Market Programs Committee Meeting Agenda...stations. Mary Bacarella responded she wants to conduct research to better understand Market demographics to determine the best place for

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Date: Tuesday, January 8, 2019 Time: 4:00 p.m. – 6:00 p.m. Location: Economy Building Classroom, 1433 First Avenue (3rd Floor) Committee Members: Betty Halfon (Chair), Patrice Barrentine (Vice-Chair), David Ghoddousi, Colleen

Bowman, Paul Neal, Mark Brady and Ali Mowry

4:00pm I. Administrative A. Approval of Agenda B. Approval of the Market Programs Committee Meeting

Minutes for November 6, 2018

Chair

4:05pm II. Announcements and/or Community Comments Chair

4:10pm III. Programs and Marketing Report Amy Wallsmith

4:30pm IV. Reports and Discussion Items A. Community Surveys Regarding 2018 Market Programs and

Events B. Downtown Resident Market Research Focus Groups C. Revised Market Insider D. SR-99 Closure Communication Plan E. Fresh Bucks to Go Program

i. Proposed Resolution 19-01: Authorization to Contract with City of Seattle on Pike Box to Go Program

Amy Wallsmith

Amy Wallsmith Amy Wallsmith Amy Wallsmith

Zack Cook

5:45pm V. Resolutions to be Added to Consent Agenda Chair

5:50pm VI. Public Comment Chair

5:55pm VII. Concerns of Committee Members Chair

6:00pm VIII. Adjournment Chair

Market Programs Committee Meeting Agenda

mailto:[email protected]



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Wednesday, November 6th, 2018 4:00 p.m. to 6:00 p.m. Economy Building Classroom, 1433 First Avenue (3rd Floor) Committee Members Present: Betty Halfon, Patrice Barrentine, David Ghoddousi, Colleen Bowman, Mark Brady, Ali Mowry Other Council Members Present: Staff/ Consultants Present: Mary Bacarella, Karin Moughamer, Amy Wallsmith, Tanya Sinkovits, Scott Davies, David Dickinson Others Present: Howard Aller, Jerry Baroh The meeting was called to order at 4:04 pm by Betty Halfon, Chair. I. Administration

A. Approval of the Agenda The agenda was approved by acclamation.

B. Approval of the Market Programs Committee October 9th, 2018 Minutes

The October 9th, 2018 meeting minutes were approved by acclamation.

II. Announcements and Community Comments None.

III. Programs and Marketing Report

Amy Wallsmith provided an update on the Market department, introducing Tanya Sinkovits, the new Digital Content Marketing Specialist. The department is working on a December 5th partnership with Visit Seattle Holiday Breakfast. Amy provided an overview of the event and noted she is working with Market vendors to participate in a small pop-up Market at the breakfast. The Foundation will be selling charms at the breakfast as well. Ali Mowry asked how much vendors will make at the event. Amy Wallsmith noted she feels that many of the vendors will probably make more on-line sales and she doesn’t anticipate many on-site sales. Most of the sales will happen after the event and Mary added its great marketing for the Market. David Ghoddousi suggested asking merchants that participate for feedback to determine if it was worth their time.

Market Programs Committee Meeting Minutes



Mark Brady asked if the council can get nametags to wear at external functions. David Ghoddousi commented they could be useful as well. Patrice Barrentine noted that some online sales cannot be tracked or included in percent rent and she would like to see the focus of outreach events to focus on sending people to the Market. There was a conversation on percent rent and online sales.

