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Marija Nemčić
Welcome to Digital Croatia!
14-15 October 2010, Sarajevo
Marija Nemčić
• October 5th 2010
Croatia is 14th country in Europe with digital TV broadcasting
Marija Nemčić
• Strategy of transfer from analogue to digital TV broadcasting July 31st 2008
– Model of regional switch-over
– Strategy Action Plan
– Strong promotional campaign
– Financial support of CroatianGovernment
Marija Nemčić
• Step Nr. 1: Changing Rules and Acts on Electronic Communication
• Step Nr. 2: 9 regions
Marija Nemčić
• Promotional Campaign
– TV spot
– Web pages Government
e-Croatia
Marija Nemčić
• Voucher of €10 to each subscriber
− €12 million
Marija Nemčić
• What did Croatian viewers get?
– instead of 4 channels → 14 channelsinstead of 4 channels → 14 channels
MUX A - 4 HRT channels
MUX B - 4 commercial channels (2 RTL, 2 NOVA TV)
MUX C - HDTV
MUX D - 5 local and regional channels
Marija Nemčić
• Open Questions ???
• Digitalisation = new philosophy
• Financial crisis
• Restructuring, reorganisation = time, money
Marija Nemčić
• New Channels = New Investments
− still not known how it will be finance
− commercial broadcasters attacking HRT financial revenues
− new Act on HRT, end 2010
Marija Nemčić
• Digital production – investment till end of 2012
• Digitalisation of Archives
Marija Nemčić
Equal right to information
Equal right to services
Equal quality of programmes for all inhabitants in Europe
Welcome to Digital Europe!