How to easily send Email Marketing

Campaigns?Promote your products to your customers and boost your sales

Why Email Marketing?

Consumers prefer it.Email is the preferred method of commercial communication by 74% of all online adults.

It gets better response rates.Email Marketing campaigns gets 20-30% open rate, better than direct mail or phone calls.

It is the first and most frequent thing people check.83% reported that email is the first tool they check when going online each day. 72% check 6 or more times a day.

Create a CakeMail account

Build your contact list

Create your campaign

Send itTrack your successTest to verify

Send your first campaign in six easy steps:

1 Create a CakeMail accountthrough Gateway4Cloud

Use the right tools.Well designed emails no longer require complex coding , email marketing apps like CakeMail include easy to use campaign builders.

First, create a Gateway4Cloud Starter Edition from your reseller account.

Then you need to go to the admin panel, click on the CakeMail tile, click on “activate” the service and add the required information. Click “finish” to confirm it. Check more detailed info by clicking on the “Getting Started” tile.

Now you can create a user and go to the end-user workspace to start building your email campaign.

A good contact list is at the center of a good email strategy, even the best email in the world won’t be effective if it never reaches the correct audience. Be sure you match your great content to the best possible audience.

First, go to “Add Contacts” to create your list of future recipients, at this point, you can either:

Upload a .CSV file or a .XLS file, if you have an existing list, this is your fastest and easiest option.

Enter your contacts one-by-one, if you only have to add a few new subscribers

Build your contact list

2

Let’s prepare your first campaign.

Click on “Create New Campaign”, you have different options to choose from. If this is your first email campaign, choose a Regular campaign.

Introduce your campaign details and go to Visual/Content. Here you can: select one of the default templates or, upload one of our templates just copy-paste the HTML code.

Now it’s time to customize your email, use the WYSIWYG editor to change layout, add your pictures and tell your story.

Create your campaign

3

Before you send, double check if everything works.

All testing options will be available on the left-hand menu of the campaign builder under the category labeled Test your campaign.

Send yourself a test email (you might also want to send it to a friend to check for typos) so you can see what your recipients will see.

To ensure that you don't run into any problems delivery issues (like email going to spam), make sure you run a Premailer and SpamAssassin test.

Test to verify4

It’s time to send it.

First, double check if the campaign has the correct “From name”, “Subject” and the correct “Contact List”.

Second, you have two possibilities for sending the campaign:

Send Now, If you’re ready to send it now, you can select the Send the campaign immediately option and click the “Send” button.

Schedule for later, you can plan the delivery for later, just select “Schedule this campaign” and enter the date and the time preferred.

Send it5

Measure your success.

See what works and where: maps graphs and all data available through “Dashboard” section.

Opens: Percentage of people who opened the email. Good rates are between 15%-40%.

Clicks: Percentage of people who clicked on one of the links in your email. Expected results are between 3%-10%.

Bounce: it occurs when a campaign is not delivered to a recipient. Should never exceed 1%.

Track your results6

Analyze your results, learn and improve for your next email.

Email is a great place to begin, or continue, a conversation with your customer base. However, while talking about promotions and specials deals is great, it’s not very conducive to conversations. A good rule of thumb is that, 80% of your communications should be content that brings value to your customer, and only 20% should be a sales pitch.

Your next campaign+

Want to know more?Check out this Guide to best practices in Email Marketing