IV. Reports & Discussion Items A. Holiday Creative

Amy Wallsmith showed the Committee the creative for the Sound Transit Light Rail trains that will be both inside and outside four trains for four weeks during the holiday shopping season. Mary Bacarella noted this campaign replaced the bus adds that did not run in the fall. There is no additional cost for this. Betty Halfon suggested a field trip to ride a Sound Transit train at the next meeting. Mark Brady asked how many trains run at a time. Amy Wallsmith responded she thinks 20 trains run all day long. The Market will have four and six trains are not allowed to have advertising. Ali Mowry asked how impressions are measured for bus ads. Amy Wallsmith responded impressions will be based on the number of eyes that see the trains over the course of four weeks and Sound Transit will provide that information. Ali Mowry suggested having an interactive survey with a sticker board to understand which marketing campaigns are driving traffic to the Market. It could be located near the information booth. Amy Wallsmith responded she can look into that. David Ghoddousi suggested a QR code. Amy Wallsmith responded they are not used as much anymore. Patrice Barrentine suggesting replacing some of the tag lines with lines that have identity with the Market, such as “Meet the Producer.” She would like to see more messaging around handmade and local. Amy Wallsmith responded those are tactics that can be used during the digital marketing campaign. Amy Wallsmith continued there will be advertising in the Seattle Times Annual Gift Guide with a front page strip ad, a digital campaign that will include gift guide items combined with PR campaign, Magic in the Market (social media advertising) and email marketing strategies for the gift guide. Amy is also reviewing radio advertising and evaluating potential partnerships with Magic in the market and the first two weeks of December. David Ghoddousi asked what the shelf life is of the Seattle Times Gift Guide. Amy Wallsmith responded its printed one day and it’s the most popular printed paper of the year.

Colleen Bowman asked what radio stations she is reaching out to. Amy Wallsmith responded she’s reaching out to Warm and Star, both local holiday stations. Colleen Bowman wondered why the Market doesn’t consider advertising on KEXP or NPR stations. Mary Bacarella responded she wants to conduct research to better understand Market demographics to determine the best place for radio advertising. Amy Wallsmith concluded by reviewing the PR campaign, which includes an influencer campaign with celebrity holiday shoppers, TV pitch for Holiday behind the scenes, and a media event at Magic in the Market. Colleen Bowman noted the Pike Place Podcast is great and would like to see more of a dialogue between them and the PDA. Mary Bacarella responded she and Amy are working on a segment with them.

B. Holiday Gift Guide Amy Wallsmith reviewed the changes to the Holiday Gift Guide, which include:

New copy on the landing page that says “TIS THE SEASON TO BE OFFLINE! SELET A CATEGORY TO CREATE YOUR CUSTOM HOLIDAY SHOPPING MAP”

Arranged categories in menu and footer to match

Changed “My List” to “My List & Map” and added features to show how many items are on the list

Display list of items below the map

Prioritized the responsive design

Added a search field in the footer Mobile-specific edits include:

Move tag/logo to upper left

Changed header image to “offline gift guide” and moved to upper right, below the hamburger menu

Changed “Holiday Parking” banner design to be shorter and taller, with “Holiday” stacked on top of “Parking” so the text is larger and easier to read

Above or on Map, added graphics to show “Rotate phone for larger view” and “Pinch to Zoon”

Checking for bugs On the Map page edits include:

Responsive design: allow map to get larger as the browser width increases

Next to EMAIL MY LIST! Button, add CLEAR LIST and CREATE NEW LIST buttons Added “View All” Category includes:

Add “View All” to menu and footer as the last option

Add filter dropdown: Filter by Price o Under $25 o $25-50 o $50-150 o $150 and up

David Ghoddousi asked if the merchants participating this year are different from last year. Amy Wallsmith responded there more merchants participating this year. Betty Halfon noted that all vendors and merchants are invited to participate. Betty asked when the gift guide will be online. Amy Wallsmith responded it’s live now but still being worked on. Colleen Bowman commented that she was looking at the guide on her phone and it looks great. Mark Brady suggested having a White Elephant category. Amy Wallsmith responded that was one of the reasons for having different categories and a category such as White Elephant can be used in the digital marketing campaign. David Ghoddousi commented he likes the filter by price option. Ali Mowry asked if there are click thru links for each of the items on the Gift Guide. Amy Wallsmith responded because the reason for the Gift Guide is to create a walking map for people to visit the Market.

