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Xerox Bobby Baker and Leslie Ballou 1 marketing in the 70s 2 marketing in 2000 3 marketing 2009 4 marketing 2010 – more effective 5 marketing 2010 – more effective 6 marketing 2010 – more effective 7 marketing 2010 – more effective 8 marketing 2010 – more effective 9 All-in-One Mailers • Integrated labels and envelope in one co-planer sheet • Available in 8.5 x 11 and 11 x 17 formats • Multiple die-cut offerings made 10
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1April 21-22, 2010 San Antonio, TX
Marketing 2010 – More Effective, More Efficient and More Economical XeroxBobby Baker and Leslie Ballou
2
marketing in the 70s
3
marketing in 2000
4
marketing 2009
5
marketing 2010 – more effective
6
marketing 2010 – more effective
7
marketing 2010 – more effective
8
marketing 2010 – more effective
9
marketing 2010 – more effective
10
All-in-One Mailers
• Integrated labels and envelope in one co-planer sheet
• Available in 8.5 x 11 and 11 x 17 formats
• Multiple die-cut offerings made
marketing 2010 – more effective
11
All-in-One Mailersmarketing 2010 – more
effective
12
marketing 2010 – more effective
13
Digital ID Cardsmarketing 2010 – more
effective
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Digital ID CardsA Range of Solutions
durability and price points
DocuCard®
DocuGlossCard™
ValuPeelCard™
ValuPerfCard™
marketing 2010 – more effective
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marketing 2010 – more effective
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how it works(Filemaker Pro, Excel, Access, ACT)
(XMPie)
(Toner Based Digital Press)
(InDesign)
DATA LAYOUT
VARIABLE DATACONSTRUCTION
DIGITAL PRINTING
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April 21-22, 2010 San Antonio, TX
Marketing 2010 – More Effective, More Efficient and More Economical XeroxBobby Baker and Leslie Ballou
