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Market Dynamics and Their Potential Impact on the Collision Repair Industry
Calgary, ABSeptember 18, 2015
Market Dynamics and Their Potential Impact on the Collision Repair Industry
Calgary, ABSeptember 18, 2015
September 6, 2014, Jim Prentice elected as Leader of the 43 year old Progressive Conservative dynasty in Alberta to clear out the rot and lead the PC’s to victory in a 2016 fixed election
Calls early election on May 5, 2015 to support controversial budget that would increase taxes significantly and still have a $5B deficit
What a difference a year makes…
2
What a difference a year makes…
3
May 5thElection
New Democrat
Wildrose ProgressiveConservative
Liberal AlbertaParty
Before 4 5 72 5 0
After 53 21 10 1 1
Top 5 Economic Policies:
1. Increase corporate taxes from 10% to 12%
2. Job creation tax credit that subsidizes 10% of any new employee salary up (up to $5K)
3. Support economic diversification (high tech, alt energy, advance R&D)
4. Income tax increases for top earners:
o 12% on $125K - $150K
o 13% on $150K - $200K
o 14% on $200K- $300K
o 15% over $300K
5. Incentivize investment in value-added processing and refining of oil and gas
What a difference a year makes…
4
What a difference a year makes…
5
Goldman Sachs suggests oil could drop to $20/bbl and stay at $45 through 2016
What a difference a year makes…
6
Rig activity in oil sector down 50%
Overall Oil and Gas Sector investment down 30%
35,000 jobs lost in the oil patch this year - Canadian Association of Petroleum Producers
o Overall unemployment rate jumps from 4.7% to 5.7%
Notley government poised to announce budget deficit of at least $6.5B in October, as it deals with flagging economy and potential stimulus investment in infrastructure
What a difference a year (or less) makes…
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08/14/15 – Environment Minister Shannon Phillips Releases Climate Leadership Discussion Paper
Climate Change – Why it should matter to you
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1. Driving regulators to implement aggressive greenhouse gas (GHG) emission standards that will see a vehicle in 2025 utilizing half of the fuel and producing half of the emissions as a vehicle in 2008 Driving rapid adoption of new, light weight materials – aluminum, magnesium,
carbon fiber Driving integration of new advanced vehicle technologies - electric, plug-in hybrid,
fuel cell vehicles Driving connected car development to increase traffic efficiency, reduce emissions
and reduce accidents
2. Driving insurers to re-think their pricing models in the face of more severe, unpredictable weather ( think hail, flooding etc.)
What a difference a few days makes…
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10
What’s it all Mean for the Automotive Industry?
Maybe it’s not all bad!
DesRosiers Automotive Consultants Analysis
11
Price per litre in Calgary (09/14/15)
15 cent decline translates into ~$273 savings per year. If applied across Alberta car parc = $921M stimulus package
to the Alberta economy = Potentially more – not less demand for vehicles = Potentially more - not less demand for fuel inefficient
vehicles = Potentially higher – not lower margins =Potentially higher – not lower service and repair activity
2014 2015
116.9 cents/litre 92.4 cents/litre
DesRosiers Automotive Consultants Analysis
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Alberta has: Fastest growing driving age population in Canada Total licensed drivers grew over 10% in last 5 years alone
Vehicle registrations that have almost doubled in the last 20 years The 2nd largest auto insurance market in Canada ($3.9 B) The 3rd largest Light-duty vehicle market in Canada ( 268,409 in 2014) A market that is oriented 60% towards FCA, Ford and General Motors A market that is 78% oriented to light duty trucks (the truck share of
total sales has increased 6.2 percentage points over the past 5 years alone)
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0510152025303540455055
SubCompact
Compact
Sport
LuxuryIntermediate
Luxury High
Luxury Sport
CanadaAlberta
Passenger Car Segmentation
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05
10152025303540455055
Sub Compact SUV
Compact SUV
Intermediate SUV
Large SUV
Luxury CompactSUV
Luxury IntermediateSUVLuxury Large SUV
Small Pickup
Large Pickup
Small Van
Large Van
CanadaAlberta
Light Truck Segmentation
Alberta Vehicle Units in Operation
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1,500,0001,600,0001,700,0001,800,0001,900,0002,000,0002,100,0002,200,0002,300,0002,400,0002,500,0002,600,0002,700,0002,800,0002,900,0003,000,0003,100,0003,200,0003,300,0003,400,0003,500,000
Total UIO
Light Vehicle registrations have increased almost 100% in 20 years
Alberta New and Used Vehicle Sales
16
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
NewUsed
Vehicle Sales 1995-2014 – Canada vs. Alberta
17
1,000
1,100
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
025,00050,00075,000
100,000125,000150,000
175,000200,000225,000250,000
275,000300,000
000’s
Alberta (LHS) Canada (RHS)
It took until 2013 to surpass the previous highwater sales mark set in 2002
Alberta set a sales record in 2007 that wasonly surpassed in
Canada vs. Alberta – YTD 2015
18
90
100
110
120
130
140
150
160
170
180
190
200
0
5000
10000
15000
20000
25000
000’s
Alberta (LHS) Canada (RHS)
Alberta Year Over Year
19
10000
15000
20000
25000
30000
10000
15000
20000
25000
30000
2015 2014
YTD Sales in 2015 are down 10%
Top Ten Best Selling Vehicles YTD
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1. Ford F- Series – 78,750
2. Ram P/U – 63,537
3. Honda Civic – 42,667
4. GMC Sierra P/U – 35,784
5. Toyota Corolla – 34,601
6. Hyundai Elantra – 32,882
7. Ford Escape – 31,704
8. Dodge Caravan – 30,784
9. Chevrolet Silverado P/U – 30,670
10. Toyota RAV4 – 27,057
1. Ford F- Series – 19,334
2. Ram P/U – 15265
3. GMC Sierra P/U – 7,984
4. Chevrolet Silverado P/U – 6,818
5. Ford Escape – 4,158
6. Toyota RAV4 – 3,145
7. Dodge Caravan – 2,639
8. Nissan Rogue – 2,578
9. Dodge Journey – 2,285
10. Honda CRV – 2,211
11. Hyundai Elantra – 32,882
12. Ford Escape – 31,704
Canada Alberta
Contact Information
2 Bloor St WSuite 1804, PO Box 5Toronto, ON M4W 3E2
David C. Adams, PresidentEmail [email protected] 416.595.8251
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