C. Magic in the Market and Holiday Programming Amy Wallsmith reviewed the day-of for Magic in the Market, 11 am to 5 pm, which includes free cookie decorating, a variety of musicians performing throughout the day, tree lighting, Stockings and Stuffers on the Pavilion, artist demonstrations, holiday mural and make your own wrapping paper, and on the lower levels visitors can find Sasquatch and take a photo in front of a holiday backdrop on level 3. The Lower Levels will also have holiday lighting to drive people down to explore. Mark Brady suggested moving the Giving Tree down next to Sasquatch and include a sign explaining what the Giving Tree is to cut down on people taking the cards with no intention of fulfilling a gift request. Colleen Bowman suggested having Santa at the Market on more days than just Magic in the Market. David Ghoddousi agreed with that suggestion. Colleen Bowman noted that November 24th is also Shop Small Business Saturday. David Dickinson added the Sasquatch character is designed by a Market artist and is very kid friendly. Amy Wallsmith continued by noting there are a variety of other events happening at Magic in the Market including seasonal foods, locally made gifts, holiday trees, ice cream, hot chocolate, Market Elves, pigs and reindeers and other fun opportunities. Betty Halfon asked that the tent for the ice cream vendor not be so close to the entrance near City Fish. Mary Bacarella will look into that.

Betty Halfon suggested serving coffee or cider to people waiting in the Santa line. Mary Bacarella will look into that. Amy Wallsmith added the Market Elves will be helping with the line and her team is looking into ways to entertain people while they wait. Ali Mowry suggested reaching out to the Constituency to see if they would like to volunteer at Magic in the Market. Amy Wallsmith continued by noting that on December 1, 8, and 15th there will be local high school jazz combos playing in the atrium.

D. PDA Viaduct Traffic Plan Mary Bacarella reviewed the PDA’s plan for traffic management during the viaduct demolition in 2019. That plan includes the following:

Partner Outreach

Aquarium – coordinate 2019 events Provide a digital version of the directional map for the Aquarium to

distribute

Combine efforts with DowntownSeattleParking.com

Join forces with Pioneer Square and Waterfront to promote downtown New Signage

New banners promoting “Extend your day at the Market” / Parking at the Market (Locations TBD)

Advertise Monthly Parking at entrance to garages Garage/Lot Management Oversize spaces

Assessing current designated oversize spaces for maximum efficiency

Load/Unload accessibility monitoring throughout the Market Flaggers

Monitor Western Ave and Alaskan Way traffic flow during peak hours

Select vendor for flaggers and create schedule

Ordered new safety vests for parking team Betty Halfon asked if the Market can put flaggers at the intersection at Western and Virginia. Mary Bacarella responded the Market can hire flaggers but SDOT will not regulate that intersection. David Ghoddousi asked if WSDOT is paying for the flaggers. Mary Bacarella responded WSDOT is reimbursing the Market for the 30 non-consecutive days the Alaskan entrance to the garage is closed. Mary Bacarella continued with the traffic management plan.

Surface Lots

Create and implement the plan with Republic Parking for monthly parkers

Marketing/Communication Public Relations/Social

Focus mid Dec/Jan/Feb/March Outreach Campaign on the routes to get here

Promote special events/activities of Market merchants Advertising Campaign

Digital/Social Ads – mid Dec/Jan then monitor

Directional app advertising: WAZE App, Google Maps and/or Apple Maps Out of Home

Utilize the farm truck with a parking sign in the bed of the truck in a prominent location downtown

Street light pole advertising on 1st Ave

Flyer inclusion in Republic Parking Monthly Mailer (Subscribers of 500+) Communication

Weekly or daily Tenant Alerts as needed updating businesses

Create multiple blog posts to support parking and promotion messaging

Special email for load/unload vehicles for 3-6 weeks of closure

Special email with instructions for ongoing load/unload vehicles with new routes outlines

Tenants – Communication to tenants to plan ahead for employee schedules, shifting delivery times, stocking up on inventory

Residents – Communication to residents to plan ahead for Access and other pickups for doctor Appointments, etc.

Website

Move Directions and Parking to a prominent location on the homepage

Streamline updates of what is happening around us to promote easy accessibility

David Ghoddousi suggested inviting media to visit the Market during this time and highlight the positive nature of the Market. Colleen Bowman suggested a fun marketing message of “Happy hour is much better than traffic hour.” Mark Brady asked if the viaduct closing party will use the parking lot. Mary Bacarella responded no, they will place a band on the MarketFront. Patrice Barrentine thanked Mary Bacarella for this proactive plan.

