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Market Recap and Look Ahead
TOP 10 CATEGORIES AUG'17 (000) AUG'16 (000)
RANK
AUG'17
RANK
AUG'16
YR TO YR
GAIN/LOSS
YR TO YR %
GAIN/LOSS
Automotive $8,137 $7,445 1 1 +$692 +9%
Misc. Service & Amusements $6,354 $4,993 2 2 +$1,361 +27%
Retail $4,027 $3,116 3 4 +$911 +29%
Communications $1,729 $1,202 4 6 +$527 +44%
Restaurants $1,303 $1,644 5 5 -$341 -21%
Insurance & Real Estate $986 $518 6 10 +$468 +90%
Government, Politics & Organizations $925 $4,495 7 3 -$3,570 -79%
Public Transportation, Hotels & Resorts $883 $848 8 8 +$35 +4%
Schools, Camps $708 $555 9 9 +$153 +28%
Financial $640 $867 10 7 -$227 -26%
TOP 10 CATEGORIES $25,692 $25,683 +$9 +%
ALL CATEGORIES $27,611 $27,626 -$15 -%
1 Spectrum (Brighthouse)
2 Rooms to Go
3 Morgan & Morgan Attorneys
4 Ford
5 Nissan
6 Honda Dealer Assn
7 Toyota
8 Kia
9 Fuccillo Local Dealer
10 Culpepper Kurland Attorney
1 Spectrum (Brighthouse)
2 Florida Phosphate Cncl
3 Mutual of Omaha
4 Mosaic Farm Supply
5 Disney
6 OfferPad Home Buying
7 BMW Dealer Assn
8 A2
9 POL-Mayor
10 NFL
Top 10 Advertisers Aug'17*
Top 10 Advertisers in Aug'17 That Did Not
Spend in Aug'16*
CATEGORY SPENDING NOTES
AUTOMOTIVE: Asian foreign local dealers and light truck domestic factory are heavy
spenders in the auto category.
Clearwater Toyota August Market Recap – Digital August Topline Metrics:
Campaign Ad Group Impressions Clicks CTRCWT Display 2017 CWT 2017 Display Contextual 650,527 450 0.07%CWT Display 2017 CWT Retarget 217,336 542 0.25%CWT Display 2017 CWT Retarget Bucket 3 7,313 19 0.26%CWT Display 2017 CWT 2017 Display Data Super vend 682,977 1,943 0.28%CWT Display 2017 CWT 2017 Display Data 442,339 840 0.19%CWT Display 2017 CWT Retarget Bucket 2 176,789 774 0.44%CWT Display 2017 Geo fencing 80,943 155 0.19%
CWT Rich Media 2017 CWT Rich Media 65,236 33 0.05%Display 2,323,460 4,756
CWT Spotify 2017 CWT Audio Spot 1 14,423 9 0.06%
CWT Video 2017 CWT Native Video 4 1 25.00%CWT Video 2017 CWT 2017 Video Data 511,605 2,108 0.41%CWT Video 2017 CWT 2017 Video Contextual 448,922 1,291 0.29%Video 960,531 3,400
Grand totals 3,298,414 8,165
Clearwater Toyota August Market Recap – Digital August Optimizations:Adjusted frequency on video Added Yahoo to video block list due to poor audio qualityAdjusted bids on retargetingUpdated block list
Looking Ahead:We will continue to optimize to highest performing sites and data
Clearwater Toyota August Google Analytics Snapshot
18 Form Fill and Mobile Click to Calls
Clearwater Toyota August Google Analytics Snapshot
124 VDP Views
Clearwater Toyota August Google Analytics Snapshot
1,943 VLP Views