postcard from the Holiday Series to your sphere of infl uence.

AUGUST OBSERVANCESNational Golf MonthNational Picnic MonthFamily Fun MonthTIP OF THE MONTH: Build your collateral collection. Choose fi ve of your

favorite Content Cards, and have 25 of each shipped to you. These are perfect to tuck into a pre-listing package, to o� er at an open house or to have when hosting a local real estate event.

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AUGUSTMARKETING PIECES

WAITING COULD COST YOUMarket Quote Series(Jumbo - 8½” x 5½”)

KISS YOUR LANDLORD GOODBYEFirst Time Home Buyer/Renter

(Jumbo - 8½” x 5½”)

SEPTEMBER ISSUEMarket Dominator System™

(12” x 15”)

HELLO AUTUMNHoliday Series

(Jumbo - 8½” x 5½”)

Page 5: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

SEPTEMBER 2017

4th: Send the Best Advice postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

13th: Send the Still Renting postcard from the First-Time Homebuyer/Renter Series to at least 100 renters in your area. Need a list? Call us; we can help!

18th: Send the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.

27th: Send Halloween postcards to your sphere of infl uence.

SEPTEMBER OBSERVANCESLabor Day (4th)Grandparents Day (10th)Patriot Day (11th)Rosh Hashanah (20th)First Day of Autumn (22nd)Yom Kippur (29th)Baby Safety MonthHispanic Heritage Month

TIP OF THE MONTH: The weather is cooling down, and the market is heating up! Door hangers are a time-tested tool to help you get noticed, meet the folks in the geographic farm you’re working and market yourself and your listings. Learn three powerful ways to use them atblog.prospectsplus.com/door-hangers.

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SEPTEMBERMARKETING PIECES

BEST ADVICEMarket Quote Series(Jumbo - 8½” x 5½”)

STILL RENTINGFirst Time Home Buyer/Renter

(Jumbo - 8½” x 5½”)

OCTOBER ISSUEMarket Dominator System™

(12” x 15”)

HALLOWEENHoliday Series

(Jumbo - 8½” x 5½”)

Page 6: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

OCTOBER 2017

2nd: Send the Less Stress postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

11th: Send the Financial Future postcard from the First-Time Homebuyer/Renter Series to at least 100 renters in your area. Need a list? Call us; we can help!

16th: Send the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.

25th: Send Thanksgiving postcards to your sphere of infl uence.

OCTOBER OBSERVANCESColumbus Day (10th)Boss’s Day (16th)Halloween (31st)Breast Cancer Awareness MonthAdopt-A-Dog Month

TIP OF THE MONTH: Start planting the seeds for potential move-up mar-ket clients. Locate a neighborhood with a large number of fi rst-time or entry-level homeowners, and send Move Up postcards for the next three months. Gather data and listings for larger homes in neighborhoods with prices $50,000 to $150,000 higher than your targeted group. Follow up.

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OCTOBERMARKETING PIECES

LESS STRESSMarket Quote Series(Jumbo - 8½” x 5½”)

FINANCIAL FUTUREFirst Time Home Buyer/Renter

(Jumbo - 8½” x 5½”)

NOVEMBER ISSUEMarket Dominator System™

(12” x 15”)

THANKSGIVINGHoliday Series

(Jumbo - 8½” x 5½”)

Page 7: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

NOVEMBER 2017

6th: Send the More Buyers postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

15th: Send the Perfect Timing postcard from the First-Time Homebuyer/Renter Series to at least 100 renters in your area. Need a list? Call us; we can help!

20th: Send the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.

29th: Send Christmas or Happy Holidays postcards to your sphere of infl uence.

NOVEMBER OBSERVANCES Daylight Saving Time Ends (5th)Election Day (7th)Veterans Day (11th)Thanksgiving (23rd)American Indian Heritage Month

TIP OF THE MONTH: Help us help St. Jude’s kids! We’re raising $30,000 with our Year of the Kids campaign. Won’t you join us? Visit blog.prospectsplus.com/st-jude.

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NOVEMBERMARKETING PIECES

MORE BUYERSMarket Quote Series(Jumbo - 8½” x 5½”)

PERFECT TIMINGFirst Time Home Buyer/Renter

(Jumbo - 8½” x 5½”)

DECEMBER ISSUEMarket Dominator System™

(12” x 15”)

HAPPY HOLIDAYSHoliday Series

(Jumbo - 8½” x 5½”)

Page 8: MARKETING CALENDAR - Real Estate Marketing · 3rd: Send the Top 10 postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send

DECEMBER 2017

4th: Send the Professionals Net More postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

13th: Send 2018 Calendar postcards to your sphere of infl uence.

18th: Send the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.

27th: Send the Timing is Everything postcard from the First-Time Homebuyer/Renter Series to at least 100 renters in your area. Need a list? Call us;we can help!

DECEMBER OBSERVANCESPearl Harbor Day (7th)Hanukkah Begins (12th)First Day of Winter (21st)Christmas Day (25th)New Year’s Eve (31st)Impaired Driving Prevention MonthHuman Rights Month

TIP OF THE MONTH: Start the new year strong, and be on your way to gaining a 20% market share in the neighborhood of your choice by send-ing the Every Door Direct 12x15 Market Dominator System starting today! Call us at 866.405.3638 to learn more!

DECEMBERMARKETING PIECES

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PROFESSIONALS NET MORE Market Quote Series(Jumbo - 8½” x 5½”)

CALENDAR - BLANK2018 Calendars

(Jumbo - 8½” x 5½”)

JANUARY ISSUEMarket Dominator System™

(12” x 15”)

TIMING IS EVERYTHINGFirst Time Home Buyer/Renter

(Jumbo - 8½” x 5½”)