V. Public Comment Howard Aller noted the calendar on the back of the Market Insider was confusing to read. Howard added 2019 is the Year of the Pig on the Chinese Zodiac. Jerry Baroh noted the Viaduct celebration is on February 2 and 3rd.

VI. Concerns of Committee Members David Ghoddousi suggested a New Year’s celebration at the Market and making it the premier event on the West Coast. Mark Brady commented that he likes the Sound Transit Link Light Rail advertising campaign. Patrice Barrentine thanked Amy Wallsmith for her work on the holiday campaign and it looks great. Betty Halfon added her appreciation.

VII. Adjournment The meeting was adjourned at 5:33 p.m. by Betty Halfon, Chair Meeting minutes submitted by: Karin Moughamer, Executive Administrator

Thank you for participating in one or more of the special programmed events on the MarketFrontPavilion during 2018. Please take a moment to answer the following questions which will help thePDA plan for future events.

Name

1. Please tell us a little bit about you.

N/AWould you doan event likethis again?

How did your sales at thisevent compare with a

similar, non-event day?

Do you feel thisevent attractedlocal residents?

Did this eventadvance

awareness ofyour work?

Did this eventadvance

awareness ofhandmade crafts

at Pike PlaceMarket?

Tie-Dye and Beyond

Painters (in thePavilion)

Potters (in the Pavilion)

Printers (in thePavilion)

Costumes on theCobblestones

Stockings and Stuffers

Holiday Night Market

2. Thinking about each special event, please answer the following questions. Answer N/A for those eventsyou did not participate in.

3. Thinking about any of the special programs you participated in, what aspects do you feel weresuccessful? (If addressing multiple events, please specify)

4. Thinking about any of the special programs you participated in, what aspects could have workedbetter? (If addressing multiple events, please specify)

5. What idea do you have for other possible Daystall events in the MarketFront Pavilion?

6. Is there anything else you would like to share?

Thank you to all who participated or helped plan events and programs on the MarketFront andthroughout the Market in 2018. The following survey will help PDA staff and community partnersimprove offerings in the future.

Name


Yes No

I was not aware of thisprogram/offering

Ready-to-eat food (i.e.kombucha, tamales, etc.)

Concerts on theMarketFront

Meet the Producer/PikeBox Pick-up

Guest Artisan Markets

Artisan Spotlights (i.e.Tie Dye, Painters,Potters, Printers, etc.)

Costumes on theCobblestones (October27)

Stockings and Stuffers(November 24)

Holiday Night Market(December 20)

Additional Comments

2. Would you like the following MarketFront programs/offerings to continue in the future?

Yes No Unsure







Stockings andStuffers (November 24)


Additional Comments

3. Do you feel your daily sales increased from any of the following MarketFront programs or offerings?

Yes No Unsure







Stocking andStuffers (November 24)


Additional Comments

4. Do you feel the following MarketFront programs or offerings attracted locals to visit the Pike PlaceMarket?

Is there anything specific you liked or didn't like about the event.

5. What elements of Magic in the Market (November 24) do you think the PDA should repeat? Select allthat apply.

Special decorations in DownUnder

Holiday lighting in the MarketFront Pavilion

Tree lighting on Pike Place

Stockings and Stuffers craft sales on MarketFront Pavilion

Wrapping paper decorating on MarketFront Pavilion

Photo opportunity with Sasquatch in DownUnder

Cookie decorating in Economy Building Atrium

Special musical performances around the Market

Visiting with live reindeer and pigs

Seeing Santa Claus

Free take-away items (tattoos and pine cones)

I was not aware of this event

Is there anything specific you liked or didn't like about the event?

6. What elements of Costumes on the Cobblestones (October 27) do you think the PDA shouldrepeat? Select all that apply.

Apple press/tasting on MarketFront Pavilion

Seeing baby goats on MarketFront Pavilion

Pumpkin decorating on MarketFront Pavilion

Photo opportunities with costumed character (Batman)

Trick-or-Treating throughout the Market


7. What ideas do you have for events or programs throughout the Market in 2019?

8. Is there anything else you would like to tell us related to programs or events offered in 2018?

Thank you to all who participated or helped plan events and programs throughout the Market in2018. The following survey will help PDA staff and community partners improve offerings in thefuture.

Name

Company


Is there anything specific you liked or didn't like about the event?

