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Market Assessment forMarket Assessment for
Volvo IndiaVolvo India
New InnovationNew InnovationBY: L&H Consulting
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AssumptionsAssumptions
Indian MarketVolvo India an independent subsidiary of the
Volvo Group.Interim Report Final deliverables in Six weeks.
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BackgroundBackground
The automobile industry in India is theninth largest in the
world
Annual production of over 2.5 million units in2010.India is
Asia's fourth largest exporter of
automobiles, behind Japan, South Korea andThailand.
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Market ConditionMarket Condition
Total buses in India = 7,00,000Total Population in India =
1,20,00,00,00
We estimate 10% of Population use busesTotal Demand is = 1.2m to
1.3mThere is Gap of = 5,00,000
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Market ConditionMarket Condition
Estimated No. of Buses on Road = 7,00,000Total No of MCV/HCV
(GVW >8 tons ) =
2,80,000MCV/HCV buses under Govt. control = 1,20,000MCV/HCV
buses with Private operators = 1,40,000Average life cycle of a bus
10 yearsMarket Size of MCV/HCVS (New +
Replacement) 26500/yr
Availability of buses in India (Buses:
Population)1:1850Availability of buses in Singapore (Buses:
Population) 1:200
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Market ConditionMarket Condition
City BusesShare in Bus Population = 10 %
Requirement is = 1,20,000Available are = 50,000Demand is =
70,000
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Fuel CellsFuel Cells
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Fuel Cells TechnologyFuel Cells Technology
A fuel cell is an electrochemical cell that converts chemical
energy from a fuel into electric energy.
Electricity is generated from the reaction between a fuel supply
and an oxidizing agent.
Fuel cells can operate continuously as long as the necessary
reactant and oxidant flows are maintained.
Many combinations of fuels and oxidants are possible.
A hydrogen fuel cell uses hydrogen as its fuel and oxygen
(usually from air) as its oxidant.
Other fuels include hydrocarbons and alcohols.
Other oxidants include chlorine and chlorine dioxide.
A fuel cell bus is a bus that uses a hydrogen fuel cell as its
power source
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Marketing ResearchMarketing Research
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SegmentationSegmentation
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PestlePestle
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Ansoff MatrixAnsoff MatrixPresent New
Present
New
Product
Ma
rke
ts
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June July Aug
Tasks 1stweek
2ndweek
3rdweek
4thweek
1stweek
2ndweek
3rdweek
4thweek
1stweek
2ndweek
3rdweek
4thweek
Secondary Research
Qualitative Research
Qualitative ResearchReport Available
nterim Report
QuestionnaireDevelopment and PilotSurvey
Quantitative Survey
nalysis andInterpretation
Presentation
Final Report Available
Time line
