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in the U.S .presented by

Market Feedback2013

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Market Feedbackin the U.S .

2013

Overview:

For a showcase to be effective, we need to get the balance right with a solid representation of quality products from Africa to attract the right type of buyers. In 2013 we were pleased to offer the attendees a good cross-section of our dynamic destination – Southern and East Africa were well represented, with parts of Central Africa covered and participation for the first time from the Indian Ocean Islands. The attendees responded well to this product mix, both for pre-registration and actual attendance and the feedback has been great.

Now in its sixth year, the Africa Showcase – presented by South African Airways and On Show – has become a regular feature on the calendar for the US travel trade. Our differentiator is that we take Africa directly to the source market. The complimentary partnership between SAA and On Show enables us to bring key suppliers and African specialists together in a dynamic exchange.

Exhibitor Feedback:

‘The US market is one of our most important international markets into the hotel and it continues to grow and develop as a result of this amazing exposure on the roadshow. I sincerely value the amount of time and expense this ultimately saves me by enabling me to see so many qualified buyers under one roof in such key cities like Los Angeles, Boston and Chicago.’ Dianna Upton, One&Only Cape Town

‘The Africa Showcase has provided Kamili with an outstanding and instant insight into the workings of the potentially highly lucrative USA market. It has left me exhausted and exhilarated in equal measure. The showcase was well managed, well attended and well worth it.’ Tim Henshall, Kamili

‘The USA market, although small for Mozambique, is one of our target markets as it is showing growth. Even along the west coast of the States there was interest, which was very heartening. This is the first USA Roadshow in which Rani Resorts participated and I can only congratulate On Show Solutions on their seemless organization. From travel arrangements and hotels to the most important sector, good numbers of attendees, the team fulfilled its mandate perfectly.’ Tish Stewart-Inglis, Rani Resorts

‘The US market is always a pleasure to deal with. Their enthusiasm and knowledge makes for an exciting roadshow. This year was no exception! With a large number of eager agents desiring to learn more about Africa, you always leave feeling that the show has been particularly productive.’ Katherine Whelan, Airlink

‘We attended this show for the first time and I personally found it organised and strategically placed. The arrangement was so professional that buyers and suppliers had time to meet and discuss the products. For sure I am seeing it becoming one of the best shows coming from Africa.’ Manasseh Mbise, Hidden Valley Safaris Limited

‘Although the time is too short to meet everybody, I really enjoyed the momentum created by On Show Solutions to create the brand and image of Namibia as a favoured destination.’ Ndapona Schleberger, Namibia Tourism Board

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Market Feedbackin the U.S .

2013

‘The calibre of buyers we met through the Africa Showcase was excellent and they received the city’s offerings with great excitement. Some of the buyers are already sending clients to Durban and this was a way of reemphasizing our destination; others were keen on packaging the city after seeing the presentations. With the USA overtaking Germany as our number 2 source market, the Africa Showcase was definitely the best platform to speak to the buyers from the region.’ Thulani Zungu, Durban Tourism

‘As a first-time participant, I found the delegates very enthusiastic and receptive towards my products.’ Philippa Chesler, Protea Hotels

‘The showcase was very good for SAA Vacations plus the quality of agents was excellent at all four workshops.’ Cheryle Schumacher Velsor, SAA Vacations

‘We thoroughly enjoyed meeting with a broad spectrum of clients consisting of agents and wholesalers and we were particularly encouraged by the interest received for our properties situated adjacent to the airport. This roadshow is a wonderful opportunity for us to showcase our products and to grow our market share. The US market is and will remain our number one focus market. Thank you to the On Show team for once again putting together a superb show!’ Junese Viljoen, Peermont Hotels Casinos Resorts

‘The Roadshow was well organised and quality of agents was very good as well. We certainly achieved our objective providing a greater awareness of the Seychelles to the USA Travel Trade and they were very appreciative, showed lots of interest and lots of potential as well for travel to our islands in the future.’ David Germain, Seychelles Tourist Office

‘More and more, sophisticated and adventurous American travellers are driven to explore destinations that offer authentic and transformational travel experiences, and Africa now holds great appeal to these travellers – particularly the countries in East and Southern Africa. For Botswana, the U.S. represents its top inbound overseas source market, so it’s important to stay well-connected with the travel trade to promote what Botswana has to offer their clients. Africa Showcase enables Botswana Tourism to leverage our limited marketing resources to personally connect, face-to-face, with many more qualified travel professionals selling Africa than we could otherwise reach on our own. This year’s roadshow was the best yet!’ Leslee Hall, Botswana Tourism-USA office

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Market Feedbackin the U.S .

2013

Exhibitor List

African Sun Hotels Maxwell Moyo

Airlink Jason Werdmuller & Katherine Whelan

Botswana Tourism Leslee Hall

City Lodge Hotel Group Peter Schoeman

Durban Tourism Thulani Zungu & Khumbulani Mkhize

Hidden Valley Safaris Manasseh Mbise

Kamili Tim Henshall

Namibia Tourism Board Ndapona Schleberger

Newmark Hotels, Reserves & Lodges Lina Nel

One & Only Cape Town Dianna Upton

Peermont Hotels Casinos Resorts Junese Viljoen & Jegie Padmanathan

Protea Hotels Philippa Chesler

Rainbow Tourism Group Shupai Marware

Rani Resorts Tish Stewart Inglis & Brigitte Dasquet

Richard’s Supper Stage & Bistro Germandt Geldenhuys & Jennifer Pau

SAA Vacations Cheryle Velsor & Michael von Guilleaume

Seychelles Tourism David Germain

Shamwari Group Jane Behrend & Kiki Paris

South African AirwaysStroebel Bekker, Renata Tilkian, Tino Motloung, Cheryl Lapow, Paula Newton & Michael Stevenson

South African Tourism Virginia Dionisio, Jules Maloy & Kristy Angellotti

TAJ Cape Town Lilian Gutierrez, Sujata Kumar, Melinda Anderson & Ricardo Ramirez

Three Cities Hotel Group John Creighton

Tourism KwaZulu Natal Thabisile Mthethwa

Vineyard Hotel and Spa Rosie Brossy & Alistair Ballantine

Virgin Limited Edition Laura McDavid

Zimbabwe Tourism Authority Evelyn Chidyausiku

For further info on the roadshow, please contact Jacqui Reynolds or Michelle da Sousa.On Show Solutions: +27 11 431 4126 | ideas@onshowsolutions.co.za

Representing products from 16 countries!

Botswana Congo

Ghana Kenya

Lesotho

Madagascar

Mozambique

Namibia Rwanda

South Africa

Seychelles

Swaziland

Tanzania Uganda

Zambia Zimbabwe