2. What elements of Costumes on the Cobblestones (October 27) do you think the PDA shouldrepeat? Select all that apply.

Apple press/tasting on MarketFront Pavilion

Seeing baby goats on MarketFront Pavilion

Pumpkin decorating on MarketFront Pavilion

Photo opportunities with costumed character (Batman)

Trick-or-Treating throughout the Market


Is there anything specific you liked or didn't like about the event.

3. What elements of Magic in the Market (November 24) do you think the PDA should repeat? Select allthat apply.

Special decorations in DownUnder

Holiday lighting in the MarketFront Pavilion

Tree lighting on Pike Place

Stockings and Stuffers craft sales on MarketFront Pavilion

Wrapping paper decorating on MarketFront Pavilion

Photo opportunity with Sasquatch in DownUnder

Cookie decorating in Economy Building Atrium

Special musical performances around the Market

Visiting with live reindeer and pigs

Seeing Santa Claus

Free take-away items (tattoos and pine cones)


4. What ideas do you have for events or programs throughout the Market in 2019?

5. Is there anything else you would like to tell us related to programs or events offered in 2018?

PPM Focus Group Discussion Outline 10+ Year Downtown Area Residents (Draft 3)

1. Welcome, purpose, ground rules, microphones, video, participant introductions

2. Where do you generally go in the downtown area or your neighborhood, where there is

dining, socializing, entertainment, shopping (food + nonfood)? (Probe each) Why?

3. What factors are most important in making decisions on where to go for dining, socializing, entertainment, shopping, etc. (List on easel and vote for top 5)

4. What sources of information/sites/apps do you use when you are out and about, are you searching for sources on your phone? (Probe/Elaborate for Dining, Entertainment, Shopping) How do you learn about events, activities, things to do?

5. Do you use online ordering? Why? For what? (Dining, Entertainment, Shopping)

6. What mobile apps/sites do you use regularly for dining, entertainment, shopping? Why?

7. How much do you rely on radio, television, bus, billboard types of advertising for making decisions on dining, entertainment, shopping? (Probe for specifics)

8. How familiar are you with Pike Place Market?

9. When you think of Pike Place Market, what comes to mind (written exercise)

10. When was the last time you visited Pike Place Market? What was reason?

11. What do you like most about Pike Place Market?

12. What do you dislike about Pike Place Market?

13. Why don’t you visit Pike Place Market more often?

14. What barriers are there to visiting Pike Place Market?

15. Show map of Pike Place Market and explain/describe. (Reaction)

16. Show PPM website home page for reactions. Like, Dislike, Improvement Suggestions, Expectations for PPM website. (Explain mobile first strategy for PPM)

17. Importance of a mobile app for Pike Place Market. Who is best practice?

18. Role Play: If you were the GM of PPM, what would you do to motivate residents who live downtown and surrounding neighborhoods to come there?

19. Other topics to be discussed (Open Mic) 20. Adjournment

PPM Focus Group Discussion Outline Less Than 5 Year Downtown Area Residents (Draft 3)

1. Welcome, purpose, ground rules, microphones, video, participant introductions

2. Where do you generally go in the downtown area/your neighborhood, where there is

dining, socializing, entertainment, shopping (food + non food)? (Probe each) Why?

3. What sources of information/sites/apps do you use when you are out and about, are you searching for sources on your phone? (Probe/Elaborate for Dining, Entertainment, Shopping) How do you learn about events, activities, things to do?

4. Do you use online ordering? Why? For what? (Dining, Entertainment, Shopping)

5. What mobile apps/sites do you use regularly for dining, entertainment, shopping? Why?

6. How much do you rely on radio, television, bus, billboard types of advertising for making decisions on dining, entertainment, shopping? (Probe for specifics)

7. Importance of a mobile Pike Place Market website. Who is best practice?

8. How familiar are you with Pike Place Market?

9. When you think of Pike Place Market, what comes to mind (written exercise)

10. When was the last time you visited Pike Place Market? What was the reason?

11. What do you like most about Pike Place Market?

12. What do you dislike most about Pike Place Market?

13. Why don’t you visit PPM more often? Probe for what barriers are there to visiting?

14. Show map of PPM and provide brief overview: explain/describe. (Participant reaction?)

15. Show PPM website home page for reactions: (Explain “mobile first” strategy)

o Likes o Dislikes o Improvement Suggestions o Expectations for PPM website.

16. Give examples and use PPM website: Finding a restaurant, shopping for ??? 17. Role Play: If you were the GM of PPM, what would you do to motivate residents who

live downtown and surrounding neighborhoods to come there? 18. Other topics (Open Mic) 19. Adjournment

Updated: January 7, 2019

PDA VIADUCT PLAN IMPLEMENTATION: DEC/JAN/FEB/MARCH 2019

Partner Outreach Aquarium – Coordinate 2019 Events – Shelly is monitoring Quarter 1 events

in regards to Parking Garage Needs. Amy is working with Aquarium Marketing to coordinate collaboration.

Provide a Digital version of the directional map for the Aquarium to

distribute Combine efforts with DowntownSeattleParking.com – The FREE Shuttle has

expanded hours and Pike Place Market is a stop. Seven days a week from 10 a.m. to 8 p.m., the shuttle added morning service to its North/South loop weekdays starting at 6 a.m.

Join forces with Pioneer Square and Waterfront to promote downtown - Next Meeting has not be set.

New Signage

New Banners promoting Extend your day at the Market / Parking at the

Market - Locations are still be explored Advertise Monthly Parking at entrance to garages – Advertised all of

December, currently not advertising as we hold spaces for surface lots. Garage/Lot Management

Oversize spaces Assessing current designated oversize spaces for maximum efficiency

Load/Unload Accessibility Monitoring throughout the Market Flaggers – 2 Flaggers scheduled for Mon, Jan 14th 3:30pm -7:30pm on Western Ave. Flaggers will be present Wed – Saturday. Parking Team will be assessing

daily. Monitor Western Ave and Alaskan Way traffic flow during peak hours – See

above. Select Vendor for flaggers and create schedule - completed Ordered new safety vests for parking team - completed

Surface Lots Create and implement the plan with Republic Parking for monthly parkers

Republic letters will be sent week of Jan 7th to our surface lots. Shelly reached out in early November via email to anyone from the Market. She

received calls from 5 out of the 11, seeking additional information. Marketing/Communication

Public Relations/Social Focus Mid Dec/Jan/Feb/March Outreach Campaign on the routes to get here

Starting week of Jan 7th with twice a week posts across all social media platforms. Ex – Sharing via Facebook a blog post titled “How to get to the Market coming from the North, South, East and West” and “Happy Hour is

better than Traffic Hour”. Promote Special events/activities of Market Merchants – Commercial

Department is gathering information from merchants that the Marketing Department will incorporate into social media messaging.

Advertising Campaign

Digital/Social Ads – mid Dec/Jan then monitor Advertising ran from Dec to Jan 4th. We are in the process of evaluating the success of the Holiday

Campaign.

Updated: January 7, 2019

Directional App Advertising: WAZE App (Dec through Jan 4th – evaluating results), Google Maps and/or Apple Maps (In December we claimed and verified our Google Business and are on now working on next steps of

updating our information. Still waiting for two parking garage locations to be verified.)

Out of Home

Utilize the Farm Truck with a Parking Sign in the bed of the truck in a

prominent location downtown – Looked into it but does not look promising.

Street Light Pole Advertising on 1st Ave – Researching permit holders Flyer inclusion in Republic Parking Monthly Mailer (Subscribers of 500+) –

Looking into February inclusion, awaiting Republic approval.

Communication We are building a specific email template in MailChimp to help us with our

weekly Market Viaduct News updates to the market community. Weekly or Daily Tenant Alerts as needed updating businesses Special Email for load/unload vehicles for 3-6 weeks of closure

Special Email with instructions for ongoing load/unload vehicles with new routes outlines

Tenants – Communication to tenants to plan ahead for employee schedules, shifting delivery times, stocking up on inventory

Residents – Communication to residents to plan ahead for Access and other

pickups for doctor Appointments, etc. Website

Move Directions and Parking to a prominent location on the homepage – In December, we featured our Parking Garages as one of the three main images. We are monitoring the clicks and looking at other feature locations

on the homepage. Streamline updates of what is happening around us to promote easy

accessibility – We updated and added information to the Neighborhood News page.

Create multiple blog posts to support parking and promotion messaging

Starting week of Jan 7th feature blogs posts on the homepage under the Pike Place Market News section. Ex – Sharing via Facebook a blog post titled

“How to get to the Market coming from the North, South, East and West” and “Happy Hour is better than Traffic Hour”.


Authorization to Contract with City of Seattle on Pike Box to Go Program January 2019

WHEREAS, the Pike Place Market Preservation and Development Authority (PPMPDA) was chartered by the City of

Seattle pursuant to RCW 35.21.730 et. Seq with the mission of promoting enterprises essential to the functioning of the Pike Place Market, including the preservation and expansion of the low-income residential community, the promotion and survival of small businesses , and the expansion of services to the public market and community; and,

WHEREAS, the PPMPDA has established a program for weekly direct delivery of local farm produce under the name

of Pike Box which furthers the distribution of fresh produce to local families and provides added revenue to farmers in a program where costs are funded through payments from customers and food supplement programs; and,

WHEREAS, in the last quarter of 2018, the PPMPDA extended this program as Fresh Box to Go under a contract with

the City of Seattle to provide a limited bi-weekly distribution of fresh produce from small and medium-sized farms (all located in Washington State) to eligible families participating in the Seattle Preschool Program (SPP), Early Childhood Education and Assistance Program (ECEAP), SPP Pathway preschools and other sites as agreed upon with the City; and,

WHEREAS the City of Seattle has proposed a one year continuation of this program, funded through the Sweetened

Beverage Tax revenues in the amount of $143,296 for calendar year 2019; and, WHEREAS the PPMPDA confirms that this extension of the Fresh Box to Go will be consistent with its purposes,

complement existing programs and that the level of reimbursement is sufficient to cover all incremental costs of food purchases, operations and staffing to operate in tandem with the existing Pike Box program,

NOW, THEREFORE, BE IT RESOLVED that the PPMPDA Council authorizes the PPMPDA Executive Director or her designee to enter into a contract with the City of Seattle Human Services Department for a contract to reimburse costs for an extension of the Fresh Box to Go – Pike Box Program in an amount not to exceed $143,296. The funds for this project will be paid to the PPMPDA as provided in the contract dated January, 2019.

______________________________________ _______________________________ Mark Brady, Secretary/Treasurer Date

Date Approved by Council: For: Against: Abstained:

PROPOSED RESOLUTION 19-01



Fresh Bucks to Go: Program Description

Pike Place Market Preservation and Development Authority (PPMPDA) Fresh Bucks to Go -- Pike Box

Program will work within its network of small to medium-sized farms (all located in Washington State) to

source produce for a bi-weekly box delivery program. Produce will be delivered to eligible families

participating in the Seattle Preschool Program (SPP), Early Childhood Education and Assistance Program

(ECEAP), SPP Pathway preschools and other sites as agreed upon with the City. The program will

operate from January 2019 to mid-December 2019.

In partnership with the City of Seattle, PPMPDA strives to provide high quality fresh produce, support

the local economy and decrease the carbon footprint of food products by purchasing as much locally-

grown produce as possible, with seasonal food availability in mind. PPMPDA will only source produce

from Seattle, King County, and other parts of Washington State, and, whenever possible, prioritize

purchasing from socially disadvantaged farmers, as well as farmers of color and immigrant and refugee

farmers. To ensure that local farmers are supported, HSD recommends that 15% or more of all produce

purchased will be grown by King County farmers by the end of the contract period.

In addition to this, families will be surveyed at least once, and will have demonstrated impact with 75%

of families being surveyed reporting increased fruit and vegetable consumption as a result of

participation in the Fresh Bucks to Go -- Pike Box Program.

The total contract amount for 2019 will be $143,296. Of this approximately $83,000 will go directly to

PPM farmers in the form of produce purchases. The remaining $60,000 will cover the cost of supplies

and fully fund a program coordinator on a one year contract.

Documents

Market Programs Committee Meeting Agenda...stations. Mary Bacarella responded she wants to conduct research to better understand Market demographics to determine the best place for